الاستراتيجية التنافسية from Coursera

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اعتنِ بمنافسيك

نقدّم في هذه الوحدة المفاهيم الأساسية لنظرية الألعاب ونستخدم الألعاب الاستراتيجية لتعلم تحليل المنافس. نجيب عن "ما الاستراتيجية؟" وننظر في مختلف الطرق لتحديد الاستراتيجية الأفضل أو المسيطرة. نناقش أيضًا مفاهيم توازن ناش ومعضلة السجين، ونتعلم أنه من المهم توقع إجراءات اللاعبين الآخرين وأخذها بعين الاعتبار. أخيرًا، نحلل ماذا يحدث عندما نُغيّر اللعبة من متزامنة (حيث يعمل الجميع في الوقت نفسه) إلى تسلسلية (حيث يتحرك اللاعبون بعد بعضهم بعضًا).

لماذا تعمل الشركات معًا

وفقًا للنظرية الاقتصادية، تتنافس الشركات مع بعضها بعضًا في السوق. في الواقع، عادة ما يكونون ودودين ويتعاونون مع بعضهم بعضًا. سنحاول في هذه الوحدة فهم هذه الاستراتيجية، ولماذا هي جيدة للمؤسسات المشاركة. بهذا، نقوم بتقييم العوامل التي تشجع أو تمنع التعاون ونطبقها في أمثلة مختلفة.

المنتجات التكميلية والشراكات الاستراتيجية

نقدّم في هذه الوحدة المكملات ونناقش ما تعنيه لنا من الناحية الاقتصادية. ندرس لماذا تفضل الشركات بيع منتجاتها بالجملة - وكيف تؤدي التكاملية إلى تكاليف تبديل. نناقش أيضًا أهمية ذلك التنسيق بين الشركات ذات المنتجات التكميلية. أخيرًا، نلقي نظرة على الشراكات الاستراتيجية باعتبارها أداة قوية لموائمة مصالح الشركات في هذا الإطار المحدد.

دخول سوق جديد

تتناول هذه الوحدة دخول السوق. نلقي نظرة أولاً على مختلف الأدوات لتقييم مدى جاذبية السوق – ثم نناقش الاستراتيجيات التي أثبتت أنها مفيدة لدخول سوق جديد، مثل استراتيجيات تحديد المكانة والتسويق. نلقي نظرة أيضًا من منظور آخر، ونحلل ما يمكن للشركات القائمة القيام به لإبعاد المنافسين الجدد عن السوق.

لماذا القلق بشأن البحث والتطوير

في سياق البحث والتطوير، ينشأ عدد من الأسئلة الاستراتيجية المهمة باستمرار؛ وفي هذه الوحدة نلقي نظرة فاحصة على هذه الأسئلة. على الرغم من أن العديد من الابتكارات تنشأ بضربة حظ، يبدو أن الغالبية العظمى من الابتكارات تنشأ بسبب سعي مخترعيها بنشاط نحو هذه الاستراتيجية المحددة للابتكار والتمايز.

تصميم المنتجات بحكمة

نركز في هذه الوحدة على الجوانب الاستراتيجية لتصميم المنتج واستراتيجية التسعير. نحلل كيف يمكن للشركات تعديل منتجاتها بطريقة تقلل من الضغط التنافسي في السوق. لاحقًا، نلقي نظرة على بعض الاستراتيجيات العامة لتصميم وتسعير المنتجات – ونناقش المشكلات المتعلقة بالتعثر بين هذه الاستراتيجيات.

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Know what's good

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Teaches learners how to use game theory to analyze rivals' strategies in order to gain a competitive edge

Core audience: Professionals, students, and business owners looking to develop their understanding of competitive strategy in business and economics

Introduces the fundamentals of game theory and demonstrates their application in real-world business scenarios

Provides a comprehensive overview of competitive strategy concepts, including market entry, product design, and research and development

Emphasizes the importance of anticipating competitor actions and adapting strategies accordingly

Taught by Tobias Kretschmer, an experienced instructor in competitive strategy and game theory

Reviews summary

استراتيجية تنافسية

هذا المقرر هو مقدمة إلى نظرية الألعاب وكيفية استخدامها لتحليل المنافسة في الأعمال التجارية. يتناول المقرر مواضيع مثل توازن ناش ومعضلة السجين ودخول السوق الجديد وتصميم المنتجات بحكمة. يوفر المقرر فهمًا أساسيًا لنظرية الألعاب وكيفية تطبيقها في بيئة الأعمال. بشكل عام، كان الطلاب راضين عن هذا المقرر حيث أشادوا بمحتواه وجودة التدريس.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in الاستراتيجية التنافسية with these activities:

تجميع الملاحظات والواجبات الاختبارية

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ستساعدك مراجعة مواد الدورة التدريبية على فهم أفضل للمفاهيم الأساسية.

