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Paul Nekh. | Business | Innovation | Video

It's time to get into online course business.

It's absolutely possible to be a full-time online instructor, and it's a great opportunity that one shouldn't miss. I started in 2015 on Udemy and today it's my main source of online revenue, even though I expanded my content business to other channels and formats as well. However, eLearning is a world of its own and requires a lot of effort. In this course I will teach you all the best practices to succeed with online courses on Udemy: how to create quality educational content and how to sell as much as possible to increase your earnings.

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It's time to get into online course business.

It's absolutely possible to be a full-time online instructor, and it's a great opportunity that one shouldn't miss. I started in 2015 on Udemy and today it's my main source of online revenue, even though I expanded my content business to other channels and formats as well. However, eLearning is a world of its own and requires a lot of effort. In this course I will teach you all the best practices to succeed with online courses on Udemy: how to create quality educational content and how to sell as much as possible to increase your earnings.

I will share with you my methodology that allows me to hold the badges "Bestseller" and "Highest rated" for most of my courses, to constantly appear of top of search results for the most important keywords, to get good ratings and reviews from students and finally, to reach a higher student engagement rate.

When I first started here I went through many mistakes and lost 2 years before I understood how to optimize my courses in the best way. Thanks to this course, you'll be able to skip this self-learning process and jump directly to being productive and successful.

If you have any expertise to share, it's time to launch a course. In fact, we are living through a massive transfer of wealth. The market share of business schools, training centers and face-to-face coaches is being transferred to online, and such changes happen rarely. More and more people are realizing that online courses are of better quality and cost less than traditional education.

So, don't wait any longer and get started today. The earlier you do, the better.

P.S. : This course is not affiliated with Udemy. I am an independent instructor sharing my own experience.

[Created by Business Disruptors]

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What's inside

Learning objectives

  • Create high-quality online courses that sell
  • Launch your courses the most efficient way
  • Generate good ratings and reviews of your courses
  • Accurately target your courses to maximize revenue
  • Start on udemy from scratch
  • Expand your business beyond online courses

Syllabus

Introduction
Introduction: What is this course all about
Tips & advice to create the best online course
Tips & advice to create the best online course - Part 2
Read more

In this lecture I will give you a few amazing tricks to easily differentiate your course from the competition, even in saturated categories

To script or not to script? And should you proceed in the same way for all types of video content?

In these 3 lectures we will use Audacity and learn how to record and improve the sound quality of your voice-over recordings

PowerPoint is extremely powerful when it comes to creating animated videos. You will be surprised by the result!

Talking Head videos are the most common type of video content for online courses. In the next 4 lectures I will give you tips to improve yours.

The next 5 lectures are a crash-course in video editing, get ready!

I give out my best tricks to understand and take advantage of Udemy's algorithm for SEO

Ratings are key. Learn what it takes to obtain good ones most of the time

Learn here the best ways to take advantage of Udemy student emails. This is extremely powerful

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Shares insights on how to optimize courses, which can help instructors avoid common pitfalls and accelerate their success
Explores strategies for generating positive ratings and reviews, which are crucial for attracting new students and building a strong reputation
Covers techniques for creating engaging video content, including talking head videos and animated videos using PowerPoint
Examines how to leverage student emails for promotional purposes, which can be a powerful tool for increasing course enrollment
Features instruction on Audacity, which may require learners to download, install, and learn a new software package
Details search engine optimization tactics specific to one platform's algorithm, which may not be applicable to other platforms

