About this Specialization
This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.
| From | IE Business School via Coursera |
|---|---|
| Hours | 84 |
| Instructors | Michael Thompson, Pedro Cifuentes Huertas, Brian Hallett, MARÍA EIZAGUIRRE DIÉGUEZ |
| Language | English |
| Subjects | Business Humanities Art & Design IT & Networking |
Similar Courses
Sorted by relevance
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Agent Branding, Licensing & Endorsements Trainee $43k
Agent Branding Designer $58k
Branding & Promotional Specialist $66k
Branding, Retail Banking $75k
Global Account Executive-Retail Branding and Information Solutions Manager $85k
Group Manager, Branding and Channel Marketing $100k
Manager, Strategic Marketing and Branding $103k
Research Scientist - Advanced Concepts Group $110k
National Global Account Executive-Retail Branding and Information Solutions Manager $119k
Manager, Global Marketing & Branding $124k
Project Manager, Employment Branding $133k
Digital Branding Co-Op $135k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
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Jun |
Brand Identity and Strategy (You were viewing this course) Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a... Coursera | IE Business School |
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Jun |
Storytelling in Branding and Content Marketing Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. ... Coursera | IE Business School |
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Jun |
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established... Coursera | IE Business School |
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Jun |
Branding and Customer Experience Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of... Coursera | IE Business School |
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| From | IE Business School via Coursera |
|---|---|
| Hours | 84 |
| Instructors | Michael Thompson, Pedro Cifuentes Huertas, Brian Hallett, MARÍA EIZAGUIRRE DIÉGUEZ |
| Language | English |
| Subjects | Business Humanities Art & Design IT & Networking |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Agent Branding, Licensing & Endorsements Trainee $43k
Agent Branding Designer $58k
Branding & Promotional Specialist $66k
Branding, Retail Banking $75k
Global Account Executive-Retail Branding and Information Solutions Manager $85k
Group Manager, Branding and Channel Marketing $100k
Manager, Strategic Marketing and Branding $103k
Research Scientist - Advanced Concepts Group $110k
National Global Account Executive-Retail Branding and Information Solutions Manager $119k
Manager, Global Marketing & Branding $124k
Project Manager, Employment Branding $133k
Digital Branding Co-Op $135k
Similar Courses
Sorted by relevance
