About this Learning Path
Public relations (PR) specialists are the connection between organizations, news media, and the public. They play a critical role in helping shape public perception, and communicating a company’s brand. Learn the essential skills you need to become an effective public relations specialist.
In this learning path,
- Learn foundational public relations skills.
- Understand the role marketing plays in PR.
- Master the art of storytelling.
From | LinkedIn Learning |
---|---|
Hours | 12 |
Instructors | Deirdre Breakenridge, Laura Bergells, Lorrie Thomas Ross, Martin Waxman, Drew Boyd, Brad Batesole, Lida Citroën, Shane Snow |
Language | English |
Subjects | Business Personal Development |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Public Relations 2 $44k
Public Relations 3 $45k
Temporary Public Relations $47k
Regional Public Relations $57k
Government & Public Relations $59k
Public Relations Liaison $64k
Retired Public Relations $66k
Public Relations Fellow $70k
Public Relations Expert $73k
Public Relations Executive $74k
Communications & Public Relations $79k
Communications and Public Relations $87k
Courses in this Learning Path
Listed in the order in which they should be taken
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Public Relations Foundations (You were viewing this course) The rise of social media—including blogs, social networks, micromedia, and other channels—has made effectively communicating your story and message increasingly complex. Modern... LinkedIn Learning |
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Public Relations Foundations: Media Training With traditional media outlets, 24-hour news sites, Twitter, and Facebook all competing for attention, getting your message broadcast—and received—the way you want can be tricky.... LinkedIn Learning |
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Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course, business communication expert Laura Bergells walks you... LinkedIn Learning |
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In today's media landscape, consumers decide how and when they want to receive information. As a result, it's crucial for marketers to have a robust understanding of how to design... LinkedIn Learning |
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A well-written press release is an invaluable marketing asset, but it's not written for the press alone. Press releases do much more than spread news; they boost search... LinkedIn Learning |
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On Demand |
Social media can provide your company with a wealth of information about what your customers—and competitors—really think about your organization. In this course, learn how to... LinkedIn Learning |
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On Demand |
Get a framework for branding, and learn how to develop and launch a brand and measure its success. This course explains how to define and position a brand and communicate the... LinkedIn Learning |
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How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say... LinkedIn Learning |
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We've all made mistakes. But a bad reputation can damage your career. Whether it's from a public faux pas, legal troubles, sabotage, or rumors, the damage can have long-lasting... LinkedIn Learning |
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Storytelling is a powerful way to make people care about products, brands, and causes. It can facilitate sales, marketing, presentations, and about any other task that requires a... LinkedIn Learning |
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From | LinkedIn Learning |
---|---|
Hours | 12 |
Instructors | Deirdre Breakenridge, Laura Bergells, Lorrie Thomas Ross, Martin Waxman, Drew Boyd, Brad Batesole, Lida Citroën, Shane Snow |
Language | English |
Subjects | Business Personal Development |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Public Relations 2 $44k
Public Relations 3 $45k
Temporary Public Relations $47k
Regional Public Relations $57k
Government & Public Relations $59k
Public Relations Liaison $64k
Retired Public Relations $66k
Public Relations Fellow $70k
Public Relations Expert $73k
Public Relations Executive $74k
Communications & Public Relations $79k
Communications and Public Relations $87k
Similar Courses
Sorted by relevance