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Scott DeRue, Maxim Sytch, and National Arts Strategies (NAS)

Offered by the Ross School of Business at the University of Michigan in collaboration with National Arts Strategies , this course focuses on equipping leaders in the cultural sector with the critical skills for inspiring employee engagement and performance while motivating people to adjust behavior and embrace change.

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Offered by the Ross School of Business at the University of Michigan in collaboration with National Arts Strategies , this course focuses on equipping leaders in the cultural sector with the critical skills for inspiring employee engagement and performance while motivating people to adjust behavior and embrace change.

You will learn how to create a shared vision for your team and effectively communicate it to your teammates. You will also learn how to set effective goals and expectations in a way that best enables your team to attain the shared vision. Finally, you will understand the most important needs and drivers of performance across cultures, and will learn to align rewards with desired behaviors so that your teammates are motivated to attain the team’s objectives.

Motivation represents a crucial challenge for contemporary organizations. A recent Gallup poll revealed that only 13% of workers worldwide exhibit high levels of engagement and motivation. We will show you why these motivation problems are not simply due to a “bad” or “unmotivated” team member. Rather, motivation is very much driven by what work conditions we create for our teammates, how we structure goals and objectives, and how we reward people for the accomplishment of those goals. This course will help you diagnose and solve motivation problems so that you can bring out the best in your people.

This course features lessons from both University of Michigan, Ross School of Business faculty and practitioners in the arts and culture field. Leaders such as Franci Phelan (Kennedy Center), Aaron Dworkin (UM School of Music, Theatre and Dance) and Tim Cynova (Fractured Atlas) share their stories on effective leadership and HR practices in the cultural sector.

What's inside

Learning objectives

  • How to create and communicate a shared vision for your team
  • How to set effective goals and expectations for your team
  • An understanding of human needs, and drivers of performance across cultures
  • How to align rewards with desired behaviors

Syllabus

Weeks 1 & 2: Becoming a Visionary LeaderEvery team needs a vision consisting of a shared purpose, core values and stretch goals. As a team leader, it is your responsibility to create and communicate this vision. In this module, you will learn how to become a visionary leader.
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Week 3: Setting Effective Goals and ExpectationsAs a leader, one of your most important roles is to set clear goals and expectations. In this module, you will learn what makes for an effective goal, how to make goals meaningful and motivating, and the risks of setting goals that are too challenging or too specific.
Week 4: Understanding Human Needs and Drivers of Performance Across CulturesTo lead people, you must understand what motivates people to take action and contribute to the team. In this module, you will learn the fundamental needs that drive human behavior, and learn how to leverage these needs to enhance motivation in your team.
Week 5: Aligning Rewards and BehaviorOne of the most common problems in organizations is that rewards are not aligned with desired behavior. Another common problem is ineffective feedback on performance. In this module, you will learn how to align rewards with behavior and deliver effective feedback to drive performance in your team.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Focuses on equipping leaders in the cultural sector with critical skills for inspiring employee engagement and performance while motivating people to adjust behavior and embrace change
Features lessons from both University of Michigan, Ross School of Business faculty and practitioners in the arts and culture field
Taught by instructors Scott DeRue, Maxim Sytch, and National Arts Strategies (NAS)
Examines how to create and communicate a shared vision for teams
Develops an understanding of human needs and drivers of performance across cultures
Teaches how to align rewards with desired behaviors

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Inspiring and Motivating Arts and Culture Teams with these activities:
Create a comprehensive study guide
Crafting a study guide consolidates your understanding of course materials and helps you identify areas for further review.
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Show steps
  • Gather and organize your lecture notes, readings, and assignments
  • Summarize key concepts and create diagrams
  • Identify any knowledge gaps and research additional resources
Review concepts of motivation
This activity will help you refresh your understanding of basic motivation concepts, ensuring a stronger foundation for learning in this course.
Browse courses on Motivation
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  • Review notes or textbooks on motivation theories
  • Summarize key concepts of each theory
  • Create a mind map or diagram to connect different theories
Review the book 'Drive' by Daniel Pink
Pink's groundbreaking work offers insights into the intrinsic factors that drive human motivation, enhancing your understanding of course concepts.
View Drive on Amazon
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  • Read the book and highlight key passages
  • Summarize the main arguments and supporting evidence
  • Reflect on how these concepts apply to your own leadership style
Four other activities
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Analyze case studies on motivation
Engaging in case study analysis will provide practical insights into how motivation principles are applied in real-world scenarios.
Browse courses on Employee Motivation
Show steps
  • Read and analyze a case study on employee motivation
  • Identify the key motivation factors and challenges
  • Develop recommendations for improving motivation
Attend online workshops on employee engagement
Workshops provide structured guidance and practical tips for enhancing employee engagement, complementing the theoretical knowledge gained in the course.
Browse courses on Employee Engagement
Show steps
  • Research and identify relevant online workshops
  • Register and actively participate in the workshops
  • Take notes and apply the learnings to your own work context
Design a motivation strategy for a specific team
By creating a tailored motivation strategy, you can apply your understanding of motivation principles to a practical context.
Browse courses on Team Motivation
Show steps
  • Identify the team's goals and challenges
  • Analyze the team's current motivation levels
  • Develop a plan to address specific motivation needs
  • Create a presentation or report outlining your strategy
Volunteer at a non-profit organization focused on employee development
Volunteering provides practical experience in applying motivation principles and observing their impact in a real-world setting.
Browse courses on Employee Development
Show steps
  • Research and identify relevant non-profit organizations
  • Inquire about volunteer opportunities and apply
  • Actively participate in the organization's programs and initiatives

