About this Specialization
In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
| From | University of Virginia, BCG via Coursera |
|---|---|
| Hours | 54 |
| Instructors | Jean Manuel Izaret, Ronald T. Wilcox, Thomas Kohler |
| Language | English |
| Subjects | Business |
Similar Courses
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Price Integrity Coordinator $45k
Account Coordinator for Rolex and T. Rowe Price $47k
Scan Coordinator/Price Analyst $49k
Price Change Specialist $50k
Price Book Coordinator $53k
Tooling Price Coordinator (Pricing/Quoting) $59k
Tax US Transfer Price Analyst $81k
Price/Cost Analyst $84k
Business Analyst - Price Plans Analysis, Applications Support Expert $96k
Business Analyst - Price Plans Analysis, Applications Support $117k
Business Analyst - Price Plans Analysis, Applications Support $117k
Plant Controller - Price Pfister, Mexico $123k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
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Jun |
Cost and Economics in Pricing Strategy How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services.... Coursera | University of Virginia, BCG |
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Jul |
Customer Value in Pricing Strategy The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases... Coursera | University of Virginia, BCG |
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Jul |
Market and Competition in Pricing Strategy (You were viewing this course) If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve... Coursera | University of Virginia, BCG |
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Jun |
In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all... Coursera | University of Virginia, BCG |
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&
| From | University of Virginia, BCG via Coursera |
|---|---|
| Hours | 54 |
| Instructors | Jean Manuel Izaret, Ronald T. Wilcox, Thomas Kohler |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Price Integrity Coordinator $45k
Account Coordinator for Rolex and T. Rowe Price $47k
Scan Coordinator/Price Analyst $49k
Price Change Specialist $50k
Price Book Coordinator $53k
Tooling Price Coordinator (Pricing/Quoting) $59k
Tax US Transfer Price Analyst $81k
Price/Cost Analyst $84k
Business Analyst - Price Plans Analysis, Applications Support Expert $96k
Business Analyst - Price Plans Analysis, Applications Support $117k
Business Analyst - Price Plans Analysis, Applications Support $117k
Plant Controller - Price Pfister, Mexico $123k
Similar Courses
Sorted by relevance
