استخدام الوسائط الرقمية لتعزيز النتائج الصحية from Coursera

What's inside

Syllabus

الرؤى السلوكية كأساس

تُشكِّل الرؤى السلوكية الأساس الذي تستند إليه استراتيجية الحملات المستقبلية. سيتم تشجيع المشاركين على استخدام هذه الوحدة لطرح أفكار حول الحملة يمكنهم الاستعانة بها لمتابعة بقية الدورة التدريبية.

وضع استراتيجية الاتصال

فهم الاعتبارات الرئيسية لإعلام الجمهور المستهدف المحدد باستراتيجية الاتصالات الصحية.

التصميم الملائم للسياق - الرسائل والمحتويات الإبداعية التي تلقى صدى واسعًا لدى الجمهور

عرض المحتوى الأفضل أداءً استنادًا إلى معايير الصناعة - المواد الأساسية والمخطط لها - المرتبط بأفضل الممارسات من أجل تصميم محتويات إبداعية للحملات الصحية عبر الإنترنت.

أساليب تنفيذ حملات الوسائط الرقمية

تعرّف على كيفية تصميم استراتيجية الاتصالات الرقمية لتحقيق التأثير الأمثل في إطار الميزانية المحددة وتعزيز الثقة للضغط على زر الإطلاق في استراتيجية الحملة لديك!

المقاييس المهمة: إدراك التأثير

تحديد الأهداف الملموسة ومؤشرات الأداء الرئيسية لحملات التوعية الفعلية الرامية إلى التغيير السلوكي والاجتماعي.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides learners with a strong foundation in behavioral insights, the basis of future campaign strategy

Teaches the importance of understanding the target audience and their behaviors to develop effective health communications strategies

Guides learners through the process of designing and implementing health campaigns on social media platforms, providing valuable practical experience

Taught by instructors with extensive expertise in health communications, providing learners with access to the latest knowledge and best practices

Covers the essential elements of effective campaign design, including message development, content creation, and audience engagement strategies

Provides guidance on evaluating the impact of digital media campaigns, allowing learners to measure the effectiveness of their efforts and make data-driven decisions

Activities

Coming soon We're preparing activities for استخدام الوسائط الرقمية لتعزيز النتائج الصحية. These are activities you can do either before, during, or after a course.

Career center

Learners who complete استخدام الوسائط الرقمية لتعزيز النتائج الصحية will develop knowledge and skills that may be useful to these careers:

Health Communications Specialist

A Health Communications Specialist designs and executes strategic health campaigns. In this role, you will learn about behavioral insights that form the basis for future campaign strategy. Understanding these insights will help you design messages and creative content that resonate with your target audience. Additionally, this course will teach you how to evaluate the impact of your campaigns.

See salaries and explore the career path for Health Communications Specialist

Digital Marketing Manager

A Digital Marketing Manager plans and executes digital marketing campaigns. This course will teach you how to use social media and other digital channels to reach your target audience. You will also learn how to design and conduct research, develop a digital marketing strategy, and measure the results of your campaigns.

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Health Educator

A Health Educator develops and implements health education programs. This course will teach you how to use behavioral insights to design effective health messages. You will also learn how to use social media and other digital channels to reach your target audience.

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Public Relations Specialist

A Public Relations Specialist manages the public image of an organization. This course will teach you how to use social media and other digital channels to build relationships with key stakeholders. You will also learn how to develop and execute public relations campaigns.

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Content Marketing Manager

A Content Marketing Manager develops and executes content marketing campaigns. This course will teach you how to use social media and other digital channels to create and distribute content that is relevant and engaging to your audience.

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Social Media Manager

A Social Media Manager develops and executes social media campaigns. This course will teach you how to use social media to reach your target audience. You will also learn how to develop and execute social media marketing campaigns.

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Market Research Analyst

A Market Research Analyst conducts research to identify and understand the needs of a target market. This course will teach you how to use social media and other digital channels to collect and analyze data. You will also learn how to develop and execute market research studies.

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Graphic designer

A Graphic Designer creates visual content for a variety of purposes. This course may be useful for you if you want to learn how to use social media and other digital channels to promote your work.

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UX Designer

A UX Designer designs and develops user experiences for websites and other digital products. This course may be useful for you if you want to learn how to use social media and other digital channels to improve the user experience of your website or product.

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Web Developer

A Web Developer designs and develops websites. This course may be useful for you if you want to learn how to use social media and other digital channels to promote your website.

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