May 1, 2024
3 minute read
Service Development is a comprehensive and multifaceted field of study that offers a wealth of benefits for learners and professionals alike. By delving into the fundamentals of service development, individuals can gain a deeper understanding of the processes involved in creating, delivering, and improving services that meet the ever-evolving needs of customers.
Service Development for Personal Enrichment and Academic Pursuits
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Find a path to becoming a Service Development. Learn more at:
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Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Service Development.
Introduces the service-dominant logic of marketing, a new approach to marketing that emphasizes the role of service in creating value for customers. It is written by Stephen L. Vargo and Robert F. Lusch, two of the leading proponents of this approach.
Provides a comprehensive overview of service science, a new field that studies the application of scientific principles to the design and delivery of services. It is written by James A. Fitzsimmons and Mona J. Fitzsimmons, two of the leading researchers in this field.
Discusses the innovator's dilemma, a phenomenon in which large, established companies fail to innovate because they are too focused on protecting their existing businesses. It is written by Clayton M. Christensen, a renowned expert in the field of innovation.
Provides a practical guide to the lean startup methodology, a new approach to entrepreneurship that emphasizes the importance of experimentation and iteration. It is written by Eric Ries, a successful entrepreneur and investor.
Provides a simple framework for developing good strategy. It is written by Richard Rumelt, a renowned expert in the field of strategy.
Provides a practical guide to executing strategy. It is written by Robert S. Kaplan and David P. Norton, two of the leading experts in the field of strategy execution.
Provides a practical guide to value proposition design, a new approach to product and service development that emphasizes the importance of understanding customer needs. It is written by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan Smith, four of the leading experts in this field.
Provides a sequel to the innovator's dilemma, in which Clayton M. Christensen discusses how companies can create and sustain successful growth. It must-read for anyone interested in innovation and entrepreneurship.
Provides a classic study of the relationship between service and profitability. It is written by James L. Heskett, W. Earl Sasser, and Leonard A. Schlesinger, three of the leading experts in the field of service management.
Provides a comprehensive overview of service operations management. It is written by Robert Johnston, Sandra Fitzsimmons, and Michael Fitzsimmons, three of the leading experts in this field.
Provides a comprehensive overview of customer experience management. It is written by Annette Franz, a leading expert in this field.
Provides a practical guide to service design thinking, a new approach to service innovation that emphasizes the importance of understanding customer needs. It is written by Marc Stickdorn and Jakob Schneider, two of the leading experts in this field.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/cx3fbu/service
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