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Marketing in a Digital World

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Develop in-demand marketing skills

Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.

The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in:

What you'll learn

  • To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
  • To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice
  • To examine brand management decisions including the strategies and tactics to build and manage brand equity
  • To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
  • To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context

Read More

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From Curtin University, CurtinX via edX
Hours 330
Instructors Sonia Dickinson, Bridget Tombleson, Lydia Gallant, Dr. Katharina Wolf, Katharina Wolf, Dr. Isaac Cheah, Isaac Cheah, Ian Phau, Dr. Billy (Cho Yin) Sung, Billy (Cho Yin) Sung
Language English
Subjects Business Personal Development

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Associates Degree / Paralegal $32k

Accelerated Degree Program Coordinator $46k

ASU Degree Center Coordinator at Arkansas Northeastern College $48k

Behavior Management Monitor - Required: Bachelor's Degree $49k

Degree Audit and Graduation Adviser $49k

Dual Degree Program Transfer Specialist $56k

Brand Management - Degree Men Trainee $60k

Medical Tech Degree $63k

Brand Management, Degree and Suave $76k

Bachelors Degree-Project Management Information Technology $85k

Electromechanical engineer degree $95k

Brand Management - Degree Men Manager $113k

Courses in this MicroMasters

Listed in the order in which they should be taken

Starts Course Information

On Demand

Digital Branding and Engagement (2022)

Want to learn how to get people to engage with your brand, but not sure where to begin? Digital technology has rapidly evolved in the last decade, and so too has the way people...

edX | Curtin University, CurtinX

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On Demand

Reputation Management in a Digital World (2022)

In this course, you'll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation. You will...

edX | Curtin University, CurtinX

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On Demand

Buyer Behaviour and Analysis (2022) (You were viewing this course)

For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In...

edX | Curtin University, CurtinX

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On Demand

Strategic Brand Management (2022)

In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. We will examine...

edX | Curtin University, CurtinX

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On Demand

Online Marketing Strategies (2022)

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and...

edX | Curtin University, CurtinX

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edX

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Curtin University, CurtinX

From Curtin University, CurtinX via edX
Hours 330
Instructors Sonia Dickinson, Bridget Tombleson, Lydia Gallant, Dr. Katharina Wolf, Katharina Wolf, Dr. Isaac Cheah, Isaac Cheah, Ian Phau, Dr. Billy (Cho Yin) Sung, Billy (Cho Yin) Sung
Language English
Subjects Business Personal Development

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Associates Degree / Paralegal $32k

Accelerated Degree Program Coordinator $46k

ASU Degree Center Coordinator at Arkansas Northeastern College $48k

Behavior Management Monitor - Required: Bachelor's Degree $49k

Degree Audit and Graduation Adviser $49k

Dual Degree Program Transfer Specialist $56k

Brand Management - Degree Men Trainee $60k

Medical Tech Degree $63k

Brand Management, Degree and Suave $76k

Bachelors Degree-Project Management Information Technology $85k

Electromechanical engineer degree $95k

Brand Management - Degree Men Manager $113k

Similar Courses

Sorted by relevance