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Growth and Acquisition Strategy

Katherine Wu, Shiv Patel, and Rizwan Ansary

In this course, you will learn about how to inspect the AS-IS state of a product and work to get the product to the To-Be state by creating, validating, and expanding growth loops.

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What's inside

Syllabus

In this lesson, you'll explore the big picture of growth product management and acquisition strategy as well as outline the course and its requirements.

In this lesson, you'll learn best practices in examining the current growth landscape for a product as it currently is.

In this lesson, you'll apply what you know about the current growth landscape to come up with a plan to create a growth loop.

In this lesson, you'll learn how to validate your growth hypotheses.

In this lesson, you'll learn how to build upon your current growth loop and expand it further to continue to grow.

This is the project lesson for this course.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches the entire process of creating, validating, and expanding growth loops in products

Taught by Katherine Wu, Shiv Patel, and Rizwan Ansari, who are experienced industry professionals

Strong focus on using your knowledge to create and execute a plan for your own growth loop

Looks at the big picture of growth product management and acquisition strategy

Examines best practices in examining the current growth landscape for a product as it is

Needs background knowledge on product management and growth strategy

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Growth and Acquisition Strategy with these activities:

Read Traction: A Startup Guide to Getting Customers

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Familiarize yourself with the fundamentals of growth product management and acquisition strategy, which are key concepts covered in this course.

View Traction on Amazon

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Read the book thoroughly, taking notes on key concepts and strategies.
Summarize the main ideas of the book in your own words.
Identify the techniques and frameworks that you can apply to your own work.

Compile a list of resources on growth product management

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Create a valuable resource for yourself and others by gathering and organizing a comprehensive collection of materials related to growth product management.

Browse courses on Growth Product Management

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Identify the key topics and areas covered in growth product management.
Search for articles, blog posts, white papers, and other resources on these topics.
Organize the resources into a logical structure.
Share the compilation with others.

Follow tutorials on growth product management tools

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Expand your knowledge and skills by exploring tutorials on tools and techniques used in growth product management.

Browse courses on Growth Product Management

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Identify the key tools and technologies used in growth product management.
Find tutorials and online courses for these tools and technologies.
Follow the tutorials and complete the exercises.
Apply what you've learned to your own work.

Five other activities

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Join a growth product management study group

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Connect with other students and professionals in the field to exchange ideas, share experiences, and learn from each other.

Browse courses on Growth Product Management

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Find a study group or create your own.
Meet regularly to discuss course material, case studies, and real-world challenges.
Collaborate on projects and assignments.
Provide feedback and support to each other.

Solve Growth Product Management case studies

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Apply your knowledge of growth product management to real-world scenarios, enhancing your analytical and problem-solving skills.

Browse courses on Growth Product Management

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Present your findings and recommendations.
Review case studies of successful growth products.
Identify the key challenges and opportunities faced by each product.
Develop and evaluate potential solutions to these challenges and opportunities.

Create a product growth strategy

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Develop a comprehensive growth strategy for a product, putting into practice the concepts and frameworks learned in this course.

Browse courses on Growth Product Management

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Define the target market and customer persona.
Analyze the current market landscape and competition.
Develop a product roadmap that outlines key milestones and deliverables.
Create a marketing and acquisition plan.
Implement the growth strategy and track results.

Attend a growth product management workshop

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Gain exposure to industry experts, learn about the latest trends and best practices, and network with other professionals.

Browse courses on Growth Product Management

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Find a growth product management workshop that aligns with your interests.
Register for the workshop and prepare for the event.
Attend the workshop and actively participate in the sessions.
Network with other attendees and speakers.
Follow up after the workshop to reinforce your learning.

Contribute to open-source projects related to growth product management

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Apply your knowledge and skills to make a meaningful contribution to the growth product management community.

Browse courses on Growth Product Management

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Identify open-source projects that align with your interests and skills.
Join the project community and contribute to discussions.
Read the project documentation and familiarize yourself with the codebase.
Identify areas where you can contribute and submit pull requests.
Collaborate with other contributors and maintainers.

Career center

Learners who complete Growth and Acquisition Strategy will develop knowledge and skills that may be useful to these careers:

Growth Hacker

A Growth Hacker is a marketing professional that uses analytical thinking to work on acquiring and retaining customers for a company. They devise strategies to improve the company's growth rate and revenue. This course in Growth and Acquisition Strategy may help build a foundation for a career as a Growth Hacker, as it teaches how to examine the current growth landscape for a product and create a plan to improve it.

See salaries and explore the career path for Growth Hacker

Sales Manager

Sales Managers are responsible for leading and managing a team of sales professionals. They work with their team to develop and execute sales strategies that will help the company achieve its growth goals. This course in Growth and Acquisition Strategy may be useful for Sales Managers who want to learn how to create and expand growth loops for their team.

