استخدام الوسائط الرقمية لتعزيز النتائج الصحية from Coursera

What's inside

Syllabus

الرؤى السلوكية كأساس

تُشكِّل الرؤى السلوكية الأساس الذي تستند إليه استراتيجية الحملات المستقبلية. سيتم تشجيع المشاركين على استخدام هذه الوحدة لطرح أفكار حول الحملة يمكنهم الاستعانة بها لمتابعة بقية الدورة التدريبية.

وضع استراتيجية الاتصال

فهم الاعتبارات الرئيسية لإعلام الجمهور المستهدف المحدد باستراتيجية الاتصالات الصحية.

التصميم الملائم للسياق - الرسائل والمحتويات الإبداعية التي تلقى صدى واسعًا لدى الجمهور

عرض المحتوى الأفضل أداءً استنادًا إلى معايير الصناعة - المواد الأساسية والمخطط لها - المرتبط بأفضل الممارسات من أجل تصميم محتويات إبداعية للحملات الصحية عبر الإنترنت.

أساليب تنفيذ حملات الوسائط الرقمية

تعرّف على كيفية تصميم استراتيجية الاتصالات الرقمية لتحقيق التأثير الأمثل في إطار الميزانية المحددة وتعزيز الثقة للضغط على زر الإطلاق في استراتيجية الحملة لديك!

المقاييس المهمة: إدراك التأثير

تحديد الأهداف الملموسة ومؤشرات الأداء الرئيسية لحملات التوعية الفعلية الرامية إلى التغيير السلوكي والاجتماعي.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides learners with a strong foundation in behavioral insights, the basis of future campaign strategy

Teaches the importance of understanding the target audience and their behaviors to develop effective health communications strategies

Guides learners through the process of designing and implementing health campaigns on social media platforms, providing valuable practical experience

Taught by instructors with extensive expertise in health communications, providing learners with access to the latest knowledge and best practices

Covers the essential elements of effective campaign design, including message development, content creation, and audience engagement strategies

Provides guidance on evaluating the impact of digital media campaigns, allowing learners to measure the effectiveness of their efforts and make data-driven decisions

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in استخدام الوسائط الرقمية لتعزيز النتائج الصحية with these activities:

Review course readings

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Refresh your knowledge of health communication, digital media, behavior change, and public health to enhance your understanding of course materials.

Browse courses on Health Communication

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Review assigned readings for each course module.
Summarize key concepts and theories in your own words.
Identify any areas where you need additional clarification.

Participate in online discussion forums

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Engage in online discussions to exchange ideas, share experiences, and enhance your understanding of course concepts.

Browse courses on Health Communication

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Read the discussion prompts and assigned materials.
Share your thoughts and insights.
Respond to other participants.

Create mini campaigns

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Create mini health campaigns to practice applying your knowledge of campaign design, behavior change, and digital health strategies.

Browse courses on Behavior Change

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Choose a specific health topic or behavior to focus on.
Identify the target audience.
Develop key messages and a strategy to reach your audience.
Create a social media or digital media campaign.
Evaluate the effectiveness of your campaign.

Three other activities

Expand to see all activities and additional details

Show all six activities

المساهمة في مشروع مفتوح المصدر ذي الصلة بالصحة الرقمية

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ستمنحك المساهمة في مشروع مفتوح المصدر خبرة عملية في مجال الصحة الرقمية.

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العثور على مشروع مفتوح المصدر ذي صلة بالصحة الرقمية.
التعرف على المشروع ومساهماته المحتملة.
إجراء تغييرات في المشروع وإرسالها للمراجعة.

Develop a digital health communication plan

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Create a comprehensive digital health communication plan to deepen your understanding of digital health communication strategies.

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Identify the goals and objectives.
Conduct a needs assessment.
Develop a strategy.
Implement the plan.
Evaluate the effectiveness.

التطوع في منظمة صحية رقمية

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سيعمنك التطوع في منظمة صحية رقمية على اكتساب خبرة عملية في هذا المجال.

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البحث عن المنظمات الصحية الرقمية التي تقدم فرص التطوع.
التقدم بطلب للحصول على دور تطوعي.
المشاركة في الأحداث أو البرامج التي تنظمها المنظمة.

Career center

Learners who complete استخدام الوسائط الرقمية لتعزيز النتائج الصحية will develop knowledge and skills that may be useful to these careers:

Health Communications Specialist

A Health Communications Specialist designs and executes strategic health campaigns. In this role, you will learn about behavioral insights that form the basis for future campaign strategy. Understanding these insights will help you design messages and creative content that resonate with your target audience. Additionally, this course will teach you how to evaluate the impact of your campaigns.

See salaries and explore the career path for Health Communications Specialist

Digital Marketing Manager

A Digital Marketing Manager plans and executes digital marketing campaigns. This course will teach you how to use social media and other digital channels to reach your target audience. You will also learn how to design and conduct research, develop a digital marketing strategy, and measure the results of your campaigns.

See salaries and explore the career path for Digital Marketing Manager

Health Educator

A Health Educator develops and implements health education programs. This course will teach you how to use behavioral insights to design effective health messages. You will also learn how to use social media and other digital channels to reach your target audience.

See salaries and explore the career path for Health Educator

Public Relations Specialist

A Public Relations Specialist manages the public image of an organization. This course will teach you how to use social media and other digital channels to build relationships with key stakeholders. You will also learn how to develop and execute public relations campaigns.

See salaries and explore the career path for Public Relations Specialist

Content Marketing Manager

A Content Marketing Manager develops and executes content marketing campaigns. This course will teach you how to use social media and other digital channels to create and distribute content that is relevant and engaging to your audience.

See salaries and explore the career path for Content Marketing Manager

Social Media Manager

A Social Media Manager develops and executes social media campaigns. This course will teach you how to use social media to reach your target audience. You will also learn how to develop and execute social media marketing campaigns.

See salaries and explore the career path for Social Media Manager

Market Research Analyst

A Market Research Analyst conducts research to identify and understand the needs of a target market. This course will teach you how to use social media and other digital channels to collect and analyze data. You will also learn how to develop and execute market research studies.

See salaries and explore the career path for Market Research Analyst

Graphic designer

A Graphic Designer creates visual content for a variety of purposes. This course may be useful for you if you want to learn how to use social media and other digital channels to promote your work.

See salaries and explore the career path for Graphic designer

UX Designer

A UX Designer designs and develops user experiences for websites and other digital products. This course may be useful for you if you want to learn how to use social media and other digital channels to improve the user experience of your website or product.

See salaries and explore the career path for UX Designer

Web Developer

A Web Developer designs and develops websites. This course may be useful for you if you want to learn how to use social media and other digital channels to promote your website.

See salaries and explore the career path for Web Developer