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Fundamentos de Negócios

George Sales, Marcelo Treff, Ronaldo Oliveira, João Maurício Gama Boaventura, and Edson Barbero

Nossas boas-vindas ao Curso Fundamentos de Negócios.

Neste curso, você aprenderá sobre os fundamentos de gestão empresarial. São apresentados os conceitos e modelos de dimensões organizacionais, estratégia empresarial, finanças corporativas, gestão de pessoas e de marketing.

Ao final deste curso, você:

- Conhecerá os fundamentos das principais áreas de negócios, como organizações, estratégia, finanças, gestão de pessoas e marketing;

- Será capaz de empregar as ferramentas básicas de gestão destas áreas.

Este curso é composto por cinco módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.

Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.

Bons estudos!

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What's inside

Syllabus

Introdução aos Modelos Organizacionais

Este módulo visa introduzir o aluno aos conceitos básicos e modelos organizacionais que permitam o entendimento das complexidades organizacionais. Neste sentido são discutidos os diversos tipos de estruturas, configurações e dimensões organizacionais e seus potenciais alinhamentos com as operações e a estratégia.

Introdução à Estratégia Empresarial

Este módulo busca apresentar os conceitos básicos de Estratégia Empresarial. São abordados os conceitos de diagnóstico, plano e controle estratégicos, vantagem competitiva e posicionamento estratégico.

Introdução às Finanças Corporativas

Este módulo provê uma introdução aos fundamentos de finanças. Os principais conceitos e aplicações incluem: valor do dinheiro no tempo, compensação risco-retorno, custo de capital, taxas de juros, custo médio ponderado de capital, valor presente líquido, taxa interna de retorno e período de retorno.

Introdução à Gestão de Pessoas

A boa gestão de pessoas é um fator essencial para o desempenho empresarial, todavia, a maioria dos gestores não recebe o treinamento necessário para uma boa tomada de decisão nesta área. Este módulo proverá o conhecimento para a motivação de pessoas e a organização de um sistema de remuneração com base na compensação por desempenho.

Introdução ao Marketing

Este módulo está voltado aos três principais elementos voltados à retenção de clientes na dinâmica realidade atual: branding, centralidade de clientes e estratégias de go-to-market.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Interessa a estudantes em início de carreiras em gestão de negócios que buscam uma introdução aos fundamentos da área

Apresenta conceitos e modelos organizacionais, estratégia empresarial, finanças corporativas, gestão de pessoas e marketing

Traz os seguintes instrutores qualificados: Edson Barbero, João Maurício Gama Boaventura, George Sales, Marcelo Treff e Ronaldo Oliveira

Abrange amplamente os principais tópicos de gestão de negócios

Oferece uma base sólida para iniciantes que buscam uma compreensão abrangente dos conceitos de negócios

Ensina as ferramentas básicas de gestão para as principais áreas de negócios

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentos de Negócios with these activities:

Revise relevant concepts

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Strengthen foundational knowledge and prepare for the course material.

Browse courses on Management

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Review previous coursework or study materials in relevant areas.
Complete practice questions or exercises.

Compile key course concepts

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Organize and review essential concepts and materials to enhance course comprehension.

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Review lecture notes, readings, and assignments.
Summarize key points and organize them by topic.
Create a digital or physical compilation (e.g., notebook, spreadsheet).

Participar de grupos de estudo de marketing

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Compartilhe e discuta ideias de marketing e aprenda com seus colegas em um ambiente colaborativo.

Browse courses on Marketing

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Forme ou junte-se a um grupo de estudo de marketing
Compartilhe conhecimentos, experiências e desafios
Discuta estratégias de marketing e campanhas

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Participar de conferências de negócios

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Conecte-se com profissionais da indústria, aprenda sobre tendências e expanda sua rede.

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Identifique conferências relevantes e participe
Assistir a palestras e sessões
Fazer networking com participantes e palestrantes

Solve business case studies

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Apply course principles to real-world business scenarios, improving analytical skills and decision-making abilities.

Browse courses on Case Studies

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Analyze case studies provided in the course or from external sources.
Identify key issues and develop recommendations.

Participar de um workshop sobre desenvolvimento de liderança

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Adquira habilidades práticas de liderança e aprimore seus conhecimentos em gestão de pessoas.

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Identifique e inscreva-se em um workshop de desenvolvimento de liderança
Participe do workshop e pratique técnicas de liderança

Develop a business plan

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Create a comprehensive business plan to demonstrate understanding of course concepts and their application.

Browse courses on Business Planning

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Conduct market research and analysis.
Define business goals and objectives.
Develop marketing and sales strategies.
Prepare financial projections and budgets.

Elaborar um estudo de caso sobre motivação de funcionários

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Melhore sua compreensão sobre motivação de funcionários ao analisar estudos de caso e aplicando conceitos.

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Pesquise estudos de caso sobre motivação de funcionários
Analise os estudos de caso e identifique as principais teorias e estratégias
Crie um estudo de caso resumindo suas descobertas e implicações

Career center

Learners who complete Fundamentos de Negócios will develop knowledge and skills that may be useful to these careers:

Chief Operating Officer

Chief Operating Officers (COOs) are responsible for the day-to-day operations of an organization. The course Fundamentos de Negócios includes modules on organizational dimensions, strategy, and human resources management. These topics may be helpful to understand key aspects of operating an organization, and thus be useful to those pursuing COO roles.

