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Social and Economic Networks

Models and Analysis

Matthew O. Jackson

Learn how to model social and economic networks and their impact on human behavior. How do networks form, why do they exhibit certain patterns, and how does their structure impact diffusion, learning, and other behaviors? We will bring together models and techniques from economics, sociology, math, physics, statistics and computer science to answer these questions.

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Learn how to model social and economic networks and their impact on human behavior. How do networks form, why do they exhibit certain patterns, and how does their structure impact diffusion, learning, and other behaviors? We will bring together models and techniques from economics, sociology, math, physics, statistics and computer science to answer these questions.

The course begins with some empirical background on social and economic networks, and an overview of concepts used to describe and measure networks. Next, we will cover a set of models of how networks form, including random network models as well as strategic formation models, and some hybrids. We will then discuss a series of models of how networks impact behavior, including contagion, diffusion, learning, and peer influences.

You can find a more detailed syllabus here: http://web.stanford.edu/~jacksonm/Networks-Online-Syllabus.pdf

You can find a short introductory videao here: http://web.stanford.edu/~jacksonm/Intro_Networks.mp4

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What's inside

Syllabus

Introduction, Empirical Background and Definitions
Examples of Social Networks and their Impact, Definitions, Measures and Properties: Degrees, Diameters, Small Worlds, Weak and Strong Ties, Degree Distributions
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Teaches learners how to model social and economic networks using techniques from economics, sociology, math, physics, statistics, and computer science, which prepares students for work in a range of industries
Provides a strong foundation in network modeling for beginners who want to break into social science analytics, network modeling for social science, or computer science
Matthew O. Jackson is a highly regarded professor whose work and research focus on the fields of network science and social science analytics
Covers topics such as network formation, diffusion, learning, and peer influences, which are relevant to social scientists, economists, computer scientists, and physicists alike
Offers a multi-modal learning experience with videos, readings, discussions, and hands-on labs that are relevant to current industry needs, including strategic network formation and diffusion on networks
Requires learners to have basic knowledge of probability and linear algebra, which may not be accessible to all learners

