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Tricia Bagley
By the end of this project, you will be able to create a customer journey map that enables a brand to understand the holistic customer experience so that it can meet business goals by addressing customer needs, mitigating risk, and maximizing opportunities.
To understand the principles and create a customer journey map, you will gain hands-on experience exercising empathy to accurately document the user experience (UX). You will also leverage design thinking, user interface (UI) knowledge, and context from the user’s experience as you map the customer journey in the Miro online visual collaboration platform for teamwork.
Note:...
Read more
By the end of this project, you will be able to create a customer journey map that enables a brand to understand the holistic customer experience so that it can meet business goals by addressing customer needs, mitigating risk, and maximizing opportunities.
To understand the principles and create a customer journey map, you will gain hands-on experience exercising empathy to accurately document the user experience (UX). You will also leverage design thinking, user interface (UI) knowledge, and context from the user’s experience as you map the customer journey in the Miro online visual collaboration platform for teamwork.
Note:...
Read more
By the end of this project, you will be able to create a customer journey map that enables a brand to understand the holistic customer experience so that it can meet business goals by addressing customer needs, mitigating risk, and maximizing opportunities.
To understand the principles and create a customer journey map, you will gain hands-on experience exercising empathy to accurately document the user experience (UX). You will also leverage design thinking, user interface (UI) knowledge, and context from the user’s experience as you map the customer journey in the Miro online visual collaboration platform for teamwork.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/x2aqwi/introduction
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Taught by Tricia Bagley, who are recognized for their work in UX strategy, which is highly relevant to customer experience mapping
Examines the principles of customer journey mapping, which is standard in business analysis and strategy
Utilizes the Miro online visual collaboration platform, which is industry standard for UX design teams
Develops hands-on experience exercising empathy to accurately document the user experience (UX)
Builds a strong foundation for beginners in customer journey mapping, UX strategy, and business analysis
This course may require learners to come in with basic knowledge of UX strategy and design thinking
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Save Introduction to Customer Journey Mapping in Miro to your list so you can find it easily later:
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Reviews summary
Engaging course on customer journey mapping
This course provides a good overview of Customer Journey Mapping and Miro, suitable for beginners with little technical background. However, it is considered basic by some reviewers who may prefer more in-depth content.
No extensive technical knowledge required
"This...doesn't have a ton of technical pre-requisites."
Collaboration can enhance learning
"I would encourage you to get together a small study group."
Quick introduction to Miro
"It was a good overview...as well a quick intro to using Miro."
Introductory level content
"Too basic for me."
"Very basic."
"A bit of theory, but not enough so someone can really starts using it."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introduction to Customer Journey Mapping in Miro with these
activities:
Review Human-Centered Design principles
Show steps
By reviewing core UX Design principles, you will prepare yourself to more easily grasp the key concepts and methods used throughout this course.
Browse courses on
Human-Centered Design
Show steps
-
Read an overview of Human-Centered Design principles
-
Consider how HCD principles are used in a familiar interface or tool
Organize course materials
Show steps
Organization of learning materials will help you quickly find and revise information during the course.
Show steps
-
Create dedicated folders for lessons, assignments, and resources
-
Regularly review and summarize course materials into a master document
Join a peer-to-peer learning group
Show steps
Collaboration promotes deeper understanding of course concepts and diverse problems.
Show steps
-
Identify peers with shared goals
-
Establish a regular meeting schedule
-
Break down course content and assign research topics to present to the group
Four other activities
Expand to see all activities and additional details
Show all seven activities
Seek out tutorials on Miro's advanced collaboration features
Show steps
Miro offers advanced online collaboration tools that will enhance your visual mapping experience. Explore how to use them efficiently to present your customer journey maps.
Show steps
-
Search for tutorials on advanced Miro functionalities
-
Practice using these features to create mock customer journey maps
Start a side project to practice mapping customer journeys
Show steps
Apply the principles learned in this course by creating a customer journey map for a product or service you're familiar with.
Show steps
-
Identify a specific product or service to focus on
-
Gather data from user research and market analysis
-
Develop a visual representation of the customer journey map
-
Identify areas for improvement and create a plan to address them
Attend a Miro workshop on advanced online collaboration
Show steps
Enhance your Miro skills and learn best practices for visual collaboration.
Show steps
-
Research and identify relevant Miro workshops
-
Attend a workshop led by experienced facilitators
Offer to mentor other students on customer journey mapping
Show steps
By teaching others, you will reinforce your understanding of customer journey mapping principles and gain valuable experience in communicating complex ideas.
Show steps
-
Identify opportunities to mentor fellow students
-
Prepare materials and plan mentorship sessions
Review Human-Centered Design principles
Show steps
By reviewing core UX Design principles, you will prepare yourself to more easily grasp the key concepts and methods used throughout this course.
