Customer Segmentation and Prospecting from Coursera

In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization. Finally, you will learn how to talk about yourself and your business. You will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively. About the Specialization: The purpose of this Specialization is to make you as efficient and effective in selling as possible. You will gain several critical skills and disciplines that will accelerate your success with your small or large company and your life. The ability to sell is a necessity in this world. Whether it’s standing out in a crowd, selling yourself to a new employer, or winning new customers; selling is something we do every day, and we should be great at it! This Specialization is designed as an adventure of discovery. You will be tested, taught and transformed through a series of lectures, discussions and exercises that are designed to push you up and out of your comfort zone. You will learn how to target and acquire customers and get them to fall in love..

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Know what's good

, what to watch for

, and possible dealbreakers

Develops knowledge, skills, and disciplines that are highly relevant to business operations

Builds a strong foundation for beginners looking to enter sales

Reviews summary

Mastering customer segmentation and prospecting

This course, the first in a sales specialization, teaches the knowledge and skills needed to succeed in sales. Professor Wortmann emphasizes the importance of knowledge, skill, and discipline in sales as well as specific techniques for targeting and acquiring customers.

Discover how to use LinkedIn to reach out to potential customers and build relationships.

Learn how to write effective introductory emails that will increase your chances of success.

"You will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively."

Learn the key elements of sales, including the importance of knowledge, skill, and discipline.

"In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales."

Practice the "barter" technique to improve your negotiation and persuasion skills.

Develop techniques for segmenting customers and identifying target markets.

"The ability to sell is a necessity in this world."

"You will learn how to target and acquire customers and get them to fall in love.."

Career center

Learners who complete Customer Segmentation and Prospecting will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. Customer Segmentation and Prospecting may be useful as it can help them identify target audiences and develop effective marketing strategies.

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Data Scientist

Data Scientists use data to solve business problems. Customer Segmentation and Prospecting may be useful as it can help them understand customer behavior and develop predictive models.

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Product Manager

Product Managers are responsible for the development and launch of new products. Customer Segmentation and Prospecting may be useful as it can help them identify customer needs and develop products that meet those needs.

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Market Researcher

Market Researchers conduct research to understand consumer behavior and market trends. Customer Segmentation and Prospecting may be useful as it can help them develop research plans and analyze data.

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Social Media Manager

Social Media Managers are responsible for developing and executing marketing campaigns on social media platforms. Customer Segmentation and Prospecting may be useful as it can help them identify target audiences and develop effective marketing strategies.

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Digital Marketing Manager

Digital Marketing Managers are responsible for developing and executing marketing campaigns through digital channels. Customer Segmentation and Prospecting may be useful as it can help them identify target audiences and develop effective marketing strategies.

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Product Marketing Manager

Product Marketing Managers are responsible for developing and executing marketing campaigns for specific products or services. Customer Segmentation and Prospecting may be useful as it can help them identify target audiences and develop effective marketing strategies.

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Entrepreneur

Entrepreneurs start and run their own businesses. Customer Segmentation and Prospecting may be useful as it can help them identify market opportunities and develop targeted marketing strategies.

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Consultant

Consultants provide advice and guidance to businesses on a variety of topics. Customer Segmentation and Prospecting may be useful as it can help them identify potential clients and develop targeted marketing campaigns.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. Customer Segmentation and Prospecting may be useful as it can help them identify potential customers and develop targeted marketing campaigns.

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Sales Engineer

Sales Engineers provide technical support to customers and help them implement and use products or services. Customer Segmentation and Prospecting may be useful as it can help them identify potential customers and develop targeted sales strategies.

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Business Analyst

Business Analysts help businesses improve their operations by identifying and solving problems. Customer Segmentation and Prospecting may be useful as it can help them understand customer needs and develop solutions that meet those needs.

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Account Manager

Account Managers are responsible for managing relationships with existing customers. Customer Segmentation and Prospecting may be useful as it can help them identify opportunities for upselling and cross-selling.

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Sales Manager

Sales Managers lead and motivate sales teams to achieve revenue goals. Customer Segmentation and Prospecting may be useful as it can help Sales Managers develop targeted sales strategies and identify potential customers.

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Customer Success Manager

A Customer Success Manager helps businesses retain customers by ensuring they are satisfied with the products or services they have purchased. Customer Segmentation and Prospecting may be useful as it offers insights into customer behavior and can help identify at-risk customers.

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Customer Segmentation and Prospecting

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