Product Management A-Z: Excel as a PM & Build great Products from Udemy

The most complete course you'll find on Product Management with practical case studies, 35 Live Case Hand-on Exercises & Quizzes. The course is built with inputs from product managers working at top tech firms (Google, Adobe, Amazon and many more). You'll learn about the entire skillsets, tools and processes used in building and managing great products.

There’s never been more exciting time to pursue a career in Product Management. Technology is all around you and Tech companies are booming with more access to venture capital than ever before and have successfully demonstrated how to build a sustainable business and develop a strong ecosystem around them.

Naturally, many of us have this question of – “How to learn the skills of Product Management & How to get into Product domain?”

This course answers all your doubt. From ideation to market research, to validating your ideas and developing UX & designing wireframes and mockups and finally writing user stories, managing development processes and growing your product. This course has everything covered plus guide on cracking PM Interview.

You'll find this course as a one stop shop for all the learning needs for -an entrepreneur struggling with Product Development processes or someone who has an idea and doesn't know how or where to start or someone who wants to take up Product Management as a career or transition into Product role orsomeone who is an product manager and want to excel in this domain.

Students aren't required to know anything beforehand - the course covers the fundamentals and how to apply them; as well as, how to develop advanced skills for and finally how to prepare to get a job as a Product Manager.

Your Instructor -

Vaibhav Gupta is a Tech Entrepreneur and a Product & Growth Specialist. He has an extensive product experience and has worked on Enterprise as well as Consumer based products. He Heads Product for Tech-Logistics Startup as well as is responsible for Product Innovation at Monotype. His experience in product management spans several industries and development models where he has been engaged with E-Commerce majors, Technology Consulting and consulted various startups.

What's inside

Learning objectives

Understand what is product management? the role & responsibilities of a product manager.
Understand how to come up with product idea & validate the idea.
Conduct user research and structure findings into product insights - personas & journey mappings
Define an mvp, develop experiments & prototyping technique to validate your hypothesis.
Understand principles behind designing a great product. create wireframes & mockups.
Develop roadmap, understand agile methodologies & manage product development cycle.
Create specs & user stories for product developments.

Conducting design sprints & usability testing
Understand metrics frameworks and what metrics to track.
Develop growth model & understand how to grow your product.
Understand technology & software dev terminologies
How to prepare for product management interview - resources, sample question & answers
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Understand what is product management? the role & responsibilities of a product manager.
Understand how to come up with product idea & validate the idea.
Conduct user research and structure findings into product insights - personas & journey mappings
Define an mvp, develop experiments & prototyping technique to validate your hypothesis.
Understand principles behind designing a great product. create wireframes & mockups.
Develop roadmap, understand agile methodologies & manage product development cycle.
Create specs & user stories for product developments.
Conducting design sprints & usability testing
Understand metrics frameworks and what metrics to track.
Develop growth model & understand how to grow your product.
Understand technology & software dev terminologies
How to prepare for product management interview - resources, sample question & answers
Show more
Show less

Syllabus

Introduction to Product Management

Course Intro

What is Product Management & What does a PM do?

Quick Quiz - Section 1

(Warm-Up) Case Exercise - Compare Hotel Booking Apps

Market Understanding

From Idea to conducting Competitive Analysis

Quick Quiz - Chapter 3

Case Exercise [G-Suite] - Conducting Competitive Analysis

Market Sizing & taking final decision about the idea

Quick Quiz - Chapter 4

All about User Research

- Why is user research important - few examples of negligible research

- User/Customer

- Product Stage & Research Methods

- Process of User Research

- Affinity Mapping

Quick Quiz - Chapter 5

Live Case Exercise [Financial Planning App] - Calculating Sample Size

Case Exercise [Dating App] - Conducting User Research

Developing Personas & Journey Mapping

Case Exercise [Dating App] - Creating User Persona

Case Exercise [Dating App] - Creating User Journey Mapping

Idea to MVP

What is a Minimum Viable Product (MVP) and how to define one?

