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Advanced Digital Transformation (Part 1)

4.7 Filled star Filled star Filled star Filled star Half star
Based on 133 ratings
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Pankaj Setia

This course offers an advanced introduction to digital transformation and the emerging trends shaping organizations and our lives. This course helps students, managers, and executives understand how technology can be leveraged as a competitive advantage in contemporary times. Further, students will learn how to organize successfully by leveraging advancements in computing technologies that enhance visualizations, connectivity, and intelligence. Students may use the course to learn how purpose acts as a force to develop and design digital products, manage production, and realize value. The course outlines instrumental purpose as such a guiding force, explains the nature of the force, and the way it should be managed.

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What's inside

Syllabus

Week 1: Digital Transformation: An Introduction
In this module, you will learn about a transformative paradox. The lectures of the week discuss the potential of digital transformation, outlining how it is leading to the transformation of individual lives and societies. Students may gain insights into the fundamentals describing how digital technologies are transforming education, healthcare, commerce, and operations. Finally, the week’s lectures indicate that while digital transformation has ushered in an era of prosperity, it has raised many challenges as well.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Introduces core concepts of digital transformation, which is key in contemporary times
Covers the scientific approach to digital transformation, providing a structured framework
Emphasizes the importance of purpose in digital transformation, guiding design and development
Examines the impact of digital technologies on organizational performance, showcasing real-world applications
Provides a strong foundation in digital transformation for students, managers, and executives
Taught by instructors with expertise in digital transformation, providing credibility and practical insights

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Reviews summary

Strategic digital transformation for leaders

According to students, Advanced Digital Transformation (Part 1) offers in-depth strategic insights and a rigorous conceptual foundation for leveraging technology in organizations. Many found the frameworks and models immediately applicable to their professional roles, highlighting the instructor's clear explanations and expertise. While the course provides an excellent understanding of the 'why' behind digital transformation, some learners noted a predominantly theoretical approach, wishing for more hands-on practical examples or specific tool recommendations. Despite being well-structured as a foundational course, a few reviews mentioned a limited number of interactive elements beyond the peer review assignment.
Focuses on high-level strategy, less on hands-on implementation.
"While the course provides a strong theoretical foundation, I was hoping for more practical, hands-on examples of implementing digital strategies."
"It's very high-level and strategic, which is good, but don't expect specific tool recommendations or case studies."
"I found this course to be overly academic and theoretical... good for understanding the 'why' not the 'how'."
Logically organized, suitable as part of a course series.
"The course is well-structured, building concepts week by week."
"As 'Part 1', it clearly sets the stage for subsequent courses in the series, focusing heavily on instrumental purpose."
"It's a great foundation if you plan to continue with the other parts of the digital transformation series."
Expert instruction with clear explanations of complex topics.
"The instructor from IIMA is fantastic! They explained complex concepts like the hierarchy of capabilities with such clarity."
