Bestselling author Seth Godin is back with a breakthrough course on strategy. Marketing isn't advertising or hype or hustle, and it begins with an understanding of the systems we seek to work with. Strategy is the ability to see how things change over time, to engage with tension, to offer audiences what they seek by bringing empathy to the work. Strategy is serious, but it uses what we know about games and scarcity and time. Learning how to talk about strategy is the first step in finding a path to make a difference.
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Bestselling author Seth Godin is back with a breakthrough course on strategy. Marketing isn't advertising or hype or hustle, and it begins with an understanding of the systems we seek to work with. Strategy is the ability to see how things change over time, to engage with tension, to offer audiences what they seek by bringing empathy to the work. Strategy is serious, but it uses what we know about games and scarcity and time. Learning how to talk about strategy is the first step in finding a path to make a difference.
Bestselling author Seth Godin is back with a breakthrough course on strategy. Marketing isn't advertising or hype or hustle, and it begins with an understanding of the systems we seek to work with. Strategy is the ability to see how things change over time, to engage with tension, to offer audiences what they seek by bringing empathy to the work. Strategy is serious, but it uses what we know about games and scarcity and time. Learning how to talk about strategy is the first step in finding a path to make a difference.
In this workshop, you'll discover a new way to engage with the market and most of all, you'll find that the way forward doesn't have to be an endless grind. Through a series of thought-provoking lessons, real-world examples, and practical exercises, Godin will guide you in developing a strategic mindset that embraces change and leverages the power of systems thinking. You'll learn how to identify opportunities, create value for your audience, and develop resilient strategies that adapt to the ever-changing landscape. Whether you're an entrepreneur, marketer, or simply someone looking to make a positive impact, this course will equip you with the tools and insights needed to navigate complexity and create meaningful change. Join Seth Godin on this transformative journey and unlock your potential to make a difference in the world.
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What's inside
Learning objectives
- Understand the nature of strategy
- Learn to see and understand systems
- Create projects that make an impact
- Discover how empathy can unlock systems change
- See the game dynamics and change agents all around us
- Understand the nature of strategy
- Learn to see and understand systems
- Create projects that make an impact
- Discover how empathy can unlock systems change
- See the game dynamics and change agents all around us
Syllabus
Introduction
Our introduction... let's discover what Strategy is and what it's for.
An elegant strategy helps us create the change we seek to make working with the systems around us.
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Syllabus
Our introduction... let's discover what Strategy is and what it's for.
An elegant strategy helps us create the change we seek to make working with the systems around us.
You don’t have to enjoy the game for it to be a game.
You’re playing a game whether you realize it or not.
The outcome of a game often has little to do with how much you want to win.
Everyone playing the game has a different perspective than you do.
Some games are easy to quit, other games are forever.
Not all players follow the same rules, even when playing the same game.
No game stays the same for long, because playing the game changes the game.
Short-term gains can lead to long-term losses, and vice versa.
Sometimes, the best way to win is to help others succeed.
Large games are made of smaller games, all the way down.
Most games are not fair.
The most valuable skills in one game may be useless in another.
If you see the game, you’ll probably play it better.
Your goals might not be the same as everyone else’s.
Some games become easier as you win, others more difficult.
Changing the game is often more straightforward than playing the game you’re offered.
Multiplayer games sometimes conceal themselves as two-player games.
We mistakenly spend more time figuring out how to win the game we’re in instead of choosing which game to play in the first place.
Good to know
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Activities
Review core marketing concepts
Show steps
Reinforce your understanding of fundamental marketing concepts, such as market segmentation, target audience identification, and marketing mix, to enhance your strategic planning skills.
Browse courses on
Marketing
Show steps
-
Review notes or textbooks on core marketing concepts.
-
Complete practice exercises to test your understanding.
Identify a mentor in the field of strategy
Show steps
Seek guidance and support from an experienced professional in the field of strategy, gaining valuable insights and advice to enhance your strategic thinking and decision-making.
Browse courses on
Strategy
Show steps
-
Research and identify potential mentors in your network or through professional organizations.
-
Reach out to selected mentors and schedule introductory meetings.
Review: 'The Innovator's Dilemma' by Clayton M. Christensen
Show steps
Gain insights into the challenges and strategies involved in disruptive innovation, improving your understanding of market dynamics and the need for adaptability.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
-
Read the book and take notes on key concepts.
-
Summarize the main takeaways and apply them to your own business or industry.
-
Identify examples of disruptive innovation in your field.
Four other activities
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Show all seven activities
Peer group discussion: Debate the merits of different strategic approaches
Show steps
Engage in critical thinking and collaboration by discussing various strategic approaches with peers, considering different perspectives and evaluating their strengths and weaknesses.
