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Начинаем работать с Hootsuite

Bekhruzbek Ochilov, MCSI, PAGRC

В этом курсе-проекте продолжительностью 1 час вы освоите азы работы с Hootsuite.

Примечание. Этот курс изначально создан для учащихся из Северной Америки. На данный момент мы адаптируем его и для других регионов.

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What's inside

Syllabus

Обзор проекта

В этом курсе-проекте продолжительностью 1 час вы освоите азы работы с Hootsuite.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Учит основам Hootsuite, что является стандартным в маркетинговой индустрии

Преподают Bekhruzbek Ochilov, MCSI, PAGRC, признанные за свою работу в области социальных сетей

Дает основу работы с Hootsuite, которая необходима для маркетологов и специалистов по социальным сетям

Может потребоваться дополнительное обучение для продвинутых функций Hootsuite

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Начинаем работать с Hootsuite with these activities:

Инструменты и ресурсы для Hootsuite

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Создайте список полезных инструментов, ресурсов и плагинов, связанных с Hootsuite, чтобы расширить свои знания и возможности.

Browse courses on Hootsuite

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Поищите в Интернете инструменты и ресурсы, связанные с Hootsuite.
Просмотрите отзывы и обзоры, чтобы выбрать лучшие инструменты.
Создайте документ или электронную таблицу для организации своего списка.
Поделитесь своим списком с другими учащимися или коллегами.

Начните с основ Hootsuite

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Отработайте основы Hootsuite, чтобы уверенно использовать его в маркетинге социальных сетей.

Browse courses on Hootsuite

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Создайте учетную запись Hootsuite и добавьте свои учетные записи социальных сетей.
Создайте несколько постов и запланируйте их для публикации.
Отслеживайте аналитику, чтобы увидеть, что работает, а что нет.

Мастер-класс по управлению учетными записями в социальных сетях с помощью Hootsuite

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Следуйте руководству, чтобы узнать, как эффективно управлять несколькими учетными записями в социальных сетях с помощью Hootsuite.

Browse courses on Hootsuite

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Посмотрите видеоуроки или прочитайте пошаговые инструкции.
Попробуйте выполнить действия самостоятельно, используя собственную учетную запись Hootsuite.
Задайте вопросы на форуме или в группе поддержки.

Two other activities

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Группа по обмену опытом Hootsuite

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Присоединяйтесь к группе учащихся или коллег, использующих Hootsuite, чтобы обмениваться советами, поддержкой и ресурсами.

Browse courses on Hootsuite

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Найдите или создайте группу в социальных сетях или на форуме.
Присоединяйтесь к обсуждениям и делитесь своим опытом с Hootsuite.
Помогайте другим пользователям и учитесь у них.

Кампания в социальных сетях с использованием Hootsuite

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Создайте кампанию в социальных сетях, используя Hootsuite, чтобы применить полученные знания и улучшить свои навыки.

Browse courses on Hootsuite

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Определите цели кампании и целевую аудиторию.
Создайте контент, который заинтересует вашу аудиторию.
Запланируйте свою кампанию с использованием Hootsuite.
Отслеживайте и анализируйте результаты своей кампании.

Career center

Learners who complete Начинаем работать с Hootsuite will develop knowledge and skills that may be useful to these careers:

Social Media Manager

Social Media Managers are responsible for developing, executing, and monitoring social media strategies for organizations. They play a key role in creating and maintaining a strong online presence, building relationships with customers, and driving engagement. Hootsuite is a widely used social media management tool, and this course provides a practical foundation for Social Media Managers. Through interactive exercises and real-world examples, they can enhance their understanding of Hootsuite's capabilities, enabling them to effectively manage multiple social media accounts, schedule content, engage with followers, and measure the impact of their efforts.

See salaries and explore the career path for Social Media Manager

Community Manager

Community Managers are responsible for building and nurturing online communities around brands, products, or organizations. They engage with members, moderate discussions, and foster a sense of belonging. Hootsuite is a valuable tool for Community Managers as it enables them to manage multiple social media platforms, monitor conversations, and respond to inquiries promptly. This course provides a practical understanding of Hootsuite's features, allowing Community Managers to effectively engage with their communities, build relationships, and maintain a positive brand image.

See salaries and explore the career path for Community Manager

Marketing Manager

Marketing Managers are responsible for planning, developing, and executing marketing campaigns across various channels. They lead teams and collaborate with other departments to achieve marketing objectives. Hootsuite is a widely used social media management tool, and this course provides a strong foundation for Marketing Managers. Through interactive exercises and case studies, they can enhance their understanding of Hootsuite's capabilities, enabling them to effectively plan and execute social media campaigns, monitor their performance, and demonstrate their impact on overall marketing goals.

See salaries and explore the career path for Marketing Manager

Content Creator

Content Creators are responsible for producing engaging and original content that resonates with target audiences. They work across various platforms, including social media, to develop and deliver content that aligns with brand messaging and marketing goals. A solid grasp of social media management tools like Hootsuite is essential for Content Creators. This course offers practical guidance on using Hootsuite to create, schedule, and promote content effectively. Content Creators will gain insights into optimizing content for different social media platforms and leveraging Hootsuite's analytics features to measure the success of their content.

