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Jonathan Lovatt-Young
Creating roadmap alignment can be challenging. Designing for goals and using the appropriate insight methods can enable you to create a measurable difference. This course shows how to put the customer at the heart of planning and development.
Read more
Creating roadmap alignment can be challenging. Designing for goals and using the appropriate insight methods can enable you to create a measurable difference. This course shows how to put the customer at the heart of planning and development.
Read more
Creating roadmap alignment can be challenging. Designing for goals and using the appropriate insight methods can enable you to create a measurable difference. This course shows how to put the customer at the heart of planning and development.
Every organization has deeply held beliefs about "how things are done around here". Creating roadmap alignment can be challenging with these ingrained orthodoxies.
In this course, Exploring Targeting Stakeholders, you’ll learn to use insights to galvanize opposing views in the organization, making a measurable difference.
User personas are sets of characters based on real world observation, including tasks, skills, mental models and goals.
Personas are used for features and requirements, functionality, prioritization and guiding user research. Where a segments are used for product development, media, and communication strategies.
This course is great for new project managers or those who need to break down ingrained orthodoxies in their organization.
Some of the major topics that will cover will include understanding the difference between segments and personas and how to use them, and how to manage your stakeholders by creating a RACI capturing and organizing requirements with a prioritization methodology.
Before beginning the course, you should be familiar with managing requirements and how they're used in the design and development process.
Register for this course and see more details by visiting:
OpenCourser.com/course/3fqk64/exploring
What's inside
Syllabus
Course Overview
Meeting User Goals
Managing Requirements with Stakeholders
Product Improvement with Action Research
Read more
Syllabus
Course Overview
Meeting User Goals
Managing Requirements with Stakeholders
Product Improvement with Action Research
Read more
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Covers development concepts such as user personas, requirements management, and action research, which are key for project managers and those working in design and development
Emphasizes using insights to align stakeholders and drive change, which can be valuable in organizations with different perspectives and priorities
Taught by Jonathan Lovatt-Young, who has experience in design and development and is recognized for his work in the field
Addresses challenges faced in creating roadmap alignment, providing practical strategies for overcoming these
Relevant for project managers and those seeking to improve their skills in managing requirements and engaging stakeholders
May require prior knowledge of managing requirements, as familiarity with this concept is assumed
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Exploring Targeting Stakeholders with these
activities:
Review design principles
Show steps
Build a foundation in design principles to better understand their application in roadmap alignment.
Browse courses on
Design Principles
Show steps
-
Review principles of visual hierarchy and information architecture.
-
Study different design frameworks and methodologies.
-
Analyze case studies of successful roadmap alignment.
Review Agile principles
Show steps
Solidify foundational knowledge by reviewing agile scrum principles and methodologies, clearing up any misconceptions or areas that need further clarification.
Browse courses on
Agile
Show steps
-
Read up on Scrum methodology
-
Go over user stories and the rules of user story writing
-
Review types of agile roles and responsibilities
-
Understand the sprint planning process, including estimation and story prioritization
Attend a roadmap alignment workshop
Show steps
Network with other professionals and learn about their experiences with roadmap alignment.
Show steps
-
Find a roadmap alignment workshop in your area.
-
Register for the workshop.
-
Attend the workshop and participate in the discussions.
-
Make connections with other professionals.
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Conduct stakeholder interviews
Show steps
Gain hands-on experience with identifying stakeholder needs and capturing their input.
Show steps
-
Identify the key stakeholders for your project.
-
Develop a list of questions to ask each stakeholder.
-
Schedule interviews with each stakeholder.
-
Conduct the interviews and take notes.
-
Analyze the interview data and identify common themes.
Attend a trial workshop or class
Show steps
Gain practical experience and insights by attending a workshop or taking a trial class on agile project management. This will allow you to see the concepts in action and interact with experts in the field.
Browse courses on
Planning
Show steps
-
Search for trial workshops or classes in your area
-
Select a workshop that aligns with your learning goals
-
Attend the workshop and actively participate in exercises and discussions
-
Network with other attendees and instructors to expand your knowledge and connections
-
Reflect on what you learned and consider how you can apply it to your own projects
Learn about user research methods
Show steps
Gain practical skills in user research to gather insights and create effective roadmaps.
Show steps
-
Identify different user research methods and their applications.
-
Practice conducting user interviews and usability tests.
-
Analyze and interpret user research data.
Explore Pluralsight's course library
Show steps
Familiarize yourself with additional resources on roadmap alignment and related topics.
Show steps
-
Visit the Pluralsight course library.
-
Search for courses on roadmap alignment, stakeholder management, personas, user research, and product development.