Browse courses on
Human-Centered Design
Show steps
Show steps
Show steps
- Read an overview of Human-Centered Design principles
- Consider how HCD principles are used in a familiar interface or tool
Organize course materials
Show steps
Organization of learning materials will help you quickly find and revise information during the course.
Show steps
Show steps
Show steps
- Create dedicated folders for lessons, assignments, and resources
- Regularly review and summarize course materials into a master document
Join a peer-to-peer learning group
Show steps
Collaboration promotes deeper understanding of course concepts and diverse problems.
Show steps
Show steps
Show steps
- Identify peers with shared goals
- Establish a regular meeting schedule
- Break down course content and assign research topics to present to the group
Four other activities
Expand to see all activities and additional details
Show all seven activities
Seek out tutorials on Miro's advanced collaboration features
Show steps
Miro offers advanced online collaboration tools that will enhance your visual mapping experience. Explore how to use them efficiently to present your customer journey maps.
Show steps
Show steps
Show steps
- Search for tutorials on advanced Miro functionalities
- Practice using these features to create mock customer journey maps
Start a side project to practice mapping customer journeys
Show steps
Apply the principles learned in this course by creating a customer journey map for a product or service you're familiar with.
Show steps
Show steps
Show steps
- Identify a specific product or service to focus on
- Gather data from user research and market analysis
- Develop a visual representation of the customer journey map
- Identify areas for improvement and create a plan to address them
Attend a Miro workshop on advanced online collaboration
Show steps
Enhance your Miro skills and learn best practices for visual collaboration.
Show steps
Show steps
Show steps
- Research and identify relevant Miro workshops
- Attend a workshop led by experienced facilitators
Offer to mentor other students on customer journey mapping
Show steps
By teaching others, you will reinforce your understanding of customer journey mapping principles and gain valuable experience in communicating complex ideas.
Show steps
Show steps
Show steps
- Identify opportunities to mentor fellow students
- Prepare materials and plan mentorship sessions
Career center
Learners who complete Introduction to Customer Journey Mapping in Miro will develop knowledge and skills
that may be useful to these careers:
User Experience Designer
User Experience Designer
User Experience Designers design and evaluate the user experience for products and services. They work with cross-functional teams to understand the user's needs and goals, and then design and implement solutions that improve the user experience. The Introduction to Customer Journey Mapping in Miro course can be helpful for User Experience Designers by providing them with a framework for understanding the customer journey and identifying opportunities to improve the user experience.
Interaction Designer
Interaction Designer
Interaction Designers create the user interface and experience for products and services. They use their knowledge of human-computer interaction and design principles to create interfaces that are both usable and aesthetically pleasing. The Introduction to Customer Journey Mapping in Miro course can be helpful for Interaction Designers by providing them with a deep understanding of the user's perspective and how to design interfaces that meet their needs.
Service Designer
Service Designer
Service Designers design and improve services to meet the needs of users. They work with cross-functional teams to understand the user's needs and goals, and then design and implement solutions that improve the service experience. The Introduction to Customer Journey Mapping in Miro course can be helpful for Service Designers by providing them with a framework for understanding the customer journey and identifying opportunities to improve the service experience.
Design Researcher
Design Researcher
Design Researchers use research methods to understand the needs and behaviors of users. They use this understanding to design products and services that are both useful and usable. The Introduction to Customer Journey Mapping in Miro course can be helpful for Design Researchers by providing them with a framework for understanding the customer journey and identifying opportunities to improve the user experience.
Customer Success Manager
Customer Success Manager
Customer Success Managers help customers get the most value out of a product or service. They work with customers to understand their needs and goals, and then develop and implement strategies to help them achieve success. The Introduction to Customer Journey Mapping in Miro course can be helpful for Customer Success Managers by providing them with a framework for understanding the customer journey and identifying opportunities to improve the customer experience.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and implementing marketing campaigns to promote a product or service. They work with cross-functional teams to develop marketing strategies and tactics, and then track and measure the results of marketing campaigns. The Introduction to Customer Journey Mapping in Miro course can be helpful for Marketing Managers by providing them with a framework for understanding the customer journey and identifying opportunities to reach and engage customers.
Marketing Analyst
Marketing Analyst
Marketing Analysts collect and analyze data to measure the effectiveness of marketing campaigns. They use this data to make recommendations for improving marketing strategies and tactics. The Introduction to Customer Journey Mapping in Miro course can be helpful for Marketing Analysts by providing them with a framework for understanding the customer journey and how to collect and analyze data to improve marketing efforts.
Product Manager
Product Manager
Product Managers are responsible for the development and success of a product. They work with cross-functional teams to define the product vision, roadmap, and features. The Introduction to Customer Journey Mapping in Miro course can be helpful for Product Managers by providing them with a deep understanding of the customer's perspective and how to develop products that meet their needs.