Browse courses on
Strategy
Show steps
-
Form a peer group with classmates.
-
Select a strategic approach to discuss, such as market penetration or product diversification.
-
Prepare your arguments and research to support your position.
-
Engage in a constructive and respectful debate, listening to and evaluating others' viewpoints.
-
Summarize the key takeaways and insights gained from the discussion.
Blog post: Share your insights on a specific strategy case study
Show steps
Demonstrate your understanding of strategic analysis by dissecting a real-world case study and sharing your insights with others.
Browse courses on
Strategy
Show steps
-
Select a case study that demonstrates a successful or failed implementation of a strategy.
-
Analyze the case study using the concepts and frameworks learned in the course.
-
Write a blog post that outlines your analysis and key takeaways.
Project: Create a strategic plan for a new business venture
Show steps
Apply the concepts of strategy to a real-world scenario, developing a comprehensive plan that considers market dynamics, competition, and potential risks and opportunities.
Browse courses on
Strategy
Show steps
-
Identify and research a target market and business opportunity.
-
Analyze competitive landscape and key market trends.
-
Develop a clear value proposition and differentiation strategy.
-
Outline operational and marketing plans to execute the strategy.
-
Evaluate and monitor progress, making adjustments as needed.
Deliverable: Strategic analysis report on a chosen industry
Show steps
Conduct in-depth research and analysis on a chosen industry, identifying key trends, competitive dynamics, and potential opportunities for strategic growth.
Browse courses on
Strategy
Show steps
-
Select an industry of interest.
-
Gather data from market research reports, industry publications, and company websites.
-
Analyze the data to identify industry trends, competitive landscape, and customer insights.
-
Develop a comprehensive strategic analysis report that outlines your findings and recommendations.
-
Present your report to stakeholders or industry professionals for feedback.
Review core marketing concepts
Show steps
Reinforce your understanding of fundamental marketing concepts, such as market segmentation, target audience identification, and marketing mix, to enhance your strategic planning skills.
Browse courses on
Marketing
Show steps
- Review notes or textbooks on core marketing concepts.
- Complete practice exercises to test your understanding.
Identify a mentor in the field of strategy
Show steps
Seek guidance and support from an experienced professional in the field of strategy, gaining valuable insights and advice to enhance your strategic thinking and decision-making.
Browse courses on
Strategy
Show steps
- Research and identify potential mentors in your network or through professional organizations.
- Reach out to selected mentors and schedule introductory meetings.
Review: 'The Innovator's Dilemma' by Clayton M. Christensen
Show steps
Gain insights into the challenges and strategies involved in disruptive innovation, improving your understanding of market dynamics and the need for adaptability.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
- Read the book and take notes on key concepts.
- Summarize the main takeaways and apply them to your own business or industry.
- Identify examples of disruptive innovation in your field.
Peer group discussion: Debate the merits of different strategic approaches
Show steps
Engage in critical thinking and collaboration by discussing various strategic approaches with peers, considering different perspectives and evaluating their strengths and weaknesses.
Browse courses on
Strategy
Show steps
- Form a peer group with classmates.
- Select a strategic approach to discuss, such as market penetration or product diversification.
- Prepare your arguments and research to support your position.
- Engage in a constructive and respectful debate, listening to and evaluating others' viewpoints.
- Summarize the key takeaways and insights gained from the discussion.
Blog post: Share your insights on a specific strategy case study
Show steps
Demonstrate your understanding of strategic analysis by dissecting a real-world case study and sharing your insights with others.
Browse courses on
Strategy
Show steps
- Select a case study that demonstrates a successful or failed implementation of a strategy.
- Analyze the case study using the concepts and frameworks learned in the course.
- Write a blog post that outlines your analysis and key takeaways.
Project: Create a strategic plan for a new business venture
Show steps
Apply the concepts of strategy to a real-world scenario, developing a comprehensive plan that considers market dynamics, competition, and potential risks and opportunities.
Browse courses on
Strategy
Show steps
- Identify and research a target market and business opportunity.
- Analyze competitive landscape and key market trends.
- Develop a clear value proposition and differentiation strategy.
- Outline operational and marketing plans to execute the strategy.
- Evaluate and monitor progress, making adjustments as needed.
Deliverable: Strategic analysis report on a chosen industry
Show steps
Conduct in-depth research and analysis on a chosen industry, identifying key trends, competitive dynamics, and potential opportunities for strategic growth.
Browse courses on
Strategy
Show steps
- Select an industry of interest.
- Gather data from market research reports, industry publications, and company websites.
- Analyze the data to identify industry trends, competitive landscape, and customer insights.
- Develop a comprehensive strategic analysis report that outlines your findings and recommendations.
- Present your report to stakeholders or industry professionals for feedback.
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