Build a Customer Journey Map with UXPressia

By the end of this project, you will be able to: - research information about target users for your product - build a data based user persona for your product - uncover customer pain points - map out your customer's journey - ideate on how to improve your customer experiences - share your customer journey map with stakeholders Using UXPressia, you will create a customer journey map for a user who wishes to buy a car online. This process is important because it helps various teams across a company gain a better understanding of the experience prospective customers have with their products, with a view to improving them. This Guided Project was created by a Coursera community member.