Customer Service Manager
Customer Service Manager
Customer Service Managers oversee the customer service department and ensure that customers have a positive experience when interacting with a company. They work with cross-functional teams to develop and implement customer service policies and procedures. The Introduction to Customer Journey Mapping in Miro course can be helpful for Customer Service Managers by providing them with a framework for understanding the customer journey and identifying opportunities to improve the customer experience.
User Experience Researcher
User Experience Researcher
User Experience Researchers gain a deep understanding of user needs and motivations through qualitative and quantitative research methods. They use this understanding to design and improve user interfaces and experiences for products and services. The Introduction to Customer Journey Mapping in Miro course can be helpful for User Experience Researchers by providing them with a structured framework for understanding and mapping the customer journey.
Content Designer
Content Designer
Content Designers create and manage the content for products and services. They work with cross-functional teams to develop content strategies and tactics, and then write and edit content that is clear, concise, and engaging. The Introduction to Customer Journey Mapping in Miro course can be helpful for Content Designers by providing them with a framework for understanding the customer journey and identifying opportunities to create content that meets the needs of customers.
Product Owner
Product Owner
Product Owners are responsible for the development and success of a product. They work with cross-functional teams to define the product vision, roadmap, and features. The Introduction to Customer Journey Mapping in Miro course may be helpful for Product Owners by providing them with a framework for understanding the customer journey and identifying opportunities to improve the product.
Business Analyst
Business Analyst
Business Analysts work with cross-functional teams to understand and document business requirements. They use this information to develop and implement solutions that meet the business needs. The Introduction to Customer Journey Mapping in Miro course may be helpful for Business Analysts by providing them with a framework for understanding the customer journey and how to incorporate customer feedback into business requirements.
Agile Coach
Agile Coach
Agile Coaches help teams to adopt and implement agile methodologies. They work with teams to improve their processes and practices, and to become more agile. The Introduction to Customer Journey Mapping in Miro course may be helpful for Agile Coaches by providing them with a framework for understanding the customer journey and how to incorporate customer feedback into agile development processes.
Innovation Manager
Innovation Manager
Innovation Managers lead and manage innovation initiatives within an organization. They work with cross-functional teams to identify and develop new products and services. The Introduction to Customer Journey Mapping in Miro course may be helpful for Innovation Managers by providing them with a framework for understanding the customer journey and identifying opportunities to create new products and services that meet the needs of customers.
For more career information including salaries, visit:
OpenCourser.com/course/x2aqwi/introduction
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introduction to Customer Journey Mapping in Miro.
Introduces the principles of design thinking, a human-centered approach to problem solving. It helpful resource for anyone looking to learn more about this topic and apply it to their work.
Provides practical advice on how to conduct user research, design user interfaces, and improve the overall user experience. It valuable resource for anyone looking to learn more about this topic.
Introduces the principles of the Lean Startup methodology, which is designed to help businesses develop and launch new products and services quickly and efficiently. It helpful resource for anyone looking to learn more about this topic.
Provides a step-by-step guide to developing a value proposition canvas, which tool for understanding and communicating the value of a product or service to customers.
Explores the challenges that large companies face when innovating. It valuable resource for anyone looking to learn more about this topic and develop strategies for overcoming these challenges.
Provides a comprehensive overview of the principles of user-centered design. It valuable resource for anyone looking to learn more about this topic and apply it to their work.
Provides a practical guide to developing and launching new products using the Lean Product Development process. It valuable resource for anyone looking to learn more about this topic.
Save
Provides a framework for developing and executing a traction strategy for a new business. It valuable resource for anyone looking to learn more about this topic.
Provides a collection of essays on the challenges of building and running a successful business. It valuable resource for anyone looking to learn more about this topic.
Provides a framework for developing personal effectiveness. It valuable resource for anyone looking to learn more about this topic.
Save
Provides a guide to understanding and changing habits. It valuable resource for anyone looking to learn more about this topic.
Save
Provides a guide to understanding how the mind works. It valuable resource for anyone looking to learn more about this topic.
Provides a framework for building a successful startup. It valuable resource for anyone looking to learn more about this topic.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/x2aqwi/introduction
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Time
2 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Tricia Bagley
Good to know
Taught by Tricia Bagley, who are recognized for their work in UX strategy, which is highly relevant to customer experience mapping
Examines the principles of customer journey mapping, which is standard in business analysis and strategy
Utilizes the Miro online visual collaboration platform, which is industry standard for UX design teams
Develops hands-on experience exercising empathy to accurately document the user experience (UX)
Builds a strong foundation for beginners in customer journey mapping, UX strategy, and business analysis
This course may require learners to come in with basic knowledge of UX strategy and design thinking
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