Entreprendre dans les Industries Culturelles à l'ère du numérique from Coursera

À travers son fil pédagogique riche d’interviews d'experts et de cours d'enseignants, le MOOC Entreprendre dans les industries culturelles à l'ère du numérique proposé par l'École d'affaires publiques de SciencesPo et le Ministère de la Culture, invite à découvrir les clés de l'entrepreunariat culturel à l'aune du monde numérique. Suivre la chaîne de valeur de l’entreprise culturelle conduit à aborder successivement la présentation du secteur des industries culturelles (IC) dans ses grandes lignes, les caractéristiques des publics et les tendances de consommation. La question de la création des contenus sera abordée aussi sous l’angle de ses enjeux économiques et financiers. Toute structuration d'entreprise requiert une organisation propre aux entreprises dites des industries culturelles. Les thèmes de la promotion, la diffusion et la distribution des biens culturels seront également une des clés de voûtes de la vision globale de l'entreprise culturelle dans ce monde numérisé. Ce cours est composé de cours donné par des enseignants et de témoignages d'experts.

LES ENSEIGNANTS et LES PROFESSIONNELS

Emma Archer, Maître de conférences à Sciences Po en Affaires publiques et à la Sorbonne

Karen Autret, Directrice du SPIIL, dialogue avec Amélie de Ronseray

Jean-Christophe Baillie, Fondateur de Novaquark

Tonjé Bakang, Fondateur d'AFROSTREAM et Part-Time director chez The Family

Alexander Barclay, Digital policy and innovation pour l’Etat de Genève

Laurence Barone, Directrice adjointe chez Relais Culture Europe

Valérie-Laure Bénabou, Professeure de droit à l’Université Aix-Marseille

Lorenzo Benedetti, Fondateur du Studio Bagel

Pierre-Jean Benghozi, Membre du collège de l'ARCEP

Françoise Benhamou, Professeure d’économie Université Paris 13

Frédéric Bereyziat, DGA Unifrance

Laurent Bizot, Fondateur de No Format!

Christian Bombrun, Vice président Marketing, Entertainment and Digital Services chez Orange

Stéphane Bossuet, Directeur de ARTENREEL

Adeline Braescu-Kerlan, Responsable Incubateur des politiques publiques à Sciences Po

Pascal Brunet, Directeur chez Relais Culture Europe

Dominique Cardon, Medialab, Sciences Po

Marion Carré, Fondatrice de Ask Mona

Vincent Carry, Créateur de Arty Farty

Camille Caubrière, Co-fondatrice de Guestviews

Clothilde Chalot, Co-fondatrice de NoMadMusic

Philippe Chantepie, Inspecteur général au ministère de la Culture

Jean-Baptiste Clais, Conservateur au Musée du Louvre, enseignant MI Affaires publiques à Sciences Po ,

Olivier Cohen, Directeur des Editions l'Olivier

Rachel Cordier, Directeur de AGEC-Culture

Nicolas Colin, Directeur The Family

Coline Debayle, CEO d’ARTIPS

Romain Delaume, interview écrite pour le Projet d'Artagnans

Anaïs Del Bono, Co-auteure de Le financement participatif culturel

Lisa Doby, CCI

Alizée Doumerc, Co-fondatrice de Guestviews

Florent Dumont, Directeur des études et du marketing antenne de FTV

Emmanuel Durand, Maître de conférence à Sciences Po - fondateur du parcours innovation sociale à Sciences Po

Louis Fleuret, French Tech

Pascal Foy, Responsable mission d’entreprises chez Audiens

Gilles Freissinier, Arte

Isabelle Giordano, Journaliste

David Godevais, Conseiller Culture à la Mairie de Paris

Emily Gonneau, Fondatrice de Nüagency et Unicum

Eric Hainaut, Expert comptable chez Com’Com

Steven Hearn, Président de Scintillo

Xavier Lardoux, Directeur du Centre National du Cinéma

Luc de Larminat, Directeur d'Opale

Guillaume Leblanc, DG de SNEP

Laurence Le Ny, VP Start up Content chez Orange

Carole Le Rendu, Professeure associée en MRH à Audencia

Laure Leroy, directrice des Editions Zulma

Nicolas Lesur, Président de Unilend

Jean-Christophe Levassor, Directeur de La Condition Publique

Sébastien Loubry, Business Development and Communication director du fonds d'investissement Axa Strategic Venture

