Gestão de Stakeholders, Ética e Sustentabilidade Empresarial from Coursera

Nossas boas-vindas ao Curso Gestão de Stakeholders, Ética e Sustentabilidade Ambiental.

Neste curso, você aprenderá sobre o desenvolvimento de conhecimentos para uma gestão ética dos stakeholders. Ao longo do curso serão desenvolvidos conceitos como: legitimidade, materialidade e valor para stakeholder. Serão apresentados modelos de mapeamento, análise, saliência e engajamento de stakeholders. Completam o conteúdo do curso conceitos de responsabilidade, ética e sustentabilidade empresarial.

Ao final deste curso, você será capaz de:

- Compreender os principais conceitos de ética e sustentabilidade empresarial e de responsabilidade social corporativa;

- Aplicar as principais ferramentas de gestão de stakeholders.

Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.

Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.

Bons estudos!

What's inside

Syllabus

Fundamentos de Stakeholders

Este módulo apresenta os conceitos fundamentais da teoria dos stakeholders, como a função objetivo da empresa, definições de stakeholders, justiça organizacional, legitimidade, materialidade, reciprocidade e valor para stakeholders.

Gestão de Stakeholders

Este módulo busca apresentar os principais conceitos e ferramentas para a gestão de stakeholders. São apresentados os modelos de análise de stakeholders, mapeamento de stakeholders, saliência, engajamento e matriz de materialidade.

Stakeholders e Estratégia

Este módulo apresenta os conceitos mais recentes relacionados à estratégia para stakeholders. São discutidos os processos de criação e co-criação de valor com stakeholders a vantagem competitiva decorrente da reciprocidade com stakeholders e apresentados estudos que relacionam desempenho empresarial com tratamento a stakeholders.

Responsabilidade, Ética e Sustentabilidade Empresarial

Este módulo explora os princípios de responsabilidade, ética e sustentabilidade empresarial. São abordados os conceitos de sustentabilidade social, ambiental e econômica; de responsabilidade social corporativa e desempenho social corporativo; ética empresarial e seus instrumentos.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explora ética empresarial e responsabilidade social corporativa, que são conceitos fundamentais para profissionais em gestão

Ensina sustentabilidade ambiental, um tema cada vez mais relevante no mercado de trabalho

Desenvolve habilidades de gestão de stakeholders, essenciais para profissionais em diversas áreas

Ministrado por João Maurício Gama Boaventura e Flávio Hourneaux Junior, professores com ampla experiência na área

Aborda a análise de stakeholders e engajamento, tópicos fundamentais para a tomada de decisão

Oferece conteúdo teórico e prático, incluindo vídeos, leituras e testes de verificação de aprendizagem

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Gestão de Stakeholders, Ética e Sustentabilidade Empresarial with these activities:

Revisar conceitos fundamentais de stakeholders

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Refrescar os conceitos fundamentais da teoria dos stakeholders fortalecerá sua compreensão dos princípios básicos do curso.

Browse courses on Stakeholders

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Rever as definições de stakeholders e suas diferentes classificações.
Compreender a função objetivo da empresa e como ela se relaciona com a teoria dos stakeholders.
Analisar os conceitos de legitimidade, materialidade e valor para os stakeholders.

Revise Stakeholder Theory

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Refreshes critical theories that underpin stakeholder management concepts taught in the course.

Browse courses on Stakeholder Theory

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Read influential works by Freeman, Mitchell, & Savage
Critically analyze key concepts, such as legitimacy, salience, and power.

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Career center

Learners who complete Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will develop knowledge and skills that may be useful to these careers:

Sustainability Analyst

As a Sustainability Analyst, you will play a vital role in developing and implementing sustainability strategies for organizations. You will work closely with stakeholders to identify and manage environmental, social, and economic impacts, staying abreast of the latest advancements in sustainability reporting, regulations, and best practices. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with a comprehensive understanding of stakeholder theory, management, and the principles of sustainability, providing you with a strong foundation for career success as a Sustainability Analyst.

See salaries and explore the career path for Sustainability Analyst

Sustainability Manager

Working as a Sustainability Manager, you will lead and manage sustainability initiatives within an organization, identifying opportunities to reduce environmental impact, improve social equity, and enhance economic resilience. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with the essential knowledge and tools to engage with stakeholders, develop sustainability strategies, and drive positive change.

