Début du processus de conception UX : Empathie, définition et formulation d’idées from Coursera

Début du processus de conception UX : Empathie, définition et formulation d’idées est le deuxième cours de cette formation certifiante qui vous dotera des compétences nécessaires pour postuler à des emplois de Concepteur UX débutant. Dans le cours 2, vous terminerez les premières étapes du processus de conception d'un projet que vous pourrez inclure dans votre portfolio. Vous apprendrez à faire preuve d’empathie avec les utilisateurs et à comprendre leurs difficultés, à définir les besoins des utilisateurs à l’aide d’énoncés de problèmes et à proposer de nombreuses idées de solutions à ces problèmes.

Des concepteurs et chercheurs UX de Google vous serviront d’instructeurs. Vous réaliserez des travaux pratiques simulant des scénarios de conception UX.

Les apprenants qui termineront les sept cours de ce programme de formation seront aptes à postuler aux emplois de concepteurs UX débutants. Aucune expérience préalable n’est nécessaire.

À la fin de ce cours, vous serez capables de :

- Décrire les méthodes de recherche UX courantes.

- Faire preuve d’empathie avec les utilisateurs afin de comprendre leurs besoins et leurs difficultés.

- Créer des cartes d'empathie, des personnages, des histoires d'utilisateurs et des cartes de parcours utilisateur afin de comprendre les besoins des utilisateurs.

- Développer des énoncés de problèmes afin de définir les besoins des utilisateurs.

- Générer des idées de solutions possibles aux problèmes des utilisateurs.

- Mener des audits concurrentiels.

- Identifier et tenir compte des préjugés dans la recherche UX.

- Commencer à concevoir une application mobile, un nouveau projet à inclure dans votre portfolio UX professionnel.

What's inside

Syllabus

Intégrer la recherche dans le processus de design

En tant que designer UX, c'est votre travail de mettre l'utilisateur au centre de tout ce que vous faites. Dans cette partie du cours, vous explorerez le rôle de la recherche dans le processus de design pour vous aider à mieux comprendre et sympathiser avec les utilisateurs. Vous découvrirez également les avantages et les inconvénients des méthodes de recherche UX courantes. De plus, vous identifierez et comptabiliserez les biais qui peuvent survenir lors de la conduite de recherches.

Faire preuve d'empathie envers les utilisateurs et définir les difficultés

Préparez-vous à commencer le processus de design d’un nouveau projet de portfolio : une application mobile ! Cette partie du cours se concentrera sur l’empathie envers les utilisateurs, qui est la première phase du processus de design. Vous mènerez des interviews avec de vrais utilisateurs pour construire des cartes d'empathie et créer des personnages. Ces activités pratiques vous aideront à comprendre les points de vue et les difficultés des utilisateurs.

Création de user stories et de cartes de parcours utilisateur

Dans cette partie du cours, vous continuerez à faire preuve d’empathie envers les utilisateurs de l’application mobile que vous concevrez plus tard. Vous créerez des user stories et élaborerez des cartes de parcours utilisateur. Vous apprendrez également l’importance de tenir compte de l’accessibilité lorsque vous faites preuve d’empathie envers les utilisateurs.

Définir les problèmes des utilisateurs

Tout votre travail d'empathie envers les utilisateurs vous aidera à définir le problème auquel ils sont confrontés. Dans cette partie du cours, vous passerez de la phase d'empathie à la phase de définition du processus de design. Pour définir le problème que vos designs résoudront, vous énoncerez le problème, présenterez une hypothèse et ferez une proposition de valeur. De plus, vous verrez comment la psychologie et les facteurs humains influencent le design.

Idéation de solutions de design

Vous êtes prêt à passer à la troisième phase du processus de design : l'idéation. Vous tiendrez compte de tout ce que vous avez appris sur les utilisateurs pour lesquels vous concevez et les problèmes auxquels ils sont confrontés, afin de trouver des idées de solutions de design. Pour vous aider à trouver de nombreuses idées de solutions de design, vous effectuerez un audit concurrentiel et participerez à des activités de design complètes, telles que « How Might We » et « Crazy Eights » .

