Инновации в компании: как внедрить и развивать from Coursera

Компаниям необходимо сегодня внедрять все больше новых решений, технологий, управленческих методов и завоевывать новые рынки. Это не фактор быть на шаг впереди, это причина выживания компаний. Выигрывают компании, способные системно генерировать и внедрять инновационные решения. С помощью этого курса вы поймете, как формировать и развивать инновационный потенциал компании. Ключевые вопросы, которые будут затронуты на курсе: - Что такое инновации? - Кто основные участники инновационной деятельности? - В чем ценность инноваций для компании? - Где брать инновации? - Как управлять инновациями в компании? - Какие инструменты можно использовать для работ с инновациями? - Какие должна выглядеть команда развития инновационной деятельности в компании? - Какими компетенциями должен обладать руководитель развития инноваций в компании?

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Know what's good

, what to watch for

, and possible dealbreakers

Covers the fundamentals of innovation, which is necessary for companies to survive in today's business world

Provides key insights into innovation, a topic of great importance in the business world

Taught by experienced professionals in the field of innovation, ensuring high-quality instruction

Examines innovation from multiple perspectives, fostering a comprehensive understanding

Explores the value of innovation, which can lead to competitive advantages for businesses

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Инновации в компании: как внедрить и развивать with these activities:

Review basic concepts of innovation

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Starts by reviewing key concepts and definitions in innovation to strengthen foundational understanding.

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Read through course materials on definitions of innovation
Summarize the different types of innovation

Read "The Innovator's Dilemma" by Clayton Christensen

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Provides theoretical foundation and practical insights into the challenges of innovation in established organizations.

View The Disruptive Innovation Set (2 Books) on Amazon

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Read through the book and take notes on key concepts
Summarize the author's arguments and case studies
Apply the book's principles to real-world innovation scenarios

Volunteer with organizations promoting innovation

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Offers practical experience, exposure to diverse perspectives, and opportunities to contribute to innovation-driven initiatives.

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Identify organizations or initiatives focused on innovation
Inquire about volunteer opportunities and apply
Actively participate in projects and contribute to the organization's mission

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Attend industry events focused on innovation

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Provides opportunities to connect with professionals, learn about industry trends, and gain insights from experts in the field of innovation.

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Research and identify relevant industry events
Attend events and actively network with professionals
Share knowledge and insights gained from attending events

Career center

Learners who complete Инновации в компании: как внедрить и развивать will develop knowledge and skills that may be useful to these careers:

Innovation Manager

An Innovation Manager spearheads the development and implementation of new ideas and technologies within a company. This course will provide you with the knowledge and tools you need to succeed in this role, including how to identify and evaluate new opportunities, build a business case for innovation, and manage the implementation process. You will also learn how to create a culture of innovation within your organization, which is essential for long-term success.

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Product Manager

A Product Manager is responsible for the development and launch of new products and features. This course will provide you with the skills you need to succeed in this role, including how to conduct market research, define product requirements, and manage the product development process. You will also learn how to launch new products successfully and measure their success.

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Business Development Manager

A Business Development Manager is responsible for identifying and developing new business opportunities for a company. This course will provide you with the skills you need to succeed in this role, including how to conduct market research, identify target customers, and develop and implement a sales strategy. You will also learn how to build relationships with key stakeholders and close deals.

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Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns to promote a company's products and services. This course will provide you with the skills you need to succeed in this role, including how to conduct market research, develop marketing strategies, and manage marketing campaigns. You will also learn how to measure the effectiveness of marketing campaigns and make data-driven decisions.

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Sales Manager

A Sales Manager is responsible for leading and managing a sales team to achieve sales targets. This course will provide you with the skills you need to succeed in this role, including how to develop and implement a sales strategy, manage a sales team, and close deals. You will also learn how to motivate and develop your sales team.

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Operations Manager

An Operations Manager is responsible for overseeing the day-to-day operations of a company. This course will provide you with the skills you need to succeed in this role, including how to plan and organize work, manage resources, and improve efficiency. You will also learn how to build and maintain a strong team.

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Financial Analyst

A Financial Analyst is responsible for analyzing financial data and providing insights to help companies make informed decisions. This course will provide you with the skills you need to succeed in this role, including how to analyze financial statements, build financial models, and make investment recommendations. You will also learn how to communicate your findings clearly and effectively.

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Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data to help companies make informed decisions. This course will provide you with the skills you need to succeed in this role, including how to collect and clean data, perform data analysis, and communicate your findings clearly and effectively.

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Software Engineer

A Software Engineer is responsible for designing, developing, and maintaining software applications. This course will provide you with the skills you need to succeed in this role, including how to design and develop software applications, test and debug code, and work in a team environment.

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Web Developer

A Web Developer is responsible for designing, developing, and maintaining websites. This course will provide you with the skills you need to succeed in this role, including how to design and develop websites, test and debug code, and work in a team environment.

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Mobile Developer

A Mobile Developer is responsible for designing, developing, and maintaining mobile applications. This course will provide you with the skills you need to succeed in this role, including how to design and develop mobile applications, test and debug code, and work in a team environment.

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UX Designer

A UX Designer is responsible for designing and evaluating the user experience of websites and applications. This course will provide you with the skills you need to succeed in this role, including how to design and evaluate user interfaces, conduct user research, and work in a team environment.

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UI Designer

A UI Designer is responsible for designing the visual appearance of websites and applications. This course will provide you with the skills you need to succeed in this role, including how to design and create user interfaces, work with color and typography, and work in a team environment.

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Graphic designer

A Graphic Designer is responsible for creating visual content such as logos, brochures, and websites. This course may provide you with some of the skills you need to succeed in this role, such as how to design and create visual content, work with color and typography, and work in a team environment.

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Copywriter

A Copywriter is responsible for writing marketing and advertising copy. This course may provide you with some of the skills you need to succeed in this role, such as how to write clear and persuasive copy, work with different types of media, and work in a team environment.

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Инновации в компании

как внедрить и развивать

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