Thierry Mandon, Directeur général de Rollin Publications

André Manoukian, Fondateur de Muzeek

Guillaume Maréchal, Co-auteur de Le financement participatif culturel

Marion Mazauric, Fondatrice de la maison d’édition Au diable vauvert

David Michel, CEO et Founder de Cottonwood et Marathon Media

Pascal Nègre, Fondateur de #NP, Ex-directeur d’Universal

Julien Neuville, Fondateur de Nouvelles Ecoutes

Eric Petrotto, CEO de DOOD et 1DLab

Jacqueline Pacaud, Commission Européenne

Wladimir Pandolfo, Senior Warner Music et professeur à Sciences Po Paris

Nicolas Parpex, Senior Investment Director à Bpifrance Investissement

Bruno Patino, Directeur éditorial d'ARTE et directeur de l'école de journalisme de Sciences Po

Catherine Peyrot, Responsable de plateforme incubation chez LINCC

Guillaume Pfister, Directeur Marketing France Deezer

Guillaume Proust, Expert comptable et commissaire aux comptes à la Compagnie Fiduciaire

Bruno Racine, ex président de la BNF

Amélie de Ronseray, Directrice du développement et des partenariats de Artips

Pauline Rouer, Enseignante à Sciences Po Paris

Alexandre Rovetto, Entrepreneur

Cecilie de Saint Venant, Directrice de la communication, de la marque et du mécénat CHAMBORD

Eric Scherer, Directeur de l'innovation de France Télévisions

Valérie Senghor, ex-directrice du développement et de l'innovation au Centquatre

Christine Sinapi, Directrice académique et du développement pédagogique à Burgundy School of Business

Romain Slitine, Maître de conférence et fondateur du parcours Innovation Sociale à Sciencespo

Alain Sussfeld, DG de UGC

François Taddei, Directeur du CRI

Julie Zerbib, INPI

PRÉREQUIS

Ce MOOC est un cours qui s’adresse à un public large. Il traite des questions et enjeux liés à l'entrepreneuriat culturel à l'ère du numérique, il ne nécessite aucun prérequis

PLAN DU COURS

Séance 0 - Appréhender les contours des industries culturelles

Séance 1 - Cerner les grands enjeux économiques des IC et le potentiel entrepreunarial

Séance 2 - Observer les mutations des consommations culturelles

Séance 3 - Saisir la reconfiguration des contenus et de la création

Séance 4 - Penser le modèle de son entreprise

Séance 5 - Actionner les bons leviers de financements

Séance 6 - Promouvoir, diffuser, distribuer les biens culturels aux publics

Séance 7 - De l'entrepreneur au dirigeant d'entreprise : la boîte à outils de l'entrepreneuriat culturel

ÉVALUATION

Un section QCM est proposée en fin de Mooc.

EQUIPE PÉDAGOGIQUE

Emma Archer, Alexander Barclay, Françoise Benhamou, Anaïs Del Bono, Florence Botello, Adeline Braescu-Kerlan, Guillaume Pfister, Amélie de Ronseray, Thomas Scaramuzza, Charlotte Khouri, Pôle Audiovisuel Sciences Po

CONDITIONS D'UTILISATION

Conditions d’utilisation du contenu du cours

Droits réservés

Licence restrictive : la production relève de la propriété intellectuelle de son auteur et ne peut donc pas être réutilisée.

Conditions d’utilisation des contenus produits par les participants

Droits réservés

Licence restrictive : la production relève de la propriété intellectuelle de son auteur et ne peut donc pas être réutilisée.

PARTENAIRES

Ministère de la Culture | Ecole d'affaires publiques de SciencesPo Paris

What's inside

Syllabus

INTRODUCTION - Appréhender les contours des industries culturelles

Cerner les grands enjeux économiques des IC et le potentiel entrepreneurial

OBSERVER LES MUTATIONS DES CONSOMMATIONS CULTURELLES

SAISIR LA RECONFIGURATION DES CONTENUS ET DE LA CREATION

PENSER LE MODELE DE SON ENTREPRISE

ACTIONNER LES BONS LEVIERS DE FINANCEMENTS

Promouvoir, diffuser, distribuer les biens culturels aux publics

De l'entrepreneur au dirigeant d'entreprise : la boîte à outils de l'entrepreneuriat culturel

