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Grace Okubo
By the end of this project, you will be able to:
- research information about target users for your product
- build a data based user persona for your product
- uncover customer pain points
- map out your customer's journey
- ideate on how to improve your customer experiences
- share your customer journey map with stakeholders
Using UXPressia, you will create a customer journey map for a user who wishes to buy a car online.
This process is important because it helps various teams across a company gain a better understanding of the experience prospective customers have with their products, with a view to improving them.
This...
Read more
By the end of this project, you will be able to:
- research information about target users for your product
- build a data based user persona for your product
- uncover customer pain points
- map out your customer's journey
- ideate on how to improve your customer experiences
- share your customer journey map with stakeholders
Using UXPressia, you will create a customer journey map for a user who wishes to buy a car online.
This process is important because it helps various teams across a company gain a better understanding of the experience prospective customers have with their products, with a view to improving them.
This...
Read more
By the end of this project, you will be able to:
- research information about target users for your product
- build a data based user persona for your product
- uncover customer pain points
- map out your customer's journey
- ideate on how to improve your customer experiences
- share your customer journey map with stakeholders
Using UXPressia, you will create a customer journey map for a user who wishes to buy a car online.
This process is important because it helps various teams across a company gain a better understanding of the experience prospective customers have with their products, with a view to improving them.
This Guided Project was created by a Coursera community member.
Register for this course and see more details by visiting:
OpenCourser.com/course/che7wl/build
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Provides learners with a structured framework to explore the customer experience and identify pain points
Utilizes UXPressia, a specialized tool for visualizing and analyzing customer journeys
Guided by industry expert Grace Okubo
Emphasizes the importance of research and data-driven insights in understanding user needs
Applicable to individuals involved in product development, design, and customer experience optimization
Save this course
Save Build a Customer Journey Map with UXPressia to your list so you can find it easily later:
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Reviews summary
Intuitive journey mapping
This course is generally well-received by learners who find the content to be helpful in mapping out customer journeys. There is one review that complains about technical issues with accessing UXPressia.
The course content is well-liked by students.
"Very impressed with this tool and your resources provided in order to use for shorten time to learn."
There are some complaints about technical difficulties accessing the UXPressia platform.
"Unable to take course because of issues logging in to UXPressia."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Build a Customer Journey Map with UXPressia with these
activities:
Join a study group with classmates
Show steps
Collaborate with other students to enhance your understanding through discussions and problem-solving
Show steps
-
Identify classmates who are interested in forming a study group
-
Set up regular meetings for the group to discuss course materials and work on assignments
-
Share notes, resources, and ideas with each other
Review basic programming concepts
Show steps
Revisit the fundamental concepts of programming to reinforce your foundation
Browse courses on
Programming
Show steps
-
Review the syntax and semantics of the programming language used in the course
-
Practice writing simple programs using basic programming concepts
Refresh pre-calculus
Show steps
Familiarize yourself with the concepts that you will need in this course
Browse courses on
Pre-Calculus
Show steps
-
Review trigonometry formulas and identities
-
Practice functions, limits, and continuity
Five other activities
Expand to see all activities and additional details
Show all eight activities
Build a website mockup
Show steps
Apply what you have learned so far to create a tangible result
Browse courses on
UI Design
Show steps
-
Sketch out a design for your website
-
Code the HTML and CSS for your website
-
Add interactivity with JavaScript
Follow tutorials on building an e-commerce platform
Show steps
Use existing resources to reinforce the concepts taught in the course while also learning how to apply them to a specific e-commerce platform
Browse courses on
E-Commerce
Show steps
-
Find a tutorial that suits your learning style and interests
-
Follow the tutorial step by step, building your own e-commerce platform
-
Customize your platform with your own unique designs and products
Volunteer at a local business
Show steps
Gain practical experience in the field and apply your knowledge to real-world scenarios
Show steps
-
Research local businesses that are relevant to the course topics
-
Contact the businesses and inquire about volunteer opportunities
-
Attend volunteer training and familiarize yourself with the business operations
-
Assist customers, participate in projects, and contribute to the business
Develop a social media marketing plan for a small business
Show steps
Put your knowledge into practice by creating a comprehensive marketing plan for a real business
Browse courses on
Social Media Marketing
Show steps
-
Identify a small business that needs help with social media marketing
-
Research the business's target audience and social media presence
-
Develop a social media marketing strategy and content calendar
-
Implement the plan and track the results
Build a portfolio of UX design projects
Show steps
Showcase your skills and knowledge by creating a portfolio that demonstrates your proficiency in UX design
Browse courses on
UX Design
Show steps
-
Conceptualize and design UX solutions for various scenarios
-
Prototype your designs using tools like Figma or Adobe XD
-
Build a portfolio website to showcase your work
Join a study group with classmates
Show steps
Collaborate with other students to enhance your understanding through discussions and problem-solving