"I appreciated the instructor's expertise, which shone through, making challenging topics understandable."
"The pace was just right for an 'advanced' course, assuming some prior business knowledge, thanks to good instruction."
Concepts and models are directly useful for professionals.
"The frameworks... are immediately applicable in my executive role. Highly recommend for any leader navigating digital change."
"I learned a lot about how to leverage technology for competitive advantage from the clear explanations and real-world examples."
"I gained insights into the fundamentals of how digital technologies are transforming various sectors, which I can apply to my work."
Provides rigorous frameworks for understanding digital transformation.
"This course provided incredible strategic insights into digital transformation. The frameworks, especially the Capability Conversion Factor, are immediately applicable in my executive role."
"The conceptual depth of this course is truly remarkable. It goes beyond buzzwords, offering a rigorous, scientific approach to DT."
"I found the emphasis on 'Purpose' to be a new and insightful perspective for understanding digital transformation."
Some learners desired more interactive elements and discussions.
"The lectures were informative, but I felt there was a lack of interactive elements or deeper discussion opportunities."
"The forum felt quiet, and the peer review was the only real 'engagement'."
"For an advanced course, I expected more robust case studies or group exercises. It felt a bit like a one-way information stream."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Advanced Digital Transformation (Part 1) with these activities:
Review Digital Transformation in Action
Explore concrete examples of digital transformation in different industries to gain a practical understanding of its impact.
Browse courses on Digital Transformation
Show steps
  • Identify a relevant industry and company use case
  • Research the company's digital transformation journey
  • Analyze the key drivers and outcomes of the transformation
Organize Your Course Materials
Organize your notes, assignments, and readings to enhance your ability to locate information.
Show steps
  • Create a dedicated folder for course materials
  • Categorize and label your materials using a consistent naming convention
  • Use a digital note-taking app to organize your class notes
  • Back up your materials regularly to prevent loss
Develop a Digital Transformation Action Plan
Translate your knowledge of digital transformation into a concrete plan for your organization.
Show steps
  • Define the scope and goals of your digital transformation initiative
  • Identify the key stakeholders and their roles
  • Develop a timeline and budget for the initiative
  • Create a communication plan to keep stakeholders informed
  • Develop a monitoring and evaluation plan to track progress and make adjustments
Two other activities
Expand to see all activities and additional details
Show all five activities
Create a Digital Strategy Framework
Develop a roadmap for implementing digital transformation by articulating your organization's instrumental purpose.
Show steps
  • Define your organization's vision and mission related to digital transformation
  • Conduct a situational analysis to understand your current digital capabilities
  • Identify potential opportunities for digital innovation
  • Develop a strategy to leverage digital technologies to achieve your goals
  • Create a plan for implementing and monitoring the strategy
Solve Digital Transformation Case Studies
Apply your knowledge of digital transformation to real-world scenarios.
Browse courses on Case Study Analysis
Show steps
  • Identify and gather relevant case studies
  • Analyze the case studies to identify key challenges and solutions
  • Develop your own recommendations based on your analysis
  • Discuss your findings with peers or a mentor