See salaries and explore the career path for Sustainability Manager

Environmental Consultant

As an Environmental Consultant, you will provide expert advice and support to organizations on environmental issues, conducting assessments, developing mitigation plans, and helping achieve regulatory compliance. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with a holistic understanding of stakeholder management, environmental stewardship, and the ethical implications of decision-making.

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ESG Analyst

In the role of ESG Analyst, you will be responsible for analyzing and evaluating the environmental, social, and governance (ESG) performance of investments and organizations. The knowledge gained from the course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will equip you with the expertise to understand stakeholder expectations, ESG reporting frameworks, and sustainable investment strategies, giving you an edge in this rapidly growing field.

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Corporate Social Responsibility Manager

As a Corporate Social Responsibility Manager, you will be responsible for developing, implementing, and managing corporate social responsibility (CSR) programs and initiatives, ensuring alignment with organizational values and stakeholder expectations. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with a solid understanding of stakeholder engagement, ethical decision-making, and sustainability reporting, equipping you for success in this role.

See salaries and explore the career path for Corporate Social Responsibility Manager

Sustainability Accountant

Working as a Sustainability Accountant, you will focus on integrating sustainability principles into financial reporting, tracking corporate performance on environmental, social, and economic indicators, and ensuring adherence to sustainability standards and regulations. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with a strong foundation in stakeholder theory, reporting frameworks, and ethical considerations, preparing you for a successful career in sustainability accounting.

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Sustainability Marketing Manager

As a Sustainability Marketing Manager, you will be responsible for developing and executing marketing campaigns that promote an organization's sustainability initiatives, products, and services. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with the necessary knowledge and skills to understand stakeholder expectations, communicate CSR initiatives effectively, and align marketing strategies with sustainability goals.

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Project Manager

In the role of Project Manager, you will be responsible for managing projects from initiation to completion, ensuring successful delivery within defined constraints. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with a comprehensive understanding of stakeholder management, enabling you to effectively engage stakeholders, build relationships, and navigate project complexities in various industries.

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Risk Manager

Working as a Risk Manager, you will identify, assess, and mitigate risks across an organization, developing and implementing risk management strategies. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with a strong understanding of stakeholder expectations, risk identification techniques, and ethical implications of decision-making, equipping you to manage risks effectively.

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Human Resources Manager

Working as a Human Resources Manager, you will oversee employee relations, recruitment, training, and development within an organization. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with valuable insights into stakeholder management, ethical HR practices, and sustainability initiatives in the workplace, equipping you to foster a positive and productive work environment.

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Compliance Manager

As a Compliance Manager, you will ensure an organization's adherence to regulatory requirements and internal policies, managing compliance programs and providing guidance on ethical conduct. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with a deep understanding of stakeholder engagement, legal frameworks, and ethical principles, giving you a solid foundation for success in compliance.

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Social Impact Manager

As a Social Impact Manager, you will lead and manage social impact initiatives, measuring and evaluating their effectiveness in creating positive social change. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with a strong foundation in stakeholder engagement, social impact assessment, and ethical decision-making, equipping you to drive meaningful social impact.

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Nonprofit Manager

As a Nonprofit Manager, you will lead and manage non-profit organizations, developing and implementing programs, managing budgets, and fundraising for social causes. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with a comprehensive understanding of stakeholder engagement, ethical fundraising practices, and sustainability principles, equipping you to drive positive social impact through non-profit work.

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CSR Consultant

Working as a CSR Consultant, you will provide guidance and support to organizations on developing and implementing CSR strategies, reputation management, and sustainability reporting. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with the necessary knowledge and tools to understand stakeholder expectations, CSR frameworks, and ethical considerations, empowering you to advise clients effectively.

See salaries and explore the career path for CSR Consultant

Sustainable Business Manager

Working as a Sustainable Business Manager, you will be responsible for developing and implementing sustainability strategies that align with business goals and contribute to long-term value creation. The course on Gestão de Stakeholders, Ética e Sustentabilidade Empresarial will provide you with a strong foundation in stakeholder management, sustainability reporting, and ethical decision-making, enabling you to drive sustainability performance.

See salaries and explore the career path for Sustainable Business Manager

Gestão de Stakeholders, Ética e Sustentabilidade Empresarial

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