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Pesquisa de Mercado com Métodos Quantitativos
Vitor Nogami
Vitor Nogami
Nossas boas-vindas ao Curso Pesquisa de Mercado com Métodos Quantitativos.
Read more
Nossas boas-vindas ao Curso Pesquisa de Mercado com Métodos Quantitativos.
Read more
Nossas boas-vindas ao Curso Pesquisa de Mercado com Métodos Quantitativos.
Este curso tem como objetivo introduzir o aluno no ambiente da pesquisa quantitativa, discutindo o processo de desenvolvimento de instrumentos de coleta de dados, selecionando amostras, coletando e analisando os dados.
Ao final deste curso, você será capaz de desenvolver todo o processo de coleta de dados da pesquisa quantitativa.
Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Register for this course and see more details by visiting:
OpenCourser.com/course/pev9lt/pesquisa
What's inside
Syllabus
Pesquisa Quantitativa de Mercado
Neste módulo, serão abordadas as principais características da pesquisa quantitativa, destacando como é possível selecioná-la como o tipo de pesquisa mais adequada para responder o problema de pesquisa.
Read more
Syllabus
Pesquisa Quantitativa de Mercado
Neste módulo, serão abordadas as principais características da pesquisa quantitativa, destacando como é possível selecioná-la como o tipo de pesquisa mais adequada para responder o problema de pesquisa.
Read more
Coleta de Dados da Pesquisa Quantitativa
Neste módulo, será abordado o processo de elaboração de questionários. Este processo é bastante delicado, pois questionários mal planejados prejudicam a coleta e análise de dados. Sendo assim, discutiremos as melhores práticas para desenvolver a aplicação de um questionário.
Amostragem
Selecionar os respondentes de uma pesquisa é peça chave da qualidade de um esforço de coleta de dados. É fundamental ter clareza no momento de definir como serão selecionados os respondentes da pesquisa.
Pesquisa Quantitativa na Prática - Mapa Perceptual
O processo que envolve a coleta de dados tem impacto relevante na qualidade da pesquisa. Neste módulo, discutiremos a utilização de mapa perceptual na pesquisa quantitativa.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Curso introdutório na área de pesquisa quantitativa de mercado, adequado para iniciantes
Destaca os benefícios do método de pesquisa quantitativa em relação aos demais métodos de pesquisa
Oferece exemplos práticos e estudos de caso para ilustrar os conceitos e técnicas de pesquisa quantitativa
Aborda tópicos fundamentais, como elaboração de questionários, técnicas de amostragem e análise de dados
Fornece recursos adicionais, como leituras e vídeos, para aprofundar o conhecimento
Certificado de conclusão disponível, o que pode ser útil para fins profissionais
Save this course
Save Pesquisa de Mercado com Métodos Quantitativos to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Pesquisa de Mercado com Métodos Quantitativos with these
activities:
Solve Quantitative Analysis Problems
Show steps
Regularly test your understanding of quantitative analysis by solving practice problems, which will improve your problem-solving skills and boost your confidence.
Browse courses on
Quantitative Analysis
Show steps
-
Access practice problems from textbooks, online resources, or problem-solving platforms.
-
Set aside dedicated time each week to solve a number of practice problems.
-
Work through the problems step-by-step, attempting to solve them independently.
-
Check your solutions against provided answer keys or work with a tutor or classmate to review your answers.
-
Identify areas where you need improvement and focus on practicing those types of problems.
Mentor a Junior Student
Show steps
Provide guidance and support to a younger student who is taking introductory statistics or data analysis courses, reinforcing your understanding while helping others.
Show steps
-
Identify a student who could benefit from your mentorship through university programs or student organizations.
-
Meet with the student regularly to discuss their coursework, provide feedback, and answer their questions.
-
Review their assignments and offer constructive criticism to improve their understanding.
-
Encourage the student to participate in study groups and other learning opportunities.
-
Provide encouragement and motivation to help the student succeed in their studies.
Attend Data Analytics Workshop
Show steps
Participate in a practical, hands-on workshop focused on data analytics techniques, giving you an opportunity to apply statistical concepts to real-world datasets.
Browse courses on
Data Analytics
Show steps
-
Research and identify relevant data analytics workshops offered by universities, professional organizations, or online platforms.
