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Mukti Prakash Behera, Saurabh Jaiswal, and Kiranmayi Nittala

Service etiquette demonstrates effective interpersonal skills, which can help service professionals make a positive impression and deliver a high standard of service. For financial services, carefully executed etiquette strategies can help financial service professionals to connect with their customers, develop positive relationships, and make a good first impression. More importantly, when dealing with consumer finances, it creates customer trust and confidence.

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Service etiquette demonstrates effective interpersonal skills, which can help service professionals make a positive impression and deliver a high standard of service. For financial services, carefully executed etiquette strategies can help financial service professionals to connect with their customers, develop positive relationships, and make a good first impression. More importantly, when dealing with consumer finances, it creates customer trust and confidence.

The course endeavours to understand the dimensions of service etiquette and leverage it to increase conversions, improve customer loyalty, trust, and respect.

What you'll learn

Service Etiquette Fundamentals

Types of Service Etiquette

The Need for Effective Service Etiquette

The Written & Un-written Rules of Service Etiquette

The Impact of Service Etiquette on Organisational Reputation

Achieving Impactful Interactions – Professional & Personal Approach

The Role of Effective Verbal & Non-Verbal Communication Achieving Professionalism via Service Etiquette

Expected Service Etiquette for Financial Services

Netiquette – The Etiquette for the Digital World

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What's inside

Syllabus

Week 1: Fundamentals of Service Etiquette
Fundamentals of Service Etiquette. Role of Emotional Intelligence in Service Etiquette.
Week 2: Social Interaction Etiquette
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Bringing civility at workplace. The un-written rules of Service Etiquette. Achieving Impactful Interactions.
Week 3: Art of Communication
Creating Human Moments. Professionalism via Service Etiquette.
Week 4: Workplace Decorum & Netiquette
Office Manners to Engage Positively to Ensure Camaraderie. Netiquette Fundamentals.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Covers the concept of emotional intelligence in service etiquette, which enhances customer interactions
Examines the unwritten rules of service etiquette, providing insights into professional conduct
Explores the role of verbal and non-verbal communication in effective service etiquette, improving learners' interpersonal skills
Emphasizes the importance of netiquette for maintaining professionalism and building trust in digital interactions

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Service Etiquette in Financial Services with these activities:
Review Service Etiquette Principles
Refresh your memory and solidify your knowledge of the fundamental principles of service etiquette.
Show steps
  • Review course materials and notes on service etiquette.
  • Identify areas where you need additional understanding or reinforcement.
Compile Resources on Service Etiquette Best Practices
Establish a comprehensive resource of materials to support your continued learning and reference on service etiquette.
Show steps
  • Identify and gather articles, videos, and other resources on service etiquette.
  • Organize the resources into a structured format, such as a digital folder or notebook.
  • Review and update the resources regularly to ensure they remain relevant and up-to-date.
Review 'Emotional Intelligence 2.0' by Travis Bradberry
Build a strong foundation in emotional intelligence, a key component of effective service etiquette.
Show steps
  • Read the book thoroughly.
  • Take notes on key concepts and ideas.
  • Reflect on how the concepts apply to service etiquette.
Six other activities
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Show all nine activities
Join a Study Group or Online Forum on Service Etiquette
Connect with peers and engage in discussions to exchange knowledge and experiences on service etiquette.
Show steps
  • Identify and join a study group or online forum focused on service etiquette.
  • Participate in discussions, ask questions, and share your insights.
  • Collaborate with others to develop a deeper understanding of the topic.
Explore Online Courses and Tutorials on Service Etiquette
Supplement your learning with additional resources to gain a more comprehensive understanding of service etiquette.
Show steps
  • Search for reputable online courses and tutorials on service etiquette.
  • Choose a course or tutorial that aligns with your learning goals.
  • Complete the course or tutorial, taking notes and applying the concepts to your own work environment.
Role-Play Service Etiquette Scenarios
Enhance your practical skills by actively participating in simulated service etiquette scenarios.
Show steps
  • Identify common service etiquette scenarios.
  • Pair up with a partner and role-play the scenarios.
  • Provide feedback to each other on areas for improvement.
Develop a case study on effective service etiquette in the financial industry
Craft a case study that demonstrates the practical application of service etiquette principles in a real-world financial services setting, highlighting the positive impact on customer satisfaction and organizational reputation.
Browse courses on Service Excellence
Show steps
  • Identify a specific scenario or case in the financial industry where service etiquette played a crucial role
  • Research and gather data on the case, including customer interactions, employee behaviors, and outcomes
  • Analyze the data to identify the key elements of effective service etiquette that contributed to the positive outcome
  • Develop a narrative that clearly articulates the case, highlights the role of service etiquette, and draws actionable insights
  • Present the case study in a written or multimedia format, ensuring clarity and conciseness
Develop a Service Etiquette Handbook for your workplace
Solidify your understanding of service etiquette by creating a practical resource for your workplace.
Show steps
  • Research and gather information on best practices in service etiquette.
  • Draft the handbook, including sections on communication, dress code, and customer interactions.
  • Review and edit the handbook for clarity and accuracy.
  • Distribute the handbook to your team for feedback.
  • Implement the handbook and monitor its effectiveness.
Create a Presentation or Infographic on Service Etiquette for your Team
Reinforce your understanding and share knowledge by creating a visual aid on the principles of service etiquette.
Show steps
  • Gather information and best practices on service etiquette.
  • Design and create a presentation or infographic that effectively communicates the key principles.
  • Present the material to your team, addressing any questions or discussions.

