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Craig Wortmann
In Course Two of the Art of Sales Specialization, you will learn how to run high-impact meetings that create complete separation between you and everyone else your customer comes into contact with. You will learn the importance of asking better questions and...
Read more
In Course Two of the Art of Sales Specialization, you will learn how to run high-impact meetings that create complete separation between you and everyone else your customer comes into contact with. You will learn the importance of asking better questions and...
Read more
In Course Two of the Art of Sales Specialization, you will learn how to run high-impact meetings that create complete separation between you and everyone else your customer comes into contact with. You will learn the importance of asking better questions and how to anticipate and handle sales objections. Finally, you will learn how to tell powerful stories and to give and receive performance feedback.
Register for this course and see more details by visiting:
OpenCourser.com/course/mb84vp/connecting
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Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Examines core competencies that separate high-performing sales professionals from others in their fields
Taught by recognized sales expert Craig Wortmann, providing learners with access to industry-leading insights
Provides actionable strategies to enhance sales meetings, enabling learners to drive successful outcomes
Explores advanced communication techniques to improve questioning, anticipation, and handling of objections
Develops storytelling abilities, a crucial skill for engaging customers and building rapport
Course is part of a larger specialization, offering a comprehensive learning journey in the art of sales
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Reviews summary
Sales success: enhanced sales meetings
In this highly-rated course, you will learn powerful techniques for making impactful connections with sales prospects, including asking effective questions, addressing objections, storytelling, and performance feedback. Taught by the engaging and knowledgeable Professor Craig Wortmann, this course is suitable for all levels of sales professionals looking to boost their skills and close more deals. Students appreciate the course's practical, well-structured lessons, clear delivery, and abundance of real-world examples.
Enhance your sales expertise and advance your career
"Excellent course to enrich your Sales expertise."
"The best course for anyone within the sales field."
"Truly mesmerising and helpful for true and ambitious career developers."
Suitable for sales professionals of all levels
"Very light workload. Completable in 1 day. Good for beginners."
"Good course with many hands-on tasks. "
"Very nice.Gained a lot of knowledge from here"
Master the art of effective sales communication
"This course offered great concepts and delivered more than I expected."
"The lectures were so well organized, well presented, and succinct."
"Great course , Good content ."
Develop practical, applicable sales skills
"Practical and to the point."
"Practical and useful information"
"The course content is good. Craig Wortmann's style of Teaching is lucid."
Learn from a top-rated instructor
"Craig Wortmann keeps on proving that he's the best sales person i have ever seen."
"Craig is awesome!"
"You can never be disappointed with Professor Craig!"
Activities
Coming soon
We're preparing activities for
Connecting with Sales Prospects.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Connecting with Sales Prospects will develop knowledge and skills
that may be useful to these careers:
Sales Representative
Sales Representative
As a Sales Representative, you will be responsible for connecting with prospects and building relationships. The Connecting with Sales Prospects course can help you develop the skills you need to be successful in this role. You will learn how to ask better questions, anticipate and handle objections, and give and receive feedback. These skills are essential for building rapport with prospects and closing deals.
Account Manager
Account Manager
Account Managers are responsible for managing relationships with existing customers. They work to ensure that customers are satisfied with their products or services and that they continue to do business with the company. The Connecting with Sales Prospects course can help Account Managers develop the skills they need to build strong relationships with customers. They will learn how to ask better questions, anticipate and handle objections, and give and receive feedback. These skills are essential for building rapport with customers and retaining their business.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for generating new business for their companies. They work to identify and qualify potential customers and then develop and execute sales strategies to close deals. The Connecting with Sales Prospects course can help Business Development Managers develop the skills they need to be successful in this role. They will learn how to ask better questions, anticipate and handle objections, and give and receive feedback. These skills are essential for building relationships with prospects and closing deals.
Sales Engineer
Sales Engineer
Sales Engineers work with customers to help them understand and implement technical solutions. They provide technical expertise and guidance throughout the sales process. The Connecting with Sales Prospects course can help Sales Engineers develop the skills they need to be successful in this role. They will learn how to ask better questions, anticipate and handle objections, and give and receive feedback. These skills are essential for building rapport with customers and helping them make informed decisions.