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Conçu en collaboration avec le Ministère de la Culture, ce MOOC s’adresse à un large public, de l’étudiant curieux à l’entrepreneur en herbe

Explore les défis et les opportunités de l’entrepreneuriat culturel à l’ère numérique

Offre une perspective exhaustive du secteur des industries culturelles, de sa structure à ses modèles de consommation en évolution

Comprend des témoignages d'experts de l’industrie culturelle, apportant des perspectives pratiques

Couvre l'ensemble de la chaîne de valeur des entreprises culturelles, de la création de contenu à la promotion et à la distribution

Fournit des études de cas et des exemples concrets pour illustrer les concepts théoriques

Reviews summary

Expert-led survey of cultural entrepreneurship

This course provides a comprehensive overview of entrepreneurship in the cultural industries, with insights from experts in various fields. The course is highly rated by students, who praise the diverse range of topics covered as well as the expert speakers. Overall, the course is a great option for those interested in launching a business in the arts or culture sector.

Instructors include authors, business leaders, and academics.

"Un concentré d'informations et de témoignages éclairants."

Covers a wide range of topics from business strategy to digital marketing.

"Thèmes et intervenants très variés qui parviennent en quelques minutes à mettre en avant les éléments les plus importants de chaque sujet."

Includes case studies and examples of successful businesses.

"Les médaillons en forme de partage d'expérience et succès sont géniaux, j'avais le sentiment de suivre une série avec la hâte de consulter la vidéo suivante."

"Cours qui englobe l'ensemble des problématiques."

Some errors such as typos and missing videos have been noted.

"Il y a un certain nombre d'erreurs: quelques coquilles d'orthographe, et surtout des vidéos coupées!"

May be more suitable for those with some prior knowledge of business or entrepreneurship.

"Cours et intervenants variés. Des exemples concrets et de belles découvertes d'entreprises culturelles. "

"Très clair et super intervenants!Le cours pourrait être un peu plus poussé, on tire parfois dans des généralités"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Entreprendre dans les Industries Culturelles à l'ère du numérique with these activities:

Read 'Entrepreneurship: The Startup Way' by Eric Ries

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This book provides fundamental principles for starting a business

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Read the book in its entirety

Review key concepts of entrepreneurship

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This will activate prior knowledge required to maximize learning

Browse courses on Entrepreneurship

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Read online articles and blog posts about entrepreneurship
Watch videos on key concepts of entrepreneurship
Review notes from previous courses or books on entrepreneurship

Brush up on economic concepts

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Sharpen your understanding of fundamental economic principles that underlie the cultural industries.

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Review key concepts such as supply and demand, market equilibrium, and elasticity.
Solve practice problems and case studies to apply economic principles to real-world business scenarios.

Five other activities

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Connect with successful entrepreneurs or industry experts

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This will provide access to valuable insights and guidance from experienced professionals

Browse courses on Mentorship

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Identify potential mentors
Contact them and express interest in connecting
Set up informational interviews or meetings

Discuss case studies of successful startups

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This will provide insights into real-world applications of the course material

Browse courses on Case Studies

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Find a case study of a successful startup
Analyze the case study and identify key factors for success
Discuss the case study with a peer

Complete online tutorials on digital marketing strategies

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This will help develop practical skills in digital marketing, which is essential for entrepreneurial success

Browse courses on Digital Marketing

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Find online tutorials on digital marketing
Complete the tutorials
Apply the strategies learned to a hypothetical business

Volunteer at a local business incubator or startup accelerator

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This will provide practical experience in the field and expose you to a network of entrepreneurs and mentors

Browse courses on Entrepreneurship

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Find a local business incubator or startup accelerator
Contact the organization and express interest in volunteering
Attend events and meetups organized by the organization

Create a business plan for a hypothetical entrepreneurial venture

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This will allow you to apply the concepts learned in the course and test your understanding

Browse courses on Business

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Identify a problem or opportunity
Develop a solution
Create a business model
Write a business plan

Career center

Learners who complete Entreprendre dans les Industries Culturelles à l'ère du numérique will develop knowledge and skills that may be useful to these careers:

Arts Marketing Manager

Arts Marketing Managers create and execute marketing campaigns to promote the arts, including developing advertising, public relations, and promotional materials, as well as managing social media and online marketing for organizations such as museums, theaters, and dance companies. This course may be useful for Arts Marketing Managers as it covers multiple promotion, diffusion, and distribution methods for the arts and emphasizes the digital age.