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Reviews summary

In-depth analysis of social networks

According to learners, this course provides a rigorous and comprehensive exploration of social and economic networks. Many highlight the exceptional quality of the lectures and the instructor's deep expertise, noting that the material offers a strong theoretical foundation for understanding network structures and dynamics. While some find the assignments challenging and the content demanding, particularly regarding the required mathematical background, students generally agree it is a valuable course for those interested in the academic or analytical aspects of networks. The interdisciplinary approach is frequently praised as a key strength.
Strong in theory, less on practical application.
"While the theory is top-notch, I would have loved to see more examples or exercises involving real-world data or programming."
"This course is definitely more geared towards theoretical understanding rather than practical network analysis tools."
"If you are seeking hands-on coding or data analysis for networks, this course provides the 'why' and 'how' from a modeling perspective, but less of the 'what' and 'with which tools'."
"I understand the focus is on models, but a bit more bridge to practical application would be beneficial."
Covers a broad range of network topics.
"The course covers an impressive range of topics, from network formation to diffusion and learning, bringing in perspectives from different fields."
"I liked how it connected concepts across economics, sociology, and computer science, providing a holistic view."
"The syllabus is packed with interesting material, and the course does a good job of touching on the key models in the field."
Instructor's expertise is highly valued.
"Matthew Jackson is a fantastic instructor. His lectures are clear, insightful, and demonstrate profound knowledge of the subject."
"The professor's passion for the topic and his ability to explain complex ideas made the difficult material much more accessible."
"I really appreciated the quality of the video lectures; they were well-structured and engaging."
"Having a leading expert teach the course is a huge plus; you are learning directly from the source."
Provides a deep dive into network models.
"This course provides an excellent theoretical background in network analysis, covering various models and concepts deeply."
"I found the material incredibly rigorous, offering a solid foundation for understanding the complexities of social and economic networks."
"If you are looking for a course that really delves into the mathematical and theoretical underpinnings, this is it."
"It laid a very strong conceptual base for my further research interests in this area."
Course demands strong math and analytical skills.
"Be warned, this course is quite demanding. You need a strong background in mathematics, especially probability and some economics."
"The assignments and particularly the final exam were very challenging, requiring significant effort and understanding of the models."
"I struggled with the pace and the mathematical complexity at times; it definitely assumes prior knowledge."
"Expect to spend a considerable amount of time on homework problems if you don't have a robust quantitative background."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social and Economic Networks: Models and Analysis with these activities:
Review linear algebra concepts
Strengthen your foundation in linear algebra, which is essential for understanding network models and algorithms.
Browse courses on Linear Algebra
Show steps
  • Review concepts such as vectors, matrices, and linear transformations.
  • Solve practice problems to reinforce your understanding.
Revisit probability and statistics concepts
Refresh your knowledge in probability and statistics, which are fundamental to understanding network behavior and modeling.
Browse courses on Probability
Show steps
  • Review concepts such as probability distributions, random variables, and hypothesis testing.
  • Solve practice problems to strengthen your understanding.
Review 'Networks, Crowds, and Markets'
Familiarize yourself with essential concepts in network science by reviewing this foundational text.
View Networks, Crowds, and Markets: Reasoning about... on Amazon
Show steps
  • Read the introduction and first chapter to gain an overview of the field.
  • Focus on chapters related to course topics, such as network formation and diffusion.
  • Take notes and highlight key concepts for future reference.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join or create a study group
Engage with peers to discuss course material, share perspectives, and work on assignments collaboratively.
Show steps
  • Identify fellow students in the course.
  • Schedule regular meetings to discuss specific topics.
  • Actively participate in discussions and contribute to group learning.
Explore network visualizations with Gephi
Gain hands-on experience visualizing networks by following guided tutorials on Gephi, a popular network analysis tool.
Browse courses on Network Visualization
Show steps
  • Install Gephi and familiarize yourself with its interface.
  • Follow tutorials to import, explore, and visualize different types of networks.
  • Experiment with different visualization techniques and layouts.
Solve network analysis problems
Deepen your understanding of network concepts by solving practice problems and exercises.
Show steps
  • Access online resources or textbooks with practice problems.
  • Regularly solve problems covering different network analysis topics.
  • Review solutions and identify areas for improvement.
Develop a network-based case study
Apply your knowledge to a real-world scenario by developing a case study that analyzes a network-related problem.
Show steps
  • Identify a specific problem or phenomenon that can be analyzed using network concepts.
  • Collect and analyze relevant data to build a network model.
  • Apply network analysis techniques to explore the structure and dynamics of the network.
  • Draw insights and recommendations based on your analysis.
  • Present your findings in a written report or presentation.

