The Concise Product Management Course from Udemy

Want to learn product management but don't have 10+ hours to burn watching boring videos?

Consider taking my concise product management course.

I've compressed 10+ years of award-winning Product Management experience (NASA, Apple, Ticketmaster) into a condensed 5.5 hr course.

Learn the core skills that make up the entire Product Management process, from ideation to market research to wireframing to prototyping to user stories to Product Management leadership. I designed this course to be easily understood by people who are new to Product Management.

In addition to mastering the core skills, you'll actively apply it by learning popular Product Management tools like Workflowy, Axure, Pivotal Tracker. You will get a chance to build out one of your own product ideas through 10 step-by-step exercises complete with working files and sample templates. At the end of the course, you'll have a product spec with a feature backlog, wireframes, and an interactive prototype.

Ever wonder how organizations like Apple, NASA, and Ticketmaster design their products? You will know after taking this course. You'll be getting a condensed knowledge transfer from a 10+ year Product Management veteran who has led teams at those prestigious organizations and has launched over a dozen products used by millions of users daily. You'll get a behind-the-scenes look at several real life examples of wildly successful products and learn the secret sauce.

What's inside

Learning objectives

Learn core skills that make up the entire product management process. from ideation to market research to wireframing to prototyping to user stories to leadership.
Become an agile product owner and learn how to use industry-standard tools like pivotal tracker, axure, and popplet
Discover the secret method behind how apple creates laser-focused products
Build your product portfolio with 10 step-by-step exercises that will take your product idea from concept to spec
Get a behind-the-scenes look at case studies like the nasa app (over 10 million downloads) and getaround ($0 to $200 million valuation in 5 years)

Analyze the market landscape, discover weaknesses in your competitors, spots trends that will hyper-grow your product
Quickly test and validate your product idea over a weekend
Effectively lead developers / designers and manage stakeholders
Hack the product management interview process and stand out from the competition

Learn core skills that make up the entire product management process. from ideation to market research to wireframing to prototyping to user stories to leadership.
Become an agile product owner and learn how to use industry-standard tools like pivotal tracker, axure, and popplet
Discover the secret method behind how apple creates laser-focused products
Build your product portfolio with 10 step-by-step exercises that will take your product idea from concept to spec
Get a behind-the-scenes look at case studies like the nasa app (over 10 million downloads) and getaround ($0 to $200 million valuation in 5 years)
Analyze the market landscape, discover weaknesses in your competitors, spots trends that will hyper-grow your product
Quickly test and validate your product idea over a weekend
Effectively lead developers / designers and manage stakeholders
Hack the product management interview process and stand out from the competition

Syllabus

Introduction to Product Management

The Millionaire, the Beggar, and the Monk

Course Navigation Tips

Exercise: Start Brainstorming Ideas

Worksheet - Brainstorm Using Workflowy

The Product Development Process

The Product Life Cycle Part 1 - Development, Introduction, Growth

The Product Life Cycle Part 2 - Maturity, Decline

Waterfall vs Agile

How to Come Up with a Killer Product Idea

Recap of Section 2

Why Do Products Fail?

How to "Discover" Your Product

Learn the Tool - Needs, Features, Benefits Table

Exercise - Find the Problem and Identify the Pain

Worksheet - Find the Problem and Identify the Pain

Interview Your Users

Exercise - Interview Your Users

Worksheet - Interview Your Users

Finding a Market Fit

Recap of Section 3

Learn the Tool - Use SWOT Analysis to Understand the Market Landscape

Exercise - Do a SWOT Analysis on Dropbox

Worksheet - Do a SWOT Analysis on Dropbox

Compare Answers - Do a SWOT Analysis on Dropbox

How to Stand Out

Size the Market

Worksheet - Size the Market

Trends

Case Study - The NASA App

Recap of Section 4

The Birth of the NASA App

The Vision Deck

Driving Vision

Product Teardown

Building Empathy to Relate to Your Users

Recap of Section 5

Learn the Tool - Personas

Common Mistakes When Making Personas

Video Story as Personas

Exercise - Make a Persona

Worksheet - Make a Persona

Learn the Tool - Build Empathy by Making an Empathy Map

Exercise - Create an Empathy Map

Worksheet - Create an Empathy Map

Testing and Validating Your Product Idea

Recap of Section 6

Lean Product Design

Design Experiments

Test by Smoke Selling

Test by Making a Product Demo Video

Test by Using the Concierge Method

Don't Be Data-Driven, Be Data-Informed

Exercise - Test Your Product Hypothesis

Worksheet - Test Your Product Hypothesis

Shaping the Product

Recap of Section 7

How Apple Creates Laser-Focused Products

How to Create a Feature Backlog

Learn the Tool - Pivotal Tracker

Exercise - Create a Feature Backlog

Worksheet - Create a Feature Backlog Using Pivotal Tracker

How to Make Beautiful Wireframes

Recap of Section 8

Introduction to Wireframing

Worksheet - Download and Install Axure

Learn the Tool - How to Wireframe Using Axure - Part 1

Worksheet - How to Wireframe Using Axure - Part 1

Learn How to Save Time When Wireframing by Using Masters

Learn the Tool - How to Wireframe Using Axure - Part 2

Product Lab Worksheet - How to Wireframe Using Axure - Part 2

How to Use Wireframes and Prototypes Effectively

Make Your Product Super Intuitive Through User Testing

Exercise - Create an Interactive Prototype for Your Product Idea

Worksheet - Create an Interactive Prototype for Your Product Idea

How to Write Great User Stories

Recap of Section 9

Introduction to User Stories

What Are the Qualities of Great Stories?

