Focus Groups

Focus groups are a qualitative research method used to gather insights from a group of people. They are typically used to explore a topic in depth and to get feedback on a product or service. Focus groups can be conducted in person or online, and they typically involve a moderator who leads the discussion.

Types of Focus Groups

There are many different types of focus groups, but the most common are:

• Exploratory focus groups are used to generate new ideas and to learn more about a topic. They are typically conducted with a small group of people (6-12) and are very open-ended.
• Evaluative focus groups are used to assess a product or service. They are typically conducted with a larger group of people (12-20) and are more structured than exploratory focus groups.
• Concept testing focus groups are used to test new concepts or ideas. They are typically conducted with a small group of people (6-12) and are very focused on the specific concept being tested.

Benefits of Focus Groups

Focus groups can provide a number of benefits, including: