Ética, cultura y perspectivas globales from Coursera

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Syllabus

Introducción al curso y módulo 1: ¿La ética forma parte de los negocios?

Este módulo comienza con una introducción al curso; luego, aprenderás a identificar lo que entendemos por ética y razonamiento moral. Aprenderás sobre el enfoque de “hacer lo correcto”, el utilitarismo y las teorías de justicia. Entenderás por qué estas teorías son importantes para el razonamiento moral y para el comercio. Conocerás el marco del razonamiento moral. Aplicarás este marco al análisis de un caso.

Módulo 2: Teoría de las partes interesadas. Bayer CropScience en India

Distinguir la teoría de las partes interesadas de la teoría de los accionistas de gestión Ser capaz de utilizar la teoría de las partes interesadas en el marco del razonamiento moral Aplicar el modelo a un caso, por ejemplo, Merck, BHP o la plataforma petrolera.

Módulo 3: Globalización, cultura y marcas

La globalización ha provocado cambios drásticos en el mercado. La proliferación de marcas globales aporta diversas culturas a una población de consumidores que también está aumentando su diversidad cultural. Este módulo analiza qué es la globalización y cómo está conectada con cuatro fuerzas: el creciente multiculturalismo, la mezcla cultural, la competencia global y la conectividad/cocreación. Analizaremos qué es la cultura, cómo se manifiesta, y cómo varía en el mundo. Cerraremos este módulo reconociendo que las marcas pueden ser representaciones tangibles de la cultura que encarnan los valores e ideales de un grupo cultural.

Módulo 4: Mentalidades culturales y asimilación a un marco cultural

En este módulo se analiza cómo la cultura puede pasar a un primer plano en la mente para guiar nuestros juicios y comportamientos. Aprenderemos que la cultura se representa en nuestras mentes como una red de elementos vinculados a un concepto central. Cuando esta red se activa en nuestras mentes, mostramos una tendencia a asimilar nuestro comportamiento a lo que prescribe nuestra cultura.

Módulo 5: La mezcla de culturas y sus consecuencias

Este módulo analiza cómo las personas responden a la yuxtaposición de culturas al mismo tiempo en el mismo objeto, un fenómeno que etiquetamos como mezcla de culturas. Aprenderemos que la mezcla de culturas tiene consecuencias tanto cognitivas como actitudinales. Las personas pueden responder favorable o desfavorablemente a los estímulos de la mezcla de culturas dependiendo de una serie de factores personales y contextuales. Examinaremos estos factores para predecir cuándo las personas responderán positiva o negativamente a la mezcla de culturas.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explora el rol de la ética en las organizaciones y cómo la diversidad cultural y las perspectivas globales impactan en el éxito

Introduce los fundamentos de la ética y el razonamiento moral, incluyendo las teorías éticas clave

Examina la teoría de las partes interesadas y su aplicación en la toma de decisiones éticas

Analiza el impacto de la globalización y las culturas en los negocios, destacando las oportunidades y desafíos

Investiga cómo las culturas influyen en el comportamiento y las decisiones, y cómo los individuos responden a las diferencias culturales

Requiere conocimientos previos o experiencia en ética, negocios o cultura

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Ética, cultura y perspectivas globales with these activities:

Organizar y resumir las notas y los materiales del curso

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Organizar y resumir las notas y los materiales del curso te ayudará a reforzar tu comprensión de los conceptos y a prepararte para las evaluaciones.

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Recopilar todas las notas, materiales de lectura y otros recursos del curso.
Organizar los materiales en una estructura lógica.
Resumir los conceptos clave de cada módulo del curso.

Repasar la teoría ética básica

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Repasar los conceptos básicos de la ética te ayudará a comprender mejor el contenido del curso y a participar en las discusiones de manera más efectiva.

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Leer el material del curso sobre ética y razonamiento moral.
Resumir los conceptos clave de la teoría ética.
Discutir los principios éticos con compañeros o mentores.

Contribuir a un proyecto de código abierto relacionado con la ética

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Contribuir a un proyecto de código abierto relacionado con la ética te permitirá aplicar tus conocimientos éticos a un proyecto del mundo real y desarrollar tus habilidades técnicas.

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Investigar proyectos de código abierto relacionados con la ética.
Seleccionar un proyecto para contribuir.
Familiarizarse con el código base y las prácticas del proyecto.
Hacer cambios o adiciones al código.
Enviar una solicitud de extracción con tus contribuciones.

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Career center

Learners who complete Ética, cultura y perspectivas globales will develop knowledge and skills that may be useful to these careers:

Diversity and Inclusion Manager

A Diversity and Inclusion Manager is responsible for creating and implementing policies and programs that promote diversity and inclusion within an organization. They work to create a welcoming and inclusive workplace for all employees, regardless of their race, gender, religion, sexual orientation, or other characteristics. The course Ética, Cultura y Perspectivas Globales can be very useful for this role by providing a deep understanding of the ethical principles and cultural considerations that underpin diversity and inclusion initiatives. By taking this course, Diversity and Inclusion Managers can gain the knowledge and skills necessary to succeed in their roles.

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Cross-Cultural Trainer

A Cross-Cultural Trainer helps individuals and organizations understand and adapt to different cultures. They provide training on cultural awareness, communication, and etiquette. The course Ética, Cultura y Perspectivas Globales can be very useful for this role by providing a comprehensive understanding of the ethical implications of cross-cultural interactions, the challenges and opportunities of working in diverse cultural contexts, and the skills necessary to facilitate effective cross-cultural communication.

