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Business Communication

Keri Barone

Business communication is vital to professional success.

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Business communication is vital to professional success.

This course, part of the Leadership Essentials Professional Certificate program, will help you unlock the secrets to business success by understanding workplace culture. You’ll learn how to use language and nonverbal communication to convey shared meanings in face-to-face and remote professional relationships.

You will learn techniques to effectively and succinctly articulate your business ideas to a diverse range of audiences to ensure they understand even the most complex concepts.

In this course, there will be a strong focus on business writing, active listening, and communicating your ideas effectively to a particular target audience. We will discuss the impact of assumptions or bias that people may bring to workplace interactions. Learners will apply their knowledge by critiquing real-world business scenarios from the workplace.

Topics will also include:

  • Best practices for written communication
  • Conducting effective meetings
  • Documentation and follow-up techniques
  • Best practices for face-to-face, digital, and mediated communication

What's inside

Learning objectives

  • How to critically evaluate your role in workplace interactions
  • How to employ strategies for active listening
  • How to ask questions that move conversations forward
  • How to communicate ideas clearly and succinctly
  • How to assess needs of clients and colleagues
  • Best practices for face-to-face and remote communication

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches universal strategies for workplace communication that can enhance engagement and effectiveness in a variety of professional contexts
Provides valuable guidance on effective business writing, which is a crucial skill for communicating clearly and professionally
Has a strong emphasis on active listening and understanding nonverbal communication, which are key elements of effective communication
Offers techniques for tailoring communication to different audiences, which is essential in today's diverse workplace
Prepares learners to navigate challenging workplace situations and effectively address assumptions or biases that may arise
Requires students to critique real-world business scenarios, providing practical application and reinforcement of concepts

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Activities

Coming soon We're preparing activities for Business Communication. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Business Communication will develop knowledge and skills that may be useful to these careers:
Public relations manager
Effective communication is essential for any Public Relations Manager, and the skills you'll learn in the Business Communication course can help you succeed in this role. You'll learn techniques for tailoring your message to specific audiences, as well as how to build strong relationships with the media and other key stakeholders.
Marketing Manager
Business Communication skills are in high demand for Marketing Managers, who need to be able to effectively communicate with customers, clients, and other stakeholders. This course can help you develop the skills you need to create persuasive marketing campaigns, manage social media accounts, and build strong relationships with customers.
Human Resources Manager
The Business Communication course can also be helpful for Human Resources Managers, who need to be able to effectively communicate with employees, managers, and other stakeholders. You'll learn how to create clear and concise policies and procedures, as well as how to conduct effective performance evaluations and employee trainings.
Sales Manager
For those interested in a career in sales, the Business Communication course can be a valuable asset. You'll learn how to effectively communicate with customers, build strong relationships, and close deals. The course also covers techniques for handling objections and negotiating contracts.
Customer Service Manager
Business Communication skills are essential for any Customer Service Manager, who needs to be able to effectively communicate with customers and resolve their issues. This course can help you develop the skills you need to provide excellent customer service, build strong relationships with customers, and handle difficult situations.
Event Planner
For those interested in a career in event planning, the Business Communication course may be helpful. You'll learn how to effectively communicate with clients, vendors, and other stakeholders, as well as how to write clear and concise proposals and contracts.
Public Relations Specialist
The Business Communication course can also be helpful for Public Relations Specialists, who need to be able to effectively communicate with the media and other stakeholders. You'll learn how to write press releases, conduct media interviews, and manage social media accounts.
Technical Writer
The Business Communication course may also be helpful for Technical Writers, who need to be able to clearly and concisely explain complex technical information. You'll learn how to write user manuals, technical reports, and other documents that are easy to understand.
Grant Writer
For those interested in a career in grant writing, the Business Communication course may be useful. You'll learn how to write persuasive grant proposals that will help you secure funding for your organization.
Instructional Designer
The Business Communication course may be helpful for Instructional Designers, who need to be able to effectively communicate with learners and create engaging learning materials. You'll learn how to write clear and concise learning objectives, develop effective assessments, and use a variety of teaching methods.
Recruiter
For those interested in a career in recruiting, the Business Communication course may be beneficial. You'll learn how to effectively communicate with candidates and clients, as well as how to write clear and concise job descriptions.
Training and Development Manager
The Business Communication course may also be helpful for Training and Development Managers, who need to be able to effectively communicate with employees and managers. You'll learn how to develop and deliver effective training programs.
Customer Success Manager
For those interested in a career in customer success, the Business Communication course may be useful. You'll learn how to effectively communicate with customers, build strong relationships, and resolve their issues.
Internal Communications Manager
The Business Communication course may also be helpful for Internal Communications Managers, who need to be able to effectively communicate with employees and other stakeholders. You'll learn how to write clear and concise internal communications, as well as how to use a variety of communication channels.
Content Writer
For those interested in a career in content writing, the Business Communication course may be beneficial. You'll learn how to write clear and concise content that is engaging and informative.

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Business Communication.
Provides timeless advice on personal effectiveness. It valuable resource for anyone who wants to improve their communication skills and become more effective in their personal and professional lives.
Provides practical tips and techniques for having difficult conversations. It good resource for students who want to learn how to communicate effectively in difficult situations.
Provides a comprehensive overview of business communication, covering both written and oral communication. It good resource for students who want to learn more about the communication process.
Focuses on writing skills for business professionals. It provides guidance on how to write clear, concise, and effective documents.
Provides an overview of body language. It good resource for students who want to learn more about how to communicate effectively using body language.
Provides an overview of intercultural communication. It good resource for students who want to learn more about how to communicate effectively with people from different cultures.
Comprehensive textbook on business communication. It covers a wide range of topics, from writing and speaking to nonverbal communication and social media.
Provides an overview of cultural differences in the workplace. It good resource for students who want to learn more about how to communicate effectively with people from different cultures.

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