Career center

Learners who complete Advanced Digital Transformation (Part 1) will develop knowledge and skills that may be useful to these careers:
Chief Digital Officer
The Chief Digital Officer (CDO) is responsible for leading the digital transformation of an organization. This course would be highly beneficial for someone in this role, as it provides a comprehensive overview of digital transformation and the key concepts associated with it. The course also discusses the different ways to conceptualize digital transformation and the importance of purpose in driving digital transformation. For any CDO looking to master the instrumental purpose of digital transformation, this IIM Ahmedabad course would be highly relevant.
See salaries and explore the career path for Chief Digital Officer
Digital Transformation Consultant
Digital Transformation Consultants help organizations develop and implement digital transformation strategies. This course would be very useful for someone in this role, as it provides a detailed understanding of what digital transformation is, the different ways to approach it, and the importance of leveraging technology to gain a competitive advantage. The course also provides guidance on how to manage digital transformation and realize value from it.
See salaries and explore the career path for Digital Transformation Consultant
Digital Product Manager
Digital Product Managers are responsible for the development and management of digital products. This course would be very helpful for someone in this role, as it provides a comprehensive overview of digital transformation and the key concepts associated with it. The course also discusses the importance of purpose in driving digital transformation and the different ways to think about the instrumental purpose of digital transformation.
See salaries and explore the career path for Digital Product Manager
Data Scientist
Data Scientists use data to solve business problems. This course would be helpful for someone in this role, as it provides a good foundation in digital transformation and the key concepts associated with it. The course also discusses the importance of data in digital transformation and the different ways to use data to drive digital transformation.
See salaries and explore the career path for Data Scientist
Digital Marketing Manager
Digital Marketing Managers are responsible for developing and implementing digital marketing campaigns. This course would be helpful for someone in this role, as it provides a good overview of digital transformation and the key concepts associated with it. The course also discusses the importance of digital marketing in digital transformation and the different ways to use digital marketing to drive digital transformation.
See salaries and explore the career path for Digital Marketing Manager
IT Project Manager
IT Project Managers are responsible for planning and managing IT projects. This course may be helpful for someone in this role, as it provides a good overview of digital transformation and the key concepts associated with it. The course also discusses the importance of project management in digital transformation and the different ways to manage IT projects in a digital transformation context.
See salaries and explore the career path for IT Project Manager
Software Developer
Software Developers design, develop, and maintain software applications. This course may be helpful for someone in this role, as it provides a good overview of digital transformation and the key concepts associated with it. The course also discusses the importance of software development in digital transformation and the different ways to develop software applications in a digital transformation context.
See salaries and explore the career path for Software Developer
Business Analyst
Business Analysts analyze business processes and systems to identify areas for improvement. This course may be helpful for someone in this role, as it provides a good overview of digital transformation and the key concepts associated with it. The course also discusses the importance of business analysis in digital transformation and the different ways to conduct business analysis in a digital transformation context.
See salaries and explore the career path for Business Analyst
IT Architect
IT Architects design and maintain the IT infrastructure of an organization. This course may be helpful for someone in this role, as it provides a good overview of digital transformation and the key concepts associated with it. The course also discusses the importance of IT architecture in digital transformation and the different ways to design and maintain IT infrastructure in a digital transformation context.
See salaries and explore the career path for IT Architect
Information Security Analyst
Information Security Analysts protect the IT systems and data of an organization from unauthorized access or use. This course may be helpful for someone in this role, as it provides a good overview of digital transformation and the key concepts associated with it. The course also discusses the importance of information security in digital transformation and the different ways to protect IT systems and data in a digital transformation context.
See salaries and explore the career path for Information Security Analyst
Network Engineer
Network Engineers design, install, and maintain the computer networks of an organization. This course may be helpful for someone in this role, as it provides a good overview of digital transformation and the key concepts associated with it. The course also discusses the importance of networking in digital transformation and the different ways to design, install, and maintain computer networks in a digital transformation context.
See salaries and explore the career path for Network Engineer
Quality Assurance Tester
Quality Assurance Testers test the quality of software applications. This course may be helpful for someone in this role, as it provides a good overview of digital transformation and the key concepts associated with it. The course also discusses the importance of quality assurance in digital transformation and the different ways to test the quality of software applications in a digital transformation context.
See salaries and explore the career path for Quality Assurance Tester
Technical Support Specialist
Technical Support Specialists provide technical support to users of software applications. This course may be helpful for someone in this role, as it provides a good overview of digital transformation and the key concepts associated with it. The course also discusses the importance of technical support in digital transformation and the different ways to provide technical support in a digital transformation context.
See salaries and explore the career path for Technical Support Specialist
Data Entry Clerk
Data Entry Clerks enter data into computer systems. This course may be helpful for someone in this role, as it provides a good overview of digital transformation and the key concepts associated with it. The course also discusses the importance of data entry in digital transformation and the different ways to enter data into computer systems in a digital transformation context.
See salaries and explore the career path for Data Entry Clerk
IT Help Desk Technician
IT Help Desk Technicians provide technical support to users of computer systems. This course may be helpful for someone in this role, as it provides a good overview of digital transformation and the key concepts associated with it. The course also discusses the importance of IT help desk support in digital transformation and the different ways to provide IT help desk support in a digital transformation context.
See salaries and explore the career path for IT Help Desk Technician