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Reviews summary

Roadmap to becoming a udemy instructor

According to learners, this course aims to provide a practical roadmap to becoming a full-time Udemy instructor. Students may appreciate the step-by-step guidance covering course creation, technical aspects like audio and video, and crucial marketing strategies. The course appears to delve into Udemy's platform specifics, including SEO and promotional techniques. However, since it's based on one instructor's experience, learners might wonder about the up-to-date relevance of strategies as the platform changes. The promise of sharing proven methods is a key draw, though the "unofficial" nature and focus primarily on Udemy are points to note. Overall, it presents itself as a comprehensive guide for those specifically targeting income on this platform.
Deep dive into the Udemy platform.
"This course is really tailored for succeeding specifically on Udemy, which is what I needed."
"It goes deep into understanding Udemy's algorithms and marketing tools."
"All the examples and strategies are shown within the Udemy context, which was useful."
Covers audio, video, and editing.
"The sections on recording and editing video and audio were helpful for getting started with production."
"I learned some good tips for improving my video and audio quality based on the lessons."
"It provided a solid introduction to the technical side of course production."
Instructor shares earnings data.
"It was motivating to see the instructor's actual earnings data."
"Seeing the numbers reinforced that becoming full-time is possible through this path."
"The 'My Udemy numbers' lecture provided a compelling look at potential results."
Clear steps from creation to marketing.
"I appreciated how the course broke down the process from planning to publishing."
"It covered all the key areas I needed to think about for launching my course."
"The modules on creating content and then marketing it felt logically organized and easy to follow."
Practical tips based on instructor experience.
"The instructor shared real-world tips for optimizing my course listing and getting reviews."
"I learned specific tactics for improving my course ratings and engagement."
"The advice on Udemy SEO and promotions seemed directly applicable and helpful."
Platform changes may affect strategies.
"I worry that some platform strategies might change over time as Udemy updates."
"Since it's unofficial, I wonder if the advice will always align with Udemy's future updates or policies."
"Hoping the course gets updated regularly if Udemy makes big changes to the platform or algorithms."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Become a Full-Time Udemy Instructor (Unofficial) with these activities:
Review Udemy's Instructor Guidelines
Familiarize yourself with Udemy's policies to avoid common pitfalls and ensure your course meets their standards.
Browse courses on Udemy
Show steps
  • Locate the official Udemy Instructor Guidelines page.
  • Read through each section of the guidelines carefully.
  • Take notes on key policies related to content creation and promotion.
Review 'Online Course Creation: A Step-by-Step Guide'
Gain a broader understanding of online course creation principles to enhance your Udemy-specific knowledge.
View Alter Ego: A Novel on Amazon
Show steps
  • Obtain a copy of 'Online Course Creation: A Step-by-Step Guide'.
  • Read the book, focusing on sections related to course design and marketing.
  • Compare the book's advice with the strategies taught in the Udemy course.
Create a Sample Course Outline
Practice structuring a course by creating a detailed outline for a topic you're passionate about.
Show steps
  • Choose a topic you'd like to teach on Udemy.
  • Brainstorm potential modules and lessons for your course.
  • Create a detailed outline, including lesson titles and descriptions.
  • Estimate the length of each lesson and the overall course.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Review 'Building a StoryBrand'
Learn how to craft a compelling narrative around your course to attract more students.
Show steps
  • Read 'Building a StoryBrand' and understand the StoryBrand framework.
  • Apply the framework to your course, identifying the student's problem, your role as the guide, and the desired outcome.
  • Refine your course description and promotional materials using the StoryBrand principles.
Practice Video Editing Techniques
Improve your video editing skills by practicing common techniques like cutting, transitions, and audio syncing.
Show steps
  • Download free video editing software like DaVinci Resolve or OpenShot.
  • Find royalty-free video and audio clips online.
  • Practice editing the clips together, experimenting with different techniques.
Record a Short Promo Video
Develop your marketing skills by creating a compelling promo video for your sample course.
Show steps
  • Write a script for your promo video, highlighting the key benefits of your course.
  • Record the video, focusing on clear audio and engaging visuals.
  • Edit the video, adding music, text overlays, and transitions.
  • Get feedback on your promo video from friends or colleagues.
Answer Questions in Online Forums
Reinforce your understanding by helping other aspiring Udemy instructors in online forums.
Show steps
  • Find online forums or communities for Udemy instructors.
  • Browse the forums and identify questions you can answer based on your knowledge.
  • Provide helpful and informative answers to the questions.

