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Megan Andrew
This course will teach you how to determine your service design scope, successfully develop and implement ethnographic studies, while effectively managing all of your stakeholders.
Read more
This course will teach you how to determine your service design scope, successfully develop and implement ethnographic studies, while effectively managing all of your stakeholders.
Read more
This course will teach you how to determine your service design scope, successfully develop and implement ethnographic studies, while effectively managing all of your stakeholders.
Before kicking off a service design project, you'll want to plan around some key stages in order to increase your success. In this course, Service Design Getting Started, you’ll learn how to kick-off a successful service design project by defining a clear project scope, identifying the necessary resources, creating and implementing valuable ethnographic studies, and efficiently managing all stakeholders. First, you’ll explore how to define the project scope and identify the necessary resources. Next, you’ll discover how to develop successful mobile and video ethnographic studies. Finally, you’ll learn how to efficiently manage your stakeholders. When you’re finished with this course, you’ll have the skills and knowledge around getting started with service design needed to implement a highly impactful service design approach.
This course is no longer available. Find something similar by browsing:
Service Design
Ethnography
Stakeholder Management
Project Scoping
Register for this course and see more details by visiting:
OpenCourser.com/course/g5vjmq/service
What's inside
Syllabus
Course Overview
Defining the Service Design Project
Developing Ethnographic Studies
Managing Stakeholders
Read more
Syllabus
Course Overview
Defining the Service Design Project
Developing Ethnographic Studies
Managing Stakeholders
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Develops a solid foundation for understanding service design, which is vital for successful projects
Emphasizes the importance of defining project scope and identifying resources to enhance project success
Provides guidance on developing successful ethnographic studies, using mobile and video techniques
Covers stakeholder management, providing strategies for effective stakeholder engagement
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Reviews summary
Practical service design for beginners
According to students, this course offers a largely positive and clear starting point for understanding service design. Learners appreciate how it demystifies the process, providing a solid foundational knowledge for new practitioners. The content, including defining scope, developing ethnographic studies (with practical tips for mobile and video), and managing stakeholders, is consistently highlighted as insightful and easy to grasp. While it's lauded for its introductory nature, some with prior experience in related fields find its depth potentially too basic.
Ideal for beginners, but limited for experienced learners.
"Decent overview, but perhaps too basic if you have any prior experience in UX or related fields."
"While it does cover the basics, I was left wanting more. It's truly for absolute beginners, which might be a good thing for some, but not for me."
"For me, with a background in design thinking, it felt like a lot of repetition. It didn't add much new to my existing knowledge."
The instructor explains concepts patiently and clearly.
"The flow was logical, the instructor explained things patiently, and the focus on practical application was perfect."
"The instructor was clear, and the pace was good."
"I found the content to be well-structured and the explanations easy to follow."
Provides comprehensive and actionable strategies for engagement.
"The stakeholder management section which was more comprehensive than I expected for a 'getting started' course."
"The module on managing stakeholders was particularly strong and provided actionable insights."
"I particularly liked how the course emphasized the importance of stakeholder management from the very beginning."
Offers valuable, actionable insights for conducting studies.
"The modules on defining scope and conducting ethnographic studies were particularly insightful. I appreciated the practical tips for mobile and video ethnography."
"I loved the section on ethnographic studies – very hands-on and relevant."
"The practical advice for conducting studies was invaluable. This is exactly what I needed to begin my journey."
Provides a comprehensive, clear introduction for newcomers.
"This course is an excellent starting point for anyone looking to understand service design."
"Absolutely brilliant for a beginner! As someone completely new to service design, this course demystified the process."
"Perfect for kickstarting my understanding of service design. The course clearly defined the scope and provided practical steps."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Service Design: Getting Started with these
activities:
Read 'Service Design Thinking' by Marc Stickdorn and Jakob Schneider
Show steps
Gain a comprehensive understanding of service design principles and methodologies through this foundational text.
View
This Is Service Design Doing: Applying Service...
on Amazon
Show steps
-
Review the key concepts and frameworks presented in the book.
-
Identify examples of service design thinking in practice.
Review methods in Ethnographic Studies
Show steps
Ensure foundational knowledge of ethnographic studies techniques to facilitate course participation.
Show steps
-
Revisit key concepts and theories in ethnographic studies.
-
Practice conducting ethnographic interviews.
-
Analyze and interpret ethnographic data.