-
Review the course descriptions and select one or more courses that align with your interests and learning goals.
-
Enroll in the selected courses and begin learning.
Participate in a mock scrum sprint
Show steps
Engage in a simulated scrum sprint to gain hands-on experience in applying the agile process. This will help you understand the roles, responsibilities, and challenges involved in real-world agile projects.
Browse courses on
Scrum
Show steps
-
Form a team and assign roles (product owner, scrum master, development team)
-
Define the sprint goal and create a user story backlog
-
Conduct daily stand-up meetings to track progress and identify roadblocks
-
Hold a sprint planning meeting to estimate and prioritize user stories
-
Conduct a sprint review and retrospective to assess progress and improve the process
Develop a roadmap alignment plan
Show steps
Apply your understanding of roadmap alignment by creating a plan for your own project or organization.
Show steps
-
Identify the goals and objectives of your roadmap.
-
Identify the key stakeholders and their roles.
-
Develop a timeline for achieving your goals.
-
Create a communication plan to keep stakeholders informed.
-
Monitor your progress and make adjustments as needed.
Create user personas and segments
Show steps
Develop expertise in creating user personas and segments to tailor roadmaps to specific user needs.
Browse courses on
User Personas
Show steps
-
Conduct user interviews and gather qualitative data.
-
Identify common patterns and pain points among users.
-
Create detailed user personas and segments.
Develop a roadmap alignment plan
Show steps
Apply your knowledge to create a roadmap alignment plan that integrates stakeholder needs and user insights.
Browse courses on
Product Roadmap
Show steps
-
Define the project scope and objectives.
-
Identify and analyze stakeholder requirements.
-
Develop a roadmap that aligns with user needs and stakeholder expectations.
-
Create a communication plan to socialize the roadmap.
Read 'Roadmapping the Future'
Show steps
Gain insights from industry experts on roadmap development and alignment.
View
Change Leadership: The Kotter Collection (5...
on Amazon
Show steps
-
Review Kotter and Cohen's principles of roadmap alignment.
-
Analyze case studies of successful roadmap implementations.
-
Apply lessons learned to your own roadmap development process.
Review design principles
Show steps
Build a foundation in design principles to better understand their application in roadmap alignment.
Browse courses on
Design Principles
Show steps
Show steps
Show steps
- Review principles of visual hierarchy and information architecture.
- Study different design frameworks and methodologies.
- Analyze case studies of successful roadmap alignment.
Review Agile principles
Show steps
Solidify foundational knowledge by reviewing agile scrum principles and methodologies, clearing up any misconceptions or areas that need further clarification.
Browse courses on
Agile
Show steps
Show steps
Show steps
- Read up on Scrum methodology
- Go over user stories and the rules of user story writing
- Review types of agile roles and responsibilities
- Understand the sprint planning process, including estimation and story prioritization
Attend a roadmap alignment workshop
Show steps
Network with other professionals and learn about their experiences with roadmap alignment.
Show steps
Show steps
Show steps
- Find a roadmap alignment workshop in your area.
- Register for the workshop.
- Attend the workshop and participate in the discussions.
- Make connections with other professionals.
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Conduct stakeholder interviews
Show steps
Gain hands-on experience with identifying stakeholder needs and capturing their input.
Show steps
Show steps
Show steps
- Identify the key stakeholders for your project.
- Develop a list of questions to ask each stakeholder.
- Schedule interviews with each stakeholder.
- Conduct the interviews and take notes.
- Analyze the interview data and identify common themes.
Attend a trial workshop or class
Show steps
Gain practical experience and insights by attending a workshop or taking a trial class on agile project management. This will allow you to see the concepts in action and interact with experts in the field.
Browse courses on
Planning
Show steps
Show steps
Show steps
- Search for trial workshops or classes in your area
- Select a workshop that aligns with your learning goals
- Attend the workshop and actively participate in exercises and discussions
- Network with other attendees and instructors to expand your knowledge and connections
- Reflect on what you learned and consider how you can apply it to your own projects
Learn about user research methods
Show steps
Gain practical skills in user research to gather insights and create effective roadmaps.
Show steps
Show steps
Show steps
- Identify different user research methods and their applications.
- Practice conducting user interviews and usability tests.
- Analyze and interpret user research data.
Explore Pluralsight's course library
Show steps
Familiarize yourself with additional resources on roadmap alignment and related topics.
Show steps
Show steps
Show steps
- Visit the Pluralsight course library.
- Search for courses on roadmap alignment, stakeholder management, personas, user research, and product development.