-
Enroll in the workshop and ensure you meet any prerequisites.
-
Attend all sessions of the workshop and actively participate in discussions and exercises.
-
Complete any assignments or projects assigned during the workshop.
-
Network with other participants and industry professionals.
Two other activities
Expand to see all activities and additional details
Show all five activities
Simulate Data Analysis Techniques
Show steps
Develop simulations to demonstrate statistical techniques covered in the course, enhancing your understanding and ability to apply them in practice.
Browse courses on
Monte Carlo Simulation
Show steps
-
Choose a statistical technique that you want to simulate, such as hypothesis testing or regression analysis.
-
Create a simulation model using statistical programming software or online tools.
-
Run the simulation multiple times to generate data and observe the distribution of results.
-
Analyze the simulation results to draw inferences about the statistical technique and its assumptions.
-
Present your simulation findings in a report or presentation.
Develop a Data Visualization Dashboard
Show steps
Create a dashboard of quantitative data to illustrate key insights from a real-world dataset, demonstrating your ability to analyze and present data effectively.
Browse courses on
Data Visualization
Show steps
-
Identify a dataset that aligns with your interests or the course topics.
-
Clean and prepare the data for analysis and visualization.
-
Use data visualization tools to create charts, graphs, and other visuals that convey the data insights.
-
Design a dashboard layout that effectively presents the visualizations and insights.
-
Share your dashboard with peers or instructors for feedback and improvement.
Solve Quantitative Analysis Problems
Show steps
Regularly test your understanding of quantitative analysis by solving practice problems, which will improve your problem-solving skills and boost your confidence.
Browse courses on
Quantitative Analysis
Show steps
Show steps
Show steps
- Access practice problems from textbooks, online resources, or problem-solving platforms.
- Set aside dedicated time each week to solve a number of practice problems.
- Work through the problems step-by-step, attempting to solve them independently.
- Check your solutions against provided answer keys or work with a tutor or classmate to review your answers.
- Identify areas where you need improvement and focus on practicing those types of problems.
Mentor a Junior Student
Show steps
Provide guidance and support to a younger student who is taking introductory statistics or data analysis courses, reinforcing your understanding while helping others.
Show steps
Show steps
Show steps
- Identify a student who could benefit from your mentorship through university programs or student organizations.
- Meet with the student regularly to discuss their coursework, provide feedback, and answer their questions.
- Review their assignments and offer constructive criticism to improve their understanding.
- Encourage the student to participate in study groups and other learning opportunities.
- Provide encouragement and motivation to help the student succeed in their studies.
Attend Data Analytics Workshop
Show steps
Participate in a practical, hands-on workshop focused on data analytics techniques, giving you an opportunity to apply statistical concepts to real-world datasets.
Browse courses on
Data Analytics
Show steps
Show steps
Show steps
- Research and identify relevant data analytics workshops offered by universities, professional organizations, or online platforms.
- Enroll in the workshop and ensure you meet any prerequisites.
- Attend all sessions of the workshop and actively participate in discussions and exercises.
- Complete any assignments or projects assigned during the workshop.
- Network with other participants and industry professionals.
Two other activities
Expand to see all activities and additional details
Show all five activities
Simulate Data Analysis Techniques
Show steps
Develop simulations to demonstrate statistical techniques covered in the course, enhancing your understanding and ability to apply them in practice.
Browse courses on
Monte Carlo Simulation
Show steps
Show steps
Show steps
- Choose a statistical technique that you want to simulate, such as hypothesis testing or regression analysis.
- Create a simulation model using statistical programming software or online tools.
- Run the simulation multiple times to generate data and observe the distribution of results.
- Analyze the simulation results to draw inferences about the statistical technique and its assumptions.
- Present your simulation findings in a report or presentation.
Develop a Data Visualization Dashboard
Show steps
Create a dashboard of quantitative data to illustrate key insights from a real-world dataset, demonstrating your ability to analyze and present data effectively.
Browse courses on
Data Visualization
Show steps
Show steps
Show steps
- Identify a dataset that aligns with your interests or the course topics.
- Clean and prepare the data for analysis and visualization.
- Use data visualization tools to create charts, graphs, and other visuals that convey the data insights.
- Design a dashboard layout that effectively presents the visualizations and insights.
- Share your dashboard with peers or instructors for feedback and improvement.