Show steps
Show steps
Show steps
- Identify classmates who are interested in forming a study group
- Set up regular meetings for the group to discuss course materials and work on assignments
- Share notes, resources, and ideas with each other
Review basic programming concepts
Show steps
Revisit the fundamental concepts of programming to reinforce your foundation
Browse courses on
Programming
Show steps
Show steps
Show steps
- Review the syntax and semantics of the programming language used in the course
- Practice writing simple programs using basic programming concepts
Refresh pre-calculus
Show steps
Familiarize yourself with the concepts that you will need in this course
Browse courses on
Pre-Calculus
Show steps
Show steps
Show steps
- Review trigonometry formulas and identities
- Practice functions, limits, and continuity
Five other activities
Expand to see all activities and additional details
Show all eight activities
Build a website mockup
Show steps
Apply what you have learned so far to create a tangible result
Browse courses on
UI Design
Show steps
Show steps
Show steps
- Sketch out a design for your website
- Code the HTML and CSS for your website
- Add interactivity with JavaScript
Follow tutorials on building an e-commerce platform
Show steps
Use existing resources to reinforce the concepts taught in the course while also learning how to apply them to a specific e-commerce platform
Browse courses on
E-Commerce
Show steps
Show steps
Show steps
- Find a tutorial that suits your learning style and interests
- Follow the tutorial step by step, building your own e-commerce platform
- Customize your platform with your own unique designs and products
Volunteer at a local business
Show steps
Gain practical experience in the field and apply your knowledge to real-world scenarios
Show steps
Show steps
Show steps
- Research local businesses that are relevant to the course topics
- Contact the businesses and inquire about volunteer opportunities
- Attend volunteer training and familiarize yourself with the business operations
- Assist customers, participate in projects, and contribute to the business
Develop a social media marketing plan for a small business
Show steps
Put your knowledge into practice by creating a comprehensive marketing plan for a real business
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Identify a small business that needs help with social media marketing
- Research the business's target audience and social media presence
- Develop a social media marketing strategy and content calendar
- Implement the plan and track the results
Build a portfolio of UX design projects
Show steps
Showcase your skills and knowledge by creating a portfolio that demonstrates your proficiency in UX design
Browse courses on
UX Design
Show steps
Show steps
Show steps
- Conceptualize and design UX solutions for various scenarios
- Prototype your designs using tools like Figma or Adobe XD
- Build a portfolio website to showcase your work
Career center
Learners who complete Build a Customer Journey Map with UXPressia will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns. This course will help Marketing Managers build a customer journey map, which is a valuable tool for understanding the customer experience and identifying opportunities for improvement. The course will also teach Marketing Managers how to research information about target users and build a data-based user persona. This knowledge and these skills will help Marketing Managers succeed in their roles.
Project Manager
Project Manager
Project Managers are responsible for planning and executing projects. This course will help Project Managers build a customer journey map, which is a valuable tool for understanding the customer experience and identifying opportunities for improvement. The course will also teach Project Managers how to research information about target users and build a data-based user persona. This knowledge and these skills will help Project Managers succeed in their roles.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams. This course will help Sales Managers build a customer journey map, which is a valuable tool for understanding the customer experience and identifying opportunities for improvement. The course will also teach Sales Managers how to research information about target users and build a data-based user persona. This knowledge and these skills will help Sales Managers succeed in their roles.
Business Analyst
Business Analyst
Business Analysts are responsible for analyzing business needs and developing solutions to improve business processes. This course will help Business Analysts build a customer journey map, which is a valuable tool for understanding the customer experience and identifying opportunities for improvement. The course will also teach Business Analysts how to research information about target users and build a data-based user persona. This knowledge and these skills will help Business Analysts succeed in their roles.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, cleaning, and analyzing data to help businesses make better decisions. This course will help Data Analysts build a customer journey map, which is a valuable tool for understanding the customer experience and identifying opportunities for improvement. The course will also teach Data Analysts how to research information about target users and build a data-based user persona. This knowledge and these skills will help Data Analysts succeed in their roles.
Product Manager
Product Manager
Product Managers are responsible for the development and management of products. This course will help Product Managers build a customer journey map, which is a valuable tool for understanding the user experience and identifying opportunities for improvement. The course will also teach Product Managers how to research information about target users and build a data-based user persona. This knowledge and these skills will help Product Managers succeed in their roles.
Operations Manager
Operations Manager
Operations Managers are responsible for planning and executing operations for a business. This course will help Operations Managers build a customer journey map, which is a valuable tool for understanding the customer experience and identifying opportunities for improvement. The course will also teach Operations Managers how to research information about target users and build a data-based user persona. This knowledge and these skills will help Operations Managers succeed in their roles.
