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Real-time Personalised Customer Interaction at Scale
How do you build a customer interaction platform that is agile enough to respond to constantly changing requirements and still able to perform at scale? This is the challenge the Customer Interaction team set out to solve at Paddy Power Betfair. You will learn how they rebuilt their promotional platform moving from one based on a closed slow relational database to a high-performance agile platform that integrates promotions from 3rd parties. You will see how this transformation has enabled marketing to continuously innovate and apply timely, relevant personalized offers to hundreds of thousands of customers across two brands, even during massive spikes in traffic.
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| Rating | Not enough ratings |
|---|---|
| Length | 0.5 hours |
| Starts | On Demand (Start anytime) |
| Cost | $35/month (Access to entire library- free trial available) |
| From | Pluralsight |
| Instructor | Big Data LDN |
| Download Videos | On Windows, MacOS, iOS, and Android Pluralsight app |
| Language | English |
| Subjects | IT & Networking |
| Tags | Data Professional |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Customer Service Representative, Customer Interaction Center $73k
Molecular Interaction Analyst $84k
Interaction/Visual Designer $90k
Motion & Interaction Designer $90k
Interaction Design $91k
Interaction Marketing Manager $96k
Interaction/UX Designer $103k
InterAction CRM Specialist $113k
Advanced Interaction Designer $113k
Interaction Architect $122k
Interaction, Visual Designer $166k
Visual/Interaction Designer $167k
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| Rating | Not enough ratings |
|---|---|
| Length | 0.5 hours |
| Starts | On Demand (Start anytime) |
| Cost | $35/month (Access to entire library- free trial available) |
| From | Pluralsight |
| Instructor | Big Data LDN |
| Download Videos | On Windows, MacOS, iOS, and Android Pluralsight app |
| Language | English |
| Subjects | IT & Networking |
| Tags | Data Professional |
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