Career center

Learners who complete Social and Economic Networks: Models and Analysis will develop knowledge and skills that may be useful to these careers:
Social Media Manager
A Social Media Manager develops and executes social media campaigns to promote products and services. Social Media Managers can use advanced knowledge of social and economic networks to better understand how to reach target audiences and create effective social media campaigns. This course may be of particular use to Social Media Managers interested in social media strategy or digital marketing.
See salaries and explore the career path for Social Media Manager
Data Scientist
A Data Scientist collects, analyzes, and interprets data to uncover insights and trends. Data Scientists can use advanced knowledge of social and economic networks to better understand how data can be used to improve decision-making and predict future outcomes. This course may be of particular use to Data Scientists interested in social network analysis or data mining.
See salaries and explore the career path for Data Scientist
Marketing Manager
A Marketing Manager develops and executes marketing campaigns to promote products and services. Marketing Managers can use advanced knowledge of social and economic networks to better understand how to reach target audiences and create effective marketing campaigns. This course may be of particular use to Marketing Managers interested in digital marketing or social media marketing.
See salaries and explore the career path for Marketing Manager
Sociologist
A Sociologist studies society, social behavior, and social change and how they affect individuals and communities. Sociologists can use advanced knowledge of social and economic networks to better study and understand interactions, inequalities, and other factors that influence social behavior. This course may be of particular use to Sociologists interested in social psychology or social movements.
See salaries and explore the career path for Sociologist
Product Manager
A Product Manager develops and manages products from concept to launch. Product Managers can use advanced knowledge of social and economic networks to better understand customer needs and develop products that meet those needs. This course may be of particular use to Product Managers interested in product development or user experience.
See salaries and explore the career path for Product Manager
Market Research Analyst
A Market Research Analyst conducts surveys, analyzes data, and provides businesses with insights into customer behavior and market trends. Market Research Analysts can use advanced knowledge of social and economic networks to better understand how consumers interact with brands and products. This course may be of particular use to Market Research Analysts interested in social media marketing or consumer behavior.
See salaries and explore the career path for Market Research Analyst
Customer Success Manager
A Customer Success Manager helps customers achieve their goals with a product or service. Customer Success Managers can use advanced knowledge of social and economic networks to better understand how to build relationships with customers and ensure their satisfaction. This course may be of particular use to Customer Success Managers interested in customer relationship management or account management.
See salaries and explore the career path for Customer Success Manager
Business Analyst
A Business Analyst identifies and analyzes business needs and develops solutions to improve efficiency and effectiveness. Business Analysts can use advanced knowledge of social and economic networks to better understand how organizations and teams can improve collaboration and communication. This course may be of particular use to Business Analysts interested in organizational development or process improvement.
See salaries and explore the career path for Business Analyst
Public Relations Specialist
A Public Relations Specialist manages the public image of organizations and individuals. Public Relations Specialists can use advanced knowledge of social and economic networks to better understand how to reach target audiences and build relationships with stakeholders. This course may be of particular use to Public Relations Specialists interested in social media management or media relations.
See salaries and explore the career path for Public Relations Specialist
Sales Manager
A Sales Manager leads and motivates sales teams to achieve sales targets. Sales Managers can use advanced knowledge of social and economic networks to better understand how to build relationships with customers and close deals. This course may be of particular use to Sales Managers interested in sales management or customer relationship management.
See salaries and explore the career path for Sales Manager
Human Resources Manager
A Human Resources Manager oversees the human resources function of an organization. Human Resources Managers can use advanced knowledge of social and economic networks to better understand how to recruit, hire, and retain employees. This course may be of particular use to Human Resources Managers interested in talent management or employee development.
See salaries and explore the career path for Human Resources Manager
Consultant
A Consultant provides advice and guidance to businesses and organizations. Consultants can use advanced knowledge of social and economic networks to better understand how to improve organizational performance. This course may be of particular use to Consultants interested in management consulting or organizational development.
See salaries and explore the career path for Consultant
Economist
An Economist analyzes data, develops theories, advises policymakers, and predicts future trends. Economists can use advanced knowledge of social and economic networks to better study and advise upon consumer behavior, supply and demand, and other factors that affect economies. This course may be of particular use to Economists interested in market research or behavioral economics.
See salaries and explore the career path for Economist
Operations Manager
An Operations Manager oversees the day-to-day operations of a business. Operations Managers can use advanced knowledge of social and economic networks to better understand how to improve efficiency and effectiveness. This course may be of particular use to Operations Managers interested in process improvement or supply chain management.
See salaries and explore the career path for Operations Manager
Financial Analyst
A Financial Analyst analyzes financial data to make investment recommendations. Financial Analysts can use advanced knowledge of social and economic networks to better understand how economic trends and events can affect financial markets. This course may be of particular use to Financial Analysts interested in investment banking or portfolio management.
See salaries and explore the career path for Financial Analyst

