About this Learning Path
Online marketing managers play a crucial role in developing and implementing an organization's digital marketing strategy. Learn the vital skills and tactical know-how to begin to develop and implement a strategy that can help take your organization to the next level.
In this learning path,
- Discover online marketing best practices.
- Learn how to use the latest tools to implement your strategy.
- Explore advertising on popular social media platforms.
| From | LinkedIn Learning |
|---|---|
| Hours | 32 |
| Instructors | Brad Batesole, David Booth, Brian Honigman, John Arnold, Adriaan Brits, Michael Taylor, Megan Adams, Madecraft |
| Language | English |
| Subjects | Business Data Science |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Online Marketing Representative $50k
Marketing Coordinator, Online $52k
Online Marketing Manager 1 $58k
Online Marketing Designer $61k
Coordinator, Online Marketing $72k
Online Marketing Freelancer $74k
Online Marketing Champion $76k
Online and Marketing Manager $80k
Freelance Online Marketing $83k
Online Marketing Professional $92k
Online Marketing team $94k
Manager - Online Marketing $143k
Courses in this Learning Path
Listed in the order in which they should be taken
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Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this... LinkedIn Learning |
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Marketing Foundations: Growth Hacking Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Join marketing expert Brad Batesole as he explains what... LinkedIn Learning |
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Growth hacking is an emerging technique that helps marketers generate new ideas and accelerate sales and customer acquisition. Growth hacking requires work—companies must rethink... LinkedIn Learning |
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How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say... LinkedIn Learning |
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Increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Learn about search engine... LinkedIn Learning |
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Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products... LinkedIn Learning |
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Marketing Foundations: Social Media Social media dramatically altered marketing by allowing businesses to engage with their customers, rather than just talk to them. In this course, discover how to leverage social... LinkedIn Learning |
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Social Media Marketing Foundations Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to... LinkedIn Learning |
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Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's... LinkedIn Learning |
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Email and Newsletter Marketing Foundations Many digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investment—and to ensure your company... LinkedIn Learning |
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Google Ads (AdWords) Essential Training Learn the foundations of pay-per-click advertising with Google AdWords, the industry-leading PPC platform. First, explore how AdWords works and how it fits with what your... LinkedIn Learning |
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Google Analytics Essential Training (2017) Whether you're managing a website for a large corporation or a small business, Google Analytics—the industry standard for web analytics—can help you find out how your website is... LinkedIn Learning |
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Marketing Analytics: Presenting Digital Marketing Data In this course, you'll learn how to effectively present digital marketing data from Google Analytics to your stakeholders. To begin, instructor Adriaan Brits goes over the... LinkedIn Learning |
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Marketing Analytics: Setting and Measuring KPIs Want to make more data-driven decisions? Learn how to set and track key performance indicators (KPIs) using Google Analytics. In this in-depth course, instructor Michael Taylor... LinkedIn Learning |
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Amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of... LinkedIn Learning |
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Twitter Marketing: Advertising (You were viewing this course) Why choose Twitter for marketing? The paid advertising features can help grow your business and build brand awareness in real time-helping you target audiences by demographic,... LinkedIn Learning |
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| From | LinkedIn Learning |
|---|---|
| Hours | 32 |
| Instructors | Brad Batesole, David Booth, Brian Honigman, John Arnold, Adriaan Brits, Michael Taylor, Megan Adams, Madecraft |
| Language | English |
| Subjects | Business Data Science |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Online Marketing Representative $50k
Marketing Coordinator, Online $52k
Online Marketing Manager 1 $58k
Online Marketing Designer $61k
Coordinator, Online Marketing $72k
Online Marketing Freelancer $74k
Online Marketing Champion $76k
Online and Marketing Manager $80k
Freelance Online Marketing $83k
Online Marketing Professional $92k
Online Marketing team $94k
Manager - Online Marketing $143k
Similar Courses
Sorted by relevance