Conduct Mock Ethnographic Interviews
Show steps
Refine ethnographic research skills through mock interviews, improving data collection techniques.
Show steps
-
Develop interview questions based on research objectives.
-
Conduct mock interviews with colleagues or research participants.
-
Analyze and refine interview techniques.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Explore Best Practices in Service Design Stakeholder Management
Show steps
Enhance understanding of stakeholder management techniques specific to service design, improving project effectiveness.
Browse courses on
Stakeholder Management
Show steps
-
Review case studies of successful stakeholder engagement in service design projects.
-
Identify common challenges in managing stakeholders and develop strategies to address them.
Develop a Service Design Project Plan
Show steps
Apply course concepts to a practical project, solidifying understanding of service design scope and planning.
Show steps
-
Define the project goals and objectives.
-
Identify stakeholders and their involvement.
-
Develop a research plan for ethnographic studies.
-
Create a timeline and budget for the project.
Participate in a Service Design Case Study Discussion
Show steps
Engage in peer discussions to analyze and learn from real-world service design projects.
Browse courses on
Case Studies
Show steps
-
Join a study group or online forum focused on service design case studies.
-
Share insights and perspectives on different case studies.
Contribute to Service Design Open-Source Projects
Show steps
Apply knowledge and gain practical experience by contributing to open-source service design projects.
Browse courses on
Open Source
Show steps
-
Identify open-source service design projects that align with interests and goals.
-
Review project documentation and contribute to codebase.
-
Participate in project discussions and provide feedback.
Read 'Service Design Thinking' by Marc Stickdorn and Jakob Schneider
Show steps
Gain a comprehensive understanding of service design principles and methodologies through this foundational text.
View
This Is Service Design Doing: Applying Service...
on Amazon
Show steps
Show steps
Show steps
- Review the key concepts and frameworks presented in the book.
- Identify examples of service design thinking in practice.
Review methods in Ethnographic Studies
Show steps
Ensure foundational knowledge of ethnographic studies techniques to facilitate course participation.
Show steps
Show steps
Show steps
- Revisit key concepts and theories in ethnographic studies.
- Practice conducting ethnographic interviews.
- Analyze and interpret ethnographic data.
Conduct Mock Ethnographic Interviews
Show steps
Refine ethnographic research skills through mock interviews, improving data collection techniques.
Show steps
Show steps
Show steps
- Develop interview questions based on research objectives.
- Conduct mock interviews with colleagues or research participants.
- Analyze and refine interview techniques.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Explore Best Practices in Service Design Stakeholder Management
Show steps
Enhance understanding of stakeholder management techniques specific to service design, improving project effectiveness.
Browse courses on
Stakeholder Management
Show steps
Show steps
Show steps
- Review case studies of successful stakeholder engagement in service design projects.
- Identify common challenges in managing stakeholders and develop strategies to address them.
Develop a Service Design Project Plan
Show steps
Apply course concepts to a practical project, solidifying understanding of service design scope and planning.
Show steps
Show steps
Show steps
- Define the project goals and objectives.
- Identify stakeholders and their involvement.
- Develop a research plan for ethnographic studies.
- Create a timeline and budget for the project.
Participate in a Service Design Case Study Discussion
Show steps
Engage in peer discussions to analyze and learn from real-world service design projects.
Browse courses on
Case Studies
Show steps
Show steps
Show steps
- Join a study group or online forum focused on service design case studies.
- Share insights and perspectives on different case studies.
Contribute to Service Design Open-Source Projects
Show steps
Apply knowledge and gain practical experience by contributing to open-source service design projects.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Identify open-source service design projects that align with interests and goals.
- Review project documentation and contribute to codebase.
- Participate in project discussions and provide feedback.
Career center
Learners who complete Service Design: Getting Started will develop knowledge and skills
that may be useful to these careers:
Service Designer
Service Designer
Service Design: Getting Started is a must-have for Service Designers, who need to know how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the customer experience.
Customer Experience Manager
Customer Experience Manager
Service Design: Getting Started may be useful for Customer Experience Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the customer experience.
Product Manager
Product Manager
Service Design: Getting Started may be useful for Product Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the customer experience.
User Experience Designer
User Experience Designer
Service Design: Getting Started may be useful for User Experience Designers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the user experience.
Marketing Manager
Marketing Manager
Service Design: Getting Started may be useful for Marketing Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the customer experience.