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Enseigne les méthodes de recherche UX courantes, ce qui est indispensable pour comprendre les utilisateurs

Fait appel à des concepteurs et des chercheurs UX de Google pour enseigner

Explore le rôle de la recherche dans le processus de conception, permettant aux concepteurs UX de comprendre les utilisateurs

Fournit des activités pratiques qui simulent des scénarios de conception UX

Aide les apprenants à développer de l'empathie pour les utilisateurs, ce qui est crucial pour la conception UX

Expose les biais qui peuvent survenir lors des recherches, ce qui permet de les prendre en compte

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Début du processus de conception UX : Empathie, définition et formulation d’idées with these activities:

Revisit the Design Thinking Process

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Start by reviewing the design thinking process to refresh your knowledge and ensure a strong foundation for this course.

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Review the five stages of the design thinking process.
Read articles or watch videos to enhance your understanding.

Rafraîchir les principes de l’UX

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Rafraîchissez vos connaissances sur les principes fondamentaux de la conception UX pour mieux comprendre les concepts abordés dans ce cours.

Browse courses on UX

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Lire des articles et des livres sur l’UX
Regarder des vidéos et des tutoriels sur l’UX
Assister à des webinaires ou à des ateliers sur l’UX

Review Usability Testing Concepts

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Review fundamental concepts of usability testing to enhance your understanding of user feedback and design validation.

Browse courses on Usability Testing

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Read articles or watch videos on usability testing principles.
Explore different usability testing methods and their applications.

Six other activities

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Conduct User Interviews

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Practice conducting user interviews to gain valuable insights into user needs and perspectives.

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Identify potential users to interview.
Prepare interview questions that align with course concepts.
Conduct user interviews using active listening and empathy.
Document and analyze interview findings.

Use Figma for Prototyping

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Follow online tutorials to learn how to use Figma for creating interactive prototypes of your design concepts.

Browse courses on Figma

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Explore Figma's interface and basic features.
Create a Figma account and start a new project.
Follow guided tutorials to design and prototype a simple mobile app.

Develop User Personas

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Create user personas based on your interview findings to gain a deeper understanding of user characteristics and motivations.

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Synthesize interview data to identify common themes and patterns.
Develop detailed user profiles that include demographics, goals, pain points, and motivations.
Create empathy maps to visualize user experiences.

Participate in Design Critiques

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Engage in peer design critiques to gain valuable feedback and improve your design solutions.

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Share your design concepts with peers.
Provide constructive criticism and feedback.
Incorporate feedback into your design iterations.

Design a Mobile App Prototype

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Apply your learning by designing and prototyping a mobile app that addresses a specific user problem.

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Define the problem statement and target users.
Ideate and sketch design concepts.
Create a high-fidelity prototype using Figma or a similar tool.
Present your prototype to peers or potential users for feedback.

Contribute to Open Source UX Projects

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Expand your knowledge and network by contributing to open source UX projects.

Browse courses on Open Source

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Explore open source UX projects on platforms like GitHub.
Identify areas where you can contribute based on your skills.
Submit pull requests and engage in discussions with project maintainers.

Career center

Learners who complete Début du processus de conception UX : Empathie, définition et formulation d’idées will develop knowledge and skills that may be useful to these careers:

Service Designer

Service Designers are responsible for designing the overall experience of a service. They work with UX Designers, engineers, and other team members to ensure that the service is easy to use, enjoyable, and meets the needs of the target audience. This course can help you develop the skills you need to become a Service Designer by teaching you how to gather and analyze user feedback, generate design ideas, and create prototypes.

See salaries and explore the career path for Service Designer

User Experience Designer

UX Designers are responsible for the overall user experience of a product or service. They work closely with UX Researchers and other team members to ensure that the product is easy to use, enjoyable, and meets the needs of the target audience. This course can help you build the skills you need to become a UX Designer by teaching you how to gather and analyze user feedback, generate design ideas, and create prototypes.