Career center

Learners who complete Inspiring and Motivating Arts and Culture Teams will develop knowledge and skills that may be useful to these careers:
Museum Director
Museum Directors are responsible for overseeing the operation of museums. They work with curators, educators, and other staff members to develop and implement exhibitions and programs. The Inspiring and Motivating Arts and Culture Teams course can help Museum Directors develop the skills they need to lead their teams effectively. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Cultural Affairs Director
Cultural Affairs Directors develop and implement cultural policies and programs for local governments. They work with artists, community groups, and businesses to promote and support the arts. The Inspiring and Motivating Arts and Culture Teams course can help Cultural Affairs Directors develop the skills they need to lead their teams effectively. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Performing Arts Director
Performing Arts Directors are responsible for overseeing the operation of performing arts organizations, such as theaters, dance companies, and orchestras. They work with artists, staff, and board members to develop and implement artistic programming. The Inspiring and Motivating Arts and Culture Teams course can help Performing Arts Directors develop the skills they need to lead their teams effectively. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Theatre Manager
Theatre Managers are responsible for overseeing the operation of theaters. They work with artistic directors, producers, and other staff members to develop and implement productions. The Inspiring and Motivating Arts and Culture Teams course can help Theatre Managers develop the skills they need to lead their teams effectively. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Arts Manager
Arts Managers oversee the day-to-day operations of arts organizations, such as museums, theaters, and music venues. They are responsible for budgeting, fundraising, marketing, and public relations. The Inspiring and Motivating Arts and Culture Teams course can help Arts Managers develop the skills they need to lead their teams effectively. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Development Director
Development Directors are responsible for fundraising for arts organizations. They work with individuals, foundations, and corporations to secure donations. The Inspiring and Motivating Arts and Culture Teams course can help Development Directors develop the skills they need to lead their teams effectively. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Program Director
Program Directors are responsible for developing and implementing arts education and outreach programs. They work with artists, teachers, and community groups to provide access to the arts for underserved populations. The Inspiring and Motivating Arts and Culture Teams course can help Program Directors develop the skills they need to lead their teams effectively. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Public relations manager
Public Relations Managers are responsible for managing the public image of arts organizations. They work with the media, community groups, and other stakeholders to promote the organization and its programs. The Inspiring and Motivating Arts and Culture Teams course can help Public Relations Managers develop the skills they need to lead their teams effectively. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Organizational Development Consultant
Organizational Development Consultants help organizations to improve their performance. They work with organizations to develop and implement strategies for change, and they help to build the capacity of organizations to manage change effectively. The Inspiring and Motivating Arts and Culture Teams course may be useful for Organizational Development Consultants who want to develop their skills in leading and motivating teams. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Human Resources Manager
Human Resources Managers are responsible for managing the human resources functions of an organization. They work with employees to develop and implement policies and procedures, and they oversee the hiring, firing, and promotion of employees. The Inspiring and Motivating Arts and Culture Teams course may be useful for Human Resources Managers who want to develop their skills in leading and motivating teams. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Marketing Manager
Marketing Managers are responsible for developing and implementing marketing campaigns for products and services. They work with a variety of stakeholders, including customers, suppliers, and employees, to develop and implement marketing strategies. The Inspiring and Motivating Arts and Culture Teams course may be useful for Marketing Managers who want to develop their skills in leading and motivating teams. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with a variety of stakeholders, including project team members, customers, and suppliers, to ensure that projects are completed on time, within budget, and to the required quality standards. The Inspiring and Motivating Arts and Culture Teams course may be useful for Project Managers who want to develop their skills in leading and motivating teams. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Training and Development Manager
Training and Development Managers are responsible for developing and implementing training and development programs for employees. They work with employees to identify their training needs, and they develop and deliver training programs to meet those needs. The Inspiring and Motivating Arts and Culture Teams course may be useful for Training and Development Managers who want to develop their skills in leading and motivating teams. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Cultural Anthropologist
Cultural Anthropologists study the culture of different societies. They work in a variety of settings, including academia, government, and non-profit organizations. The Inspiring and Motivating Arts and Culture Teams course may be useful for Cultural Anthropologists who want to develop their skills in leading and motivating teams. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.
Nonprofit Executive Director
Nonprofit Executive Directors are responsible for overseeing the operation of nonprofit organizations. They work with the board of directors to develop and implement strategic plans, and they oversee the day-to-day operations of the organization. The Inspiring and Motivating Arts and Culture Teams course may be useful for Nonprofit Executive Directors who want to develop their skills in leading and motivating teams. The course will teach them how to create a shared vision for their team, set effective goals and expectations, and motivate their team to achieve their goals.