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Social and Economic Networks: Models and Analysis.
Cover image
The Human Network
Save
Provides a comprehensive overview of the field of social and economic networks, covering both the theoretical foundations and the latest empirical research. It is an essential resource for anyone interested in understanding how networks shape our lives.
The Human Network: How Your Social Position...
Hardcover
$$
Human Network
Paperback
$$
Cover image
Networks, Crowds, and Markets
Save
Provides a comprehensive overview of the field of network science, covering a wide range of topics from the basics of network theory to more advanced topics such as social contagion and network games.
Networks, Crowds, and Markets: Reasoning about a...
Hardcover
$$$
Networks, Crowds, and Markets: Reasoning about a...
Kindle Edition
$$$
Cover image
Connecting Discrete Mathematics and Computer Science
Save
Provides a rigorous and accessible introduction to the theory of networks, with a focus on applications in economics, sociology, and computer science. It valuable resource for anyone interested in understanding how networks affect our social and economic lives.
Connecting Discrete Mathematics and Computer Science
Kindle Edition
$$$
Cover image
The Structure and Dynamics of Networks
Save
Provides a comprehensive overview of the mathematical foundations of network theory. It valuable resource for anyone interested in understanding the mathematical underpinnings of social and economic networks.
The Structure and Dynamics of Networks (Princeton...
Paperback
$$$
Cover image
Evolution and Structure of the Internet
Save
Provides a detailed overview of the use of statistical mechanics to analyze complex networks, providing a more mathematically rigorous and highly technical approach to the subject matter.
Evolution and Structure of the Internet: A...
Hardcover
$$$$
(Français) Internet: Structure et évolution
Paperback
$$$
Evolution and Structure of the Internet: A...
Kindle Edition
$$$
Cover image
Diffusion of Innovations, 4th Edition
Save
Classic work on the diffusion of innovations, providing a comprehensive overview of the factors that influence how new ideas and technologies spread through society. It valuable resource for anyone interested in understanding how networks facilitate the spread of information and ideas.
Diffusion of Innovations, 4th Edition
Kindle Edition
$
Cover image
Network Science
Save
Provides a comprehensive overview of the field of complex networks, covering both the theoretical foundations and the latest empirical research. It valuable resource for anyone interested in understanding the structure and dynamics of complex networks.
Network Science
Hardcover
$$
Cover image
The Filter Bubble
Save
Provides a critical perspective on the impact of social networks on our lives, making it a useful resource.
The Filter Bubble
Paperback
Check
The Filter Bubble
Kindle Edition
Check
Cover image
The Shallows
Save
Provides a critical perspective on the impact of social networks on our lives, making it a useful resource.
The Shallows
Paperback
Check
The Shallows
Kindle Edition
Check
Cover image
Reclaiming Conversation
Save
Provides a critical perspective on the impact of social networks on our lives, making it a useful resource.
Reclaiming Conversation
Paperback
Check
Reclaiming Conversation
Kindle Edition
Check
Cover image
The Attention Merchants
Save
Provides a critical perspective on the impact of social networks on our lives, making it a useful resource.
The Attention Merchants: The Epic Scramble to Get...
Paperback
$$
The Attention Merchants: The Epic Scramble to Get...
Kindle Edition
$
Cover image
The Age of Surveillance Capitalism
Save
Provides a critical perspective on the impact of social networks on our lives, making it a useful resource.
The Age of Surveillance Capitalism: The Fight for a...
Paperback
$$
The Age of Surveillance Capitalism: The Fight for a...
Kindle Edition
$$
監控資本主義時代: The Age of Surveillance Capitalism: The...
Kindle Edition
$$
Cover image
Affective Publics
Save
Provides a sociological perspective on the impact of social networks on our lives, making it a useful resource.
Affective Publics
Paperback
Check
Affective Publics
Kindle Edition
Check
Cover image
Connected
Save
Provides a popular account of the impact of social networks on our lives, making it a useful resource.
Connected: The Surprising Power of Our Social...
Paperback
$$
(中文) 大连接：社会网络是如何形成的以及对人类现实行为的影响（经典版） (Chinese Edition)
Kindle Edition
$
Cover image
Small Worlds
Save
Provides a popular account of the science of networks, providing a useful introduction to the topic.
Small Worlds
Hardcover
$$$
Small Worlds: The Dynamics of Networks between...
Paperback
$$
Small Worlds: The Dynamics of Networks between...
Kindle Edition
$$

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Level
Advanced
Via
Coursera
Institution
Stanford University
Instructor
Matthew O. Jackson
Language
English
Transcripts
Español Français Português Deutsch Italiano 中文 العربية 한국어 日本語 हिंदी Nederlands Svenska Pусский Türkçe Polski Ελληνικά українська мова magyar nyelv Bahasa Indonesia ไทย қазақша اُردُو, فارسی বাংলা tiếng Việt پښتو آذربایجان دیلی
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Teaches learners how to model social and economic networks using techniques from economics, sociology, math, physics, statistics, and computer science, which prepares students for work in a range of industries
Provides a strong foundation in network modeling for beginners who want to break into social science analytics, network modeling for social science, or computer science
Matthew O. Jackson is a highly regarded professor whose work and research focus on the fields of network science and social science analytics
Covers topics such as network formation, diffusion, learning, and peer influences, which are relevant to social scientists, economists, computer scientists, and physicists alike
Offers a multi-modal learning experience with videos, readings, discussions, and hands-on labs that are relevant to current industry needs, including strategic network formation and diffusion on networks
Requires learners to have basic knowledge of probability and linear algebra, which may not be accessible to all learners
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