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Marketing Foundations

Become a Marketing Specialist,

Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.
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    Length 2h 8m
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Drew Boyd
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business
    Tags Business Business Skills

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    Rating Not enough ratings
    Length 2h 8m
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Drew Boyd
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business
    Tags Business Business Skills

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