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Roy Tertman

Theory + Hands-on

learn and apply methods in 1 day

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Theory + Hands-on

learn and apply methods in 1 day

  • Not feeling right about your pitch?
  • You’ve done some pitches and people just can’t seem to understand what is it you do?
  • Investors don’t understand how it can be made a business?

The Fine-Tune Your Startup Pitchcourse is about making one feel more aware of what happens when one pitch. The mechanics. You can think of it as everything you should and shouldn't do (should not must), and how to avoid the common traps. You will hear the words" For Example" a lot, as I believe in showing more than explaining. Why should you listen? Beause i have crashed and burned. And as Gagan Biyani (the Co-founder of Udemy) said, you fail at pitching way more than you succeed - this is exactly why you need to know what happens when you pitch? To you, and your audience. and yes, of course i have raised money, and acquired customers, and presented at conferences, and pitched pitched pitched... I'm sharing combined experience of being an entrepreneur and an instructional designer.

What will you learn? That’s a great question (Dealing with Questions lecture #11)

Let’s set something in stone, there is no right or wrong here. There is however better or worse, moving forward or standing still. Only Through myyears as a trainer on how to Improve Presentation Skills, I have learned that first of all, the pitcher needs to know what style he feels more comfortable with – that’s the cornerstone of it all. So you will learn different styles and different key pitching facts (about audience, attention span, types of questions, etc.) that each and everyone can choose to focus on, for it will give you more confidence and improve your skills. Remember, you can’t become a perfect pitcher overnight, it takes practice, but it helps when you have several skill-sets to choose to focus on... Come Focus.

The objectives of this course:

  • Improve interaction/build relationships with an audience during pitches/presentations
  • Enhance awareness of strengths and weaknesses in pitching/presentation style
  • Save time in planning and deliver sharp, focused and effective pitches/presentations
  • Make you think
  • Teach you a fact or two about people listening to you, that you might not be aware of
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What's inside

Learning objectives

  • Improve interaction/build relationships with an audience during pitches/presentations
  • Enhance awareness of strengths and weaknesses in pitching/presentation style
  • Save time in planning and deliver sharp, focused and effective pitches/presentations

Syllabus

Introduction And Course Opening

  •   Who am i?
  •   Training world is like selling, you are selling facts
  •   Various target audiences. Army, universities. Engineers, sale & marketing people, VCs, conferences,   shows,  elevator
  •   What I’ve learned. Story telling is best, lowest common denominator
  •   What you are missing when you are not aware of these facts
  •   Dealing with questions
  •   Managing attention span

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  •   Be yourself, there are no rules
  •   Materials structure
  •   Less text, the more text - the more questions, tell a story
  •   Connect on the lowest common denominator
  •   Setting realistic objectives and managing expectations
  •   Creating “buy in” from participants
  •   How to open and get an audience’s attention
  •   What a good opening and introduction should include
  •   How to construct a story out of any data – and make it flow

Pitch opening exercise.
create a short opening for your pitch, according to some basic proncipals
Preparing and Planning an Effective Pitch

Part 1: (this lecture)
  • Steps to define and set clear realistic objectives
  • What you need to know about your audience
Part 2:
  • How to build personal value into your presentation
  • Saving time in planning and rehearsing a presentation

Part 1:

  • Steps to define and set clear realistic objectives
  • What you need to know about your audience

Part 2: (this lecture)

  • How to build personal value into your presentation
  • Saving time in planning and rehearsing a presentation

Part 1: (this lecture)
  • How to deliver the body with logical flow and keeping attention (everyday problems, solutions, market opportunities, relate to how people deal with problems until enlightenment of a possible solution – capture the feeling that goes with finding that solution)
  • How to give focus to your presentation, make it memorable
  • Why the summary and conclusion are so critical
  • Estimate and allocate time effectively, how to avoid time traps
Part 2:
  • Customize presentation to target audience, selling benefits
  • Attention span of people, why its short

Part 1:

  • How to deliver the body with logical flow and keeping attention (everyday problems, solutions, market opportunities, relate to how people deal with problems until enlightenment of a possible solution – capture the feeling that goes with finding that solution)
  • How to give focus to your presentation, make it memorable
  • Why the summary and conclusion are so critical
  • Estimate and allocate time effectively, how to avoid time traps

Part 2: (this lecture)

  • Customize presentation to target audience, selling benefits
  • Attention span of people, why its short

  • What makes a good visual aid good
  • Less text, light slides, the more text - the more questions you will get
  • Writing boards – when, how, how to include the audience
  • Your take home message - what an audience remembers

Delivering the Pitch!

