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Become a Marketing Manager

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Being a marketing manager means doing two jobs at once: ensuring the success of your team while creating the marketing strategy for your organization. Master these skills and ensure that you are prepared to lead your marketing team to success.

In this learning path,

  • Learn how to successfully manage a team of marketers.
  • Create a growth-focused marketing strategy.
  • Plan for future success.

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From LinkedIn Learning
Hours 16
Instructors Drew Boyd, Deirdre Breakenridge, Nancy Napier, Brad Batesole, Dina Shapiro, Todd Dewett, Anil Gupta, David Booth, Mike Figliuolo, Madecraft, Lisa Bodell
Language English
Subjects Business

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Email Marketing Strategy $65k

Manager of Marketing Strategy $80k

Manager - Marketing & Strategy $80k

Marketing and Growth Strategy $82k

Marketing Strategy Manager 2 $85k

Marketing and Strategy Analyst $92k

Manager Marketing Strategy $96k

Marketing Specialist - Product Marketing Strategy $116k

Acquisition Manager, Marketing Strategy $124k

Marketing and Product Strategy $149k

Digital Marketing Strategy $177k

Corporate Strategy & Marketing $181k

Courses in this Learning Path

Listed in the order in which they should be taken

Starts Course Information

On Demand

Leading a Marketing Team

Do you have what it takes to lead your marketing team to greatness—great campaigns, great collaborations, and great results? Learn how to take on a new marketing management role,...

LinkedIn Learning

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On Demand

Marketing Communications

In today's media landscape, consumers decide how and when they want to receive information. As a result, it's crucial for marketers to have a robust understanding of how to design...

LinkedIn Learning

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On Demand

Building Creative Organizations

Have you wondered how you can be creative on short notice and sustain that spark throughout your organization? Creative principles like imagination, innovation, change, and play...

LinkedIn Learning

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On Demand

Ideation for Marketers

How do you keep your marketing fresh—generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques...

LinkedIn Learning

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On Demand

Brand and Marketing Integration

When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches—advertising, social media, and...

LinkedIn Learning

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On Demand

Writing a Marketing Plan

A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to...

LinkedIn Learning

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On Demand

Managing for Results

To be a high-performing manager, you need an advanced understanding of the principles of great leadership. In this course, author and business coach Dr. Todd Dewett shares the...

LinkedIn Learning

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On Demand

Marketing Foundations: Growth Hacking

Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Join marketing expert Brad Batesole as he explains what...

LinkedIn Learning

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On Demand

Growth Hacking Foundations

Growth hacking is an emerging technique that helps marketers generate new ideas and accelerate sales and customer acquisition. Growth hacking requires work—companies must rethink...

LinkedIn Learning

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On Demand

Managing Team Creativity

Do you ever think, "I'm just not that creative"? You're not alone. But companies increasingly expect their employees to think about problems in new ways and devise unexpected...

LinkedIn Learning

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On Demand

Unlock Your Team's Creativity

Creativity is an increasingly valuable skill—it’s even been named the most in-demand quality in theContents:Introduction1. Learn Key Creative Techniques2. Apply Creativity to Work...

LinkedIn Learning

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On Demand

Designing Growth Strategies

Companies need to grow in order to attract and retain top talent, sustain competitive advantage, and create shareholder value. Drawing on his years of experience serving on the...

LinkedIn Learning

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On Demand

Building Your Marketing Technology Stack

Digital marketing has been around for over 30 years, but marketers are only now starting to think of its components holistically. A marketing technology stack is the set of tools...

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On Demand

Setting Business Unit Goals

Effective goal setting requires leaders to translate high-level corporate goals down to the business unit, and then break them down even further into team and individual goals....

LinkedIn Learning

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LinkedIn Learning

From LinkedIn Learning
Hours 16
Instructors Drew Boyd, Deirdre Breakenridge, Nancy Napier, Brad Batesole, Dina Shapiro, Todd Dewett, Anil Gupta, David Booth, Mike Figliuolo, Madecraft, Lisa Bodell
Language English
Subjects Business

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Email Marketing Strategy $65k

Manager of Marketing Strategy $80k

Manager - Marketing & Strategy $80k

Marketing and Growth Strategy $82k

Marketing Strategy Manager 2 $85k

Marketing and Strategy Analyst $92k

Manager Marketing Strategy $96k

Marketing Specialist - Product Marketing Strategy $116k

Acquisition Manager, Marketing Strategy $124k

Marketing and Product Strategy $149k

Digital Marketing Strategy $177k

Corporate Strategy & Marketing $181k

Similar Courses

Sorted by relevance