Running MVP Experiments - Case Study

Case Exercise [Practo - Doctor Search Platform] - Defining an MVP

Designing a Product

Design Basics & Principles

UX Components & Attributes

Case Exercise [Booking.com] - Creating Information Architecture

Case Exercise [Education Institution Website] - Visual Design Assessment

Design Sprint - What & How?

What is Usability Testing & How it is conducted?

Quick Quiz - Usability Testing

Case Exercise [News Editorial App] - Idea to Design to Prototype

Case Exercise [To Do Task Management] - Idea to Design to Prototype

Product Development

- How to write Epics & User Stories

- Estimating User Stories

Case Exercise [News Editorial App] - Epics & User Stories

- What is Product Roadmap & How to create one

- What is a Product Backlog

-How to write good Product Requirement Documents

Case Exercise [Food Delivery App Referral] - Developing Product Requirement Doc

Feature Prioritization

Case Exercise [Flight Booking App] - Prioritization practice

- Development Methodologies : Agile (Scrum & Kanban)

- Brief into to Scrum & Kanban

Quick Quiz - Product Development

Product Growth (Deep Dive on Metrics)

Understanding Product Metrics

Quick Quiz - Product Metrics

Case Exercise [SaaS Startup] - Metric Dashboard

Product Growth Model

Case Exercise [Shutterstock] - Product Growth Model & Metrics that matters

Everything on A/B Testing

A/B Testing - What & How (Walk-Through of Google Optimize)

Quick Quiz - A-B Testing

Go through each life cycle of a Product via this Case Study

[Live Case] Exercise - Competitive Landscape Analysis

[Live Case] Exercise - Market Sizing

[Live Case] Exercise - Conducting User Research

[Live Case] Exercise - Creating Persona & Journey Mapping

[Live Case] Exercise - App flow / Information Architecture

[Live Case] Exercise - Epics & User Story

[Live Case] Exercise - Prioritizing & Defining MVP

[Live Case] Exercise - Design (Wireframe/Mock-Ups) & User Testing

[Live Case] Exercise - Product Development

[Live Case] Exercise - Product Metrics & Growth Ideas

[Live Case] Exercise - Product Growth (North Star Metrics)

Understanding Tech Terminologies for PM

Tech Terminologies a PM should know

Resources: Get Job as Product Manager

Let's talk about Direct & In-direct career path you can take to move into Product Management

How to answer Product Interview Questions

This is an excerpt from an actual Mock Product Interview. You'll get a walk-through on how to approach a Product Case, what structures to follow and useful tips on answering the questions.

Preparing for PM Interview - About Me & Behavioural Questions

Preparing for PM Interview - Product Questions

Preparing for PM Interview - Case Interviews

Exercise - Creating User Journey Mapping

Supplementary Learning - List of Product Interview Questions with Answers

Supplementary Learning

Case Study Airbnb - Importance of MVP for product launch

Case Study : Paytm - Identifying customer needs

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces advanced skills and concepts that extend an understanding of established practice in the field

Reviews how to use tools that are widely-used in industry

Taught by Vaibhav Gupta, a leader in the technology and product management space

Provides live case studies and hands-on exercises that let students practice immediately

Develops skills that are core to the product management profession

Helps students understand a full range of product management responsibilities

Reviews summary

Informative and relatable product management course

Learners say this product management course is informative and engaging with practical content that is explained in a clear way. The course is also well-structured and covers a wide range of topics relevant to product management.

Relevant to PMs.

"I could relate to the various tasks we perform in our organization."

Learn why things failed.

"i could also figure out why things failed in our context."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Product Management A-Z: Excel as a PM & Build great Products with these activities:

Read Inspired by Marty Cagan

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This book provides a comprehensive overview of product management principles and practices, helping you develop a deeper understanding of the field.

View Transformed on Amazon

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Purchase or borrow a copy of 'Inspired' by Marty Cagan.
Read the book thoroughly, taking notes and highlighting key concepts.

Explore case studies and industry best practices

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By delving into case studies and industry best practices, you will gain valuable insights into real-world product development and management scenarios, helping you make informed decisions and avoid potential pitfalls.