See salaries and explore the career path for User Experience Designer

Interaction Designer

Interaction Designers are responsible for designing the way that users interact with a product or service. They work with UX Designers, engineers, and other team members to create prototypes and test user interfaces. This course can help you develop the skills you need to become an Interaction Designer by teaching you how to gather and analyze user feedback, generate design ideas, and create prototypes.

See salaries and explore the career path for Interaction Designer

Design Researcher

Design Researchers are responsible for conducting research to inform the design of products and services. They work with UX Designers, engineers, and other team members to gather and analyze data, develop insights, and make recommendations. This course can help you develop the skills you need to become a Design Researcher by teaching you how to conduct research, analyze data, and communicate your findings.

See salaries and explore the career path for Design Researcher

Content Strategist

Content Strategists are responsible for developing and managing the content of a product or service. They work with UX Designers, engineers, and other team members to ensure that the content is clear, concise, and meets the needs of the target audience. This course can help you develop the skills you need to become a Content Strategist by teaching you how to gather and analyze user feedback, generate content ideas, and create content.

See salaries and explore the career path for Content Strategist

Usability Engineer

Usability Engineers are responsible for testing and evaluating the usability of products and services. They work with UX Designers, engineers, and other team members to identify and fix usability problems. This course can help you develop the skills you need to become a Usability Engineer by teaching you how to conduct usability tests, analyze data, and make recommendations.

See salaries and explore the career path for Usability Engineer

Product Manager

Product Managers are responsible for the overall success of a product or service. They work with UX Designers, engineers, and other team members to define the product vision, prioritize features, and track progress. This course can help you develop the skills you need to become a Product Manager by teaching you how to define user problems, generate design solutions, and measure the success of your products.

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Information Architect

Information Architects are responsible for designing the way that users find and access information. They work with UX Designers, engineers, and other team members to create site maps, navigation systems, and search interfaces. This course can help you develop the skills you need to become an Information Architect by teaching you how to gather and analyze user feedback, generate design ideas, and create prototypes.

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Human Factors Engineer

Human Factors Engineers are responsible for designing products and services that are safe, efficient, and easy to use. They work with UX Designers, engineers, and other team members to apply the principles of human factors to the design process. This course can help you develop the skills you need to become a Human Factors Engineer by teaching you how to gather and analyze user feedback, generate design ideas, and create prototypes.

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User Experience Researcher

Designers and researchers are the two faces of the same coin in the User Experience (UX) field. As a UX Researcher, you will explore the user's point of view, habits, and common behaviors to help build user-friendly products or services. This course will help build a foundation in UX Research by introducing you to the research methods and providing hands-on experience in conducting interviews, building empathy maps, creating user personas, and crafting user scenarios.

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Visual Designer

Visual Designers are responsible for the visual appearance of a product or service. They work with UX Designers, engineers, and other team members to create mockups, prototypes, and final designs. This course can help you develop the skills you need to become a Visual Designer by teaching you how to gather and analyze user feedback, generate design ideas, and create prototypes.

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Software Engineer

Software Engineers are responsible for designing, developing, and maintaining software applications. They work with UX Designers to ensure that the software is easy to use, enjoyable, and meets the needs of the target audience. This course can help build a foundation in UX design by introducing you to the research methods and providing hands-on experience in conducting interviews, building empathy maps, creating user personas, and crafting user scenarios.

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Product Owner

Product Owners are responsible for managing the development of a product or service. They work with UX Designers, engineers, and other team members to define the product vision, prioritize features, and track progress. This course can help may help build a foundation in UX design by introducing you to the research methods and providing hands-on experience in conducting interviews, building empathy maps, creating user personas, and crafting user scenarios.

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Business Analyst

Business Analysts are responsible for analyzing the business needs of an organization. They work with UX Designers to ensure that the product or service meets the needs of the business. This course may help build a foundation in UX design by introducing you to the research methods and providing hands-on experience in conducting interviews, building empathy maps, creating user personas, and crafting user scenarios.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. They work with UX Designers to ensure that the marketing materials are clear, concise, and meet the needs of the target audience. This course may help build a foundation in UX design by introducing you to the research methods and providing hands-on experience in conducting interviews, building empathy maps, creating user personas, and crafting user scenarios.

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