- Review the course descriptions and select one or more courses that align with your interests and learning goals.
- Enroll in the selected courses and begin learning.
Participate in a mock scrum sprint
Show steps
Engage in a simulated scrum sprint to gain hands-on experience in applying the agile process. This will help you understand the roles, responsibilities, and challenges involved in real-world agile projects.
Browse courses on
Scrum
Show steps
Show steps
Show steps
- Form a team and assign roles (product owner, scrum master, development team)
- Define the sprint goal and create a user story backlog
- Conduct daily stand-up meetings to track progress and identify roadblocks
- Hold a sprint planning meeting to estimate and prioritize user stories
- Conduct a sprint review and retrospective to assess progress and improve the process
Develop a roadmap alignment plan
Show steps
Apply your understanding of roadmap alignment by creating a plan for your own project or organization.
Show steps
Show steps
Show steps
- Identify the goals and objectives of your roadmap.
- Identify the key stakeholders and their roles.
- Develop a timeline for achieving your goals.
- Create a communication plan to keep stakeholders informed.
- Monitor your progress and make adjustments as needed.
Create user personas and segments
Show steps
Develop expertise in creating user personas and segments to tailor roadmaps to specific user needs.
Browse courses on
User Personas
Show steps
Show steps
Show steps
- Conduct user interviews and gather qualitative data.
- Identify common patterns and pain points among users.
- Create detailed user personas and segments.
Develop a roadmap alignment plan
Show steps
Apply your knowledge to create a roadmap alignment plan that integrates stakeholder needs and user insights.
Browse courses on
Product Roadmap
Show steps
Show steps
Show steps
- Define the project scope and objectives.
- Identify and analyze stakeholder requirements.
- Develop a roadmap that aligns with user needs and stakeholder expectations.
- Create a communication plan to socialize the roadmap.
Read 'Roadmapping the Future'
Show steps
Gain insights from industry experts on roadmap development and alignment.
View
Change Leadership: The Kotter Collection (5...
on Amazon
Show steps
Show steps
Show steps
- Review Kotter and Cohen's principles of roadmap alignment.
- Analyze case studies of successful roadmap implementations.
- Apply lessons learned to your own roadmap development process.
Career center
Learners who complete Exploring Targeting Stakeholders will develop knowledge and skills
that may be useful to these careers:
Human Resources Manager
Human Resources Manager
Human Resources Managers are responsible for managing the human resources of an organization. They work with stakeholders like employees, managers, and unions to develop and implement HR policies and programs. This course may be useful for Human Resources Managers because it teaches how to identify and target stakeholders, manage requirements, and measure the success of HR programs.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns to promote products and services. They work with stakeholders like customers, sales teams, and advertising agencies to develop and implement marketing strategies. This course may be useful for Marketing Managers because it teaches how to identify and target stakeholders, manage requirements, and measure the success of marketing campaigns.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with stakeholders to define project goals, develop project plans, and track project progress. This course may be useful for Project Managers because it teaches how to identify and target stakeholders, manage requirements, and measure the success of projects.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. They work with stakeholders like customers, sales teams, and marketing teams to develop and implement sales strategies. This course may be useful for Sales Managers because it teaches how to identify and target stakeholders, manage requirements, and measure the success of sales teams.
Business Analyst
Business Analyst
Business Analysts work with stakeholders to understand their needs and develop solutions to meet those needs. They use a variety of tools and techniques to gather and analyze data, and they present their findings to stakeholders in a clear and concise way. This course may be useful for Business Analysts because it teaches how to identify and target stakeholders, manage requirements, and measure the success of projects.
Product Manager
Product Manager
Product Managers are responsible for conceiving, developing, and launching new products. They work closely with stakeholders like customers, engineers, and marketers to ensure that products meet the needs of the market. This course may be useful for Product Managers because it teaches how to identify and target stakeholders, manage requirements, and measure the success of products.
Operations Manager
Operations Manager
Operations Managers are responsible for overseeing the day-to-day operations of an organization. They work with stakeholders like employees, customers, and suppliers to ensure that the organization runs smoothly and efficiently. This course may be useful for Operations Managers because it teaches how to identify and target stakeholders, manage requirements, and measure the success of operations.
Consultant
Consultant
Consultants provide advice and guidance to organizations on a variety of topics. They work with stakeholders like clients, managers, and employees to identify and solve problems. This course may be useful for Consultants because it teaches how to identify and target stakeholders, manage requirements, and measure the success of consulting projects.
