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Julia Arteno
In this 2-hour long project-based course, you will learn how to set up a Google Analytics account, how to install tracking codes for a blogger account, how to set goals, how to analyze data, and how to create different kinds of reports. Learners can use those skills to track their networking efforts and increase their reach by analyzing the data they collect.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/ye6tww/track
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches key Google Analytics skills that can increase networking reach
Hands-on project-based course that teaches practical skills
Suitable for learners in North America region
Can help learners analyze data and make informed decisions
Could be more accessible to learners outside North America
May not be suitable for advanced learners or those seeking in-depth knowledge of Google Analytics
Save this course
Save Track Networking Efforts using Google Analytics to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Track Networking Efforts using Google Analytics with these
activities:
Google Analytics Academy
Show steps
Google Analytics Academy provides free online courses that can help you learn how to use Google Analytics. The courses are self-paced and can be completed at your own convenience.
Browse courses on
Website Traffic
Show steps
-
Sign up for a Google Analytics Academy account
-
Choose a course to take
-
Complete the course
Attend a Google Analytics Meetup
Show steps
Attending a Google Analytics Meetup will allow you to connect with other people who are using the tool. You can share ideas, learn about new features, and get help with your own projects.
Browse courses on
Google Analytics
Show steps
-
Find a Google Analytics Meetup in your area
-
Attend the meetup and introduce yourself
-
Participate in the discussions
Review your notes and assignments
Show steps
Reviewing your notes and assignments will help you refresh your memory on the material you have covered so far. This will make it easier to understand new concepts and apply them to your work.
Show steps
-
Gather your notes and assignments
-
Read through your notes
-
Complete any outstanding assignments
Two other activities
Expand to see all activities and additional details
Show all five activities
Practice your Google Analytics skills
Show steps
Practice using Google Analytics by setting up tracking codes, setting goals, and analyzing data. This will help you become more proficient in using the tool and get the most out of your data.
Browse courses on
Google Analytics
Show steps
-
Set up a Google Analytics account
-
Install tracking codes on your website
-
Set goals to track your website traffic
-
Analyze your data to understand your audience
Create a Google Analytics report
Show steps
Creating a Google Analytics report will help you consolidate your knowledge of the tool and demonstrate your understanding of data analysis. You can share your report with others to help them understand your website traffic and make informed decisions.
Browse courses on
Reports
Show steps
-
Choose the metrics and dimensions you want to include in your report
-
Create visualizations to represent your data
-
Write a summary of your findings
Google Analytics Academy
Show steps
Google Analytics Academy provides free online courses that can help you learn how to use Google Analytics. The courses are self-paced and can be completed at your own convenience.
Browse courses on
Website Traffic
Show steps
Show steps
Show steps
- Sign up for a Google Analytics Academy account
- Choose a course to take
- Complete the course
Attend a Google Analytics Meetup
Show steps
Attending a Google Analytics Meetup will allow you to connect with other people who are using the tool. You can share ideas, learn about new features, and get help with your own projects.
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Find a Google Analytics Meetup in your area
- Attend the meetup and introduce yourself
- Participate in the discussions
Review your notes and assignments
Show steps
Reviewing your notes and assignments will help you refresh your memory on the material you have covered so far. This will make it easier to understand new concepts and apply them to your work.
Show steps
Show steps
Show steps
- Gather your notes and assignments
- Read through your notes
- Complete any outstanding assignments
Two other activities
Expand to see all activities and additional details
Show all five activities
Practice your Google Analytics skills
Show steps
Practice using Google Analytics by setting up tracking codes, setting goals, and analyzing data. This will help you become more proficient in using the tool and get the most out of your data.
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Set up a Google Analytics account
- Install tracking codes on your website
- Set goals to track your website traffic
- Analyze your data to understand your audience
Create a Google Analytics report
Show steps
Creating a Google Analytics report will help you consolidate your knowledge of the tool and demonstrate your understanding of data analysis. You can share your report with others to help them understand your website traffic and make informed decisions.
