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Megan Andrew

This course will teach you how to determine your service design scope, successfully develop and implement ethnographic studies, while effectively managing all of your stakeholders.

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This course will teach you how to determine your service design scope, successfully develop and implement ethnographic studies, while effectively managing all of your stakeholders.

Before kicking off a service design project, you'll want to plan around some key stages in order to increase your success. In this course, Service Design Getting Started, you’ll learn how to kick-off a successful service design project by defining a clear project scope, identifying the necessary resources, creating and implementing valuable ethnographic studies, and efficiently managing all stakeholders. First, you’ll explore how to define the project scope and identify the necessary resources. Next, you’ll discover how to develop successful mobile and video ethnographic studies. Finally, you’ll learn how to efficiently manage your stakeholders. When you’re finished with this course, you’ll have the skills and knowledge around getting started with service design needed to implement a highly impactful service design approach.

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What's inside

Syllabus

Course Overview
Defining the Service Design Project
Developing Ethnographic Studies
Managing Stakeholders
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops a solid foundation for understanding service design, which is vital for successful projects
Emphasizes the importance of defining project scope and identifying resources to enhance project success
Provides guidance on developing successful ethnographic studies, using mobile and video techniques
Covers stakeholder management, providing strategies for effective stakeholder engagement

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Service Design: Getting Started with these activities:
Read 'Service Design Thinking' by Marc Stickdorn and Jakob Schneider
Gain a comprehensive understanding of service design principles and methodologies through this foundational text.
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  • Review the key concepts and frameworks presented in the book.
  • Identify examples of service design thinking in practice.
Review methods in Ethnographic Studies
Ensure foundational knowledge of ethnographic studies techniques to facilitate course participation.
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  • Revisit key concepts and theories in ethnographic studies.
  • Practice conducting ethnographic interviews.
  • Analyze and interpret ethnographic data.
Conduct Mock Ethnographic Interviews
Refine ethnographic research skills through mock interviews, improving data collection techniques.
Show steps
  • Develop interview questions based on research objectives.
  • Conduct mock interviews with colleagues or research participants.
  • Analyze and refine interview techniques.
Four other activities
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Show all seven activities
Explore Best Practices in Service Design Stakeholder Management
Enhance understanding of stakeholder management techniques specific to service design, improving project effectiveness.
Browse courses on Stakeholder Management
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  • Review case studies of successful stakeholder engagement in service design projects.
  • Identify common challenges in managing stakeholders and develop strategies to address them.
Develop a Service Design Project Plan
Apply course concepts to a practical project, solidifying understanding of service design scope and planning.
Show steps
  • Define the project goals and objectives.
  • Identify stakeholders and their involvement.
  • Develop a research plan for ethnographic studies.
  • Create a timeline and budget for the project.
Participate in a Service Design Case Study Discussion
Engage in peer discussions to analyze and learn from real-world service design projects.
Browse courses on Case Studies
Show steps
  • Join a study group or online forum focused on service design case studies.
  • Share insights and perspectives on different case studies.
Contribute to Service Design Open-Source Projects
Apply knowledge and gain practical experience by contributing to open-source service design projects.
Browse courses on Open Source
Show steps
  • Identify open-source service design projects that align with interests and goals.
  • Review project documentation and contribute to codebase.
  • Participate in project discussions and provide feedback.