Product Manager
Product Manager
Product Managers are responsible for developing and managing products. They work with customers, engineers, and other stakeholders to ensure that products meet the needs of the market. The Connecting with Sales Prospects course may be useful for Product Managers who want to develop their skills in understanding customer needs and building relationships with customers.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. They work to create awareness of products or services and generate leads for sales teams. The Connecting with Sales Prospects course may be useful for Marketing Managers who want to develop their skills in understanding customer needs and building relationships with customers.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are successful with their products or services. They work with customers to identify and resolve problems, and to provide training and support. The Connecting with Sales Prospects course may be useful for Customer Success Managers who want to develop their skills in building relationships with customers and understanding their needs.
Consultant
Consultant
Consultants provide advice and guidance to businesses and organizations. They work on a variety of projects, including developing business strategies, improving operational efficiency, and implementing new technologies. The Connecting with Sales Prospects course may be useful for Consultants who want to develop their skills in understanding customer needs and building relationships with clients.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. They are responsible for all aspects of their businesses, including sales, marketing, finance, and operations. The Connecting with Sales Prospects course may be useful for Entrepreneurs who want to develop their skills in understanding customer needs and building relationships with customers.
Teacher
Teacher
Teachers educate students in a variety of subjects. They work with students to develop their knowledge and skills, and to help them become successful learners. The Connecting with Sales Prospects course may be useful for Teachers who want to develop their skills in understanding student needs and building relationships with students.
Nonprofit Manager
Nonprofit Manager
Nonprofit Managers lead and manage nonprofit organizations. They are responsible for all aspects of their organizations, including fundraising, program development, and community outreach. The Connecting with Sales Prospects course may be useful for Nonprofit Managers who want to develop their skills in understanding stakeholder needs and building relationships with donors, clients, and volunteers.
Social Worker
Social Worker
Social Workers help people overcome challenges and improve their lives. They work with individuals, families, and groups to provide counseling, support, and resources. The Connecting with Sales Prospects course may be useful for Social Workers who want to develop their skills in understanding client needs and building relationships with clients.
Healthcare Administrator
Healthcare Administrator
Healthcare Administrators plan, direct, and coordinate the activities of healthcare organizations. They work with doctors, nurses, and other healthcare professionals to ensure that patients receive the best possible care. The Connecting with Sales Prospects course may be useful for Healthcare Administrators who want to develop their skills in understanding patient needs and building relationships with patients and their families.
Lawyer
Lawyer
Lawyers advise and represent clients in legal matters. They work on a variety of cases, including criminal law, civil law, and family law. The Connecting with Sales Prospects course may be useful for Lawyers who want to develop their skills in understanding client needs and building relationships with clients.
Police Officer
Police Officer
Police Officers protect and serve their communities. They work to prevent crime, investigate crimes, and apprehend criminals. The Connecting with Sales Prospects course may be useful for Police Officers who want to develop their skills in understanding community needs and building relationships with community members.
For more career information including salaries, visit:
OpenCourser.com/course/mb84vp/connecting
Reading list
We haven't picked any books for this reading list yet.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/mb84vp/connecting
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Time
34 hours
Via
Coursera
Institution
Northwestern University
Instructor
Craig Wortmann
This course belongs to a
collection
called
The Art of Sales: Mastering the Selling Process. It's comprised of four courses:
- Connecting with Sales Prospects (viewing)
- Customer Segmentation and Prospecting
- Sales Pitch and Closing
- Building a Toolkit for Your Sales Process
Good to know
Examines core competencies that separate high-performing sales professionals from others in their fields
Taught by recognized sales expert Craig Wortmann, providing learners with access to industry-leading insights
Provides actionable strategies to enhance sales meetings, enabling learners to drive successful outcomes
Explores advanced communication techniques to improve questioning, anticipation, and handling of objections
Develops storytelling abilities, a crucial skill for engaging customers and building rapport
Course is part of a larger specialization, offering a comprehensive learning journey in the art of sales
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