Part 1: (this lecture)
  • Different type of presenters, develop your presentation style
  • Acting vs. performance – project your professional image
  • Understanding the silent signals, what to do with your hands, facile expressions, use of voice, eye contact, and so on
  • Fake it until you make it
    • How to look confident even when you don’t feel it
    • How and when to use humor
Part 2:
  • Reading and relating to audience nonverbal messages 

Part 1:

  • Different type of presenters, develop your presentation style
  • Acting vs. performance – project your professional image
  • Understanding the silent signals, what to do with your hands, facile expressions, use of voice, eye contact, and so on
  • Fake it until you make it
    • How to look confident even when you don’t feel like it
    • How and when to use humor

Part 2: (this lecture)

  • Reading and relating to audience nonverbal messages 

Part 1: (this lecture)
  • The value of Q&A sessions- What’s in it for you 
  • When and how to interact with an audience 
  • How to prime the pump when no one asks a question
Part 2:
  • Common types of questions and how to handle them
  • Types of people who ask these questions
  • Why they ask that
Part 3:
  • What happens when you don't know the answer
  • How to handle difficult participants – keeping control

Part 1: 

  • The value of Q&A sessions- What’s in it for you 
  • When and how to interact with an audience 
  • How to prime the pump when no one asks a question

Part 2: (this lecture)

  • Common types of questions and how to handle them
  • Types of people who ask these questions
  • Why they ask that

Part 3:

  • What happens when you don't know the answer
  • How to handle difficult participants – keeping control

Part 1: 

  • The value of Q&A sessions- What’s in it for you 
  • When and how to interact with an audience 
  • How to prime the pump when no one asks a question

Part 2:

  • Common types of questions and how to handle them
  • Types of people who ask these questions
  • Why they ask that

Part 3: (this lecture)

  • What happens when you don't know the answer
  • How to handle difficult participants – keeping control
Homework :-/ & Resources
Get a video camera and start perfecting and implementing the changes you want to see in your pitch

come do a short quiz to see how much you remember.
you can also know from this, which lecture you might want to watch again.

Good luck!

This is I do reception check with you.
this session will summarize all that we have covered in the course. it also covers the objectives we set for this course and how we have reached them.

It's all about reaching your objectives :)
Resources

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores practical realities of pitching and presentation mechanics, which is standard in the industry
Teaches you how to build relationships with your audience during presentations, which is a highly sought after skill in business and education
Helps you enhance your awareness of strengths and weaknesses for effective pitching, which can save you time and help you secure more funding
Provides hands on opportunities to sharpen your presentation skills, which can lead to increased confidence and expertise

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in [Workshop] Fine-Tune Your Startup Pitch (FTYSP) with these activities:
Active Listening Exercises
Improve your listening skills through repetitive exercises that focus on paying attention, understanding, and responding effectively.
Browse courses on Active Listening
Show steps
  • Find a partner to practice active listening with.
  • Take turns speaking and listening, focusing on maintaining eye contact and nodding to show understanding.
  • Provide feedback to each other on areas for improvement.
Review Effective Communication Techniques
Prepare for this course by reviewing the main key concepts of communication that will be expanded upon in this course.
Browse courses on Effective Communication
Show steps
  • Review notes or resources on the key elements of communication, such as verbal and nonverbal cues, active listening, and empathy.
  • Recall previous experiences where you successfully communicated your ideas or resolved conflicts.
Read 'Crucial Conversations'
Gain insights into effective communication strategies by reading this highly regarded book, which provides practical tools for handling difficult conversations.
Show steps
  • Purchase or borrow a copy of 'Crucial Conversations'.
  • Read the book thoroughly, taking notes on key concepts and techniques.
  • Reflect on how the principles presented in the book can enhance your communication skills.
Three other activities
Expand to see all activities and additional details
Show all six activities
Practice Storytelling Techniques
Enhance your ability to convey messages effectively by practicing storytelling techniques that engage listeners and make your points memorable.
Browse courses on Storytelling Techniques
Show steps
  • Review storytelling principles, such as structure, pacing, and use of vivid language.
  • Identify opportunities to incorporate storytelling into your communication.
  • Practice telling stories that illustrate your points in a clear and compelling manner.
Practice Giving Feedback
Supplement the course materials by seeking out tutorials or resources that provide structured guidance on giving constructive and effective feedback.
Browse courses on Giving Feedback
Show steps
  • Find online tutorials or workshops that offer practical exercises and examples on how to give positive and negative feedback.
  • Identify specific scenarios or situations where you would need to provide feedback.
  • Practice giving feedback to a colleague or friend, seeking their feedback on your approach.
Develop a Communication Plan
Demonstrate your understanding of communication strategies by creating a comprehensive plan that outlines your approach to communicating effectively in a specific context.
Browse courses on Communication Plan
Show steps
  • Identify the target audience, objectives, and key messages of your communication.
  • Choose appropriate communication channels and develop targeted messages for each channel.
  • Outline a timeline and budget for your communication plan.
  • Consider potential challenges and develop contingency plans.

