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Introduction to Customer Journey Mapping in Miro
Tricia Bagley
Tricia Bagley
By the end of this project, you will be able to create a customer journey map that enables a brand to understand the holistic customer experience so that it can meet business goals by addressing customer needs, mitigating risk, and maximizing opportunities....
Read more
By the end of this project, you will be able to create a customer journey map that enables a brand to understand the holistic customer experience so that it can meet business goals by addressing customer needs, mitigating risk, and maximizing opportunities....
Read more
By the end of this project, you will be able to create a customer journey map that enables a brand to understand the holistic customer experience so that it can meet business goals by addressing customer needs, mitigating risk, and maximizing opportunities.
To understand the principles and create a customer journey map, you will gain hands-on experience exercising empathy to accurately document the user experience (UX). You will also leverage design thinking, user interface (UI) knowledge, and context from the user’s experience as you map the customer journey in the Miro online visual collaboration platform for teamwork.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/x2aqwi/introduction
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Taught by Tricia Bagley, who are recognized for their work in UX strategy, which is highly relevant to customer experience mapping
Examines the principles of customer journey mapping, which is standard in business analysis and strategy
Utilizes the Miro online visual collaboration platform, which is industry standard for UX design teams
Develops hands-on experience exercising empathy to accurately document the user experience (UX)
Builds a strong foundation for beginners in customer journey mapping, UX strategy, and business analysis
This course may require learners to come in with basic knowledge of UX strategy and design thinking
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Reviews summary
Engaging course on customer journey mapping
This course provides a good overview of Customer Journey Mapping and Miro, suitable for beginners with little technical background. However, it is considered basic by some reviewers who may prefer more in-depth content.
No extensive technical knowledge required
"This...doesn't have a ton of technical pre-requisites."
Collaboration can enhance learning
"I would encourage you to get together a small study group."
Quick introduction to Miro
"It was a good overview...as well a quick intro to using Miro."
Introductory level content
"Too basic for me."
"Very basic."
"A bit of theory, but not enough so someone can really starts using it."
Activities
Coming soon
We're preparing activities for
Introduction to Customer Journey Mapping in Miro.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Introduction to Customer Journey Mapping in Miro will develop knowledge and skills
that may be useful to these careers:
User Experience Designer
User Experience Designer
User Experience Designers design and evaluate the user experience for products and services. They work with cross-functional teams to understand the user's needs and goals, and then design and implement solutions that improve the user experience. The Introduction to Customer Journey Mapping in Miro course can be helpful for User Experience Designers by providing them with a framework for understanding the customer journey and identifying opportunities to improve the user experience.
Interaction Designer
Interaction Designer
Interaction Designers create the user interface and experience for products and services. They use their knowledge of human-computer interaction and design principles to create interfaces that are both usable and aesthetically pleasing. The Introduction to Customer Journey Mapping in Miro course can be helpful for Interaction Designers by providing them with a deep understanding of the user's perspective and how to design interfaces that meet their needs.
Service Designer
Service Designer
Service Designers design and improve services to meet the needs of users. They work with cross-functional teams to understand the user's needs and goals, and then design and implement solutions that improve the service experience. The Introduction to Customer Journey Mapping in Miro course can be helpful for Service Designers by providing them with a framework for understanding the customer journey and identifying opportunities to improve the service experience.
Design Researcher
Design Researcher
Design Researchers use research methods to understand the needs and behaviors of users. They use this understanding to design products and services that are both useful and usable. The Introduction to Customer Journey Mapping in Miro course can be helpful for Design Researchers by providing them with a framework for understanding the customer journey and identifying opportunities to improve the user experience.
Customer Success Manager
Customer Success Manager
Customer Success Managers help customers get the most value out of a product or service. They work with customers to understand their needs and goals, and then develop and implement strategies to help them achieve success. The Introduction to Customer Journey Mapping in Miro course can be helpful for Customer Success Managers by providing them with a framework for understanding the customer journey and identifying opportunities to improve the customer experience.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and implementing marketing campaigns to promote a product or service. They work with cross-functional teams to develop marketing strategies and tactics, and then track and measure the results of marketing campaigns. The Introduction to Customer Journey Mapping in Miro course can be helpful for Marketing Managers by providing them with a framework for understanding the customer journey and identifying opportunities to reach and engage customers.
Marketing Analyst
Marketing Analyst
Marketing Analysts collect and analyze data to measure the effectiveness of marketing campaigns. They use this data to make recommendations for improving marketing strategies and tactics. The Introduction to Customer Journey Mapping in Miro course can be helpful for Marketing Analysts by providing them with a framework for understanding the customer journey and how to collect and analyze data to improve marketing efforts.
Product Manager
Product Manager
Product Managers are responsible for the development and success of a product. They work with cross-functional teams to define the product vision, roadmap, and features. The Introduction to Customer Journey Mapping in Miro course can be helpful for Product Managers by providing them with a deep understanding of the customer's perspective and how to develop products that meet their needs.