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اجمع جميع ملاحظاتك وواجباتك واختباراتك من الدورة التدريبية.
قم بتنظيم المواد حسب الموضوع أو الأسبوع.
استعرض المواد وتأكد من فهمك للمفاهيم.

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Career center

Learners who complete الاستراتيجية التنافسية will develop knowledge and skills that may be useful to these careers:

Strategy Consultant

Strategy Consultants help companies develop and implement strategies for growth and success. This course can help you build a strong foundation in game theory, which is essential for understanding and predicting the behavior of competitors and devising effective strategies. You will also learn how to analyze markets, evaluate opportunities, and make decisions under uncertainty, all of which are critical skills for Strategy Consultants.

See salaries and explore the career path for Strategy Consultant

Market Research Analyst

Market Research Analysts conduct research to understand consumer behavior and market trends. This course can help you develop the analytical skills and knowledge of competitive dynamics that are essential for success in this role. You will learn how to collect and analyze data, identify trends, and make recommendations based on your findings.

See salaries and explore the career path for Market Research Analyst

Product Manager

Product Managers are responsible for the development and launch of new products or features. This course can help you build a strong foundation in product strategy and design. You will learn how to analyze customer needs, develop product specifications, and manage the product development process.

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Business Analyst

Business Analysts help businesses understand their operations and improve their performance. This course can help you develop the analytical and problem-solving skills that are essential for success in this role. You will learn how to collect and analyze data, identify problems, and develop solutions.

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Investment Banker

Investment Bankers help companies raise capital and make strategic decisions. This course can help you develop the analytical skills and knowledge of financial markets that are essential for success in this role. You will learn how to analyze financial statements, value companies, and make investment recommendations.

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Management Consultant

Management Consultants help businesses improve their performance and achieve their goals. This course can help you develop the analytical and problem-solving skills that are essential for success in this role. You will learn how to analyze business problems, develop solutions, and implement change.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. This course can help you build a strong foundation in marketing strategy and consumer behavior. You will learn how to identify target markets, develop marketing messages, and measure the effectiveness of marketing campaigns.

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Sales Manager

Sales Managers are responsible for leading and motivating sales teams. This course can help you develop the leadership and communication skills that are essential for success in this role. You will also learn how to develop sales strategies, manage sales pipelines, and close deals.

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Operations Manager

Operations Managers are responsible for planning and overseeing the day-to-day operations of a business. This course can help you develop the analytical and problem-solving skills that are essential for success in this role. You will also learn how to manage teams, improve efficiency, and reduce costs.

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Financial Analyst

Financial Analysts help businesses make informed financial decisions. This course can help you develop the analytical skills and knowledge of financial markets that are essential for success in this role. You will learn how to analyze financial statements, value companies, and make investment recommendations.

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Economist

Economists study the production, distribution, and consumption of goods and services. This course can help you develop the analytical skills and knowledge of economic principles that are essential for success in this role. You will learn how to analyze economic data, forecast economic trends, and develop economic policies.

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Data Scientist

Data Scientists use data to solve business problems. This course can help you develop the analytical skills and knowledge of data science that are essential for success in this role. You will learn how to collect, clean, and analyze data, and build machine learning models.

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Software Engineer

Software Engineers design, develop, and maintain software applications. This course may help you develop the analytical and problem-solving skills that are essential for success in this role. However, it is important to note that this course does not teach software engineering skills.

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Computer Scientist

Computer Scientists study the theory and design of computer systems. This course may help you develop the analytical and problem-solving skills that are essential for success in this role. However, it is important to note that this course does not teach computer science.

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Mathematician

Mathematicians study the properties and relationships of numbers, shapes, and other mathematical objects. This course may help you develop the analytical skills that are essential for success in this role. However, it is important to note that this course does not teach mathematics.

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