Browse courses on
Reports
Show steps
Show steps
Show steps
- Choose the metrics and dimensions you want to include in your report
- Create visualizations to represent your data
- Write a summary of your findings
Career center
Learners who complete Track Networking Efforts using Google Analytics will develop knowledge and skills
that may be useful to these careers:
Data Analyst
Data Analyst
A Data Analyst is an individual who collects, processes, and analyzes large and complex datasets to uncover valuable insights and inform decision-making processes. This course provides a strong foundation in Google Analytics, a powerful tool for tracking and analyzing website traffic and user behavior. By leveraging the skills learned in this course, Data Analysts can enhance their ability to gather and interpret data, making them more effective in their role. The course's focus on setting up tracking codes, analyzing data, and creating reports provides practical knowledge that directly applies to the responsibilities of a Data Analyst.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning, executing, and analyzing digital marketing campaigns to engage target audiences and achieve business objectives. This course offers valuable insights into using Google Analytics to track the effectiveness of digital marketing efforts. By establishing goals, setting up tracking codes, and analyzing data, Digital Marketing Specialists can optimize their campaigns for better performance and achieve a higher return on investment. The course's focus on creating different kinds of reports empowers them to present data-driven insights to stakeholders.
Marketing Manager
Marketing Manager
A Marketing Manager oversees the development and execution of marketing strategies to promote products or services. This course provides Marketing Managers with the necessary skills to leverage Google Analytics for tracking and analyzing marketing efforts. By setting goals, analyzing data, and interpreting reports, they can gain a comprehensive understanding of their marketing campaigns' performance and identify areas for improvement. The course's emphasis on tracking networking efforts using Google Analytics aligns perfectly with the responsibilities of a Marketing Manager.
Web Analyst
Web Analyst
A Web Analyst is responsible for analyzing website data to improve user experience and website performance. This course offers a comprehensive foundation in Google Analytics, enabling Web Analysts to gather and interpret website data effectively. The course covers goal setting, data analysis, and report creation, providing the essential skills for Web Analysts to assess website traffic patterns, identify areas for improvement, and optimize the user experience.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager plans, creates, and manages content to engage target audiences and achieve marketing objectives. This course provides a solid understanding of using Google Analytics to track the performance of content marketing efforts. Content Marketing Managers can leverage the skills learned in this course to optimize their content strategies and measure the effectiveness of their campaigns. The course's focus on data analysis and report creation enables them to gain valuable insights into content engagement and audience behavior.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
An SEO Specialist optimizes websites and web pages to improve their visibility and ranking in search engine results pages (SERPs). This course offers SEO Specialists the knowledge and skills to utilize Google Analytics for tracking and analyzing website traffic and performance. By setting up tracking codes, establishing goals, and creating reports, SEO Specialists can identify opportunities to enhance their SEO strategies, improve website user experience, and increase organic search traffic.
Social Media Manager
Social Media Manager
A Social Media Manager develops and manages social media strategies to promote brands and engage with customers on social media platforms. This course provides Social Media Managers with the ability to use Google Analytics to track and measure the effectiveness of their social media campaigns. By setting up tracking codes, analyzing data, and creating reports, Social Media Managers can gain valuable insights into audience behavior, campaign performance, and return on investment.
Business Analyst
Business Analyst
A Business Analyst identifies and analyzes business needs and develops solutions to improve business processes and achieve strategic objectives. This course may be helpful for Business Analysts who are looking to gain a deeper understanding of data analysis using Google Analytics. The course provides a foundation for tracking and analyzing data, enabling Business Analysts to make data-driven recommendations and support decision-making within their organization.
Market Researcher
Market Researcher
A Market Researcher conducts research to gather and analyze data about target markets and customer behavior in order to develop effective marketing strategies. This course may be helpful for Market Researchers who are looking to enhance their skills in data collection and analysis. The course provides a foundation for using Google Analytics to track and analyze website traffic and user behavior, enabling Market Researchers to gain valuable insights into customer preferences and market trends.