Customer Service Manager
Customer Service Manager
Customer Service Managers oversee the customer service department and ensure that customers have a positive experience when interacting with a company. They work with cross-functional teams to develop and implement customer service policies and procedures. The Introduction to Customer Journey Mapping in Miro course can be helpful for Customer Service Managers by providing them with a framework for understanding the customer journey and identifying opportunities to improve the customer experience.
User Experience Researcher
User Experience Researcher
User Experience Researchers gain a deep understanding of user needs and motivations through qualitative and quantitative research methods. They use this understanding to design and improve user interfaces and experiences for products and services. The Introduction to Customer Journey Mapping in Miro course can be helpful for User Experience Researchers by providing them with a structured framework for understanding and mapping the customer journey.
Content Designer
Content Designer
Content Designers create and manage the content for products and services. They work with cross-functional teams to develop content strategies and tactics, and then write and edit content that is clear, concise, and engaging. The Introduction to Customer Journey Mapping in Miro course can be helpful for Content Designers by providing them with a framework for understanding the customer journey and identifying opportunities to create content that meets the needs of customers.
Product Owner
Product Owner
Product Owners are responsible for the development and success of a product. They work with cross-functional teams to define the product vision, roadmap, and features. The Introduction to Customer Journey Mapping in Miro course may be helpful for Product Owners by providing them with a framework for understanding the customer journey and identifying opportunities to improve the product.
Business Analyst
Business Analyst
Business Analysts work with cross-functional teams to understand and document business requirements. They use this information to develop and implement solutions that meet the business needs. The Introduction to Customer Journey Mapping in Miro course may be helpful for Business Analysts by providing them with a framework for understanding the customer journey and how to incorporate customer feedback into business requirements.
Agile Coach
Agile Coach
Agile Coaches help teams to adopt and implement agile methodologies. They work with teams to improve their processes and practices, and to become more agile. The Introduction to Customer Journey Mapping in Miro course may be helpful for Agile Coaches by providing them with a framework for understanding the customer journey and how to incorporate customer feedback into agile development processes.
Innovation Manager
Innovation Manager
Innovation Managers lead and manage innovation initiatives within an organization. They work with cross-functional teams to identify and develop new products and services. The Introduction to Customer Journey Mapping in Miro course may be helpful for Innovation Managers by providing them with a framework for understanding the customer journey and identifying opportunities to create new products and services that meet the needs of customers.
For more career information including salaries, visit:
OpenCourser.com/course/x2aqwi/introduction
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introduction to Customer Journey Mapping in Miro.
Introduces the principles of design thinking, a human-centered approach to problem solving. It helpful resource for anyone looking to learn more about this topic and apply it to their work.
Provides practical advice on how to conduct user research, design user interfaces, and improve the overall user experience. It valuable resource for anyone looking to learn more about this topic.
Introduces the principles of the Lean Startup methodology, which is designed to help businesses develop and launch new products and services quickly and efficiently. It helpful resource for anyone looking to learn more about this topic.
Provides a step-by-step guide to developing a value proposition canvas, which tool for understanding and communicating the value of a product or service to customers.
Explores the challenges that large companies face when innovating. It valuable resource for anyone looking to learn more about this topic and develop strategies for overcoming these challenges.
Provides a comprehensive overview of the principles of user-centered design. It valuable resource for anyone looking to learn more about this topic and apply it to their work.
Provides a practical guide to developing and launching new products using the Lean Product Development process. It valuable resource for anyone looking to learn more about this topic.
Save
Provides a framework for developing and executing a traction strategy for a new business. It valuable resource for anyone looking to learn more about this topic.
Provides a collection of essays on the challenges of building and running a successful business. It valuable resource for anyone looking to learn more about this topic.
Provides a framework for developing personal effectiveness. It valuable resource for anyone looking to learn more about this topic.
Save
Provides a guide to understanding and changing habits. It valuable resource for anyone looking to learn more about this topic.
Save
Provides a guide to understanding how the mind works. It valuable resource for anyone looking to learn more about this topic.
Provides a framework for building a successful startup. It valuable resource for anyone looking to learn more about this topic.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/x2aqwi/introduction
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Time
2 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Tricia Bagley
Good to know
Taught by Tricia Bagley, who are recognized for their work in UX strategy, which is highly relevant to customer experience mapping
Examines the principles of customer journey mapping, which is standard in business analysis and strategy
Utilizes the Miro online visual collaboration platform, which is industry standard for UX design teams
Develops hands-on experience exercising empathy to accurately document the user experience (UX)
Builds a strong foundation for beginners in customer journey mapping, UX strategy, and business analysis
This course may require learners to come in with basic knowledge of UX strategy and design thinking
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