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Fatima Hussein

في هذه الدورة التدريبية القائمة على المشروع و التي تستغرق ساعة واحدة ، ستتعلم كيفية تعزيز الوعي بالعلامة التجارية و تجميع بيانات العملاء من بعدها ستتعرف على مجموعة أدوات الأعمال و أفضل النصائح باستخدامها وكيفية استخدام البريد الوارد فيها من ثم ستتعرف على الأداة البديلة عن رؤى جمهور فيسبوك و أخيرا ستتعرف على كيفية العثور على الموقع و اللغة باستخدام رؤى جمهور فيسبوك.

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في هذه الدورة التدريبية القائمة على المشروع و التي تستغرق ساعة واحدة ، ستتعلم كيفية تعزيز الوعي بالعلامة التجارية و تجميع بيانات العملاء من بعدها ستتعرف على مجموعة أدوات الأعمال و أفضل النصائح باستخدامها وكيفية استخدام البريد الوارد فيها من ثم ستتعرف على الأداة البديلة عن رؤى جمهور فيسبوك و أخيرا ستتعرف على كيفية العثور على الموقع و اللغة باستخدام رؤى جمهور فيسبوك.

في نهاية هذه الدورة ستصبح قادراً على العثور على تفاصيل الموقع و اللغة باستخدام رؤى جمهور فيسبوك.

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Syllabus

Module 1
في هذه الدورة التدريبية القائمة على المشروع و التي تستغرق ساعة واحدة ، ستتعلم كيفية تعزيز الوعي بالعلامة التجارية و تجميع بيانات العملاء من بعدها ستتعرف على مجموعة أدوات الأعمال و أفضل النصائح باستخدامها وكيفية استخدام البريد الوارد فيها من ثم ستتعرف على الأداة البديلة عن رؤى جمهور فيسبوك و أخيرا ستتعرف على كيفية العثور على الموقع و اللغة باستخدام رؤى جمهور فيسبوك. في نهاية هذه الدورة ستصبح قادراً على العثور على تفاصيل الموقع و اللغة باستخدام رؤى جمهور فيسبوك.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
يعتبر دليلًا عمليًا يمكن الوصول إليه في مجال التسويق لأصحاب المشاريع الصغيرة والمتوسطة
يقدم أساسيات التسويق الرقمي للطلاب المبتدئين
يقوم بتدريسه فاطمة حسين أستاذة التسويق
يوفر دورة تدريبية لمدة ساعة
يغطي المفاهيم الأساسية للتسويق الرقمي مثل تحسين محركات البحث والتسويق عبر البريد الإلكتروني والتسويق عبر وسائل التواصل الاجتماعي
مصمم للأفراد والشركات التي تتطلع إلى تحسين حضورها عبر الإنترنت

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in كيفية العمل على تفاصيل الموقع واللغة مع رؤى جمهور فيسبوك with these activities:
Create a Facebook Business Page
Start your own Facebook Business Page, which will serve as a platform for you to experiment with Audience Insights and apply what you learn in the course.
Show steps
  • Go to the Facebook Business Page creation page.
  • Enter the necessary information and choose a category for your page.
  • Customize your page with a profile picture, cover photo, and other details.
Review your understanding on Facebook Marketing
Refresh your knowledge on Facebook Marketing concepts to ensure you have a strong foundation as you begin this course.
Show steps
  • Go over your notes from previous Facebook Marketing courses or materials.
  • Read articles or blog posts about Facebook Marketing best practices.
  • Watch videos or tutorials on Facebook Marketing.
Organize course materials
Compile and organize all course materials, including lecture notes, readings, assignments, and other resources. This will help you locate and review materials more easily throughout the course.
Show steps
  • Create a folder on your computer or in a cloud storage service for the course materials.
  • Download and save all lecture notes, readings, and assignments into the folder.
  • Organize the files into subfolders by topic or week.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Tutorial Video: How to Use Facebook Audience Insights
Become familiar with the Audience Insights, which enable finding the audience for your brand or business and analyzing it.
Show steps
  • Watch the video tutorial on using Facebook Audience Insights.
  • Practice using the Audience Insights tool on your own Facebook page.
Share best practices with other learners
Connect with fellow learners to share tips, tricks and insights on using Facebook Audience Insights effectively.
Show steps
  • Join the online discussion forum for the course.
  • Start a discussion thread on best practices for using Facebook Audience Insights.
  • Contribute to the discussion by sharing your own experiences and insights.
Practice identifying target audience demographics
Improve your ability to identify the target audience demographics for your marketing campaigns by practicing with real-world examples.
Show steps
  • Gather data on a specific target audience.
  • Use Facebook Audience Insights to analyze the data and identify key demographic trends.
  • Develop a marketing campaign that targets the identified demographics.
Case Study: Using Audience Insights to Increase Brand Awareness
Demonstrate your understanding of Facebook Audience Insights by creating a case study that shows how you used the tool to increase brand awareness for a real-world business.
Show steps
  • Choose a business to focus on.
  • Use Facebook Audience Insights to analyze the business's target audience.
  • Develop a marketing campaign that targets the identified audience.
  • Implement the marketing campaign and track its results.
  • Write a case study that documents your process and results.
Contribute to the Facebook Audience Insights documentation
Contribute to the Facebook Audience Insights documentation to help others learn how to use the tool effectively. This will deepen your own understanding of the tool and its capabilities whilst also benefitting other users.
Show steps
  • Review the existing Facebook Audience Insights documentation.
  • Identify areas where the documentation can be improved.
  • Make a pull request to the Facebook Audience Insights documentation repository with your proposed changes.
  • Work with the documentation team to get your changes merged.

