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Carmen Rojas
Twitter is a dynamic social media platform that prides itself on furthering conversations in real-time. Known as a platform that features short-form text it is intended to be brief, direct, impactful, and a living source of information. Businesses are increasingly taking part in this conversation and are finding new and different ways to further their brand experience on this increasingly popular platform.
Read more
Twitter is a dynamic social media platform that prides itself on furthering conversations in real-time. Known as a platform that features short-form text it is intended to be brief, direct, impactful, and a living source of information. Businesses are increasingly taking part in this conversation and are finding new and different ways to further their brand experience on this increasingly popular platform.
Read more
Twitter is a dynamic social media platform that prides itself on furthering conversations in real-time. Known as a platform that features short-form text it is intended to be brief, direct, impactful, and a living source of information. Businesses are increasingly taking part in this conversation and are finding new and different ways to further their brand experience on this increasingly popular platform.
In this project, learners will learn how to use Twitter Analytics to analyze tweet engagement using Twitter Analytics. We will briefly cover Twitter basics, and we will discuss deeper topics in engagement measurement and analysis techniques.
This is the perfect project for someone who wants to improve engagement and increase businesses' brand presence on Twitter. This may be marketing and sales professionals, customer service and or administrative teams, and many other functions within a business.
Register for this course and see more details by visiting:
OpenCourser.com/course/7ug2c9/how
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What's inside
Syllabus
Project Overview
In this project, you will learn how to use Twitter Analytics to analyze tweet engagement using Twitter Analytics. We will briefly cover Twitter basics, and we will discuss deeper topics in engagement measurement and analysis techniques.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Suitable for marketing and sales professionals, customer service teams, and administrative staff seeking to enhance engagement and brand presence on Twitter
Transforms raw Twitter data into actionable insights, offering practical strategies to boost engagement
Applies foundational Twitter knowledge and delves into advanced engagement measurement techniques
Instructor Carmen Rojas brings expertise and guidance in harnessing Twitter Analytics for effective social media management
Focuses on real-time Twitter conversations, providing insights into the latest trends and best practices
Course requires prior familiarity with Twitter basics and assumes a basic understanding of social media marketing
Save this course
Save How to Analyze Tweet Engagement with Twitter Analytics to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in How to Analyze Tweet Engagement with Twitter Analytics with these
activities:
Twitter Data Analytics Tutorial
Show steps
Follow a tutorial to learn how to use Twitter Analytics to measure the engagement of your tweets.
Browse courses on
Twitter Analytics
Show steps
-
Find a tutorial on Twitter Analytics
-
Complete the tutorial
Attend a Twitter Marketing Workshop
Show steps
Attend a workshop to learn from experts and network with other professionals in the field.
Browse courses on
Twitter Marketing
Show steps
-
Find a Twitter marketing workshop
-
Register for the workshop
Analyze Tweet Engagement Metrics
Show steps
Practice analyzing tweet engagement metrics to gain insights into the effectiveness of your Twitter strategy.
Show steps
-
Choose a set of tweets to analyze
-
Collect and organize the engagement metrics for each tweet
-
Analyze the metrics to identify patterns and trends
Two other activities
Expand to see all activities and additional details
Show all five activities
Create a Twitter Engagement Report
Show steps
Create a report that analyzes the engagement of your Twitter tweets to improve your Twitter strategy.
Show steps
-
Compile the data on the engagement of your tweets
-
Create a report that presents the data and your analysis
Contribute to a Twitter Analytics Project
Show steps
Contribute to an open-source project related to Twitter Analytics to deepen your understanding and give back to the community.
Browse courses on
Twitter Analytics
Show steps
-
Find an open-source project related to Twitter Analytics
-
Contact the project maintainers and express your interest in contributing
Twitter Data Analytics Tutorial
Show steps
Follow a tutorial to learn how to use Twitter Analytics to measure the engagement of your tweets.
Browse courses on
Twitter Analytics
Show steps
Show steps
Show steps
- Find a tutorial on Twitter Analytics
- Complete the tutorial
Attend a Twitter Marketing Workshop
Show steps
Attend a workshop to learn from experts and network with other professionals in the field.
Browse courses on
Twitter Marketing
Show steps
Show steps
Show steps
- Find a Twitter marketing workshop
- Register for the workshop
Analyze Tweet Engagement Metrics
Show steps
Practice analyzing tweet engagement metrics to gain insights into the effectiveness of your Twitter strategy.
Show steps
Show steps
Show steps
- Choose a set of tweets to analyze
- Collect and organize the engagement metrics for each tweet
- Analyze the metrics to identify patterns and trends
Two other activities
Expand to see all activities and additional details
Show all five activities
Create a Twitter Engagement Report
Show steps
Create a report that analyzes the engagement of your Twitter tweets to improve your Twitter strategy.
Show steps
Show steps
Show steps
- Compile the data on the engagement of your tweets
- Create a report that presents the data and your analysis
Contribute to a Twitter Analytics Project
Show steps
Contribute to an open-source project related to Twitter Analytics to deepen your understanding and give back to the community.
Browse courses on
Twitter Analytics
Show steps
Show steps
Show steps
- Find an open-source project related to Twitter Analytics
- Contact the project maintainers and express your interest in contributing
Career center
Learners who complete How to Analyze Tweet Engagement with Twitter Analytics will develop knowledge and skills
that may be useful to these careers:
Social Media Analyst
Social Media Analyst
A Social Media Analyst is responsible for interpreting data to help optimize social media strategies. They monitor social media trends to understand target audience behavior and inform content decisions. By improving social media engagement, businesses can increase their visibility and build stronger customer relationships. This course teaches the fundamentals of Twitter Analytics, which can help Social Media Analysts measure the effectiveness of their social media campaigns and make data-driven decisions.