See salaries and explore the career path for Content Creator

Digital Marketing Analyst

Digital Marketing Analysts are responsible for analyzing and interpreting digital marketing data to identify trends, measure campaign effectiveness, and provide insights for decision-making. Hootsuite can be a valuable tool for Digital Marketing Analysts as it provides data and analytics on social media campaigns. This course offers practical experience in using Hootsuite's analytics features to track key metrics, understand social media performance, and optimize campaigns for better results.

See salaries and explore the career path for Digital Marketing Analyst

Public Relations Specialist

Public Relations Specialists are responsible for managing and maintaining relationships with the media and the public. They develop and execute public relations campaigns to promote organizations, build brand reputation, and manage crises. Hootsuite is used by Public Relations Specialists to monitor media coverage, engage with journalists, and distribute press releases. This course provides hands-on training in using Hootsuite's features to enhance media relations, track campaign performance, and measure the impact of PR efforts.

See salaries and explore the career path for Public Relations Specialist

Digital Marketing Specialist

A Digital Marketing Specialist stands at the forefront of digital marketing campaigns. They are tasked with the responsibility of developing and executing a range of digital marketing strategies on various platforms, including social media. A foundational understanding of social media management tools such as Hootsuite is crucial for this role. By engaging with this course, Digital Marketing Specialists can gain hands-on experience in utilizing Hootsuite's features, enabling them to effectively manage and optimize social media profiles, engage with target audiences, and drive successful campaigns.

See salaries and explore the career path for Digital Marketing Specialist

Account Manager

Account Managers are responsible for managing relationships with clients, providing ongoing support, and ensuring client satisfaction. They work closely with clients to understand their needs, develop solutions, and achieve their business objectives. Hootsuite can be a valuable tool for Account Managers as it enables them to monitor client social media activity, respond to inquiries, and provide support. This course offers practical guidance on using Hootsuite to enhance client relationships, track client progress, and measure the success of account management efforts.

See salaries and explore the career path for Account Manager

Customer Success Manager

Customer Success Managers are responsible for ensuring the success and satisfaction of customers. They work closely with customers to understand their needs, provide support, and identify opportunities for growth. Hootsuite can be a valuable tool for Customer Success Managers as it enables them to monitor customer social media activity, respond to inquiries, and track customer progress. This course offers practical guidance on using Hootsuite to enhance customer relationships, identify areas for improvement, and measure the impact of customer success efforts.

See salaries and explore the career path for Customer Success Manager

Sales Representative

Sales Representatives are responsible for generating leads, closing deals, and building relationships with customers. They work closely with customers to understand their needs, identify solutions, and persuade them to make purchases. Hootsuite can be a valuable tool for Sales Representatives as it enables them to connect with potential customers on social media, engage in conversations, and build relationships. This course offers practical guidance on using Hootsuite to identify prospects, engage with leads, and track sales activities.

See salaries and explore the career path for Sales Representative

Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities for their organization. They work with clients and partners to build relationships, create proposals, and close deals. Hootsuite can be a valuable tool for Business Development Managers as it enables them to connect with potential clients on social media, engage in conversations, and build relationships. This course offers practical guidance on using Hootsuite to identify prospects, engage with leads, and track business development activities.

See salaries and explore the career path for Business Development Manager

Brand Manager

Brand Managers are responsible for developing, managing, and promoting a brand's identity. They work closely with cross-functional teams to create brand strategies, develop marketing campaigns, and ensure brand consistency. Hootsuite can be a valuable tool for Brand Managers as it enables them to monitor brand reputation on social media, engage with customers, and build brand awareness. This course offers practical guidance on using Hootsuite to identify brand sentiment, track campaign performance, and measure the impact of brand management efforts.

See salaries and explore the career path for Brand Manager

Product Manager

Product Managers are responsible for the development, launch, and management of products. They work closely with cross-functional teams to define product requirements, create roadmaps, and ensure product success. Hootsuite can be a valuable tool for Product Managers as it enables them to monitor product feedback on social media, engage with customers, and gather insights for product development. This course offers practical guidance on using Hootsuite to identify customer needs, track product performance, and make data-driven decisions.

See salaries and explore the career path for Product Manager

Project Manager

Project Managers are responsible for planning, executing, and delivering projects. They work closely with teams to define project scope, create timelines, and ensure project success. Hootsuite can be a valuable tool for Project Managers as it enables them to track project progress, communicate with team members, and manage project budgets. This course offers practical guidance on using Hootsuite to improve project communication, enhance collaboration, and deliver successful projects.

See salaries and explore the career path for Project Manager

Operations Manager

Operations Managers are responsible for planning, implementing, and managing the day-to-day operations of an organization. They work closely with teams to ensure efficiency, optimize processes, and achieve operational goals. Hootsuite can be a valuable tool for Operations Managers as it enables them to track team progress, communicate with employees, and manage operational tasks. This course offers practical guidance on using Hootsuite to improve operational communication, enhance collaboration, and drive operational excellence.

See salaries and explore the career path for Operations Manager

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Начинаем работать с Hootsuite.