Worksheet - Write User Stories for Your Product Idea

Prioritize Stories Using Assumption Testing

Prioritize Stories Using the MoSCoW method

Prioritize Stories Using the BUC method

Estimate and Size Stories

Product Management Leadership

Recap of Section 10

Introduction to Product Management Leadership

How to Lead Developers

How to Lead Designers

How to Manage Stakeholders

How to Get Multiple Product Management Job Offers

Recap of Section 11

What's the Process of Getting to the Job Offer?

Write a Killer Resume

Product Lab Exercise - Upgrade Your Resume

Product Lab Worksheet - Upgrade Your Resume

How to Ace a Product Management Interview

Bonus Section

Bonus Lecture: What's Next for You?

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines the entire Product Management process, from ideation to market research to user stories to leadership

Taught by Charles Du, who has led teams at prestigious organizations like Apple, NASA, and Ticketmaster

Develops skills in popular Product Management tools like Workflowy, Axure, and Pivotal Tracker

Offers 10 step-by-step exercises to build a product portfolio, taking an idea from concept to spec

Provides a behind-the-scenes look at case studies like the NASA app and Getaround

Explicitly advises students to take other courses first as prerequisites

Reviews summary

Useful product management course

Students say this fantastic Product Management course is full of actionable advice, lessons, and resources to help learners get the most out of their time.

The instructor is a highly experienced professional with a wealth of knowledge to share.

"My sincere thanks to Charles Du for sharing his extensive industry knowledge."

Learners can expect to gain practical skills and insights.

"It was a fantastic session."

Career center

Learners who complete The Concise Product Management Course will develop knowledge and skills that may be useful to these careers:

Product Manager

A Product Manager is responsible for the development, launch, and continuous improvement of a product. They work closely with engineers, designers, and marketers to ensure that the product meets the needs of users. This course provides a comprehensive overview of the Product Management process, from ideation to market research to wireframing to prototyping to user stories to leadership. It is an excellent resource for anyone who wants to learn more about Product Management or advance their career in this field.

See salaries and explore the career path for Product Manager

Agile Coach

An Agile Coach helps teams adopt and implement Agile methodologies, such as Scrum and Kanban. They work with teams to improve their productivity, collaboration, and quality of work. This course provides a solid foundation in Agile principles and practices. It is a valuable resource for anyone who wants to become an Agile Coach or improve their Agile skills.

See salaries and explore the career path for Agile Coach

Product Owner

A Product Owner is responsible for defining the vision and roadmap for a product. They work with the development team to ensure that the product is built according to the vision and roadmap. This course provides a comprehensive overview of the Product Owner role. It is an excellent resource for anyone who wants to learn more about Product Ownership or advance their career in this field.

See salaries and explore the career path for Product Owner

UX Designer

A UX Designer is responsible for the user experience of a product. They work to ensure that the product is easy to use, enjoyable to use, and meets the needs of users. This course provides a solid foundation in UX design principles and practices. It is a valuable resource for anyone who wants to become a UX Designer or improve their UX skills.

See salaries and explore the career path for UX Designer

UI Designer

A UI Designer is responsible for the visual design of a product. They work to ensure that the product is visually appealing, consistent, and easy to use. This course provides a solid foundation in UI design principles and practices. It is a valuable resource for anyone who wants to become a UI Designer or improve their UI skills.

See salaries and explore the career path for UI Designer

Business Analyst

A Business Analyst is responsible for understanding the business needs of an organization and translating those needs into technical requirements. They work with stakeholders to gather requirements, analyze data, and develop solutions. This course provides a solid foundation in business analysis principles and practices. It is a valuable resource for anyone who wants to become a Business Analyst or improve their business analysis skills.

See salaries and explore the career path for Business Analyst

Market Researcher

A Market Researcher is responsible for conducting research to understand the needs of customers and the competitive landscape. They work with stakeholders to identify opportunities, develop strategies, and measure the effectiveness of marketing campaigns. This course provides a solid foundation in market research principles and practices. It is a valuable resource for anyone who wants to become a Market Researcher or improve their market research skills.

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Software Engineer

A Software Engineer is responsible for developing, testing, and maintaining software applications. They work with stakeholders to understand the requirements of the application and develop solutions that meet those requirements. This course may be useful for Software Engineers who want to learn more about Product Management principles and practices.

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Project Manager

A Project Manager is responsible for planning, executing, and closing projects. They work with stakeholders to define the scope of the project, develop a project plan, and manage the project budget. This course may be useful for Project Managers who want to learn more about Product Management principles and practices.

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Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data. They work with stakeholders to identify trends, patterns, and insights that can be used to make informed decisions. This course may be useful for Data Analysts who want to learn more about Product Management principles and practices.

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Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns. They work with stakeholders to identify target markets, develop marketing strategies, and measure the effectiveness of marketing campaigns. This course may be useful for Marketing Managers who want to learn more about Product Management principles and practices.

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Sales Manager

A Sales Manager is responsible for leading and managing a sales team. They work with stakeholders to develop sales strategies, set sales targets, and monitor sales performance. This course may be useful for Sales Managers who want to learn more about Product Management principles and practices.

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Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are satisfied with a product or service. They work with customers to resolve issues, answer questions, and provide support. This course may be useful for Customer Success Managers who want to learn more about Product Management principles and practices.

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Technical Writer

A Technical Writer is responsible for creating and maintaining technical documentation. They work with stakeholders to gather information, write documentation, and ensure that the documentation is accurate and up-to-date. This course may be useful for Technical Writers who want to learn more about Product Management principles and practices.

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Quality Assurance Analyst

A Quality Assurance Analyst is responsible for testing software applications to ensure that they meet quality standards. They work with stakeholders to identify and fix bugs, and to ensure that the software is reliable and user-friendly. This course may be useful for Quality Assurance Analysts who want to learn more about Product Management principles and practices.

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