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Charles Du

Want to learn product management but don't have 10+ hours to burn watching boring videos?

Consider taking my concise product management course.

I've compressed 10+ years of award-winning Product Management experience (NASA, Apple, Ticketmaster) into a condensed 5.5 hr course.

Learn the core skills that make up the entire Product Management process, from ideation to market research to wireframing to prototyping to user stories to Product Management leadership. I designed this course to be easily understood by people who are new to Product Management.

Read more

Want to learn product management but don't have 10+ hours to burn watching boring videos?

Consider taking my concise product management course.

I've compressed 10+ years of award-winning Product Management experience (NASA, Apple, Ticketmaster) into a condensed 5.5 hr course.

Learn the core skills that make up the entire Product Management process, from ideation to market research to wireframing to prototyping to user stories to Product Management leadership. I designed this course to be easily understood by people who are new to Product Management.

In addition to mastering the core skills, you'll actively apply it by learning popular Product Management tools like Workflowy, Axure, Pivotal Tracker. You will get a chance to build out one of your own product ideas through 10 step-by-step exercises complete with working files and sample templates. At the end of the course, you'll have a product spec with a feature backlog, wireframes, and an interactive prototype.

Ever wonder how organizations like Apple, NASA, and Ticketmaster design their products? You will know after taking this course. You'll be getting a condensed knowledge transfer from a 10+ year Product Management veteran who has led teams at those prestigious organizations and has launched over a dozen products used by millions of users daily. You'll get a behind-the-scenes look at several real life examples of wildly successful products and learn the secret sauce.

Enroll now

What's inside

Learning objectives

  • Learn core skills that make up the entire product management process. from ideation to market research to wireframing to prototyping to user stories to leadership.
  • Become an agile product owner and learn how to use industry-standard tools like pivotal tracker, axure, and popplet
  • Discover the secret method behind how apple creates laser-focused products
  • Build your product portfolio with 10 step-by-step exercises that will take your product idea from concept to spec
  • Get a behind-the-scenes look at case studies like the nasa app (over 10 million downloads) and getaround ($0 to $200 million valuation in 5 years)
  • Analyze the market landscape, discover weaknesses in your competitors, spots trends that will hyper-grow your product
  • Quickly test and validate your product idea over a weekend
  • Effectively lead developers / designers and manage stakeholders
  • Hack the product management interview process and stand out from the competition

Syllabus

Introduction to Product Management
The Millionaire, the Beggar, and the Monk
Course Navigation Tips
Exercise: Start Brainstorming Ideas
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Examines the entire Product Management process, from ideation to market research to user stories to leadership
Taught by Charles Du, who has led teams at prestigious organizations like Apple, NASA, and Ticketmaster
Develops skills in popular Product Management tools like Workflowy, Axure, and Pivotal Tracker
Offers 10 step-by-step exercises to build a product portfolio, taking an idea from concept to spec
Provides a behind-the-scenes look at case studies like the NASA app and Getaround
Explicitly advises students to take other courses first as prerequisites

