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The Startup Equity Calculator

Kristen Barker - 5 Stars

“Clear and understandable. Excellent, useful excel templates. I appreciated the optional modules that clarified terms as well as more advanced information.”

Dan Heffley - 5 Stars

“Clear, concise, excellent pacing, with great examples, and numerous other resources.”

Noelima Salama - 5 Stars

“Good presentation and message transmission. Factors in those who already have the knowledge and those who don’t.”

Who is the Startup Equity Calculator for?

You grab your two best friends, get all excited, and then start a company together.

In your haste to get started, you and your two cofounders decided to divide the equity evenly in thirdsit seemed the obvious and fair choice at the time.

Two months later, just as you're starting to get some traction, one of your friends changes his mind and drops out entirely. But for the work that he did initially, he believes he should still get to keep his 1/3 share of the company.

The two of you left are now essentially doing all the work, but for only 2/3 of the company. Still worth pursuing? Maybe. But you definitely won't be happy.

'Deadweight' cofounders with significant equity stakes can make it difficult to attract new team members or investors, among other issues.

Don't make this easily avoidable mistake. My course and my calculator will allow you and your cofounders to have a collaborative and transparent conversation about how much of the company each person should get.

Juan Campos - 5 Stars

“The resource materials are worth the course ALONE. On top of that, everything is explained clearly and with very good examples. You end up not only owning the knowledge, but also having the toolkit to act upon it.”

Guarav Bansal - 5 Stars

“Excellent course and explained in a very simple manner. Perfect use of text, side-video, traversing the excel workbooks, etc.

The excel workbooks are extremely helpful for understanding the concepts and for ready plug n play.

Thanks. ”

Look, starting a new venture is hard, but having to figure out what is fair for each cofounder shouldn't be.

By taking this course and utilizing my easy-to-use Startup Equity Calculator (UPDATED to handle up to 7 cofounder slotsmore than what 99.99% of you will need), you'll learn how to avoid this unfortunate, yet totally avoidable, situation.

You and your team might even have fun with the pie slicing exercise.

Through this course, you'll learn what you should factor into your equity pie considerations and how to use a systematic approach for calculating each founder’s fair share, both collaboratively and openly.

While this course isn't intended to provide you with the "correct solution,” it will give you and your team a great starting point to move your important conversation forward.

More importantly, it'll make it easier and less awkward to talk about who should get how much and why.

Deciding and agreeing on how to divide the initial equity pie is no trivial task, but this tool will help get the conversation going on the right path by forcing you and your cofounders to decide on what are the key milestones for your venture and how each of you are going to be making your contributions.

What if your starting a more traditional business?

Whether you're going for a high-growth type of startup or a more traditional startup with known benchmarks for revenue and cash flow, I've got you covered.

I'll explain to you which of the two frameworks and tools you should use depending on the type of venture you're starting up.

Feel free to take a look at the preview lectures to check out the calculators in action, and you'll see how they can help you and your cofounders have a smart equity conversation.

Good luck and happy slicing.


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Rating 4.6 based on 72 ratings
Length 4 total hours
Starts On Demand (Start anytime)
Cost $13
From Udemy
Instructor Symon He
Download Videos Only via the Udemy mobile app
Language English
Subjects Business
Tags Business Entrepreneurship

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What people are saying

easy to use

Absolutely love the model--easy to use but robust enough to test out all my start-up equity scenarios.

Very good introduction easy to understand and easy to use So far, so good.

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well done

Well done.

well done Symon!

Well done!

Well done Symon!

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very useful

The course is average, it has some good ideas, but the author is not very knowledgeable about finance and financial modeling Clear and concise explanation with a very useful working model.

Smart, straight forward framework and very useful calculator.

And very useful calculator.

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very helpful

This has been very helpful!

Reached out to Symon via email and he was very helpful.

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excellent course

Excellent course for equity based transactions.

Excellent course and explained in a very simple manner.

Read more


An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Data Scientist for StartUp $56k

Startup Specialist $71k

HVAC Startup Technician $74k

Startup Weekend & Startup NEXT Mentor/Advisor $79k

Equity Accountant $84k

Startup and Commissioning Technician 1 $97k

Project Manager, Startup Manager $103k

Test/Startup Engineer $105k

Institutional Equity $128k

Startup and Commissioning Engineer $136k

electrical superintendent and startup $143k

Equity Research, Equity Capital Markets $159k

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Rating 4.6 based on 72 ratings
Length 4 total hours
Starts On Demand (Start anytime)
Cost $13
From Udemy
Instructor Symon He
Download Videos Only via the Udemy mobile app
Language English
Subjects Business
Tags Business Entrepreneurship

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