Career center

Learners who complete كيفية العمل على تفاصيل الموقع واللغة مع رؤى جمهور فيسبوك will develop knowledge and skills that may be useful to these careers:
Community Manager
A Community Manager is responsible for building and engaging online communities. This course can help you understand the needs and interests of your target audience, which is essential for building and engaging successful online communities.
Marketing Consultant
A Marketing Consultant provides marketing advice and support to businesses. This course can help you build a foundation for this career by teaching you how to analyze market research data and develop marketing strategies.
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for executing digital marketing campaigns. This course provides a foundation in digital marketing principles and explores tools for analyzing audience data and optimizing campaign performance. This course will help you get started in your career as a Digital Marketing Specialist.
Data Analyst
A Data Analyst analyzes data to extract insights and inform decision-making. This course will help build a foundation for your career by teaching you to analyze data and communicate insights effectively.
Public relations manager
A Public Relations Manager is responsible for managing the public image of an organization. This course provides insights into audience segmentation and targeting, which are essential for effective public relations.
Brand Manager
A Brand Manager is responsible for developing and executing marketing campaigns that build and maintain a brand's image. This course provides an understanding of audience segmentation and targeting, which is essential for effective brand management.
Customer Relationship Manager
A Customer Relationship Manager is responsible for building and maintaining relationships with customers. This course can help you develop skills in understanding customer needs and communicating with them effectively. These are key skills for a successful career in customer relationship management.
Social Media Manager
A Social Media Manager oversees the social media presence of a company or organization. This course offers valuable insights into audience segmentation, targeting, and engagement. These are essential skills for a successful career in social media management.
Sales Manager
A Sales Manager is responsible for leading and managing a sales team. This course provides insights into understanding customer needs and developing strategies for meeting those needs. These skills are essential for a successful career in sales management.
Business Analyst
A Business Analyst analyzes business processes and recommends improvements. This course may help you in this role by teaching you how to gather and analyze data to identify areas for improvement.
Project Manager
A Project Manager is responsible for planning and executing projects. This course may help you in this role by teaching you how to analyze data to mitigate risks and ensure project success.
Operations Manager
An Operations Manager is responsible for the day-to-day operations of an organization. This course may help you in this role by teaching you how to analyze data to improve efficiency and effectiveness.
Product Manager
A Product Manager is responsible for the development and management of products. This course may help you in this role by teaching you how to gather and analyze customer data to better understand their needs. This can help inform product development and management decisions.
Media Planner
A Media Planner is involved in the planning and buying of advertising. This course will help build a foundation for your career by teaching you to analyze the potential reach and effectiveness of your advertising campaigns.
Market Research Analyst
A Market Research Analyst studies the market to gather insights into the behavior of customers. An understanding of your target market is foundational to succeed in this career. This course teaches you how to use data to find the location and language of your audience. This will help you get started with honing your skills in market research.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in كيفية العمل على تفاصيل الموقع واللغة مع رؤى جمهور فيسبوك.
Provides a proven approach for creating and managing a successful startup. It is helpful for entrepreneurs and business owners who want to learn how to build a sustainable business.
Provides a practical guide for startups to acquire their first customers. It is helpful for entrepreneurs and business owners who want to learn how to grow their customer base.
Provides a framework for understanding why successful companies fail to innovate. It is helpful for business leaders who want to learn how to avoid the innovator's dilemma.
Provides a collection of essays on the challenges of running a startup. It is helpful for entrepreneurs and business owners who want to learn how to overcome the challenges of building a successful business.
Provides a contrarian view of how to build a successful startup. It is helpful for entrepreneurs and business owners who want to learn how to think differently about building a business.
Provides a step-by-step guide for developing and launching a successful product. It is helpful for product managers and entrepreneurs who want to learn how to build a product that meets the needs of their customers.
Provides a framework for developing a value proposition that is both compelling and profitable. It is helpful for entrepreneurs and business owners who want to learn how to create a value proposition that resonates with their customers.
Provides a research-based framework for understanding the DNA of successful innovators. It is helpful for business leaders and entrepreneurs who want to learn how to create a more innovative culture.
Provides a practical guide for using data to improve your business. It is helpful for business leaders and data analysts who want to learn how to use data to make better decisions.
Provides a deep dive into the technical challenges of scaling a web application. It is helpful for software engineers and architects who want to learn how to build scalable systems.
Provides a fictionalized account of a DevOps team that turns around a failing IT project. It is helpful for IT professionals who want to learn how to improve the efficiency and effectiveness of their IT operations.
Provides a comprehensive guide to software construction. It is helpful for software engineers who want to learn how to build high-quality software.

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