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Reviews summary

Concise intro to product management

According to learners, this course offers a highly positive and concise overview of Product Management. Many found it to be a great introduction and starting point for the field, particularly appreciating the clear structure and the instructor's ability to explain complex topics in a simple and engaging manner. The course covers key areas from ideation to leadership, including practical tools and exercises, which students found very helpful for applying concepts. While some felt it served best as a high-level introduction and might lack deep dives into specific areas, the overall sentiment is overwhelmingly positive, highlighting its effectiveness in providing a solid foundation.
Relevant to industry practices.
"Gives a realistic view of what PM entails in the industry."
"The case studies and tools are relevant to actual PM work."
"Helped me understand the PM process as practiced in companies like Apple."
"Provides practical insights applicable to the job market."
"The content feels relevant to current PM roles and expectations."
Helpful exercises and tools included.
"The exercises and templates were really helpful for applying the concepts."
"I liked that the course included practical tools like Axure and Pivotal Tracker."
"The case studies added a valuable real-world perspective."
"The step-by-step exercises helped me build out my own product idea."
"Learning about the tools and putting them into practice was very beneficial."
Instructor is knowledgeable and engaging.
"The instructor explains the concepts in a simple and engaging manner."
"Instructor provides great real-world examples and insight."
"The content is well-delivered and engaging, thanks to the instructor's expertise."
"Really appreciate the instructor's insights from his extensive experience."
"The instructor is clearly an expert and makes the topics interesting."
Structured well, easy to understand.
"This is an excellent overall introduction to Product Management... clear, concise and to the point."
"Excellent course: concise, structured very well, and covers key concepts in PM."
"Loved the pace and conciseness of the course. The concepts were explained in a simplified manner making it very easy to understand."
"The course is well-structured, well-delivered, and easy to follow. Highly recommended."
"This course is well-organized and concise. The instructor is clear and easy to follow."
Great starting point for beginners.
"This course is a great introductory course into Product Management."
"Excellent overall introduction to Product Management... clear, concise and to the point."
"Fantastic introductory course for anyone exploring Product Management."
"If you are starting out in PM, this is a good place to start. This course provides you with the basics."
"I liked this course. It is a very useful introduction to Product Management."
Not in-depth for specific topics.
"While it covers a lot, some areas could benefit from more depth."
"It's a good overview, but not suitable if you need a deep dive into complex areas."
"Could use more advanced topics or detailed explanations on certain frameworks."
"Good as a foundation, but I would need to supplement with other resources for depth."
"A bit high-level, more detailed examples on specific tasks would be useful."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Concise Product Management Course with these activities:
Organize Course Materials
Maximize your learning experience by organizing course materials effectively.
Show steps
  • Gather and organize course notes, assignments, and study materials
  • Create a system for storing and retrieving information efficiently
Review Core Product Management Concepts
Establish a solid foundation by refreshing your understanding of core product management principles.
Browse courses on Product Management
Show steps
  • Review materials from previous product management courses or programs
  • Read articles or books on product management fundamentals
Collect Product Management Resources
Organize and compile valuable resources to support your product management learning journey.
Browse courses on Product Management
Show steps
  • Create a central repository for product management resources, such as articles, videos, and online courses
  • Categorize and tag resources based on topics, such as product strategy, design, and development
  • Share your resource compilation with fellow students or other individuals interested in product management
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a Product Management Study Group
Enhance your understanding by engaging in discussions and sharing knowledge with peers in a structured study group setting.
Browse courses on Product Management
Show steps
  • Find or create a study group with other students enrolled in the course
  • Meet regularly to discuss course material, share insights, and work through problems together
Assist Local Startups
Gain practical experience by volunteering with local startups to support their product development efforts.
Browse courses on Product Management
Show steps
  • Identify local startups that are seeking volunteers
  • Contact the startups and express your interest in volunteering
  • Assist with product-related tasks such as market research, user interviews, or product design
  • Provide feedback on product ideas and prototypes
Design Product Wireframes
Create wireframes of your own product idea to apply your knowledge and reinforce your understanding of the design process.
Browse courses on Wireframing
Show steps
  • Identify the key features and functionalities of your product idea
  • Sketch out your wireframes on paper or using a digital tool
  • Create high-fidelity wireframes using Axure or other wireframing software
  • Test your wireframes with users to gather feedback and iterate on your design
Build a Product Portfolio
Develop a portfolio showcasing your product management skills by creating a product spec, feature backlog, wireframes, and an interactive prototype.
Browse courses on Product Management
Show steps
  • Choose a product idea and define its scope and goals
  • Create a product spec that outlines the product's features, benefits, and target market
  • Develop a feature backlog that prioritizes the product's features based on their importance and feasibility
  • Design wireframes that visualize the product's interface and user flow
  • Create an interactive prototype that allows users to experience the product's functionality

