We may earn an affiliate commission when you visit our partners.

How to Analyze Tweet Engagement with Twitter Analytics

Carmen Rojas

Twitter is a dynamic social media platform that prides itself on furthering conversations in real-time. Known as a platform that features short-form text it is intended to be brief, direct, impactful, and a living source of information. Businesses are increasingly taking part in this conversation and are finding new and different ways to further their brand experience on this increasingly popular platform.

In this project, learners will learn how to use Twitter Analytics to analyze tweet engagement using Twitter Analytics. We will briefly cover Twitter basics, and we will discuss deeper topics in engagement measurement and analysis techniques.

This is the perfect project for someone who wants to improve engagement and increase businesses' brand presence on Twitter. This may be marketing and sales professionals, customer service and or administrative teams, and many other functions within a business.

Enroll now

Or subscribe to Coursera Plus

And get unlimited access to Coursera

What's inside

Syllabus

Project Overview

In this project, you will learn how to use Twitter Analytics to analyze tweet engagement using Twitter Analytics. We will briefly cover Twitter basics, and we will discuss deeper topics in engagement measurement and analysis techniques.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Suitable for marketing and sales professionals, customer service teams, and administrative staff seeking to enhance engagement and brand presence on Twitter

Transforms raw Twitter data into actionable insights, offering practical strategies to boost engagement

Applies foundational Twitter knowledge and delves into advanced engagement measurement techniques

Instructor Carmen Rojas brings expertise and guidance in harnessing Twitter Analytics for effective social media management

Focuses on real-time Twitter conversations, providing insights into the latest trends and best practices

Course requires prior familiarity with Twitter basics and assumes a basic understanding of social media marketing

Save this course

Save How to Analyze Tweet Engagement with Twitter Analytics to your list so you can find it easily later:

Save

Activities

Coming soon We're preparing activities for How to Analyze Tweet Engagement with Twitter Analytics. These are activities you can do either before, during, or after a course.

Career center

Learners who complete How to Analyze Tweet Engagement with Twitter Analytics will develop knowledge and skills that may be useful to these careers:

Social Media Analyst

A Social Media Analyst is responsible for interpreting data to help optimize social media strategies. They monitor social media trends to understand target audience behavior and inform content decisions. By improving social media engagement, businesses can increase their visibility and build stronger customer relationships. This course teaches the fundamentals of Twitter Analytics, which can help Social Media Analysts measure the effectiveness of their social media campaigns and make data-driven decisions.

See salaries and explore the career path for Social Media Analyst

Content Marketer

Content Marketers develop and execute content strategies to attract and engage target audiences. They use Twitter to distribute content, engage with followers, and build relationships. This course can teach Content Marketers how to analyze tweet engagement data to understand what types of content resonate with their audience and how to optimize their content strategy for greater engagement.

See salaries and explore the career path for Content Marketer

Digital Marketing Manager

Digital Marketing Managers are responsible for planning, executing, and analyzing digital marketing campaigns. They use social media to reach target audiences, generate leads, and drive sales. This course can teach Digital Marketing Managers how to use Twitter Analytics to measure the effectiveness of their social media campaigns and make data-driven decisions.

See salaries and explore the career path for Digital Marketing Manager

Community Manager

Community Managers are responsible for building and managing online communities. They use social media to engage with customers, answer questions, and resolve issues. This course can teach Community Managers how to use Twitter Analytics to track engagement metrics and identify opportunities to improve community engagement.

See salaries and explore the career path for Community Manager

Brand Manager

Brand Managers are responsible for developing and managing a company's brand. They use social media to build brand awareness, engage with customers, and protect brand reputation. This course can teach Brand Managers how to use Twitter Analytics to track brand sentiment and identify opportunities to improve brand perception.

See salaries and explore the career path for Brand Manager

Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. They use social media data to understand customer behavior, identify trends, and improve business outcomes. This course can teach Data Analysts how to use Twitter Analytics to extract valuable insights from social media data and make data-driven recommendations.

See salaries and explore the career path for Data Analyst

Marketing Research Analyst

Marketing Research Analysts conduct research to understand customer needs and preferences. They use social media data to gather insights into customer behavior, identify trends, and develop marketing strategies. This course can teach Marketing Research Analysts how to use Twitter Analytics to collect and analyze social media data to inform their research and make recommendations.

See salaries and explore the career path for Marketing Research Analyst

Public Relations Specialist

Public Relations Specialists manage a company's public image and reputation. They use social media to build relationships with the media, promote positive press coverage, and respond to crises. This course can teach Public Relations Specialists how to use Twitter Analytics to track brand sentiment and identify opportunities to improve media relations.

See salaries and explore the career path for Public Relations Specialist

Sales Manager

Sales Managers are responsible for leading and motivating sales teams to achieve业绩 goals. They use social media to generate leads, build relationships with customers, and close deals. This course can teach Sales Managers how to use Twitter Analytics to identify potential customers, track sales performance, and improve sales strategies.

See salaries and explore the career path for Sales Manager

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with a company's products or services. They use social media to resolve customer issues, provide support, and build relationships. This course can teach Customer Success Managers how to use Twitter Analytics to track customer sentiment and identify opportunities to improve customer satisfaction.

See salaries and explore the career path for Customer Success Manager

Product Manager

Product Managers are responsible for developing and managing a company's products. They use social media to gather feedback from customers, identify product opportunities, and improve product development. This course can teach Product Managers how to use Twitter Analytics to track product sentiment and identify opportunities to improve product features and functionality.

See salaries and explore the career path for Product Manager

Chief Marketing Officer

Chief Marketing Officers are responsible for leading a company's marketing efforts. They use social media to build brand awareness, generate leads, and drive sales. This course can teach Chief Marketing Officers how to use Twitter Analytics to track marketing performance and identify opportunities to improve marketing strategy.

See salaries and explore the career path for Chief Marketing Officer

Social Media Strategist

Social Media Strategists develop and execute social media strategies for businesses. They use Twitter to build brand awareness, engage with customers, and drive sales. This course can teach Social Media Strategists how to use Twitter Analytics to measure the effectiveness of their social media campaigns and make data-driven decisions.

See salaries and explore the career path for Social Media Strategist

Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns. They use social media to reach target audiences, generate leads, and drive sales. This course can teach Marketing Managers how to use Twitter Analytics to measure the effectiveness of their social media campaigns and make data-driven decisions.

See salaries and explore the career path for Marketing Manager

Public Affairs Manager

Public Affairs Managers are responsible for managing a company's relationships with government and community organizations. They use social media to build relationships, promote positive press coverage, and advocate for the company's interests. This course can teach Public Affairs Managers how to use Twitter Analytics to track public sentiment and identify opportunities to improve government and community relations.

See salaries and explore the career path for Public Affairs Manager

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to Analyze Tweet Engagement with Twitter Analytics.

Social Media Marketing For Dummies