May 1, 2024
Updated May 10, 2025
16 minute read
Navigating the Landscape of Strategic Communication
Strategic communication is the purposeful and planned use of communication by an organization to achieve specific, overarching goals. It involves the careful design, implementation, and evaluation of communication efforts, ensuring that all messages align with the organization's mission and values. This field is inherently interdisciplinary, drawing from areas like public relations, organizational behavior, marketing, and even psychology to craft messages that resonate with intended audiences and drive desired outcomes.
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Find a path to becoming a Strategic Communication. Learn more at:
OpenCourser.com/topic/yllpx5/strategic
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Strategic Communication.
This comprehensive handbook covers all aspects of strategic communication, providing a detailed overview of theories, models, and best practices. It includes contributions from leading experts in the field and offers case studies and examples to illustrate the practical application of strategic communication principles.
Provides comprehensive guidance on developing strategic communication plans, implementing them across various channels, and measuring their effectiveness. It covers topics like message development, media relations, crisis communication, and the use of social media.
Practical guide to strategic communication in public relations. It covers topics such as campaign planning, message development, media relations, and crisis communication.
Provides a comprehensive overview of strategic communication and social change. It covers topics such as communication campaigns, community engagement, and evaluation.
Provides a comprehensive overview of strategic communication in non-profit organizations. It covers topics such as fundraising communication, volunteer engagement, and advocacy.
Explores the relationship between strategic communication and corporate social responsibility. It examines how organizations can use strategic communication to build a positive reputation, engage stakeholders, and create a more sustainable business.
Provides a comprehensive overview of strategic communication in healthcare. It covers topics such as health communication, patient engagement, and crisis communication.
Provides a comprehensive overview of strategic communication in corporate social responsibility. It covers topics such as CSR communication, stakeholder engagement, and reporting.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/yllpx5/strategic
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