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Entrepreneurship 101 - Getting To Market 2

You are interested in the foundations of business? You are thinking about making more out of your research? Then this course might be interesting for you: You will get an introduction to entrepreneurship to learn more about the entrepreneurial mindset and what it takes to become a successful entrepreneur. After having participated in the first part of this course, the introduction to entrepreneurship, you can select your focus in other fields of entrepreneurship according to your interests. All lectures are exclusively given online so you get to choose the content specilization as well the time and speed of this entire course. You will take an exam about each part of the course that you selected and get 1 ECTS for each part. Exercises and example exams will help you to prepare for the final exam. The flexibility in terms of number of ECTS will allow you to integrate this course easily into your studies. No matter which background you have, you are welcome to join because you can choose your focus in this course depending on your background knowledge. We are looking forward to welcoming you to this course.

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What's inside

Learning objectives

Introduction to entrepreneurship

Detailed knowledge on different fields of entrepreneurship such as venture capital, entrepreneurial thinking, upscaling&growth, marketing, ...

Introduction to entrepreneurship
Detailed knowledge on different fields of entrepreneurship such as venture capital, entrepreneurial thinking, upscaling&growth, marketing, ...

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Suitable for all backgrounds and interests, fostering inclusivity in learning

Offers part-time flexibility for self-paced learning and schedule management

Taught by esteemed instructors with expertise in entrepreneurship research

Provides ECTS credits for course completion, enhancing academic progression

Requires extensive background knowledge in entrepreneurship

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Entrepreneurship 101 - Getting To Market 2 with these activities:

Attend Entrepreneurship Meetups

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Build connections with professionals in the field

Browse courses on Networking

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Identify relevant meetups in your area
Attend events and introduce yourself
Engage in conversations and share your experiences
Follow up with potential mentors or collaborators

Revisit Key Economic Concepts

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Reinforce understanding of economic principles

Browse courses on Economics

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Review textbooks or notes on micro and macroeconomics
Solve practice problems to test comprehension
Discuss concepts with fellow students or a tutor

Brush Up on Marketing Fundamentals

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Strengthen foundation in marketing concepts

Browse courses on Marketing

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Review basic marketing concepts (e.g., 4Ps)
Read articles on current marketing trends
Attend a marketing webinar or workshop

Six other activities

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Show all nine activities

Read "Entrepreneurship: Theory and Practice, Ninth Edition"

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Solidify knowledge of key entrepreneurial concepts

View Entrepreneurship on Amazon

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Read chapters 1-6
Review notes and summarize key points
Discuss key concepts with classmates or colleagues

Join a Study Group

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Engage with peers to clarify concepts

Browse courses on Collaboration

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Find like-minded individuals
Set regular meeting times
Facilitate discussions on course materials
Share notes and resources

Develop a Business Plan Outline

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Apply learning to create a practical plan

Browse courses on Business Planning

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Identify target market and define problem to be solved
Outline solution and value proposition
Research market and competition
Project financial projections

Solve Venture Capital Case Studies

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Apply understanding of venture capital principles

Browse courses on Venture Capital

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Identify key investment criteria
Analyze financial statements and market data
Calculate valuations using appropriate methods
Present investment recommendations

Develop an Entrepreneurial Marketing Plan

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Integrate knowledge in marketing and entrepreneurship

Browse courses on Marketing Plan

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Define target market and customer personas
Develop marketing strategies (e.g., content, social media)
Create a marketing budget and timeline
Monitor and evaluate results

Contribute to Open Source Projects

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Apply entrepreneurial mindset to open source contributions

Browse courses on Open Source

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Identify projects related to course topics
Review documentation and codebase
Suggest improvements or bug fixes
Submit pull requests and collaborate with maintainers

Career center

Learners who complete Entrepreneurship 101 - Getting To Market 2 will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs are individuals who start and run their own businesses. By studying Entrepreneurship, you may help build a foundation for understanding how to identify opportunities, develop business plans, and launch new ventures. This course can introduce you to important concepts such as market research, customer segmentation, and financial planning.

See salaries and explore the career path for Entrepreneur

Venture Capitalist

Venture Capitalists invest in early-stage companies with high growth potential. By studying Entrepreneurship, you may help build a foundation for understanding how to identify and invest in promising startups. The course's focus on venture capital can be particularly relevant to this role.

See salaries and explore the career path for Venture Capitalist

Market Research Analyst

Market Research Analysts play a key role in helping businesses understand customer behavior and make data-driven decisions. By studying Entrepreneurship, you can develop a strong understanding of concepts such as market research, customer segmentation, and competitive analysis.

See salaries and explore the career path for Market Research Analyst

Innovation Manager

Innovation Managers are responsible for developing and implementing innovation strategies for their organizations. By studying Entrepreneurship, you may help build a foundation for understanding how to identify and develop innovative ideas. The course's focus on entrepreneurial thinking and upscaling and growth can be particularly relevant to this role.

See salaries and explore the career path for Innovation Manager

Product Manager

Product Managers are responsible for the development and launch of new products or features. By studying Entrepreneurship, you may help build a foundation for understanding how to bring products to market and manage their lifecycle. The course's focus on venture capital and upscaling and growth can be particularly relevant to this role.

See salaries and explore the career path for Product Manager

Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities for their organizations. By studying Entrepreneurship, you may help build a foundation for understanding how to develop and implement effective business development strategies. The course's focus on upscaling and growth can be particularly relevant to this role.

See salaries and explore the career path for Business Development Manager

Product Marketing Manager

Product Marketing Managers are responsible for developing and executing marketing plans for specific products or services. By studying Entrepreneurship, you may help build a foundation for understanding how to develop and implement effective product marketing campaigns. The course's focus on marketing and upscaling and growth can be particularly relevant to this role.

See salaries and explore the career path for Product Marketing Manager

Strategy Consultant

Strategy Consultants help organizations develop and implement strategies to achieve their business objectives. By studying Entrepreneurship, you may help build a foundation for understanding how to analyze business problems and develop creative solutions. The course's focus on venture capital and upscaling and growth can be particularly relevant to this role.

See salaries and explore the career path for Strategy Consultant

Marketing Manager

Marketing Managers oversee the development and execution of marketing plans for organizations. By studying Entrepreneurship, you may help build a foundation for understanding how to develop and implement effective marketing campaigns that can reach and engage target customers. The course's focus on marketing can be particularly relevant to this role.

See salaries and explore the career path for Marketing Manager

Project Manager

Project Managers oversee the planning, execution, and evaluation of projects. By studying Entrepreneurship, you may help build a foundation for understanding how to manage projects effectively and efficiently. The course's focus on upscaling and growth can be particularly relevant to this role.

See salaries and explore the career path for Project Manager

Financial Analyst

Financial Analysts provide financial advice and recommendations to individuals and organizations. By studying Entrepreneurship, you may help build a foundation for understanding how to analyze financial data and make sound investment decisions. The course's focus on venture capital and upscaling and growth can be particularly relevant to this role.

See salaries and explore the career path for Financial Analyst

Program Manager

Program Managers oversee the planning, execution, and evaluation of programs or projects. By studying Entrepreneurship, you may help build a foundation for understanding how to manage projects effectively and efficiently. The course's focus on upscaling and growth can be particularly relevant to this role.

See salaries and explore the career path for Program Manager

Operations Manager

Operations Managers oversee the day-to-day operations of an organization. By studying Entrepreneurship, you may help build a foundation for understanding how to manage operations efficiently and effectively. The course's focus on upscaling and growth can be particularly relevant to this role.

See salaries and explore the career path for Operations Manager

Business Analyst

Business Analysts help companies make more informed decisions. By studying Entrepreneurship, you may help build a foundation for understanding how to develop strategies that can positively affect a company's bottom line. This course can introduce you to important concepts such as marketing, upscaling and growth.

See salaries and explore the career path for Business Analyst

Sales Manager

Sales Managers lead and motivate sales teams to achieve revenue targets. By studying Entrepreneurship, you may help build a foundation for understanding how to develop and implement effective sales strategies and manage sales teams. The course's focus on entrepreneurial thinking and upscaling and growth can be particularly relevant to this role.

See salaries and explore the career path for Sales Manager

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Entrepreneurship 101 - Getting To Market 2.

Lean Startup: How Today's Entrepreneurs Use...

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Introduces the concept of the Lean Startup methodology, which process for building a successful startup by testing ideas quickly and cheaply.

The Lean Startup: How Today's Entrepreneurs Use...

Hardcover

The Lean Startup: How Today's Entrepreneurs Use...

Kindle Edition