In this lecture students will learn about the differences between Human-Focused Design and Function-Focused Design. This will include why so many projects fail (they focus on function/efficiency as opposed to human motivation). 

After the lecture, students will be able to identify early signs of a failing project and be much more sophisticated in designing successful products, campaigns, and experiences.

In this lecture, students will get their first introduction towards the Octalysis Framework. This is the internationally recognized framework for gamification and behavioral design created by the Instructor. It breaks down all motivation into 8 Core Drives, and explains why they are motivating to our behavior. 

After taking this lecture, students will understand how our brains work and what are the Core Drives that trigger all our behavior. 

In this Lecture, students will learn about the differences between White Hat and Black Hat Motivation, and how to utilize them. White Hat Motivation makes people feel powerful and in-control, but there is no sense of urgency. Black Hat Motivation makes people feel urgent, obsessed, even addicted, but it may leave a bad taste in their mouths because they don't feel like they are in control of their own behavior. 

After taking this lecture. Students will understand when to use White Hat Motivation to drive longterm engagement, and when to use Black Hat Motivation to drive short-term conversions.

In this lecture, students will learn about the differences between Left Brain vs Right Brain Core Drives, which aren't about the geographical location of the brain, but focused on the logical/emotional duality. Left Brain Core Drives focus on Extrinsic Motivation, while Right Brain Core Drives relate to Intrinsic Motivation.

After this lecture, students will learn the pros and cons of Extrinsic and Intrinsic Motivation design, as well as know when to apply them to various situations.

In this lecture, students will get a view of what Level II and Level III Octalysis consist of, and the eventual power it has on creating successful products.

After this lecture, students will be able to understand an experience from a higher perspective, applying the 4 Phases of a Player's Journey, as well as various Player Types.

In this Lecture, students will understand the pros and cons of White Hat Motivation and Black Hat Motivation. 

After the Lecture, students will be able to transition between White Hat and Black Hat designs in order to create short-term urgency as well as longterm engagement.

In this Lecture, students will understand the pros and cons of Left Brain (Extrinsic) Motivations as well as Right Brain (Intrinsic) Motivations. Note: left and right are not geographical but merely symbolical.

After the Lecture, students will be able to use Extrinsic Motivation to attract users into an experience, while making the experience inherently rewarding by applying Intrinsic Motivation Core Drives to the picture.

In this Lecture, students will learn how to apply Octalysis to other behavioral and gameful theories out there, including Flow Theory, 4Keys2Fun, Bartle's 4 Player Types, and the Self Determination Theory.

After the Lecture, students will be able to understand any other framework in the market that attempts to describe human behavior, and be able to understand the context of each component through the 8 Core Drives.

In this Lecture, students will learn about how to use the Octalysis Framework to analyze and improve any experience or products in the marketplace. Waze is used as a case study.

After this Lecture, students will be able to analyze any experience in the market and not only identify what Core Drives are creating certain behaviors, but be able to brainstorm and design new ways to enhance the experience.

In this Lecture, students will learn how to build a new experience from scratch utilizing the Strategy Dashboard of Octalysis.

After this Lecture, students will be able to design a project from scratch by defining the components of the Strategy Dashboard: Business Metrics (Game Objective), User Types (Players), Desired Actions (Win- States), Feedback Mechanics (Triggers), Incentives (Rewards)

In this Lecture, Yu-kai shares the design process behind his own project Octalysis Prime, including defining the Strategy Dashboard, 8 Core Drives Brainstorming, and streamlining the experience.

After this Lecture, students will be able to concretely understand how to apply all the lessons learned from this course into a specific project and create a great gamified experience.

Congratulations! You have learned the knowledge of Level I Octalysis Gamification. In this Lecture, students will learn about ways to continue the journey and make the world a better place through this new found Behavioral/Gameful Design knowledge.

Game On!