Prácticas efectivas de marketing usando Facebook Messenger from Coursera

En este proyecto guiado configurarás tu cuenta del administrador de negocios con el propósito de adaptar Facebook Messenger de manera efectiva a la página de tu negocio o marca, configurando información relevante, pautas enfocadas en obtener nuevos mensajes y un chatbot con respuestas automáticas.

Facebook Messenger ha crecido lo suficiente para considerarse un canal importante para tener en cuenta al momento de plantear tu estrategia de marketing, es un medio de comunicación que facilitará a tus clientes o usuarios la solicitud de información o el seguimiento de inquietudes permitiéndote también responder de manera automática o personalizada.

La presencia digital es vital en la actualidad, valdrá la pena explorar las herramientas que puedas implementar para mejorar tu servicio, mediante el uso de Facebook podrás construir comunidades y escuchar las necesidades de tus clientes, ganando confianza y usando cada comentario para fortalecer tu producto o servicio que ofreces sumando así una experiencia de usuario agradable.

Te invito a que tomes este proyecto, no solo aprenderás, también terminaras el curso con una herramienta lista para implementar con contenido de ejemplo que podrás cambiar a medida que avanzas dependiendo de tus necesidades.

What's inside

Syllabus

Visión general del proyecto

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Este curso es ideal para personas que buscan mejorar su servicio al cliente y construir comunidades a través de Facebook Messenger

Está dirigido a propietarios de negocios, administradores de redes sociales y cualquier persona interesada en utilizar Facebook Messenger para sus negocios o marcas

El curso cubre temas relevantes y prácticos para implementar Facebook Messenger en una página de negocios

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Prácticas efectivas de marketing usando Facebook Messenger with these activities:

Revisa los tutoriales oficiales de Facebook Messenger

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Estos tutoriales oficiales te ayudarán a comprender los conceptos básicos de Facebook Messenger y su configuración para negocios.

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Visita el Centro de ayuda de Facebook Messenger para empresas
Busca tutoriales sobre configuración, administración y uso de chatbots
Completa al menos tres tutoriales

Participa en un grupo de estudio o foro de Facebook Messenger

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Colaborar con compañeros y expertos te permitirá intercambiar ideas, compartir experiencias y obtener diferentes perspectivas sobre la configuración y el uso de Facebook Messenger.

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Únete a un grupo de estudio o foro de Facebook Messenger
Participa en discusiones y haz preguntas
Comparte tus conocimientos y ayuda a otros

Practica la redacción de respuestas de chatbot

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La redacción efectiva de respuestas de chatbot es crucial para optimizar la interacción del cliente. Este ejercicio te ayudará a desarrollar habilidades de redacción concisas y atractivas.

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Crea un conjunto de preguntas que los clientes puedan hacer
Redacta respuestas de chatbot para cada pregunta, asegurándote de que sean claras, concisas e informativas
Revisa tus respuestas y pide comentarios

Two other activities

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Configura un chatbot de Facebook Messenger para tu negocio

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Crear un chatbot de Facebook Messenger personalizado para tu negocio te permitirá automatizar las interacciones con los clientes y mejorar la eficiencia de tu servicio al cliente.

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Recopila los requisitos comerciales para el chatbot
Diseña el flujo de conversación del chatbot utilizando una herramienta de creación de chatbots
Configura el chatbot en Facebook Messenger
Prueba y refina el chatbot

Contribuye a proyectos de código abierto relacionados con Facebook Messenger

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Contribuir a proyectos de código abierto te permitirá profundizar tu comprensión técnica de Facebook Messenger y participar en la comunidad de desarrolladores.

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Identifica proyectos de código abierto relacionados con Facebook Messenger
Sugiere mejoras o corrige errores en el código
Envía solicitudes de extracción a los repositorios del proyecto

Career center

Learners who complete Prácticas efectivas de marketing usando Facebook Messenger will develop knowledge and skills that may be useful to these careers:

Social Media Marketing Manager

A Social Media Marketing Manager is responsible for developing and executing social media strategies for businesses and brands. This course can help you build a foundation in Facebook Messenger marketing, which is an important tool for social media marketers. The course will teach you how to set up and manage a Facebook Messenger account, create and send automated messages, and track the results of your campaigns.