See salaries and explore the career path for Sales Manager

Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. They work with a variety of data sources to identify trends and patterns that can be used to improve business performance. This course in Growth and Acquisition Strategy may be useful for Data Analysts who want to learn how to use data to validate growth hypotheses.

See salaries and explore the career path for Data Analyst

Product Manager

Product Managers are responsible for the development and management of a product. They work closely with engineers, designers, and marketing teams to ensure that a product meets customer needs and achieves business goals. This course in Growth and Acquisition Strategy may be useful for Product Managers who want to learn how to create and expand growth loops for their products.

See salaries and explore the career path for Product Manager

Operations Manager

Operations Managers are responsible for the day-to-day operations of a company. They work with a variety of teams to ensure that the company's operations are efficient and effective. This course in Growth and Acquisition Strategy may be useful for Operations Managers who want to learn how to create and expand growth loops for their company.

See salaries and explore the career path for Operations Manager

Consultant

Consultants provide advice and expertise to businesses on a variety of topics, including growth strategy. They work with clients to identify opportunities for growth and develop plans to achieve those opportunities. This course in Growth and Acquisition Strategy may be useful for Consultants who want to learn how to create and expand growth loops for their clients.

See salaries and explore the career path for Consultant

Investment Banker

Investment Bankers provide financial advice to companies and governments. They work with companies to raise capital and execute mergers and acquisitions. This course in Growth and Acquisition Strategy may be useful for Investment Bankers who want to learn how to evaluate and advise companies on growth strategies.

See salaries and explore the career path for Investment Banker

Venture Capitalist

Venture Capitalists provide funding to early-stage companies that have the potential to grow into large businesses. They work with companies to develop and execute growth strategies that will help them achieve their full potential. This course in Growth and Acquisition Strategy may be useful for Venture Capitalists who want to learn how to evaluate and invest in growth companies.

See salaries and explore the career path for Venture Capitalist

Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities for a company. They work with a variety of stakeholders to build relationships and create new revenue streams. This course in Growth and Acquisition Strategy may be useful for Business Development Managers who want to learn how to create and expand growth loops for their company.

See salaries and explore the career path for Business Development Manager

Corporate Development Manager

Corporate Development Managers are responsible for developing and executing growth strategies for a company. They work with a variety of stakeholders to identify and evaluate opportunities for growth and develop plans to achieve those opportunities. This course in Growth and Acquisition Strategy may be useful for Corporate Development Managers who want to learn how to create and expand growth loops for their company.

See salaries and explore the career path for Corporate Development Manager

Private Equity Investor

Private Equity Investors provide funding to companies that are not publicly traded. They work with companies to develop and execute growth strategies that will help them achieve their full potential. This course in Growth and Acquisition Strategy may be useful for Private Equity Investors who want to learn how to evaluate and invest in growth companies.

See salaries and explore the career path for Private Equity Investor

Strategy Consultant

Strategy Consultants provide advice and expertise to businesses on a variety of topics, including growth strategy. They work with clients to identify opportunities for growth and develop plans to achieve those opportunities. This course in Growth and Acquisition Strategy may be useful for Strategy Consultants who want to learn how to create and expand growth loops for their clients.

See salaries and explore the career path for Strategy Consultant

Marketing Director

Marketing Directors are responsible for developing and executing marketing campaigns to promote a company's products or services. They work with a variety of teams to ensure that marketing campaigns are aligned with the company's overall business goals. This course in Growth and Acquisition Strategy may be useful for Marketing Directors who want to learn how to create and expand growth loops for their company.

See salaries and explore the career path for Marketing Director

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote a company's products or services. They work with a variety of teams to ensure that marketing campaigns are aligned with the company's overall business goals. This course in Growth and Acquisition Strategy may be useful for Marketing Managers who want to learn how to create and validate growth hypotheses.

See salaries and explore the career path for Marketing Manager

Growth Equity Investor

Growth Equity Investors provide funding to companies that are experiencing rapid growth. They work with companies to develop and execute growth strategies that will help them achieve their full potential. This course in Growth and Acquisition Strategy may be useful for Growth Equity Investors who want to learn how to evaluate and invest in growth companies.

See salaries and explore the career path for Growth Equity Investor

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Growth and Acquisition Strategy.

Traction

Save

Provides a practical framework for developing and executing a growth strategy for your product. It covers topics such as customer acquisition, activation, and retention.

Traction

Paperback

(Français) Traction - Comment toute start-up peut développer...

Growth and Acquisition Strategy

Two deals to help you save

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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