Product Manager
Product Manager
A Product Manager is responsible for developing, launching, and managing products or services. This course may be helpful for Product Managers who are looking to gain a better understanding of user behavior and engagement with their products. The course provides a foundation for using Google Analytics to track and analyze product usage data, enabling Product Managers to make data-driven decisions about product development and marketing strategies.
Growth Hacker
Growth Hacker
A Growth Hacker is a marketing professional who focuses on using data and technology to drive business growth. This course may be helpful for Growth Hackers who are looking to enhance their skills in data analysis and user behavior. The course provides a foundation for using Google Analytics to track and analyze website traffic and user engagement, enabling Growth Hackers to identify opportunities for growth and develop effective marketing strategies.
E-commerce Manager
E-commerce Manager
An E-commerce Manager is responsible for overseeing the operation of an online store and driving sales. This course may be helpful for E-commerce Managers who are looking to gain a better understanding of website traffic and user behavior. The course provides a foundation for using Google Analytics to track and analyze e-commerce data, enabling E-commerce Managers to make data-driven decisions about product pricing, inventory management, and marketing campaigns.
Data Scientist
Data Scientist
A Data Scientist uses scientific methods and algorithms to extract insights from data and develop predictive models. This course may be helpful for Data Scientists who are looking to enhance their skills in data analysis and modeling. The course provides a foundation for using Google Analytics to collect and prepare data, enabling Data Scientists to build more accurate and effective models.
Software Engineer
Software Engineer
A Software Engineer designs, develops, and maintains software applications. This course may be helpful for Software Engineers who are looking to gain a better understanding of web analytics and data tracking. The course provides a foundation for using Google Analytics to track and analyze website traffic and user behavior, enabling Software Engineers to build more user-friendly and effective web applications.
IT Project Manager
IT Project Manager
An IT Project Manager plans, executes, and controls IT projects. This course may be helpful for IT Project Managers who are looking to enhance their skills in data analysis and project management. The course provides a foundation for using Google Analytics to track and analyze project data, enabling IT Project Managers to make more informed decisions and improve project outcomes.
For more career information including salaries, visit:
OpenCourser.com/course/ye6tww/track
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Track Networking Efforts using Google Analytics.
Covers more advanced topics in Google Analytics, such as using custom dimensions and metrics, creating custom reports, and using Google Analytics to track conversions. It would be a good resource for students who want to learn more about the advanced features of Google Analytics.
Covers the use of analytics in digital marketing, including topics such as using Google Analytics to track social media campaigns and using web analytics to improve email marketing. It would be a good resource for students who want to learn more about using analytics in digital marketing.
Save
Covers more advanced topics in Google Analytics, such as how to use custom dimensions and metrics, create custom reports, and use Google Analytics to track e-commerce data.
Save
Provides a comprehensive overview of web analytics, covering topics such as data collection, analysis, and interpretation. It would be a good resource for students who want to learn more about the broader field of web analytics.
Quick-start guide to Google Analytics, covering the basics of setting up your account and tracking your website's performance. It would be a good resource for students who want to get started with Google Analytics quickly and easily.
Save
Provides a comprehensive overview of data analytics, including how to collect, clean, and analyze data using Google Analytics and other tools.
Save
Provides a comprehensive guide to Google Analytics for marketers, including how to use the platform to track website traffic, user behavior, and conversions.
Provides a comprehensive guide to Google Analytics for developers, including how to use the platform to track website traffic and user behavior.
Save
Provides a beginner-friendly introduction to Google Analytics, including how to set up and use the platform to track website traffic and user behavior.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ye6tww/track
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Time
2 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Julia Arteno
Good to know
Teaches key Google Analytics skills that can increase networking reach
Hands-on project-based course that teaches practical skills
Suitable for learners in North America region
Can help learners analyze data and make informed decisions
Could be more accessible to learners outside North America
May not be suitable for advanced learners or those seeking in-depth knowledge of Google Analytics
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