Career center
Learners who complete Pesquisa de Mercado com Métodos Quantitativos will develop knowledge and skills
that may be useful to these careers:
Survey Researcher
Survey Researcher
Survey Researchers design, conduct, and analyze surveys to collect data about a population. This course is directly relevant to the Survey Researcher role, as it will teach learners the fundamentals of survey research, including how to design and conduct surveys, collect and analyze data, and present findings. The skills learned in this course can help Survey Researchers develop a strong foundation in survey research methods and make them more competitive in the job market.
Market Researcher
Market Researcher
Market Researchers study consumer preferences and trends to aid businesses in making decisions. This course would be a useful tool for someone looking to get into this career, as it can help them learn the fundamentals of quantitative research, which is a commonly used methodology in market research. The course will cover topics such as designing and conducting surveys, collecting and analyzing data, and presenting findings. The skills learned in this course can help Market Researchers develop a strong foundation in the principles of quantitative research and make them more competitive in the job market.
User Researcher
User Researcher
User Researchers study how users interact with products and services. This course might be a useful tool for someone looking to become a User Researcher since it will introduce them to the basics of quantitative research, which is a commonly used methodology in user research. The course will cover topics such as designing and conducting surveys, collecting and analyzing data, and presenting findings. This knowledge can help User Researchers better understand the needs of users and develop products and services that are more user-friendly.
Business Analyst
Business Analyst
Business Analysts use data and analysis to help businesses make better decisions. This course can aid one who aspires to be a Business Analyst, as it will teach them the basics of quantitative research, which is a staple in Business Analyst's skillset. The course will cover topics such as designing and conducting surveys, collecting and analyzing data, and presenting findings. This knowledge can equip them with the necessary skills and knowledge to succeed in this role.
Operations Research Analyst
Operations Research Analyst
Operations Research Analysts use mathematical and analytical techniques to help businesses make decisions. This course may be helpful for someone looking to get into this career, as it can help them learn the basics of quantitative research, which is a commonly used methodology in operations research. The course will cover topics such as designing and conducting surveys, collecting and analyzing data, and presenting findings. The skills learned in this course can help Operations Research Analysts make better decisions about their operations.
Environmental Researcher
Environmental Researcher
Environmental Researchers study the environment and develop solutions to environmental problems. This course may be helpful for someone looking to get into this career, as it can help them learn the basics of quantitative research, which is a commonly used methodology in environmental research. The course will cover topics such as designing and conducting surveys, collecting and analyzing data, and presenting findings. The skills learned in this course can help Environmental Researchers better understand the environment and develop solutions to environmental problems.
Sales Manager
Sales Manager
Sales Managers lead and motivate sales teams to achieve sales goals. This course may be helpful for someone looking to get into this career, as it can help them learn the basics of quantitative research, which is a commonly used methodology in sales. The course will cover topics such as designing and conducting surveys, collecting and analyzing data, and presenting findings. The skills learned in this course can help Sales Managers better understand the needs of their customers and develop sales strategies that are more likely to succeed.
Product Manager
Product Manager
Product Managers develop and manage products to meet the needs of customers. This course may be helpful for someone looking to get into this career, as it can help them learn the basics of quantitative research, which is a commonly used methodology in product management. The course will cover topics such as designing and conducting surveys, collecting and analyzing data, and presenting findings. The skills learned in this course can help Product Managers better understand the needs of their customers and develop products that meet those needs.
Actuary
Actuary
Actuaries use mathematical and statistical techniques to assess risk and uncertainty. This course might be a useful tool for someone looking to become an Actuary since it will introduce them to the basics of quantitative research, which is a commonly used methodology in actuarial science. The course will cover topics such as designing and conducting surveys, collecting and analyzing data, and presenting findings. This knowledge can help Actuaries make better decisions about risk and uncertainty.
Policy Researcher
Policy Researcher
Policy Researchers study public policy and develop policies to address social problems. This course may be helpful for someone looking to get into this career, as it can help them learn the basics of quantitative research, which is a commonly used methodology in policy research. The course will cover topics such as designing and conducting surveys, collecting and analyzing data, and presenting findings. The skills learned in this course can help Policy Researchers better understand public policy and develop policies that are more effective in addressing social problems.
