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Vitor Nogami
Nossas boas-vindas ao Curso Pesquisa de Mercado com Métodos Qualitativos.
Read more
Nossas boas-vindas ao Curso Pesquisa de Mercado com Métodos Qualitativos.
Read more
Nossas boas-vindas ao Curso Pesquisa de Mercado com Métodos Qualitativos.
Neste curso, você aprenderá sobre a pesquisa qualitativa em marketing. As metodologias de pesquisa que fazem parte desta categoria serão discutidas, tendo como pano de fundo seu uso no contexto da tomada de decisão gerencial de marketing.
Ao final deste curso, você será capaz de planejar uma pesquisa qualitativa, identificando a melhor forma de coletar de dados que possam responder ao seu problema de pesquisa.
Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Register for this course and see more details by visiting:
OpenCourser.com/course/1os8tg/pesquisa
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What's inside
Syllabus
Pesquisa Qualitativa de Mercado
Neste módulo, serão abordadas as principais diferenças entre a pesquisa qualitativa e pesquisa quantitativa, destacando como é possível selecionar o tipo de pesquisa mais adequada para responder o problema de pesquisa que a organização definiu como prioritário.
Read more
Syllabus
Pesquisa Qualitativa de Mercado
Neste módulo, serão abordadas as principais diferenças entre a pesquisa qualitativa e pesquisa quantitativa, destacando como é possível selecionar o tipo de pesquisa mais adequada para responder o problema de pesquisa que a organização definiu como prioritário.
Read more
Coleta de Dados - Parte 1
Neste módulo, serão apresentadas algumas técnicas de pesquisa qualitativa.
Coleta de Dados - Parte 2
Neste módulo, serão apresentadas outras possíveis técnicas de pesquisa qualitativa.
Análise e Apresentação de Dados
Neste módulo, serão abordadas as principais formas de analisar e apresentar os dados e informações de uma pesquisa.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Este curso irá ensinar a pesquisar com métodos qualitativos para o marketing
Abordará o contexto do uso da pesquisa no processo de tomada de decisão gerencial de marketing
O curso é dividido em módulos semanais, com vídeos, leituras e testes de verificação de aprendizagem
Módulo 1: Diferenças entre pesquisas qualitativas e quantitativas e como escolher o tipo de pesquisa mais adequado para o problema de pesquisa
Módulo 2: Técnicas de pesquisas qualitativas - Parte 1
Módulo 3: Técnicas de pesquisas qualitativas - Parte 2
Módulo 4: Análise e apresentação de dados e informações
Save this course
Save Pesquisa de Mercado com Métodos Qualitativos to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Pesquisa de Mercado com Métodos Qualitativos with these
activities:
Discuss key concepts with classmates
Show steps
Discussing key concepts with classmates will help you to better understand the material and to identify areas where you need additional support.
Show steps
-
Join a study group.
-
Participate in online discussion forums.
-
Meet with classmates outside of class to discuss the course material.
Participar de um workshop de pesquisa de mercado
Show steps
Expandir o conhecimento e as habilidades práticas por meio de um workshop imersivo
Show steps
-
Pesquise e identifique workshops relevantes
-
Inscreva-se e participe do workshop
-
Aplique os insights e técnicas aprendidos no workshop em seus próprios projetos
Show all two activities
Discuss key concepts with classmates
Show steps
Discussing key concepts with classmates will help you to better understand the material and to identify areas where you need additional support.
Show steps
Show steps
Show steps
- Join a study group.
- Participate in online discussion forums.
- Meet with classmates outside of class to discuss the course material.
Participar de um workshop de pesquisa de mercado
Show steps
Expandir o conhecimento e as habilidades práticas por meio de um workshop imersivo
Show steps
Show steps
Show steps
- Pesquise e identifique workshops relevantes
- Inscreva-se e participe do workshop
- Aplique os insights e técnicas aprendidos no workshop em seus próprios projetos
Show all two activities
Career center
Learners who complete Pesquisa de Mercado com Métodos Qualitativos will develop knowledge and skills
that may be useful to these careers:
Qualitative Market Researcher
Qualitative Market Researcher
A Qualitative Market Researcher is primarily responsible for conducting market research studies to understand consumer behavior, preferences, and motivations. They typically work independently with clients to determine what insights are valuable, then they use their proven processes to collect and analyze data, identifying key trends and uncovering actionable insights. They write up their findings in detailed reports that help organizations gain actionable insights into their market, customers, and products. This course will help you develop the skills needed to conduct market research and interpret data by providing a foundational understanding of qualitative methods including focus groups, interviews, and ethnography.
Brand Manager
Brand Manager
As a Brand Manager, you create and execute innovative marketing campaigns for a brand, including managing a brand's reputation, ensuring brand consistency, and creating brand awareness. This course will be particularly insightful as you'll learn about gathering and analyzing qualitative research data to understand your target customers and their needs, which can help improve brand positioning.
Product Manager
Product Manager
As a Product Manager, you will play a leading role in the development and launch of new products, working closely with researchers, marketers, and engineers to ensure that the product meets the needs of customers. It is helpful to have an understanding of qualitative market research methods as this course may help you to identify and understand the needs of potential consumers.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns that promote a company's products or services. This course will help you to collect and analyze qualitative research data to understand your target customers and their needs, which can help improve campaign messaging.