See salaries and explore the career path for Chief Operating Officer

Chief Marketing Officer

Chief Marketing Officers (CMOs) are responsible for developing and executing marketing strategies for an organization. The syllabus of Fundamentos de Negócios includes a module on marketing that introduces concepts such as branding, customer-centricity, and go-to-market strategies. This course may be helpful to those seeking CMO roles to gain expertise in marketing.

See salaries and explore the career path for Chief Marketing Officer

Chief Financial Officer

Chief Financial Officers (CFOs) are responsible for managing the financial resources of an organization. The course Fundamentos de Negócios includes a module on corporate finance, which introduces basic concepts such as financial statement analysis, time value of money, and capital budgeting. This course may be useful for those seeking roles in finance, especially CFOs.

See salaries and explore the career path for Chief Financial Officer

Chief Executive Officer

Chief Executive Officers (CEOs) are responsible for making decisions about an organization's overall strategy, direction, and operations. The course Fundamentos de Negócios provides a well rounded overview of business fundamentals, such as organizational models, business strategy, finance, and marketing. This course may be a useful supplement to the skills needed for CEOs.

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Strategy Consultant

Strategy Consultants provide guidance to organizations on how to create and implement strategies that will help them achieve their goals. Those who take Fundamentos de Negócios will learn the concepts, models, and frameworks for developing effective business strategies in the module on business strategy. This course may be especially helpful for those seeking to pursue Strategy Consultant roles.

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Business Development Manager

Business Development Managers generate new business for their organizations. The course Fundamentos de Negócios includes modules on strategy, finance, and marketing. These concepts are core to business development roles, and help individuals understand how to generate business opportunities.

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Human Resources Manager

Human Resources Managers oversee human resources operations of businesses and organizations, such as recruiting, hiring, and employee relations. The syllabus of Fundamentos de Negócios includes a module on human resources management, which can help provide necessary foundational knowledge for those wishing to pursue this career role.

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Operations Manager

Operations Managers oversee the day to day operations of businesses and organizations. Expertise in topics covered in Fundamentos de Negócios, including organizational models, strategy, and human resources management are all essential to the role of Operations Manager. This course may help prepare individuals to understand the various dimensions of an organization, make strategic decisions, and effectively manage people.

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Product Manager

Product Managers research, develop, and market products for organizations. The course Fundamentos de Negócios includes topics on strategy, finance, people management, and marketing. These topics are essential to the role of a Product Manager, as it requires the expertise to define product strategy, allocate resources, and bring products to market. Thus, this course may be useful for those interested in becoming Product Managers.

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Marketing Manager

Marketing Managers oversee and execute marketing campaigns and the marketing strategy of organizations. Topics covered in Fundamentos de Negócios include sections on marketing, such as branding, customer-centricity, and go-to-market strategies. These topics are essential knowledge for Marketing Managers, and form the basis of effective marketing campaigns. Thus, this course may be useful for those who wish to pursue this role.

See salaries and explore the career path for Marketing Manager

Financial Manager

Financial Managers oversee the financial operations of businesses and organizations. The course Fundamentos de Negócios includes a module on corporate finance, which introduces students to foundational concepts such as time value of money, risk-return tradeoffs, cost of capital, and various valuation techniques. This course may be especially useful for those seeking to pursue this career, since the topics covered provide a foundation for understanding corporate financial management.

See salaries and explore the career path for Financial Manager

Management Consultant

Management Consultants provide advisory services to organizations with the objective of improving the organization's performance. Topics covered in Fundamentos de Negócios, including the syllabus' focus on organizational models, business strategy, corporate finance, people management, and marketing can help provide foundational knowledge for those seeking to enter this career field. Expertise in these areas is regularly used by Management Consultants to make recommendations that help clients improve their operations.

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Information Technology Project Manager

Information Technology Project Managers plan, execute, and close IT projects. This course supplements the technical expertise required for this role by training students in areas such as business strategy, which may be useful to IT Project Managers, as they must understand the context of the projects they are executing within an organization.

See salaries and explore the career path for Information Technology Project Manager

Business Analyst

Business Analysts study the operations of an organization such as its missions, systems, and policies in order to improve efficiency. Learners enrolled in Fundamentos de Negócios will learn skills that form the basis of Business Analysis, such as understanding business processes, data analysis, and various methodologies. This course may be useful for those interested in this role, since the concepts and models of organizational dimensions, business strategy, and corporate finance are all relevant to business analysis. Concepts covered in the course may directly translate into expertise used to perform tasks typical to a Business Analyst.

See salaries and explore the career path for Business Analyst

Chief Technology Officer

Chief Technology Officers (CTOs) lead an organization's technology strategy and implementation. The module on business strategy in Fundamentos de Negócios may provide foundational knowledge for CTOs, as effective technology leaders must understand how strategy and technology can be aligned.

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Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Fundamentos de Negócios.

Corporate Finance, Global Edition

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Este livro-texto avançado oferece uma abordagem rigorosa aos princípios e práticas de finanças corporativas. Ele cobre tópicos como teoria do portfólio, precificação de ativos e gerenciamento de risco, proporcionando uma compreensão profunda dos aspectos financeiros da gestão empresarial.

Fundamentos de Negócios

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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