Business Analyst
Business Analyst
Service Design: Getting Started may be useful for Business Analysts, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the business.
Project Manager
Project Manager
Service Design: Getting Started may be useful for Project Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that are successful.
Consultant
Consultant
Service Design: Getting Started may be useful for Consultants, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that help your clients achieve their goals.
Entrepreneur
Entrepreneur
Service Design: Getting Started may be useful for Entrepreneurs, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that help you launch and grow your business.
Service Operations Manager
Service Operations Manager
Service Design: Getting Started may be useful for Service Operations Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the efficiency and effectiveness of your service operations.
Innovation Manager
Innovation Manager
Service Design: Getting Started may be useful for Innovation Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that lead to new and innovative services.
Design Researcher
Design Researcher
Service Design: Getting Started may be useful for Design Researchers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that generate valuable insights.
Program Manager
Program Manager
Service Design: Getting Started may be useful for Program Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that achieve their goals.
Market Research Analyst
Market Research Analyst
Service Design: Getting Started may be useful for Market Research Analysts, who need to understand how to conduct ethnographic studies to gather data about consumer behavior. This course will teach you how to design and implement ethnographic studies, which can be used to gather insights about consumer needs and wants. This information can then be used to develop new products and services that meet the needs of the target market.
Strategic Planner
Strategic Planner
Service Design: Getting Started may be useful for Strategic Planners, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that align with the organization's strategic goals.
For more career information including salaries, visit:
OpenCourser.com/course/g5vjmq/service
Reading list
We've selected 16 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Service Design: Getting Started.
Provides a comprehensive overview of the service design process, from identifying customer needs to developing and implementing service solutions. It is written by two leading experts in the field and is packed with practical advice and case studies.
Save
Comprehensive guide to service design, covering everything from the basics of service design to more advanced topics such as service innovation and service measurement. It great resource for anyone who wants to learn more about service design and how it can be used to improve customer experiences.
Provides a comprehensive overview of service design, from its history and principles to the various methods and tools used in the field. It great resource for beginners who want to learn more about service design and how it can be used to improve customer experiences.
Explores the challenges that established companies face when trying to innovate. It provides a framework for understanding the innovation process and offers advice on how to avoid the innovator's dilemma.
Step-by-step guide to ethnographic research, a qualitative research method that involves observing and interacting with people in their natural settings. It great resource for anyone who wants to learn more about ethnographic research and how it can be used to inform service design.
Provides a comprehensive guide to ethnographic research, a qualitative research method that involves observing and interacting with people in their natural environment. It is written by a leading expert in the field and is packed with practical advice and examples.
Provides a practical guide to value proposition design, a process for creating products and services that customers want. It is written by a team of leading experts in the field and is packed with case studies and examples.
Classic guide to the design of everyday things, focusing on the principles of design that make products easy to use and understand. It great resource for anyone who wants to learn more about design thinking and how it can be used to improve the user experience.
Save
Provides a practical guide to the Sprint process, a five-day process for solving big problems and testing new ideas. It is written by a team of leading experts in the field and is packed with case studies and examples.
Save
Look at the emotional side of design, focusing on how the way products are designed affects our emotions and behavior. It great resource for anyone who wants to learn more about how design can be used to create more positive and engaging experiences.
Save
Provides a practical guide to getting customers for your startup. It is written by two leading experts in the field and is packed with case studies and examples.
Guide to user experience design for small teams and individuals, focusing on the practical skills and techniques that are needed to create user-centered products and services. It great resource for anyone who wants to learn more about user experience design and how it can be used to improve the user experience.
Provides a comprehensive overview of the innovation process, from identifying customer needs to developing and implementing innovative solutions. It is written by two leading experts in the field and is packed with case studies and examples.
Save
Is an introduction to design thinking, a human-centered approach to problem-solving that can be used to create innovative products and services. It great resource for anyone who wants to learn more about design thinking and how it can be used to improve the innovation process.
Classic guide to innovation and entrepreneurship, focusing on the principles and practices that are needed to create successful new businesses. It great resource for anyone who wants to learn more about innovation and how it can be used to drive economic growth.
Guide to the lean startup methodology, a process of building and validating new businesses quickly and cheaply. It great resource for anyone who wants to learn more about the lean startup methodology and how it can be used to increase the chances of success for new businesses.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/g5vjmq/service
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