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Don Klock

In this course you will learn some tools to evaluate supply markets from a Strategic level (e.g. Macro) (PESTLE) to Tactical level (e.g. Industry) (Supply Market Segmentation, Five Forces, Supply Chain Mapping) to Operational Level (Supplier) (Informational Sources, SWOT, Financial Analysis)

A total of seven "proven" tools will be provided.

All of these tools will help you develop the right strategies, reduce risks, and make the "right" supplier decisions.

Required reading, supplemental videos and a required case with a Peer Group Assessment will help you increase your learnings.

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What's inside

Syllabus

Welcome & Macro Level
Industry Level
Supplier Level
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides tools, such as PESTLE, Five Forces, SWOT, and Industry Analysis, to help make informed decisions
Helps develop strategies to identify and reduce risks in supply chain management
Covers industry-level supply market evaluation techniques
Builds a solid foundation in supplier-level assessment
Requires background knowledge in supply chain management
Involves case studies and peer group assessments

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Reviews summary

Highly rated supply market analysis course

Learners say this course is very informative and great. It teaches you to conduct supply market analysis at three levels: macro, industry, and supplier. Reviewers especially enjoyed the supplier analysis section because it helps you make a better choice when selecting suppliers. Based on the reviews, this course is largely positive, with most reviewers giving it a 5-star rating.
Most reviewers highly rate this course
The supplier analysis section is especially helpful for selecting suppliers
"Through this course, you will be instructed to conduct supply market analysis through 3 levels: macro, industry, and supplier level. I was impressed by the supplier analysis section and it is really helpful for me to make a better choice in selecting the right suppliers."
The course material is very informative
"Very informative course"
"Very informative and I'll recommend it for my friends "
There are some negative reviews, but they are not common
"There are never enough peer review opportunities available when I have completed my assignment and am ready to review others' assignments. As a result, I have to wait multiple days, sometimes even a full week in order to completed a course within this program."
"It is a great course, however, I completed my project on June 22, 2020, review all my peers and up to June 29, 2020- ET 14:38 I have not received my certificate or any answer from Coursera since June 22, 2020."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Supply Market Analysis with these activities:
Review course materials
Strengthen your retention of the key concepts covered in the course by reviewing course materials.
Show steps
  • Re-read your course syllabus and notes.
  • Watch video recordings of course lectures.
  • Complete practice problems and review answer keys.
Review PESTLE analysis
Review the key concepts of PESTLE analysis to strengthen your understanding of macro-level supply market evaluation.
Browse courses on Macroeconomic Analysis
Show steps
  • Read a summary of PESTLE analysis.
  • Identify examples of PESTLE factors.
  • Apply PESTLE analysis to a real-world business scenario.
Follow tutorial on industry analysis
Seek out and follow online tutorials to enhance your understanding of industry-level supply market evaluation.
Browse courses on Industry Analysis
Show steps
  • Search for video tutorials on industry analysis.
  • Take notes on key concepts and frameworks.
  • Practice applying industry analysis techniques.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Attend industry conference
Network with industry professionals and learn about the latest trends in supply market evaluation.
Show steps
  • Research upcoming industry conferences.
  • Register and attend the conference.
  • Attend presentations and workshops.
  • Network with other attendees.
Participate in case competition
Challenge yourself and apply your supply market evaluation skills in a competitive setting.
Show steps
  • Identify a relevant case competition.
  • Form a team and develop a strategy.
  • Analyze the case and develop a solution.
  • Present your solution to a judges' panel.
Supplier evaluation exercises
Engage in practice drills to refine your skills in evaluating suppliers.
Browse courses on Supplier Evaluation
Show steps
  • Gather data on a potential supplier.
  • Conduct a SWOT analysis of the supplier.
  • Analyze the supplier's financial performance.
  • Make a recommendation on whether to do business with the supplier.
Mentor junior students
Reinforce your learning by guiding and supporting students with less experience in supply market evaluation.
Show steps
  • Volunteer to mentor junior students.
  • Meet with your mentees regularly.
  • Provide guidance and support on supply market evaluation topics.
  • Evaluate your mentees' progress and provide feedback.
Market analysis presentation
Work on a market analysis presentation to consolidate your understanding of supply market evaluation.
Show steps
  • Choose a topic for market analysis.
  • Conduct research on the market.
  • Develop a presentation outline.
  • Create presentation slides.
  • Rehearse and deliver your presentation.

