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Entrepreneurship 101 - Getting To Market 2

Prof.Dr. Malte Brettel

You are interested in the foundations of business? You are thinking about making more out of your research? Then this course might be interesting for you: You will get an introduction to entrepreneurship to learn more about the entrepreneurial mindset and what it takes to become a successful entrepreneur. After having participated in the first part of this course, the introduction to entrepreneurship, you can select your focus in other fields of entrepreneurship according to your interests. All lectures are exclusively given online so you get to choose the content specilization as well the time and speed of this entire course. You will take an exam about each part of the course that you selected and get 1 ECTS for each part. Exercises and example exams will help you to prepare for the final exam. The flexibility in terms of number of ECTS will allow you to integrate this course easily into your studies. No matter which background you have, you are welcome to join because you can choose your focus in this course depending on your background knowledge. We are looking forward to welcoming you to this course.

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What's inside

Learning objectives

Introduction to entrepreneurship

Detailed knowledge on different fields of entrepreneurship such as venture capital, entrepreneurial thinking, upscaling&growth, marketing, ...

Introduction to entrepreneurship
Detailed knowledge on different fields of entrepreneurship such as venture capital, entrepreneurial thinking, upscaling&growth, marketing, ...

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Suitable for all backgrounds and interests, fostering inclusivity in learning

Offers part-time flexibility for self-paced learning and schedule management

Taught by esteemed instructors with expertise in entrepreneurship research

Provides ECTS credits for course completion, enhancing academic progression

Requires extensive background knowledge in entrepreneurship

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Activities

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Career center

Learners who complete Entrepreneurship 101 - Getting To Market 2 will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs are individuals who start and run their own businesses. By studying Entrepreneurship, you may help build a foundation for understanding how to identify opportunities, develop business plans, and launch new ventures. This course can introduce you to important concepts such as market research, customer segmentation, and financial planning.

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Venture Capitalist

Venture Capitalists invest in early-stage companies with high growth potential. By studying Entrepreneurship, you may help build a foundation for understanding how to identify and invest in promising startups. The course's focus on venture capital can be particularly relevant to this role.

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Market Research Analyst

Market Research Analysts play a key role in helping businesses understand customer behavior and make data-driven decisions. By studying Entrepreneurship, you can develop a strong understanding of concepts such as market research, customer segmentation, and competitive analysis.

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Innovation Manager

Innovation Managers are responsible for developing and implementing innovation strategies for their organizations. By studying Entrepreneurship, you may help build a foundation for understanding how to identify and develop innovative ideas. The course's focus on entrepreneurial thinking and upscaling and growth can be particularly relevant to this role.

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Product Manager

Product Managers are responsible for the development and launch of new products or features. By studying Entrepreneurship, you may help build a foundation for understanding how to bring products to market and manage their lifecycle. The course's focus on venture capital and upscaling and growth can be particularly relevant to this role.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities for their organizations. By studying Entrepreneurship, you may help build a foundation for understanding how to develop and implement effective business development strategies. The course's focus on upscaling and growth can be particularly relevant to this role.

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Product Marketing Manager

Product Marketing Managers are responsible for developing and executing marketing plans for specific products or services. By studying Entrepreneurship, you may help build a foundation for understanding how to develop and implement effective product marketing campaigns. The course's focus on marketing and upscaling and growth can be particularly relevant to this role.

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Strategy Consultant

Strategy Consultants help organizations develop and implement strategies to achieve their business objectives. By studying Entrepreneurship, you may help build a foundation for understanding how to analyze business problems and develop creative solutions. The course's focus on venture capital and upscaling and growth can be particularly relevant to this role.

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Marketing Manager

Marketing Managers oversee the development and execution of marketing plans for organizations. By studying Entrepreneurship, you may help build a foundation for understanding how to develop and implement effective marketing campaigns that can reach and engage target customers. The course's focus on marketing can be particularly relevant to this role.

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Project Manager

Project Managers oversee the planning, execution, and evaluation of projects. By studying Entrepreneurship, you may help build a foundation for understanding how to manage projects effectively and efficiently. The course's focus on upscaling and growth can be particularly relevant to this role.

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Financial Analyst

Financial Analysts provide financial advice and recommendations to individuals and organizations. By studying Entrepreneurship, you may help build a foundation for understanding how to analyze financial data and make sound investment decisions. The course's focus on venture capital and upscaling and growth can be particularly relevant to this role.

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Program Manager

Program Managers oversee the planning, execution, and evaluation of programs or projects. By studying Entrepreneurship, you may help build a foundation for understanding how to manage projects effectively and efficiently. The course's focus on upscaling and growth can be particularly relevant to this role.

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Operations Manager

Operations Managers oversee the day-to-day operations of an organization. By studying Entrepreneurship, you may help build a foundation for understanding how to manage operations efficiently and effectively. The course's focus on upscaling and growth can be particularly relevant to this role.

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Business Analyst

Business Analysts help companies make more informed decisions. By studying Entrepreneurship, you may help build a foundation for understanding how to develop strategies that can positively affect a company's bottom line. This course can introduce you to important concepts such as marketing, upscaling and growth.

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Sales Manager

Sales Managers lead and motivate sales teams to achieve revenue targets. By studying Entrepreneurship, you may help build a foundation for understanding how to develop and implement effective sales strategies and manage sales teams. The course's focus on entrepreneurial thinking and upscaling and growth can be particularly relevant to this role.

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Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Entrepreneurship 101 - Getting To Market 2.

Lean Startup: How Today's Entrepreneurs Use...

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Introduces the concept of the Lean Startup methodology, which process for building a successful startup by testing ideas quickly and cheaply.

The Lean Startup: How Today's Entrepreneurs Use...

Hardcover

The Lean Startup: How Today's Entrepreneurs Use...

Kindle Edition