Information Technology Manager
Information Technology Manager
Information Technology Managers are responsible for overseeing the IT infrastructure of an organization. They work with stakeholders like employees, customers, and vendors to ensure that the IT infrastructure is reliable, secure, and efficient. This course may be useful for Information Technology Managers because it teaches how to identify and target stakeholders, manage requirements, and measure the success of IT projects.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are successful with their products or services. They work with stakeholders like customers, sales teams, and product teams to identify and resolve customer issues. This course may be useful for Customer Success Managers because it teaches how to identify and target stakeholders, manage requirements, and measure the success of customer success programs.
Market Researcher
Market Researcher
Market Researchers collect and analyze data about markets, customers, and competitors. They work with stakeholders like clients, marketing teams, and product teams to provide insights that can be used to make informed decisions. This course may be useful for Market Researchers because it teaches how to identify and target stakeholders, manage requirements, and measure the success of market research projects.
Systems Analyst
Systems Analyst
Systems Analysts design and develop computer systems that meet the needs of users. They work with stakeholders like customers, engineers, and managers to create systems that are both user-friendly and efficient. This course may be useful for Systems Analysts because it teaches how to identify and target stakeholders, manage requirements, and measure the success of systems analysis projects.
User Experience Designer
User Experience Designer
User Experience Designers design and evaluate user interfaces for products and services. They work with stakeholders like customers, engineers, and product designers to create user interfaces that are both user-friendly and efficient. This course may be useful for User Experience Designers because it teaches how to identify and target stakeholders, manage requirements, and measure the success of user experience design projects.
Product Designer
Product Designer
Product Designers design and develop products that meet the needs of users. They work with stakeholders like customers, engineers, and marketers to create products that are both user-friendly and functional. This course may be useful for Product Designers because it teaches how to identify and target stakeholders, manage requirements, and measure the success of product design projects.
Service Designer
Service Designer
Service Designers design and develop services that meet the needs of users. They work with stakeholders like customers, employees, and managers to create services that are both user-friendly and efficient. This course may be useful for Service Designers because it teaches how to identify and target stakeholders, manage requirements, and measure the success of service design projects.
For more career information including salaries, visit:
OpenCourser.com/course/3fqk64/exploring
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Exploring Targeting Stakeholders.
Provides a lean approach to building and launching successful startups. It would be a valuable addition to the course, as it aligns with the course's emphasis on experimentation and iteration.
Provides a practical approach to product development, with a focus on user research and feedback. It would be a valuable addition to the course as it aligns with the course's emphasis on understanding and meeting user goals.
Gives practical advice on how to better manage stakeholders. It includes some action items and exercises that can be used by business leaders.
Save
Provides a step-by-step guide to creating user stories and maps. It would be helpful for participants in the course who are looking to improve their skills in requirements gathering and management.
Save
Provides a comprehensive overview of the product development process, from ideation to launch. It would be a valuable resource for participants in the course who are looking to gain a deeper understanding of the field.
Save
Provides a framework for developing and executing a traction strategy. It would be helpful for participants in the course who are looking to learn how to acquire and retain customers.
Provides a practical guide to requirements management in an agile environment. It would be helpful for participants in the course who are looking to learn how to manage requirements in a more agile way.
Provides a framework for understanding how disruptive innovation occurs. It would be helpful for participants in the course who are looking to learn how to identify and respond to disruptive threats.
Provides a practical guide to designing value propositions that customers will love. It would be helpful for participants in the course who are looking to learn how to develop more effective marketing and sales materials.
Save
This handbook includes a set of methods, tools and techniques that can be used for user-centered design and will be helpful for learning about the meeting user goals
Save
Provides a simple framework for evaluating the quality of a strategy. It would be helpful for participants in the course who are looking to learn how to develop more effective strategies.
Provides a roadmap for marketing and selling products to mainstream customers. It would be helpful for participants in the course who are looking to learn how to launch and grow a successful product.
Provides a collection of essays on the challenges of building and running a successful startup. It would be helpful for participants in the course who are looking to learn from the experiences of others.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/3fqk64/exploring
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Time
101 hours
Level
Advanced
Via
Pluralsight
Instructor
Jonathan Lovatt-Young
Language
English
Good to know
Covers development concepts such as user personas, requirements management, and action research, which are key for project managers and those working in design and development
Emphasizes using insights to align stakeholders and drive change, which can be valuable in organizations with different perspectives and priorities
Taught by Jonathan Lovatt-Young, who has experience in design and development and is recognized for his work in the field
Addresses challenges faced in creating roadmap alignment, providing practical strategies for overcoming these
Relevant for project managers and those seeking to improve their skills in managing requirements and engaging stakeholders
May require prior knowledge of managing requirements, as familiarity with this concept is assumed
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