Browse courses on Case Studies

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Identify and gather case studies and articles on successful product launches.
Analyze the case studies, paying attention to the strategies, tactics, and lessons learned.
Discuss the case studies and best practices with peers or mentors.

Join or start a product management study group or discussion forum

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Engaging in discussions with peers will help you exchange ideas, share insights, and reinforce your understanding of product management concepts.

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Identify and join a product management study group or discussion forum.
Participate actively in discussions, asking questions, sharing your thoughts, and providing feedback.

Five other activities

Expand to see all activities and additional details

Show all eight activities

Review the principles of product management

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Completing this activity will equip you with essential knowledge and concepts necessary for a successful journey into product management.

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Identify and gather resources on product management basics.
Review and understand the core principles and methodologies of product management.

Conduct user interviews and usability testing

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Engaging in user research and usability testing will provide you with valuable hands-on experience in gathering and analyzing user feedback, a crucial skill for successful product managers.

Browse courses on User Research

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Develop a plan for conducting user interviews and usability testing.
Recruit and schedule participants for your research.
Conduct user interviews and usability testing sessions.
Analyze the data and identify insights.

Develop a product roadmap

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By creating a comprehensive product roadmap, you will gain a deeper understanding of product planning, prioritization, and the overall development process.

Browse courses on Product Roadmap

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Define the goals and objectives of your product.
Identify key milestones and deliverables.
Prioritize features and initiatives based on customer needs and business objectives.
Create a visual representation of the product roadmap.

Participate in hackathons or product management competitions

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Engaging in hackathons or competitions will provide you with an immersive and challenging environment to test your product management skills, collaborate with others, and innovate under pressure.

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Identify and register for relevant hackathons or competitions.
Form a team or work individually on developing a product or solution.
Pitch your product or solution to judges and attendees.

Share your knowledge by mentoring junior product managers

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Mentoring others not only benefits the mentee but also reinforces your own understanding of product management concepts and practices.

Browse courses on Mentoring

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Identify and connect with junior product managers who are eager to learn and grow.
Share your knowledge and experiences in product management.
Provide guidance and support as they navigate the challenges of product management.

Career center

Learners who complete Product Management A-Z: Excel as a PM & Build great Products will develop knowledge and skills that may be useful to these careers:

Product Manager

As a Product Manager, you'll be responsible for the entire lifecycle of a product, from ideation to launch and beyond. You'll need to have a strong understanding of the market, the customer, and the technology involved in order to make informed decisions about the product's development. This course will help you build a strong foundation in all of these areas, and it will also provide you with practical experience in developing and managing products. If you're interested in a career in product management, this course is a must-have.

See salaries and explore the career path for Product Manager

UX Designer

As a UX Designer, you'll be responsible for designing the user interface and experience of a product. You'll need to have a strong understanding of human-computer interaction and visual design in order to create products that are both usable and enjoyable to use. This course will help you build a strong foundation in UX design, and it will also provide you with practical experience in designing and prototyping products. If you're interested in a career in UX design, this course is a great place to start.

See salaries and explore the career path for UX Designer

Product Owner

As a Product Owner, you'll be responsible for defining the vision and roadmap for a product. You'll need to have a strong understanding of the business and the customer in order to make informed decisions about the product's development. This course will help you build a strong foundation in product management, and it will also provide you with practical experience in developing and managing products. If you're interested in a career as a Product Owner, this course is a valuable resource.

See salaries and explore the career path for Product Owner

Business Analyst

As a Business Analyst, you'll be responsible for gathering and analyzing business requirements. You'll need to have a strong understanding of the business and the customer in order to identify and document the requirements for a new product or feature. This course will help you build a strong foundation in business analysis, and it will also provide you with practical experience in gathering and analyzing requirements. If you're interested in a career as a Business Analyst, this course is a helpful resource.

See salaries and explore the career path for Business Analyst

Software Engineer

As a Software Engineer, you'll be responsible for designing, developing, and testing software. You'll need to have a strong understanding of computer science and software development principles in order to create high-quality software products. This course will help you build a strong foundation in software engineering, and it will also provide you with practical experience in developing and testing software. If you're interested in a career as a Software Engineer, this course is a great way to get started.