Career center

Learners who complete The Concise Product Management Course will develop knowledge and skills that may be useful to these careers:
Product Manager
A Product Manager is responsible for the development, launch, and continuous improvement of a product. They work closely with engineers, designers, and marketers to ensure that the product meets the needs of users. This course provides a comprehensive overview of the Product Management process, from ideation to market research to wireframing to prototyping to user stories to leadership. It is an excellent resource for anyone who wants to learn more about Product Management or advance their career in this field.
Agile Coach
An Agile Coach helps teams adopt and implement Agile methodologies, such as Scrum and Kanban. They work with teams to improve their productivity, collaboration, and quality of work. This course provides a solid foundation in Agile principles and practices. It is a valuable resource for anyone who wants to become an Agile Coach or improve their Agile skills.
Product Owner
A Product Owner is responsible for defining the vision and roadmap for a product. They work with the development team to ensure that the product is built according to the vision and roadmap. This course provides a comprehensive overview of the Product Owner role. It is an excellent resource for anyone who wants to learn more about Product Ownership or advance their career in this field.
UX Designer
A UX Designer is responsible for the user experience of a product. They work to ensure that the product is easy to use, enjoyable to use, and meets the needs of users. This course provides a solid foundation in UX design principles and practices. It is a valuable resource for anyone who wants to become a UX Designer or improve their UX skills.
UI Designer
A UI Designer is responsible for the visual design of a product. They work to ensure that the product is visually appealing, consistent, and easy to use. This course provides a solid foundation in UI design principles and practices. It is a valuable resource for anyone who wants to become a UI Designer or improve their UI skills.
Business Analyst
A Business Analyst is responsible for understanding the business needs of an organization and translating those needs into technical requirements. They work with stakeholders to gather requirements, analyze data, and develop solutions. This course provides a solid foundation in business analysis principles and practices. It is a valuable resource for anyone who wants to become a Business Analyst or improve their business analysis skills.
Market Researcher
A Market Researcher is responsible for conducting research to understand the needs of customers and the competitive landscape. They work with stakeholders to identify opportunities, develop strategies, and measure the effectiveness of marketing campaigns. This course provides a solid foundation in market research principles and practices. It is a valuable resource for anyone who wants to become a Market Researcher or improve their market research skills.
Software Engineer
A Software Engineer is responsible for developing, testing, and maintaining software applications. They work with stakeholders to understand the requirements of the application and develop solutions that meet those requirements. This course may be useful for Software Engineers who want to learn more about Product Management principles and practices.
Project Manager
A Project Manager is responsible for planning, executing, and closing projects. They work with stakeholders to define the scope of the project, develop a project plan, and manage the project budget. This course may be useful for Project Managers who want to learn more about Product Management principles and practices.
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data. They work with stakeholders to identify trends, patterns, and insights that can be used to make informed decisions. This course may be useful for Data Analysts who want to learn more about Product Management principles and practices.
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns. They work with stakeholders to identify target markets, develop marketing strategies, and measure the effectiveness of marketing campaigns. This course may be useful for Marketing Managers who want to learn more about Product Management principles and practices.
Sales Manager
A Sales Manager is responsible for leading and managing a sales team. They work with stakeholders to develop sales strategies, set sales targets, and monitor sales performance. This course may be useful for Sales Managers who want to learn more about Product Management principles and practices.
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are satisfied with a product or service. They work with customers to resolve issues, answer questions, and provide support. This course may be useful for Customer Success Managers who want to learn more about Product Management principles and practices.
Technical Writer
A Technical Writer is responsible for creating and maintaining technical documentation. They work with stakeholders to gather information, write documentation, and ensure that the documentation is accurate and up-to-date. This course may be useful for Technical Writers who want to learn more about Product Management principles and practices.
Quality Assurance Analyst
A Quality Assurance Analyst is responsible for testing software applications to ensure that they meet quality standards. They work with stakeholders to identify and fix bugs, and to ensure that the software is reliable and user-friendly. This course may be useful for Quality Assurance Analysts who want to learn more about Product Management principles and practices.

Featured in The Course Notes

This course is mentioned in our blog, The Course Notes. Read one article that features The Concise Product Management Course:

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Concise Product Management Course.
Comprehensive guide to product management, covering the entire product development process from ideation to launch. It is written by Marty Cagan, a leading expert in the field, and is full of practical advice and insights.
Must-read for any entrepreneur or product manager. It provides a step-by-step guide to building a successful startup, using the Lean Startup methodology. The book is full of practical advice and case studies.
Provides a practical guide to using the Lean Product Development process to build successful products. It valuable resource for anyone involved in product management, entrepreneurship, or innovation.
Classic in the field of marketing and product management. It provides a framework for understanding the challenges of bringing new products to market, and how to overcome them.
Provides a practical guide to using Scrum for product management. It valuable resource for anyone who wants to learn more about Scrum or improve their skills in this area.
Short and insightful read on the topic of strategy. It provides a clear and concise framework for developing and evaluating good strategies.
Provides a framework for understanding how disruptive technologies can challenge established businesses. It valuable resource for anyone who wants to learn more about innovation or improve their skills in this area.
Provides a practical guide to getting customers for your startup. It valuable resource for anyone who is an entrepreneur or wants to learn more about entrepreneurship.
Provides a comprehensive guide to building and launching successful products. It valuable resource for anyone looking to learn more about the product development process.
Practical guide to getting customers for your startup. It provides a step-by-step process for identifying and reaching your target market, and how to measure your results.
Provides a classic and influential look at the challenges of marketing and selling technology products to mainstream customers. It valuable resource for anyone looking to understand the challenges and opportunities of marketing and selling technology products.
Provides a unique and thought-provoking look at the challenges and opportunities of building a successful startup. It valuable resource for anyone looking to learn from the experiences of a successful entrepreneur.

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