See salaries and explore the career path for Arts Marketing Manager

Arts Administrator

Arts Administrator manage theaters, art centers, and similar arts organizations, overseeing both the creative and business operations, such as fundraising, budgeting, and marketing. This course provides insight into art marketing, reconfiguring creative content, and the economics of art and entertainment, which could be quite useful for Arts Administrators.

See salaries and explore the career path for Arts Administrator

Arts Education Administrator

Arts Education Administrators manage the planning and implementation of arts education programs in schools, universities, museums, and other organizations. This course covers a range of relevant topics, including the creation of content, policies for the promotion of culture and art, and funding options.

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Journalist

Journalists research, write, edit, and publish news and information for newspapers, magazines, television, and the Internet. This course would be useful for Journalists, especially in the digital age, as it discusses the evolution of digital media and how to distribute content.

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Digital Marketing Manager

Digital Marketing Managers create, implement, and manage digital marketing campaigns, such as managing search engine optimization (SEO), content marketing, social media management, and other advertising channels. This course would be useful for Digital Marketing Managers in the arts and culture sector, as it discusses the evolving digital media trends and how to best promote content in this space.

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Entertainment Lawyer

Entertainment Lawyers help clients with legal issues related to the entertainment industry, such as copyright and trademark law, contracts, and intellectual property. This course can potentially be useful for Entertainment Lawyers as it discusses the financial and business side of entertainment, as well as the newest changes in content and consumption.

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Information Scientist

Information Scientists are responsible for collecting, classifying, and organizing information. They take a variety of forms, such as a Librarian or Archivist, but they generally research and analyze information needs and develop systems for managing information. This course introduces concepts that may be useful for Information Scientists, especially the section on organizing business models and considering new content models.

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Art Gallery Curator

Art Gallery Curators manage art collections, galleries, and art exhibitions. Their typical duties include selecting, researching, and acquiring artwork and compiling information needed to properly display the art. The course may be useful for aspiring Art Gallery Curators, as it offers insight into the business side of art, how the arts are consumed, and how art is marketed.

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Grant Writer

Grant Writers research and write grant proposals to secure funding for organizations and projects, including arts and cultural organizations and initiatives. This course would be useful for Grant Writers in the arts and culture sector, as it discusses multiple relevant topics, including researching and structuring a business plan and identifying and targeting funding opportunities.

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Program Director

Program Directors plan, develop, and implement educational and recreational programs for organizations such as museums, libraries, and community centers. This course discusses a number of relevant topics for Program Directors, including creating content around given themes, implementing the program, and promoting and distributing.

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Television or Film Producer

Television or Film Producers are responsible for every aspect of the development and production of television or film, including legal issues, budgets, and casting, as well as working with production staff to bring the project to life. This course might be useful for Television or Film Producers as it covers structuring a business and finding sources to finance it.

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Museum curator

Museum Curators plan and stage museum exhibitions and manage museum collections. Additionally, they conduct scholarly research about the objects in the collection and the themes of the exhibitions. This course may be useful for Museum Curators because it examines the changes in content creation and the merging of technology and culture.

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Cultural Policy Analyst

Cultural Policy Analysts influence local, state, or federal cultural policies that affect cultural and artistic activities. They make recommendations and affect policy decisions, and through these decisions, Cultural Policy Analysts support artistic innovation and access to arts. This course may be helpful for Cultural Policy Analysts because it introduces the concepts of entrepreneurship, the challenges that come with it, and various types of business frameworks that could be useful in creating and advocating for cultural policies.

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Music Producer

Music Producers oversee all aspects of music recording, including organizing, planning, and managing recording sessions, as well as managing the financial and contractual obligations associated with producing music. This course would likely be useful for Music Producers as it covers not just the creative side of music, but also the business side.

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Archivist

Archivists collect, maintain, preserve, and catalog historical documents and artifacts. They also manage the retrieval of this information for reference and research use. This course may interest Archivists because it discusses strategies for building a model for an archival business, as well as topics such as finance and distribution, which may be applicable to archival management.

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