Marketing Manager
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote products and services. This course might be a useful tool for someone looking to become a Marketing Manager since it will introduce them to the fundamentals of quantitative research, which is a commonly used methodology in marketing. The course will cover topics such as designing and conducting surveys, collecting and analyzing data, and presenting findings. This knowledge can help Marketing Managers make better decisions about their marketing campaigns.
Education Researcher
Education Researcher
Education Researchers study the effectiveness of educational programs and develop programs to improve educational outcomes. This course may be helpful for someone looking to get into this career, as it can help them learn the basics of quantitative research, which is a commonly used methodology in educational research. The course will cover topics such as designing and conducting surveys, collecting and analyzing data, and presenting findings. The skills learned in this course can help Education Researchers better understand the effectiveness of educational programs and develop programs that are more effective in improving educational outcomes.
Public Health Researcher
Public Health Researcher
Public Health Researchers study the health of populations and develop programs to improve health outcomes. This course may be helpful for someone looking to get into this career, as it can help them learn the basics of quantitative research, which is a commonly used methodology in public health research. The course will cover topics such as designing and conducting surveys, collecting and analyzing data, and presenting findings. The skills learned in this course can help Public Health Researchers better understand the health of populations and develop programs that are more effective in improving health outcomes.
Financial Analyst
Financial Analyst
Financial Analysts help businesses make investment decisions. This course might be a useful tool for someone looking to become a Financial Analyst since it will introduce them to the basics of quantitative research, which is a commonly used methodology in financial analysis. The course will cover topics such as designing and conducting surveys, collecting and analyzing data, and presenting findings. This knowledge can help Financial Analysts make better decisions about their investments.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make decisions. This course may also be helpful for aspiring Data Analysts since it can help them build a foundation in quantitative research methods. The course will teach learners how to collect and analyze data, which are essential skills for Data Analysts.
For more career information including salaries, visit:
OpenCourser.com/course/pev9lt/pesquisa
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Pesquisa de Mercado com Métodos Quantitativos.
Save
Este livro fornece uma base abrangente dos fundamentos metodológicos da pesquisa de marketing. Ele cobre tópicos como design de pesquisa, amostragem, coleta de dados e análise de dados.
Este livro é um clássico na área de amostragem. Ele fornece uma base teórica e prática para o desenho e análise de amostras em pesquisas.
Este livro fornece orientações detalhadas sobre o desenvolvimento, administração e análise de questionários para pesquisas.
Provides a practical approach to market research, covering topics such as research design, data collection, analysis, and interpretation.
Save
Este livro é um recurso abrangente sobre pesquisa de mercado, cobrindo todos os aspectos do processo, desde o desenvolvimento da pesquisa até a análise e interpretação dos dados.
Este livro fornece uma introdução concisa aos princípios e práticas da pesquisa de mercado.
Save
Provides a collection of case studies that illustrate how market research is used in practice.
Este livro fornece uma introdução abrangente à análise de dados multivariados, que é essencial para analisar dados complexos em pesquisas quantitativas.
Este livro fornece uma introdução aos métodos estatísticos usados nas ciências sociais, incluindo estatísticas descritivas, inferenciais e análise de regressão.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/pev9lt/pesquisa
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Effort
4 semanas, de 4 a 5 horas por semana.
Level
Introductory
Via
Coursera
Institution
Fundação Instituto de Administração
Instructor
Vitor Nogami
Language
Português
This course belongs to a
collection
called
Pesquisa de Mercado e Estratégia de Marketing. It's comprised of four courses:
- Pesquisa de Mercado com Métodos Quantitativos (viewing)
- Pesquisa de Mercado com Métodos Qualitativos
- Pesquisa de Mercado e a Gestão Estratégica de Marketing
- Análise de Dados Quantitativos
Good to know
Curso introdutório na área de pesquisa quantitativa de mercado, adequado para iniciantes
Destaca os benefícios do método de pesquisa quantitativa em relação aos demais métodos de pesquisa
Oferece exemplos práticos e estudos de caso para ilustrar os conceitos e técnicas de pesquisa quantitativa
Aborda tópicos fundamentais, como elaboração de questionários, técnicas de amostragem e análise de dados
Fornece recursos adicionais, como leituras e vídeos, para aprofundar o conhecimento
Certificado de conclusão disponível, o que pode ser útil para fins profissionais
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