Content Marketer
Content Marketer
Content Marketers develop and execute content strategies to attract and engage target audiences. They use Twitter to distribute content, engage with followers, and build relationships. This course can teach Content Marketers how to analyze tweet engagement data to understand what types of content resonate with their audience and how to optimize their content strategy for greater engagement.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning, executing, and analyzing digital marketing campaigns. They use social media to reach target audiences, generate leads, and drive sales. This course can teach Digital Marketing Managers how to use Twitter Analytics to measure the effectiveness of their social media campaigns and make data-driven decisions.
Community Manager
Community Manager
Community Managers are responsible for building and managing online communities. They use social media to engage with customers, answer questions, and resolve issues. This course can teach Community Managers how to use Twitter Analytics to track engagement metrics and identify opportunities to improve community engagement.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing a company's brand. They use social media to build brand awareness, engage with customers, and protect brand reputation. This course can teach Brand Managers how to use Twitter Analytics to track brand sentiment and identify opportunities to improve brand perception.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. They use social media data to understand customer behavior, identify trends, and improve business outcomes. This course can teach Data Analysts how to use Twitter Analytics to extract valuable insights from social media data and make data-driven recommendations.
Marketing Research Analyst
Marketing Research Analyst
Marketing Research Analysts conduct research to understand customer needs and preferences. They use social media data to gather insights into customer behavior, identify trends, and develop marketing strategies. This course can teach Marketing Research Analysts how to use Twitter Analytics to collect and analyze social media data to inform their research and make recommendations.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists manage a company's public image and reputation. They use social media to build relationships with the media, promote positive press coverage, and respond to crises. This course can teach Public Relations Specialists how to use Twitter Analytics to track brand sentiment and identify opportunities to improve media relations.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve业绩 goals. They use social media to generate leads, build relationships with customers, and close deals. This course can teach Sales Managers how to use Twitter Analytics to identify potential customers, track sales performance, and improve sales strategies.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with a company's products or services. They use social media to resolve customer issues, provide support, and build relationships. This course can teach Customer Success Managers how to use Twitter Analytics to track customer sentiment and identify opportunities to improve customer satisfaction.
Product Manager
Product Manager
Product Managers are responsible for developing and managing a company's products. They use social media to gather feedback from customers, identify product opportunities, and improve product development. This course can teach Product Managers how to use Twitter Analytics to track product sentiment and identify opportunities to improve product features and functionality.
Chief Marketing Officer
Chief Marketing Officer
Chief Marketing Officers are responsible for leading a company's marketing efforts. They use social media to build brand awareness, generate leads, and drive sales. This course can teach Chief Marketing Officers how to use Twitter Analytics to track marketing performance and identify opportunities to improve marketing strategy.
Social Media Strategist
Social Media Strategist
Social Media Strategists develop and execute social media strategies for businesses. They use Twitter to build brand awareness, engage with customers, and drive sales. This course can teach Social Media Strategists how to use Twitter Analytics to measure the effectiveness of their social media campaigns and make data-driven decisions.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns. They use social media to reach target audiences, generate leads, and drive sales. This course can teach Marketing Managers how to use Twitter Analytics to measure the effectiveness of their social media campaigns and make data-driven decisions.
Public Affairs Manager
Public Affairs Manager
Public Affairs Managers are responsible for managing a company's relationships with government and community organizations. They use social media to build relationships, promote positive press coverage, and advocate for the company's interests. This course can teach Public Affairs Managers how to use Twitter Analytics to track public sentiment and identify opportunities to improve government and community relations.
For more career information including salaries, visit:
OpenCourser.com/course/7ug2c9/how
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
How to Analyze Tweet Engagement with Twitter Analytics.
Provides a comprehensive overview of Twitter for business, covering topics such as setting up your profile, creating engaging content, and tracking your results. Useful as a foundational book on the basics of marketing on Twitter.
Save
Provides a strategic overview of social media marketing, including how to use Twitter to achieve your business goals.
Save
A comprehensive guide to Twitter for business, covering topics such as content strategy, community building, and advertising.
Save
An inside look at the history and development of Twitter, provides context for the platform's current features and capabilities.
A practical guide to Twitter data analysis, covering how to collect, clean, and analyze data from Twitter.
Provides an overview of the benefits and best practices of social media marketing.
Provides a comprehensive overview of social media marketing, including how to use Twitter to achieve your business goals.
Provides a time-saving guide to using Twitter for business, including how to create engaging tweets, measure your results, and use Twitter analytics to improve your strategy.
Save
Provides a comprehensive overview of Twitter marketing, including how to use Twitter to build relationships, generate leads, and drive sales.
Provides a comprehensive overview of Twitter for business, including how to use Twitter to achieve your business goals.
Save
Provides a comprehensive overview of Twitter marketing, including how to use Twitter to build relationships, generate leads, and drive sales.
Provides a comprehensive overview of Twitter marketing, including how to use Twitter to build relationships, generate leads, and drive sales.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/7ug2c9/how
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Effort
1.5 hours
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Carmen Rojas
Language
English
Good to know
Suitable for marketing and sales professionals, customer service teams, and administrative staff seeking to enhance engagement and brand presence on Twitter
Transforms raw Twitter data into actionable insights, offering practical strategies to boost engagement
Applies foundational Twitter knowledge and delves into advanced engagement measurement techniques
Instructor Carmen Rojas brings expertise and guidance in harnessing Twitter Analytics for effective social media management
Focuses on real-time Twitter conversations, providing insights into the latest trends and best practices
Course requires prior familiarity with Twitter basics and assumes a basic understanding of social media marketing
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