See salaries and explore the career path for Software Engineer

Project Manager

As a Project Manager, you'll be responsible for planning, executing, and closing projects. You'll need to have a strong understanding of project management principles and practices in order to successfully manage projects. This course will help you build a strong foundation in project management, and it will also provide you with practical experience in planning, executing, and closing projects. If you're interested in a career as a Project Manager, this course is a valuable resource.

See salaries and explore the career path for Project Manager

Marketing Manager

As a Marketing Manager, you'll be responsible for developing and executing marketing campaigns. You'll need to have a strong understanding of marketing principles and practices in order to create effective marketing campaigns. This course will help you build a strong foundation in marketing, and it will also provide you with practical experience in developing and executing marketing campaigns. If you're interested in a career as a Marketing Manager, this course is a helpful resource.

See salaries and explore the career path for Marketing Manager

Sales Manager

As a Sales Manager, you'll be responsible for leading and managing a sales team. You'll need to have a strong understanding of sales principles and practices in order to successfully lead and manage a sales team. This course will help you build a strong foundation in sales management, and it will also provide you with practical experience in leading and managing a sales team. If you're interested in a career as a Sales Manager, this course is a valuable resource.

See salaries and explore the career path for Sales Manager

Consultant

As a Consultant, you'll be responsible for providing advice and guidance to clients. You'll need to have a strong understanding of the business and the client's needs in order to provide valuable advice. This course will help you build a strong foundation in consulting, and it will also provide you with practical experience in providing advice and guidance to clients. If you're interested in a career as a Consultant, this course is a helpful resource.

See salaries and explore the career path for Consultant

Entrepreneur

As an Entrepreneur, you'll be responsible for starting and running your own business. You'll need to have a strong understanding of business principles and practices in order to successfully start and run a business. This course will help you build a strong foundation in entrepreneurship, and it will also provide you with practical experience in starting and running a business. If you're interested in a career as an Entrepreneur, this course is a valuable resource.

See salaries and explore the career path for Entrepreneur

Data Analyst

As a Data Analyst, you'll be responsible for collecting, analyzing, and interpreting data. You'll need to have a strong understanding of data analysis techniques and tools in order to successfully collect, analyze, and interpret data. This course will help you build a strong foundation in data analysis, and it will also provide you with practical experience in collecting, analyzing, and interpreting data. If you're interested in a career as a Data Analyst, this course is a valuable resource.

See salaries and explore the career path for Data Analyst

Product Researcher

As a Product Researcher, you'll be responsible for conducting user research and gathering feedback. You'll need to have a strong understanding of user research methods and techniques in order to successfully conduct user research and gather feedback. This course will help you build a strong foundation in product research, and it will also provide you with practical experience in conducting user research and gathering feedback. If you're interested in a career as a Product Researcher, this course is a valuable resource.

See salaries and explore the career path for Product Researcher

User Experience Researcher

As a User Experience Researcher, you'll be responsible for conducting user experience research and evaluating the usability of products. You'll need to have a strong understanding of user experience research methods and techniques in order to successfully conduct user experience research and evaluate the usability of products. This course will help you build a strong foundation in user experience research, and it will also provide you with practical experience in conducting user experience research and evaluating the usability of products. If you're interested in a career as a User Experience Researcher, this course is a valuable resource.

See salaries and explore the career path for User Experience Researcher

Web Designer

As a Web Designer, you'll be responsible for designing and developing websites. You'll need to have a strong understanding of web design principles and practices in order to successfully design and develop websites. This course will help you build a strong foundation in web design, and it will also provide you with practical experience in designing and developing websites. If you're interested in a career as a Web Designer, this course is a helpful resource.

See salaries and explore the career path for Web Designer

Graphic designer

As a Graphic Designer, you'll be responsible for creating visual designs, such as logos, brochures, and website graphics. You'll need to have a strong understanding of design principles and practices in order to successfully create visual designs. This course will help you build a strong foundation in graphic design, and it will also provide you with practical experience in creating visual designs. If you're interested in a career as a Graphic Designer, this course is a valuable resource.

See salaries and explore the career path for Graphic designer