Career center

Learners who complete Service Etiquette in Financial Services will develop knowledge and skills that may be useful to these careers:
Financial Advisor
Financial Advisors are often the first point of contact for clients looking to manage their finances. They build financial plans, assess risk tolerance, and recommend investment strategies to help reach financial goals. Completing Service Etiquette in Financial Services may help Financial Advisors improve their communication skills, build trust, and increase conversions.
Relationship Manager
Relationship Managers develop and maintain client relationships to grow revenue. They create tailored financial solutions for clients and provide ongoing support. Service Etiquette in Financial Services may be useful to Relationship Managers by enhancing their interpersonal skills, building strong connections, and fostering customer trust.
Bank Teller
Bank Tellers handle day-to-day financial transactions for customers. They are responsible for processing deposits, withdrawals, and other banking services. Taking Service Etiquette in Financial Services may help Bank Tellers provide exceptional customer service, build rapport, and contribute to a positive banking experience.
Loan Consultant
Loan Consultants provide information and guidance to customers seeking financing. They assess loan applications, evaluate creditworthiness, and determine loan terms. Completing Service Etiquette in Financial Services may be beneficial for Loan Consultants by helping them build trust, understand customer needs, and effectively communicate loan options.
Mortgage Loan Officer
Mortgage Loan Officers specialize in assisting clients with home financing. They evaluate loan applications, determine interest rates, and close mortgage loans. Service Etiquette in Financial Services may be useful to Mortgage Loan Officers by enhancing their communication skills, building relationships, and fostering trust with clients.
Wealth Manager
Wealth Managers provide comprehensive financial advice to high-net-worth individuals and families. They develop investment strategies, manage assets, and provide tax and estate planning services. Service Etiquette in Financial Services may be useful to Wealth Managers by helping them build strong relationships with clients, understand their unique needs, and deliver tailored financial solutions.
Customer Service Representative
Customer Service Representatives are responsible for providing support and assistance to customers. They may handle inquiries, resolve complaints, and process orders. Taking Service Etiquette in Financial Services may be beneficial for Customer Service Representatives by helping them develop excellent communication and interpersonal skills, understand customer needs, and provide prompt and efficient service.
Financial Planner
Financial Planners help individuals and families plan for their financial future. They assess financial needs, develop strategies, and provide investment advice. Completing Service Etiquette in Financial Services may be useful for Financial Planners by helping them build trust, communicate effectively, and understand client priorities.
Branch Manager
Branch Managers are responsible for overseeing the operations of a bank branch. They lead and manage staff, ensure compliance with regulations, and drive business growth. Completing Service Etiquette in Financial Services may be useful for Branch Managers by helping them develop strong leadership and management skills, create a positive work environment, and effectively interact with customers and employees.
Insurance Agent
Insurance Agents sell insurance policies to individuals and businesses. They assess risk, provide coverage recommendations, and process claims. Service Etiquette in Financial Services may be helpful to Insurance Agents by enhancing their communication skills, building relationships with clients, and providing personalized insurance solutions.
Credit Analyst
Credit Analysts evaluate the creditworthiness of individuals and businesses. They analyze financial statements, assess risk, and make recommendations on loan applications. Service Etiquette in Financial Services may be beneficial to Credit Analysts by enhancing their communication skills, building relationships with clients, and understanding industry best practices.
Personal Banker
Personal Bankers provide personalized financial services to individuals. They offer advice on savings, investments, and loans, and help manage financial goals. Taking Service Etiquette in Financial Services may be helpful for Personal Bankers by improving their communication and interpersonal skills, building strong customer relationships, and providing tailored financial solutions.
Actuary
Actuaries use mathematical and statistical models to assess risk and uncertainty. They work in a variety of industries, including insurance, finance, and healthcare. Service Etiquette in Financial Services may be beneficial to Actuaries by enhancing their communication skills, building relationships with clients, and understanding risk management principles.
Investment Analyst
Investment Analysts evaluate and recommend investment opportunities. They analyze market trends, assess company performance, and provide investment recommendations. Service Etiquette in Financial Services may be useful to Investment Analysts by enhancing their communication skills, building relationships with clients, and understanding investment strategies.
Financial Manager
Financial Managers oversee the financial operations of organizations. They prepare budgets, analyze financial data, and make investment decisions. Service Etiquette in Financial Services may be helpful to Financial Managers by improving their communication skills, building relationships with stakeholders, and understanding financial management principles.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Service Etiquette in Financial Services.
Case study of Nordstrom's legendary customer service. It provides insights into how Nordstrom creates a customer-focused culture that drives business success.
Practical guide to developing the customer service skills you need to succeed in any industry. It covers everything from the basics of communication to handling difficult customers.
Great introduction to customer service for beginners. It covers the basics of providing excellent customer service, from greeting customers to handling complaints.
Great introduction to customer service for beginners. It covers the basics of providing excellent customer service, from greeting customers to handling complaints.
Emphasizes the importance of gratitude and appreciation in building customer loyalty and creating a positive work environment.
Explores the concept of the experience economy, where businesses focus on creating memorable and engaging experiences for their customers.
Presents the concept of the service-profit chain, which emphasizes the link between customer satisfaction, employee satisfaction, and profitability.

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