Career center

Learners who complete [Workshop] Fine-Tune Your Startup Pitch (FTYSP) will develop knowledge and skills that may be useful to these careers:
Entrepreneur
An aspiring entrepreneur will likely find [Workshop] Fine-Tune Your Startup Pitch (FTYSP) to be quite useful. FTYSP provides several key elements involved in successfully pitching a business idea to investors. This includes skill-building in the area of presentation which is essential for entrepreneurs.
Professor
[Workshop] Fine-Tune Your Startup Pitch (FTYSP) can be extremely helpful to those wanting a career as a professor. FTYSP offers a wealth of knowledge on making any pitch or presentation far more effective, which is particularly important for anyone who must teach.
Sales Manager
For those who want to become a Sales Manager, [Workshop] Fine-Tune Your Startup Pitch (FTYSP) will be very useful. This course gives a proven approach to pitching products or services. FTYSP is an essential resource for businesspeople involved with sales.
Speechwriter
For someone who wants to become a Speechwriter, [Workshop] Fine-Tune Your Startup Pitch (FTYSP) can be very helpful. Skills learned in FTYSP can help speechwriters stay grounded when they're under pressure and make a compelling and persuasive presentation.
Marketer
Those who hope to become a Marketer may find that [Workshop] Fine-Tune Your Startup Pitch (FTYSP) can be an asset. FTYSP is an informative course on how to pitch an idea successfully. Everyone in marketing needs to be able to pitch ideas to clients.
Salesperson
For anyone who wants to become a Salesperson, [Workshop] Fine-Tune Your Startup Pitch (FTYSP) is a great resource. FTYSP offers an introduction to the skills necessary to engage and persuade others through effective pitching. This is key for success in sales.
Teacher
For someone who wants to become a teacher, [Workshop] Fine-Tune Your Startup Pitch (FTYSP) can be very useful. FTYSP presents a deep dive into how best to introduce ideas and communicate effectively to larger groups. This course delivers a set of fundamentals that anyone in education needs to know.
Proposal Writer
[Workshop] Fine-Tune Your Startup Pitch (FTYSP) may be useful to those who want to become Proposal Writers. Proposal writers need to be skilled in delivering convincing presentations. FTYSP provides instruction on how to engage the audience and deliver an effective pitch, which is extremely valuable for proposal writers.
Business Analyst
If your goal is to become a Business Analyst, you may find that [Workshop] Fine-Tune Your Startup Pitch (FTYSP) is a helpful course. This course provides effective pitching skills, and without those skills it can be very difficult to succeed in business.
Marketing Manager
[Workshop] Fine-Tune Your Startup Pitch (FTYSP) may be useful to someone who wants to become a Marketing Manager. Understanding the pitching process is key for this role, and FTYSP gives insight into how to engage and persuade an audience. The skills in FTYSP are valuable for those who want to write persuasive marketing content.
Management Consultant
An aspiring Management Consultant may find [Workshop] Fine-Tune Your Startup Pitch (FTYSP) to be of great help in their work. The course offers useful pitching tactics and strategies that are relevant to the challenging field of management.
Product Manager
An aspiring Product Manager may find that [Workshop] Fine-Tune Your Startup Pitch (FTYSP) may be useful to them. This course delves into pitching skills and strategies, and this is something that product managers need to be good at. FTYSP will help them present their products clearly and persuasively.
Public relations manager
[Workshop] Fine-Tune Your Startup Pitch (FTYSP) may be somewhat helpful to someone who wants to be a Public Relations Manager; both jobs require good presentation skills. FTYSP teaches a framework for effective pitching, which should be valuable to this role.
Technical Writer
[Workshop] Fine-Tune Your Startup Pitch (FTYSP) may interest those who want to become Technical Writers. FTYSP provides a variety of methods to structure the content of a pitch, which is essential for technical writers and anyone who must deliver documentation.
Instructional Designer
[Workshop] Fine-Tune Your Startup Pitch (FTYSP) may be helpful to someone in Instructional Design, a field related to teaching and advising. FTYSP teaches how to enhance the skills one needs to pitch, which includes presenting. This course offers insights that may be transformative.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in [Workshop] Fine-Tune Your Startup Pitch (FTYSP).
Analyzes the presentation style of Steve Jobs, one of the most successful presenters of all time. It provides valuable insights into how to create and deliver presentations that are both informative and engaging.
Provides a comprehensive overview of presentation skills, covering everything from planning and preparing your presentation to delivering it with confidence.
Provides a comprehensive guide to creating and delivering effective presentations. It covers everything from planning and preparing your presentation to delivering it with confidence.
Provides a personal and humorous look at the world of public speaking. It valuable resource for anyone who wants to learn from the experiences of a successful speaker.
Provides a comprehensive overview of the psychology of influence. It valuable resource for anyone who wants to learn how to persuade others.
Provides a step-by-step guide to creating and delivering a successful pitch. It covers everything from identifying your target audience to crafting your message and handling questions.
Provides a practical guide to creating and delivering a successful pitch. It covers everything from identifying your target audience to crafting your message and handling questions.

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