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Foreign Service Officer

A Foreign Service Officer is a diplomat who represents the United States abroad. They work to promote American interests and values, and to build relationships with other countries. The course Ética, Cultura y Perspectivas Globales can be very useful for this role by providing a deep understanding of the ethical considerations, cultural influences, and global perspectives that shape international relations. By taking this course, Foreign Service Officers can gain the knowledge and skills necessary to succeed in their roles.

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International Relations Analyst

An International Relations Analyst researches and analyzes political, economic, and social developments around the world to provide insights and recommendations to governments, businesses, and other organizations. The course Ética, Cultura y Perspectivas Globales can be very useful for this role by providing a deep understanding of the ethical considerations, cultural influences, and global perspectives that shape international relations. By taking this course, International Relations Analysts can gain the knowledge and skills necessary to succeed in their roles.

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International Development Specialist

An International Development Specialist works to improve the lives of people in developing countries. They design and implement programs that address issues such as poverty, hunger, and disease. The course Ética, Cultura y Perspectivas Globales can be very useful for this role by providing a deep understanding of the ethical considerations, cultural influences, and global perspectives that shape international development. By taking this course, International Development Specialists can gain the knowledge and skills necessary to succeed in their roles.

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Journalist

A Journalist gathers, analyzes, and reports on news and current events. They work for newspapers, magazines, television stations, and other media outlets. The course Ética, Cultura y Perspectivas Globales can be very useful for this role by providing a deep understanding of the ethical considerations, cultural influences, and global perspectives that shape journalism. By taking this course, Journalists can gain the knowledge and skills necessary to succeed in their roles.

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Cultural Anthropologist

A Cultural Anthropologist studies the customs, beliefs, and behaviors of different cultures. They conduct research and write reports on their findings. The course Ética, Cultura y Perspectivas Globales can be useful for this role as it provides a deep understanding of the ethical considerations, cultural influences, and global perspectives that shape cultural anthropology. By taking this course, Cultural Anthropologists can gain the knowledge and skills necessary to succeed in their roles.

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Global Marketing Manager

A Global Marketing Manager is responsible for developing and executing marketing campaigns for products or services in multiple countries. They work closely with marketing teams in each country to ensure that campaigns are tailored to the local market. The course Ética, Cultura y Perspectivas Globales can be very useful for this role as it provides a comprehensive understanding of global marketing, including the challenges and opportunities of operating in different cultural contexts. The course also helps learners develop the skills necessary to create effective marketing campaigns that resonate with consumers from diverse cultures.

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Brand Manager

A Brand Manager is responsible for developing and managing a brand's identity, image, and reputation. They work to ensure that the brand is consistent across all channels and that it resonates with consumers. The course Ética, Cultura y Perspectivas Globales can be useful for this role as it provides a deep understanding of the ethical considerations, cultural influences, and global perspectives that shape brand management. By taking this course, Brand Managers can gain the knowledge and skills necessary to succeed in their roles.

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International Business Manager

An International Business Manager is an executive who oversees the company's business operations in other countries. They develop and implement strategies for entering new markets, managing existing ones, and expanding the company's global reach. The course Ética, Cultura y Perspectivas Globales, can be useful for this role as it provides a deep understanding of the importance and role of ethics in international business. It also helps learners understand the benefits and challenges of a diverse culture and different (and changing) global perspectives. These skills and knowledge can help International Business Managers succeed in their roles by enabling them to make ethical decisions, understand cultural differences, and navigate the complexities of global business.

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Teacher

A Teacher instructs students in a variety of academic subjects. They work in schools, colleges, and universities. The course Ética, Cultura y Perspectivas Globales may be useful for this role as it provides a deep understanding of the ethical considerations, cultural influences, and global perspectives that shape education. By taking this course, Teachers can gain the knowledge and skills necessary to succeed in their roles.

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Counselor

A Counselor provides guidance and support to individuals and families dealing with personal or emotional issues. They work in a variety of settings, including schools, hospitals, and private practice. The course Ética, Cultura y Perspectivas Globales may be useful for this role as it provides a deep understanding of the ethical considerations, cultural influences, and global perspectives that shape counseling. By taking this course, Counselors can gain the knowledge and skills necessary to succeed in their roles.

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Consultant

A Consultant provides advice and expertise to businesses and organizations. They work in a variety of fields, including management, finance, and marketing. The course Ética, Cultura y Perspectivas Globales may be useful for this role as it provides a deep understanding of the ethical considerations, cultural influences, and global perspectives that shape consulting. By taking this course, Consultants can gain the knowledge and skills necessary to succeed in their roles.

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Lawyer

A Lawyer advises and represents clients in legal matters. They work in a variety of settings, including law firms, corporations, and government agencies. The course Ética, Cultura y Perspectivas Globales may be useful for this role as it provides a deep understanding of the ethical considerations, cultural influences, and global perspectives that shape the legal profession. By taking this course, Lawyers can gain the knowledge and skills necessary to succeed in their roles.

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Social Worker

A Social Worker helps individuals and families cope with social and emotional problems. They work in a variety of settings, including schools, hospitals, and social service agencies. The course Ética, Cultura y Perspectivas Globales may be useful for this role as it provides a deep understanding of the ethical considerations, cultural influences, and global perspectives that shape social work. By taking this course, Social Workers can gain the knowledge and skills necessary to succeed in their roles.

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