Quality Assurance Manager
Quality Assurance Manager
Quality Assurance Managers are responsible for ensuring that products and services meet quality standards. This course will help Quality Assurance Managers build a customer journey map, which is a valuable tool for understanding the customer experience and identifying opportunities for improvement. The course will also teach Quality Assurance Managers how to research information about target users and build a data-based user persona. This knowledge and these skills will help Quality Assurance Managers succeed in their roles.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with their products and services. This course will help Customer Success Managers build a customer journey map, which is a valuable tool for understanding the customer experience and identifying opportunities for improvement. The course will also teach Customer Success Managers how to research information about target users and build a data-based user persona. This knowledge and these skills will help Customer Success Managers succeed in their roles.
UX Designer
UX Designer
UX Designers are responsible for the design of user interfaces. This course will help UX Designers build a customer journey map, which is a valuable tool for understanding the user experience and identifying opportunities for improvement. The course will also teach UX Designers how to research information about target users and build a data-based user persona. This knowledge and these skills will help UX Designers succeed in their roles.
Market Researcher
Market Researcher
Market Researchers are responsible for gathering and analyzing data about customers and markets. This course will help Market Researchers build a customer journey map, which is a valuable tool for understanding the customer experience and identifying opportunities for improvement. The course will also teach Market Researchers how to research information about target users and build a data-based user persona. This knowledge and these skills will help Market Researchers succeed in their roles.
Information Architect
Information Architect
Information Architects are responsible for designing and organizing information so that it is easy to find and use. This course will help Information Architects build a customer journey map, which is a valuable tool for understanding the user experience and identifying opportunities for improvement. The course will also teach Information Architects how to research information about target users and build a data-based user persona. This knowledge and these skills will help Information Architects succeed in their roles.
Service Designer
Service Designer
Service Designers are responsible for designing and improving services. This course will help Service Designers build a customer journey map, which is a valuable tool for understanding the user experience and identifying opportunities for improvement. The course will also teach Service Designers how to research information about target users and build a data-based user persona. This knowledge and these skills will help Service Designers succeed in their roles.
User Experience Researcher
User Experience Researcher
User Experience Researchers are responsible for understanding the needs of users and improving the user experience of products and services. This course will help UX Researchers build a customer journey map, which is a valuable tool for understanding the user experience. The course will also teach UX Researchers how to identify customer pain points and ideate on how to improve the customer experience. This knowledge and these skills will help UX Researchers succeed in their roles.
Customer Experience Manager
Customer Experience Manager
Customer Experience Managers are responsible for improving the customer experience for a business. This course will help Customer Experience Managers build a customer journey map, which is a valuable tool for understanding the customer experience and identifying opportunities for improvement. The course will also teach Customer Experience Managers how to research information about target users and build a data-based user persona. This knowledge and these skills will help Customer Experience Managers succeed in their roles.
For more career information including salaries, visit:
OpenCourser.com/course/che7wl/build
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Build a Customer Journey Map with UXPressia.
Save
Provides a comprehensive overview of service design. It covers topics such as service design principles, methods, and tools. It valuable resource for anyone involved in service design.
Explores the concept of the innovator's dilemma. It explains why successful companies often fail to innovate and how they can overcome this challenge. It valuable read for anyone involved in innovation.
Save
Provides a framework for evaluating the quality of a strategy. It explains the difference between good and bad strategies and how to develop a good strategy. It valuable read for anyone involved in strategic planning.
Provides a practical guide to using the lean startup methodology. It explains how to test and validate your business ideas quickly and cheaply. It valuable read for anyone who wants to start a new business or improve their existing business.
Save
Provides a practical guide to getting customers for your startup. It covers topics such as marketing, sales, and customer service. It valuable read for anyone who wants to start a new business or improve their existing business.
Provides a candid and insightful look at the challenges of building a business. It covers topics such as leadership, management, and fundraising. It valuable read for anyone who wants to start a new business or improve their existing business.
Provides a unique and thought-provoking perspective on startups. It challenges conventional wisdom and provides a framework for building a successful startup.
Explores the challenges of marketing and selling technology products to mainstream customers. It provides a framework for crossing the chasm between early adopters and mainstream customers.
Provides a framework for understanding and managing the innovation process. It explains how to create and sustain successful innovations.
Explores the concept of the experience economy and how businesses can create memorable and engaging experiences for their customers. It thought-provoking read for anyone interested in improving customer experience.
Provides a practical guide to using the lean product development process. It explains how to validate your product ideas quickly and cheaply. It valuable read for anyone who wants to start a new business or improve their existing business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/che7wl/build
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Time
3 hours
Via
Coursera
Institution
Coursera Community Project Network
Instructor
Grace Okubo
Good to know
Provides learners with a structured framework to explore the customer experience and identify pain points
Utilizes UXPressia, a specialized tool for visualizing and analyzing customer journeys
Guided by industry expert Grace Okubo
Emphasizes the importance of research and data-driven insights in understanding user needs
Applicable to individuals involved in product development, design, and customer experience optimization
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