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Sarah Underwood

Topics Covered

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Topics Covered

  • Define a market: identifying customers and competitors
  • The theory of understanding markets: the differences between a market and an industry
  • Analyse a market: the market size and its potential
  • How to determine a business’ target market
  • Competitor analysis
  • How to target specific customers
  • The business plan: customers and competitors

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Reviews summary

Learn how to study customers and competitors

This course does not have a large sample size of reviews to draw from, but two 5-star reviews indicate a positive experience. Students appear to be pleased with the content to some degree.

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Provides a comprehensive overview of R for data science. It covers a wide range of topics, from data import to data visualization.
This classic textbook that provides a comprehensive overview of marketing management. It covers all the major concepts and frameworks that are used in the field, and it is written in a clear and concise style.

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