Career center

Learners who complete Supply Market Analysis will develop knowledge and skills that may be useful to these careers:
Supply Chain Manager
Supply Chain Managers integrate systems to optimize the flow of materials, goods, and human resources within and between organizations. This course in Supply Market Analysis will help build a foundation for becoming a Supply Chain Manager, as it provides insights into the development of supply strategies and reduces risks. Furthermore, Supply Chain Managers evaluate supply markets and make strategic decisions on supplier onboarding, which is covered extensively within this course.
Procurement Consultant
Procurement Consultants provide guidance to organizations on procurement best practices and help them optimize their supply chains. This course in Supply Market Analysis provides Procurement Consultants with a comprehensive understanding of supply markets, enabling them to identify opportunities for improvement and develop tailored solutions for their clients. The course also covers risk management strategies and negotiation techniques.
Commodity Manager
Commodity Managers are responsible for managing the procurement of specific goods or services. This course in Supply Market Analysis helps Commodity Managers develop a comprehensive understanding of supply markets, enabling them to make informed decisions on supplier selection and contract negotiation. The course also covers risk management strategies to mitigate potential disruptions and ensure supply continuity.
Sourcing Manager
Sourcing Managers guide teams in researching and identifying potential suppliers for goods and services. This course in Supply Market Analysis provides Sourcing Managers with a framework to analyze supply markets and make decisions based on factors such as cost, quality, and lead time. This course can help Sourcing Managers stay up-to-date on best practices and industry trends.
Supplier Relationship Manager
Supplier Relationship Managers build and maintain relationships with suppliers to ensure the smooth flow of goods and services. This course in Supply Market Analysis helps Supplier Relationship Managers develop the skills to assess supply markets, identify potential risks, and negotiate contracts. The course also covers strategies for managing supplier performance and fostering collaboration.
Procurement Analyst
Procurement Analysts support the procurement process by conducting market research, analyzing supplier data, and evaluating sourcing options. This course in Supply Market Analysis provides Procurement Analysts with the skills to assess supply markets, identify cost-saving opportunities, and negotiate favorable contracts. The course also enhances their understanding of supply chain management and risk mitigation.
Purchasing Manager
Purchasing Managers lead teams in sourcing raw materials, goods, or services from external suppliers by understanding market trends and evaluating options. This course in Supply Market Analysis helps Purchasing Managers develop the skills to assess supply markets, identify risks, and negotiate effectively with suppliers.
Logistics Manager
Logistics Managers plan and execute the movement of goods and services from suppliers to customers. This course in Supply Market Analysis helps Logistics Managers develop a comprehensive understanding of supply markets, enabling them to make informed decisions on transportation, warehousing, and inventory management. The course also covers risk management strategies and contingency planning.
Supply Chain Analyst
Supply Chain Analysts analyze data to identify inefficiencies and opportunities for improvement in supply chains. This course in Supply Market Analysis provides Supply Chain Analysts with the skills to assess supply markets, identify risks, and develop strategies to optimize the flow of goods and services. The course also covers data analysis techniques and forecasting methods.
Operations Manager
Operations Managers oversee the day-to-day operations of a company or organization. This course in Supply Market Analysis may be useful for Operations Managers, as it provides insights into the development of supply strategies and reduces risks. Furthermore, Operations Managers are responsible for managing suppliers and ensuring the smooth flow of goods and services, which is covered extensively within this course.
Project Manager
Project Managers lead teams in planning, executing, and closing projects. This course in Supply Market Analysis may be useful for Project Managers, as it provides a framework for evaluating supply markets and making decisions based on factors such as cost, quality, and lead time. The course also covers risk management strategies, which are essential for successful project completion.
Business Analyst
Business Analysts evaluate business processes and make recommendations for improvement. This course in Supply Market Analysis may be useful for Business Analysts, as it provides a framework for analyzing supply markets and identifying opportunities for cost savings and efficiency improvements.
Financial Analyst
Financial Analysts evaluate financial data to make recommendations on investments and business decisions. This course in Supply Market Analysis may be useful for Financial Analysts, as it provides a framework for analyzing supply markets and identifying potential risks and opportunities. The course also covers financial analysis techniques and forecasting methods.
Marketing Manager
Marketing Managers develop and implement marketing strategies to promote products and services. This course in Supply Market Analysis may be useful for Marketing Managers, as it provides a framework for evaluating supply markets and identifying opportunities for new product development and market expansion. The course also covers market research techniques and forecasting methods.
Sales Manager
Sales Managers lead teams in selling products and services to customers. This course in Supply Market Analysis may be useful for Sales Managers, as it provides a framework for evaluating supply markets and identifying opportunities for new sales leads and market expansion. The course also covers sales techniques and negotiation strategies.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Supply Market Analysis.
Provides a comprehensive overview of strategic sourcing, including how to develop a sourcing strategy, evaluate suppliers, and negotiate contracts.
Provides a comprehensive overview of supply chain risk management, including how to identify, assess, and mitigate risks. It can be used as a reference for specific topics.

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