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Advanced Digital Transformation (Part 1).
Cover image
The Network Is Your Customer
Save
Offers a practical guide for business leaders on how to lead and implement digital transformation initiatives.
The Network Is Your Customer
Paperback
Check
The Network Is Your Customer
Kindle Edition
Check
Cover image
Platform Revolution: How Networked Markets Are...
Save
Explores the rise of platform businesses and their impact on the economy and society.
Platform Revolution: How Networked Markets Are...
Kindle Edition
$
Cover image
Exponential Organizations
Save
Explores the key characteristics of exponential organizations, including their use of technology, data, and innovation.
Exponential Organizations
Paperback
Check
Exponential Organizations
Kindle Edition
Check
Cover image
The Digital Transformation Playbook
Save
Provides a step-by-step guide for businesses on how to develop and implement a digital transformation strategy.
The Digital Transformation Playbook: Rethink Your...
Hardcover
$$
(Deutsch) Digitale Transformation - Das Playbook: Wie Sie Ihr...
Kindle Edition
$$
Cover image
Competing in the Age of AI
Save
Examines the impact of artificial intelligence on competition and strategy in the business world.
Competing in the Age of AI: Strategy and Leadership...
Hardcover
$$
Competing in the Age of AI: Strategy and Leadership...
Kindle Edition
$$
Cover image
Architects of Intelligence
Save
Explores the potential impact of artificial intelligence and robotics on the workforce and the economy.
Architects of Intelligence
Paperback
Check
Architects of Intelligence
Kindle Edition
Check
Cover image
Stakeholder Capitalism
Save
Examines the impact of the Fourth Industrial Revolution on businesses, societies, and economies.
Stakeholder Capitalism: A Global Economy that Works...
Hardcover
$$
(中文) Stakeholder Capitalism (Chinese Edition)
Hardcover
$$
Stakeholder Capitalism: A Global Economy that Works...
Kindle Edition
$$
Cover image
The Power of Pull
Save
Provides a framework for understanding and leveraging the power of pull to drive innovation and change in organizations.
The Power of Pull
Paperback
Check
The Power of Pull
Kindle Edition
Check
Cover image
The Age of Surveillance Capitalism
Save
Examines the rise of surveillance capitalism and its implications for society and individual privacy.
The Age of Surveillance Capitalism: The Fight for a...
Paperback
$$
The Age of Surveillance Capitalism: The Fight for a...
Kindle Edition
$$
監控資本主義時代: The Age of Surveillance Capitalism: The...
Kindle Edition
$$
Cover image
Sales Growth
Save
A collection of articles from McKinsey & Company on the topic of digital disruption and its impact on businesses.
Sales Growth: Five Proven Strategies from the...
Hardcover
$$
Sales Growth: Five Proven Strategies from the...
Kindle Edition
$$
Cover image
The Raging 2020s
Save
Identifies and analyzes the industries that are likely to shape the future of the economy.
The Raging 2020s
Paperback
Check
The Raging 2020s
Kindle Edition
Check
Cover image
The Innovator's Dilemma, with a New Foreword
Save
Provides insights into the challenges faced by large organizations when trying to innovate and adopt new technologies.
The Innovator's Dilemma, with a New Foreword: When...
Hardcover
$$
The Innovator's Dilemma, with a New Foreword: When...
Audio CD
$$
The Innovator's Dilemma, with a New Foreword: When...
Kindle Edition
$$
Cover image
Artificial Intelligence
Save
Provides a comprehensive overview of artificial intelligence, including its history, principles, and applications.
Artificial Intelligence: A Modern Approach
Hardcover
$$$$

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Course image
Rating
4.7 Filled star Filled star Filled star Filled star Half star
Effort
Approx. 24 hours
Level
Intermediate
Via
Coursera
Institution
IIMA - IIM Ahmedabad
Instructor
Pankaj Setia
Language
English
This course belongs to a collection called Advanced Digital Transformation. It's comprised of three courses:
  1. Advanced Digital Transformation (Part 1) (viewing)
  2. Advanced Digital Transformation (Part 3)
  3. Advanced Digital Transformation (Part 2)
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Introduces core concepts of digital transformation, which is key in contemporary times
Covers the scientific approach to digital transformation, providing a structured framework
Emphasizes the importance of purpose in digital transformation, guiding design and development
Examines the impact of digital technologies on organizational performance, showcasing real-world applications
Provides a strong foundation in digital transformation for students, managers, and executives
Taught by instructors with expertise in digital transformation, providing credibility and practical insights
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