See salaries and explore the career path for Social Media Marketing Manager

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns for businesses and brands. This course can help you build a foundation in Facebook Messenger marketing, which is an important tool for digital marketers. The course will teach you how to set up and manage a Facebook Messenger account, create and send automated messages, and track the results of your campaigns.

See salaries and explore the career path for Digital Marketing Specialist

Community Manager

A Community Manager is responsible for building and managing online communities for businesses and brands. This course can help you build a foundation in Facebook Messenger marketing, which is an important tool for community managers. The course will teach you how to use Facebook Messenger to engage with customers, answer questions, and build relationships.

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Content Marketing Manager

A Content Marketing Manager is responsible for planning and executing content marketing campaigns for businesses and brands. This course can help you build a foundation in Facebook Messenger marketing, which can be a valuable tool for content marketers. The course will teach you how to use Facebook Messenger to distribute content, engage with customers, and drive traffic to your website.

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Social Media Analyst

A Social Media Analyst is responsible for collecting and analyzing data on social media performance for businesses and brands. This course can help you build a foundation in Facebook Messenger marketing, which is an important tool for social media analysts. The course will teach you how to track the results of your Facebook Messenger campaigns and measure their impact on your business.

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Customer Service Manager

A Customer Service Manager is responsible for managing customer service operations for businesses and brands. This course can help you build a foundation in Facebook Messenger marketing, which can be a valuable tool for customer service managers. The course will teach you how to use Facebook Messenger to resolve customer issues, provide support, and build relationships.

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Sales Manager

A Sales Manager is responsible for managing sales operations for businesses and brands. This course may be useful for Sales Managers who want to learn more about Facebook Messenger marketing. The course will teach you how to use Facebook Messenger to generate leads, close deals, and build relationships.

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Marketing Manager

A Marketing Manager is responsible for planning and executing marketing campaigns for businesses and brands. This course may be useful for Marketing Managers who want to learn more about Facebook Messenger marketing. The course will teach you how to use Facebook Messenger to reach new customers, build relationships, and drive sales.

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Operations Manager

An Operations Manager is responsible for managing the day-to-day operations of a business or organization. This course may be useful for Operations Managers who want to learn more about Facebook Messenger marketing. The course will teach you how to use Facebook Messenger to improve communication, streamline processes, and increase efficiency.

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Product Manager

A Product Manager is responsible for managing the development and marketing of products for businesses and brands. This course may be useful for Product Managers who want to learn more about Facebook Messenger marketing. The course will teach you how to use Facebook Messenger to gather feedback from customers, test new features, and promote your products.

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Human Resources Manager

A Human Resources Manager is responsible for managing the human resources operations of a business or organization. This course may be useful for Human Resources Managers who want to learn more about Facebook Messenger marketing. The course will teach you how to use Facebook Messenger to recruit and hire new employees, manage employee benefits, and communicate with employees.

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Financial Manager

A Financial Manager is responsible for managing the financial operations of a business or organization. This course may be useful for Financial Managers who want to learn more about Facebook Messenger marketing. The course will teach you how to use Facebook Messenger to communicate with investors, manage financial data, and track your financial performance.

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Administrative Assistant

An Administrative Assistant provides administrative and clerical support to a business or organization. This course may be useful for Administrative Assistants who want to learn more about Facebook Messenger marketing. The course will teach you how to use Facebook Messenger to manage your schedule, communicate with clients, and organize your files.

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Receptionist

A Receptionist provides administrative and clerical support to a business or organization. This course may be useful for Receptionists who want to learn more about Facebook Messenger marketing. The course will teach you how to use Facebook Messenger to greet visitors, answer phones, and manage your schedule.

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Data Entry Clerk

A Data Entry Clerk enters data into a computer system. This course may be useful for Data Entry Clerks who want to learn more about Facebook Messenger marketing. The course will teach you how to use Facebook Messenger to communicate with colleagues, manage your files, and organize your work.

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