Market Research Analyst
Market Research Analyst
As a Market Research Analyst, you will conduct market research studies to understand consumer behavior, preferences, and motivations. You'll collect relevant data and translate it into actionable insights for clients. This course will provide you with qualitative methods to help you expand your ability to plan, conduct, and report on research studies.
Consumer Insights Analyst
Consumer Insights Analyst
A Consumer Insights Analyst focuses on understanding the consumer's motivations, needs, and behaviors. This course may help you leverage qualitative research methods to make informed decisions that lead to increased sales and marketing effectiveness.
UX Researcher
UX Researcher
User Experience (UX) Researchers study how users interact with products, services and environments. This course may be helpful to a UX Researcher as it provides insight into how to understand the user’s wants and needs; these insights will help you improve the user experience.
Social Media Manager
Social Media Manager
As a Social Media Manager, you will manage social media accounts for companies or organizations, creating and publishing content that engages their target audience. This course may help you as it provides you with insight into qualitative research methods that can help you learn how to use social media more effectively.
Public relations manager
Public relations manager
Public Relations (PR) Managers are responsible for managing a company's public image and reputation. This course may help you by providing you with insights into how to collect and analyze qualitative research data to understand your target audience and their needs, which can help you improve your PR campaigns.
Customer Experience Manager
Customer Experience Manager
As a Customer Experience Manager, you'll oversee the design and implementation of customer experience strategies, ensuring that customers have a positive experience with your company. This course may be helpful as it provides insight into how to collect and analyze qualitative research data to understand your target audience and their needs, which can help you improve the customer experience.
Business Analyst
Business Analyst
Business Analysts help companies improve their performance by analyzing data and identifying areas for improvement. This course may help you to further develop critical thinking and analytical skills by providing instruction into qualitative research methods.
Sales Manager
Sales Manager
Sales Managers lead and motivate sales teams to achieve revenue goals. They typically develop sales strategies and oversee the sales process. This course may be helpful as it helps you to develop strategies to better understand customer demographics and motivations.
Marketing Consultant
Marketing Consultant
Marketing Consultants help businesses develop and implement marketing strategies. This course may help you to develop your expertise as it provides instruction in qualitative research methods.
Management Consultant
Management Consultant
Management Consultants help businesses improve their performance by analyzing their operations and identifying areas for improvement. This course may help you by developing your critical thinking and analytical skills.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. This course may help you to further develop your critical thinking and analytical skills.
For more career information including salaries, visit:
OpenCourser.com/course/1os8tg/pesquisa
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Pesquisa de Mercado com Métodos Qualitativos.
Esta obra abrangente cobre uma ampla gama de métodos e abordagens de pesquisa qualitativa, incluindo estudos de caso, entrevistas e observações.
Este livro fornece uma visão abrangente dos métodos e práticas de pesquisa qualitativa, incluindo métodos de coleta e análise de dados.
Esta obra fornece um guia passo a passo para a teoria fundamentada, um método qualitativo que envolve a geração de teoria a partir de dados coletados.
Save
Este livro oferece orientação prática sobre o planejamento, condução e análise de grupos de foco, um método qualitativo amplamente utilizado.
Save
Esta obra explora os métodos de observação e trabalho de campo na pesquisa qualitativa, incluindo técnicas de observação participante e entrevistas etnográficas.
Este livro visa fornecer uma compreensão prática dos métodos qualitativos de pesquisa de mercado para profissionais de marketing.
Save
Esta obra se concentra especificamente na técnica de entrevista em pesquisa de mercado, fornecendo orientação sobre planejamento, condução e análise.
Esta obra abrange uma ampla gama de métodos de pesquisa de mercado, incluindo qualitativos e quantitativos, fornecendo uma base para o curso.
Esta obra aborda a aplicação da pesquisa qualitativa em contextos de negócios, incluindo estudos de caso e exemplos de melhores práticas.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/1os8tg/pesquisa
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Effort
4 semanas, de 4 a 5 horas por semana.
Level
Introductory
Via
Coursera
Institution
Fundação Instituto de Administração
Instructor
Vitor Nogami
Language
Português
This course belongs to a
collection
called
Pesquisa de Mercado e Estratégia de Marketing. It's comprised of four courses:
- Pesquisa de Mercado com Métodos Quantitativos
- Pesquisa de Mercado com Métodos Qualitativos (viewing)
- Pesquisa de Mercado e a Gestão Estratégica de Marketing
- Análise de Dados Quantitativos
Good to know
Este curso irá ensinar a pesquisar com métodos qualitativos para o marketing
Abordará o contexto do uso da pesquisa no processo de tomada de decisão gerencial de marketing
O curso é dividido em módulos semanais, com vídeos, leituras e testes de verificação de aprendizagem
Módulo 1: Diferenças entre pesquisas qualitativas e quantitativas e como escolher o tipo de pesquisa mais adequado para o problema de pesquisa
Módulo 2: Técnicas de pesquisas qualitativas - Parte 1
Módulo 3: Técnicas de pesquisas qualitativas - Parte 2
Módulo 4: Análise e apresentação de dados e informações
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