Career center

Learners who complete Become a Full-Time Udemy Instructor (Unofficial) will develop knowledge and skills that may be useful to these careers:
Online Course Creator
An Online Course Creator develops and delivers educational content through online platforms. They are responsible for designing the course structure, creating the learning materials, and engaging with students. 'Become a Full-Time Udemy Instructor (Unofficial)' directly prepares you for this role. The course covers essential skills such as creating high-quality content, optimizing courses for search engines, and generating positive ratings and reviews. The course's focus on launching courses efficiently and maximizing revenue equips course creators with the knowledge needed to succeed in the competitive online learning marketplace.
eLearning Developer
An eLearning Developer creates online learning modules and courses using various software and multimedia tools. They work with instructional designers and subject matter experts to develop engaging and interactive learning experiences. 'Become a Full-Time Udemy Instructor (Unofficial)' directly helps an eLearning developer create courses that students enjoy. An eLearning developer would benefit from the segments on creating audio and video content. An eLearning developer with knowledge of SEO gleaned from the course will be able to improve online course visibility.
Continuing Education Instructor
A Continuing Education Instructor teaches courses and workshops for adults seeking to expand their knowledge and skills. The instructor creates lesson plans, deliver instruction, and assess student learning. The course, 'Become a Full-Time Udemy Instructor (Unofficial)', directly prepares one for this role. As the course provides insight into creating high-quality content, maximizing reach, and generating engagement, then it helps the continuing education instructor to perform well, in person or online.
Instructional Designer
An Instructional Designer creates engaging and effective learning experiences. This role works on structuring content, developing learning activities, and assessing learning outcomes. The course, 'Become a Full-Time Udemy Instructor (Unofficial)', may be useful as it covers content creation, curriculum design, and best practices for online teaching. An instructional designer who has successfully launched and optimized online courses, as taught by the course, brings valuable practical experience to their design process. Expertise in SEO, promotional strategies, and student engagement, as learned in the course, could inform the design of highly effective online educational programs.
Online Tutor
An Online Tutor provides personalized instruction and support to students through online platforms. They help students understand concepts, complete assignments, and improve their academic performance. The course, 'Become a Full-Time Udemy Instructor (Unofficial)', can help online tutors create an online course for their skillset. The course will provide the tutor with information on creating content, generating good reviews, and targetting the course effectively. For an online tutor, this course provides the building blocks toward a new career.
Learning Experience Designer
A Learning Experience Designer focuses on creating engaging and effective learning experiences for students. They design instructional materials, develop interactive activities, and assess learning outcomes. The course, 'Become a Full-Time Udemy Instructor (Unofficial)', may be useful to a learning experience designer because it covers the creation of engaging content and how to optimize a course for sales. The course can help the learning experience designer to focus on the needs of the student and how best to present engaging content.
Curriculum Developer
A Curriculum Developer creates and designs educational curricula for various learning environments. They research learning objectives, develop lesson plans, and select appropriate instructional materials. Enrolling in 'Become a Full-Time Udemy Instructor (Unofficial)' may be useful as it provides insights into creating engaging and effective online course curricula. The curriculum developer can benefit from the course's instruction on structuring content, creating engaging lesson plans, and optimizing courses for student engagement. The course's focus on practical strategies for online course creation can help curriculum developers adapt to the growing demand for online learning solutions.
eLearning Specialist
An eLearning Specialist focuses on designing, developing, and implementing online learning solutions. They often work with learning management systems (LMS) and multimedia tools to create engaging and effective learning experiences. The course, 'Become a Full-Time Udemy Instructor (Unofficial)', may be useful as it dives into creating quality educational content and strategies for success on an online platform. The eLearning Specialist can apply the knowledge of optimising courses for search engines and generating good ratings and reviews, as discussed in the course, to improve the reach and impact of eLearning programs.
Corporate Trainer
A Corporate Trainer develops and delivers training programs to employees within an organization. They assess training needs, design training materials, and facilitate learning sessions. 'Become a Full-Time Udemy Instructor (Unofficial)' may be useful for corporate trainers looking to enhance their online training capabilities. The course provides insights into creating engaging online content, structuring effective curricula, and using promotional strategies to increase engagement. The trainer's experience with online course creation, especially regarding video production and presentation skills, can translate to more effective and impactful online training programs.
Subject Matter Expert
A Subject Matter Expert (SME) possesses in-depth knowledge and expertise in a specific field. They provide guidance and support to others, often contributing to the development of training materials or educational content. 'Become a Full-Time Udemy Instructor (Unofficial)' may be useful to the subject matter expert, who may be considering developing their own course. The course provides the SME with all the information needed to create an effective and engaging course.
Educational Consultant
An Educational Consultant advises educational institutions or individuals on improving their educational programs and practices. They assess needs, develop recommendations, and provide training and support. The course, 'Become a Full-Time Udemy Instructor (Unofficial)', may be useful to an educational consultant who wants to learn more about online learning. The course provides a framework for creating successful online courses, including content creation, marketing, and student engagement strategies. An educational consultant can leverage this knowledge to provide informed recommendations to clients seeking to improve their online educational offerings.
Academic Coach
An Academic Coach supports students in developing effective study habits, time management skills, and learning strategies. They work with students individually or in small groups to help them achieve their academic goals. The course, 'Become a Full-Time Udemy Instructor (Unofficial)', can help an academic coach create an online course that can increase their income and reputation. The coach can use the skills gleaned from the course to grow their business and become a leader in their field.
Content Marketing Manager
A Content Marketing Manager is responsible for planning, creating, and distributing content to attract and engage a target audience. They develop content strategies, manage content calendars, and analyze content performance. 'Become a Full-Time Udemy Instructor (Unofficial)' may be useful for a content marketing manager who wishes to expand into the educational content market. The course covers strategies for creating high-quality content, maximizing reach, and generating engagement, all of which are directly applicable to content marketing. Learning to create engaging video content, as taught in the course, is a key skill for modern content marketing.
Training Manager
A Training Manager oversees the development and delivery of training programs within an organization. They assess training needs, manage training budgets, and evaluate the effectiveness of training programs. The course 'Become a Full-Time Udemy Instructor (Unofficial)' may be useful as knowledge of online course creation is becoming increasingly more important for training managers. The skills to produce effective training videos as well as improve content production would be useful skills for a training manager.
Training Coordinator
A Training Coordinator is responsible for organizing and administering training programs within an organization. They schedule training sessions, manage logistics, and track training progress. 'Become a Full-Time Udemy Instructor (Unofficial)' helps training coordinators take their skill set online. The course may be useful as the role increases focus on online learning and creating engaging virtual content. The skills to create high-quality videos and audio recordings can help the training coordinator become a more valuable asset to the organization.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Become a Full-Time Udemy Instructor (Unofficial).
Focuses on clarifying your brand's message to attract customers. It provides a framework for crafting compelling narratives that resonate with your target audience. Given the course's emphasis on selling online courses, this book can help instructors better position their courses and attract more students. It's particularly useful for crafting marketing materials and promotional videos.
Provides a comprehensive overview of the online course creation process, from planning to marketing. It offers practical advice and actionable strategies for creating engaging and effective online courses. While not specific to Udemy, the principles discussed are broadly applicable and can help you structure your course effectively. It useful reference for beginners.

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