Career center

Learners who complete Service Design: Getting Started will develop knowledge and skills that may be useful to these careers:
Service Designer
Service Design: Getting Started is a must-have for Service Designers, who need to know how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the customer experience.
Project Manager
Service Design: Getting Started may be useful for Project Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that are successful.
Business Analyst
Service Design: Getting Started may be useful for Business Analysts, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the business.
Product Manager
Service Design: Getting Started may be useful for Product Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the customer experience.
Consultant
Service Design: Getting Started may be useful for Consultants, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that help your clients achieve their goals.
Market Research Analyst
Service Design: Getting Started may be useful for Market Research Analysts, who need to understand how to conduct ethnographic studies to gather data about consumer behavior. This course will teach you how to design and implement ethnographic studies, which can be used to gather insights about consumer needs and wants. This information can then be used to develop new products and services that meet the needs of the target market.
Entrepreneur
Service Design: Getting Started may be useful for Entrepreneurs, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that help you launch and grow your business.
User Experience Designer
Service Design: Getting Started may be useful for User Experience Designers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the user experience.
Program Manager
Service Design: Getting Started may be useful for Program Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that achieve their goals.
Strategic Planner
Service Design: Getting Started may be useful for Strategic Planners, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that align with the organization's strategic goals.
Design Researcher
Service Design: Getting Started may be useful for Design Researchers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that generate valuable insights.
Innovation Manager
Service Design: Getting Started may be useful for Innovation Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that lead to new and innovative services.
Customer Experience Manager
Service Design: Getting Started may be useful for Customer Experience Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the customer experience.
Marketing Manager
Service Design: Getting Started may be useful for Marketing Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the customer experience.
Service Operations Manager
Service Design: Getting Started may be useful for Service Operations Managers, who need to understand how to design and implement service design projects. This course will teach you how to define the scope of a service design project, identify the necessary resources, and manage stakeholders. This knowledge will help you to create and implement service design projects that improve the efficiency and effectiveness of your service operations.

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Service Design: Getting Started.
Provides a comprehensive overview of the service design process, from identifying customer needs to developing and implementing service solutions. It is written by two leading experts in the field and is packed with practical advice and case studies.
Comprehensive guide to service design, covering everything from the basics of service design to more advanced topics such as service innovation and service measurement. It great resource for anyone who wants to learn more about service design and how it can be used to improve customer experiences.
Provides a comprehensive overview of service design, from its history and principles to the various methods and tools used in the field. It great resource for beginners who want to learn more about service design and how it can be used to improve customer experiences.
Explores the challenges that established companies face when trying to innovate. It provides a framework for understanding the innovation process and offers advice on how to avoid the innovator's dilemma.
Step-by-step guide to ethnographic research, a qualitative research method that involves observing and interacting with people in their natural settings. It great resource for anyone who wants to learn more about ethnographic research and how it can be used to inform service design.
Provides a comprehensive guide to ethnographic research, a qualitative research method that involves observing and interacting with people in their natural environment. It is written by a leading expert in the field and is packed with practical advice and examples.
Provides a practical guide to value proposition design, a process for creating products and services that customers want. It is written by a team of leading experts in the field and is packed with case studies and examples.
Classic guide to the design of everyday things, focusing on the principles of design that make products easy to use and understand. It great resource for anyone who wants to learn more about design thinking and how it can be used to improve the user experience.
Provides a practical guide to the Sprint process, a five-day process for solving big problems and testing new ideas. It is written by a team of leading experts in the field and is packed with case studies and examples.
Look at the emotional side of design, focusing on how the way products are designed affects our emotions and behavior. It great resource for anyone who wants to learn more about how design can be used to create more positive and engaging experiences.
Provides a practical guide to getting customers for your startup. It is written by two leading experts in the field and is packed with case studies and examples.
Guide to user experience design for small teams and individuals, focusing on the practical skills and techniques that are needed to create user-centered products and services. It great resource for anyone who wants to learn more about user experience design and how it can be used to improve the user experience.
Provides a comprehensive overview of the innovation process, from identifying customer needs to developing and implementing innovative solutions. It is written by two leading experts in the field and is packed with case studies and examples.
Is an introduction to design thinking, a human-centered approach to problem-solving that can be used to create innovative products and services. It great resource for anyone who wants to learn more about design thinking and how it can be used to improve the innovation process.
Guide to the lean startup methodology, a process of building and validating new businesses quickly and cheaply. It great resource for anyone who wants to learn more about the lean startup methodology and how it can be used to increase the chances of success for new businesses.

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