Reading list

We've selected 26 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Inspiring and Motivating Arts and Culture Teams.
Provides a comprehensive overview of the key principles and practices of inspiring leadership, with a focus on creating a high-performance culture. It is particularly relevant to this course as it explores the role of leaders in motivating and engaging their teams, setting clear goals and expectations, and creating a positive and supportive work environment.
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Explores the fundamental needs that drive human motivation, and provides practical insights on how to create a work environment that fosters engagement and productivity. It is highly relevant to this course as it covers the topic of understanding human needs and drivers of performance across cultures.
Provides a clear and concise framework for developing effective strategies. It is helpful for understanding the elements of a good strategy and the mistakes that can lead to bad strategies.
Challenges the traditional view of motivation, and instead argues that successful people are motivated by a combination of extrinsic and intrinsic factors. It provides valuable insights on how to set effective goals, overcome obstacles, and achieve sustained success.
Provides practical advice for leaders who want to create and implement change in their organizations. It is helpful for understanding the challenges of leading change and the strategies that can be used to overcome them.
Provides a contrarian perspective on innovation and entrepreneurship. It is helpful for understanding the importance of creating new markets and the strategies that can be used to build a successful company.
Explores the science of habits and provides insights into how to change our behavior. It is helpful for understanding the role of habits in motivation and the strategies that can be used to create positive habits.
Provides a practical guide to developing a positive and inspiring leadership style. It offers strategies for building trust, creating a supportive work environment, and motivating teams to achieve their full potential. It valuable resource for leaders looking to enhance their ability to inspire and engage their teams.
Provides a framework for understanding the challenges of innovation and the strategies that can be used to overcome them. It is helpful for understanding the importance of disruption and the strategies that can be used to create new products and services.
Explores the importance of emotional intelligence and provides insights into how to develop our emotional skills. It is helpful for understanding the role of emotions in motivation and the strategies that can be used to manage our emotions effectively.
Provides practical tips and techniques for motivating employees and creating a positive work environment. It is helpful for understanding the different types of motivation and the strategies that can be used to inspire and engage employees.
Examines the factors that distinguish successful companies from those that fail. It provides insights on the importance of leadership, culture, and strategy, and valuable resource for anyone looking to build a high-performing team or organization.
Provides a framework for understanding the challenges of marketing and selling technology products to mainstream customers. It is helpful for understanding the importance of segmentation and the strategies that can be used to reach new markets.
Provides 60 practical tips and tricks for staying motivated and getting things done. It is helpful for individuals who want to improve their motivation and productivity levels.
Provides a personal account of one woman's journey to find happiness. It is helpful for understanding the importance of finding meaning and purpose in our work and the strategies that can be used to create a more fulfilling life.
This classic book provides a motivational message and encourages readers to adopt a positive attitude. It is helpful for understanding the importance of optimism and the strategies that can be used to overcome negative thoughts and emotions.
Provides a practical guide to building a successful startup. It is helpful for understanding the importance of testing and iteration and the strategies that can be used to create a sustainable business.
Offers a unique perspective on leadership, emphasizing the importance of humility, service, and compassion. It valuable resource for leaders looking to develop a more authentic and inspiring leadership style.
Provides a controversial but popular approach to achieving a more productive and fulfilling life. It is helpful for understanding the importance of time management and the strategies that can be used to create a more efficient and effective work life.
Provides a comprehensive overview of emotional intelligence and its importance in leadership. It offers practical strategies for developing emotional intelligence and using it to improve relationships, communication, and decision-making.

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