Concepts et langage organisationnels from Coursera

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Syllabus

Introduction au cours & Module 1 - Stratégie d'affaires I

Ce module débute par l'introduction du cours, suivie de la définition des notions de mission, vision et valeurs, et de leur rôle dans la stratégie globale de l'entreprise. Vous étudierez également le modèle VARS pour analyser les modèles économiques, et le modèle SWOT pour mieux comprendre comment la cohérence et l'alignement s'intègrent dans la stratégie d'affaires.

Module 2 - Stratégie d'affaires II

Ce module conjugue les aspects internes et externes de l'analyse stratégiques pour proposer une stratégie d'entreprise globale. Nous étudierons les deux principales « stratégies génériques » applicables par les entreprises, qui peuvent être complétées par une portée étendue ou restreinte pour induire 4 types de positionnement stratégiques clés. Nous étudierons également les stratégies doubles, et pourquoi et comment la stratégie d'une entreprise doit pouvoir s'adapter afin de renouveler son positionnement stratégique.

Module 3 - Marketing et gestion de l'innovation

Dans ce module, nous allons définir le concept de « marketing ». Nous examinerons les besoins des consommateurs ainsi que le rôle joué par le marketing dans la création de valeur via la recherche et la satisfaction des besoins en question. Nous aborderons également les différentes phases du cycle de vie d'un produit.

Module 4 - Fondamentaux de la comptabilité et mesure de la performance

Dans ce module, nous étudierons les fondamentaux de la comptabilité. Nous commencerons par les concepts clés de la comptabilité, y compris les différentes perspectives sous lesquelles peuvent être considérées la position et les performances financières d'une entreprise via ses états financiers. Ces éléments seront ensuite considérés sous une perspective non financière et selon des indicateurs non financiers.

Module 5 - Fondamentaux de l'analyse d'entreprise

Votre esprit est l'outil le plus important. Préparez-le en vous informant sur les différents termes et approches concernant les problématiques de l'analyse d'entreprise.

Module 6 - Communiquer à l'aide des données

Dans ce module, nous étudierons les bases pour devenir un bon « communicant en données » ainsi que différentes méthodes d'accès aux données. Nous examinerons également des modèles d'aide à l'analyse marketing numérique et l'importance de cette dernière dans la visualisation des données. Enfin, nous aborderons une méthode pour identifier des schémas de données via la visualisation et un modèle qui permet aux analystes de planifier efficacement la collecte, l'analyse et la visualisation des données.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Équiper les apprenants de compétences linguistiques organisationnelles adaptables pour faire face à un environnement commercial en constante évolution

Communique de manière transparente et efficace à l'aide du langage et des concepts commerciaux

Renforce les bases des compétences linguistiques de l'entreprise

Complète une gamme de modules traitant des concepts commerciaux de base

Développe la maîtrise de l'analyse des données et de la visualisation

Nécessite des connaissances préalables en affaires

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Concepts et langage organisationnels with these activities:

Read 'Business Model Generation'

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Gain valuable insights into business model design and innovation by reading this foundational book in the field.

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Purchase or borrow a copy of 'Business Model Generation'.
Read the book thoroughly.
Take notes and highlight key concepts.

Organize your course materials

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Improve your study efficiency by organizing your notes, assignments, and other course materials.

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Gather all of your course materials.
Create a system for organizing your materials.
Review and update your materials regularly.

Review ordinary differential equations

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Solidify your understanding of the principles of ordinary differential equations to prepare for this course's rigorous mathematical content.

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Revisit the concepts of first-order differential equations.
Review methods for solving higher-order differential equations.
Practice solving differential equations using Laplace transforms.

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Learn Python for data science

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Develop proficiency in Python, a popular programming language for data analysis and machine learning.

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Enroll in a Python tutorial or course.
Follow the tutorials and complete the exercises.
Build a small Python project to apply your skills.

Join a study group for this course

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Enhance your understanding of course concepts by collaborating with peers in a dedicated study group.

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Find or create a study group for this course.
Meet regularly with your study group.
Discuss course material, ask questions, and work on assignments together.

Attend a workshop on data analysis with Tableau

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Develop practical skills in data analysis and visualization techniques using Tableau, a powerful data analytics tool.

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Register for a Tableau workshop.
Attend the workshop and actively participate.
Practice using Tableau to analyze and visualize your own data.

Develop a business plan

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Apply concepts of strategy, marketing, and finance to create a comprehensive blueprint for a new business venture.

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Identify a business opportunity and develop a value proposition.
Conduct market research and analyze competition.
Create a financial plan, including revenue projections and expense forecasts.
Develop a marketing and sales strategy to reach target customers.

Participate in a data science hackathon

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Put your data analysis skills to the test and collaborate with others in a competitive environment.

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Find an upcoming data science hackathon.
Register for the hackathon.
Work in a team to solve a data science challenge.

Career center

Learners who complete Concepts et langage organisationnels will develop knowledge and skills that may be useful to these careers:

Management Consultant

A Management Consultant advises businesses on how to improve their operations and achieve their goals. This course may be useful for Management Consultants as it provides a strong foundation in business concepts, including business strategy, marketing, and accounting. The course also covers the fundamentals of data analysis and communication, which can be helpful for Management Consultants who work with clients in a variety of industries.

See salaries and explore the career path for Management Consultant

Operations Manager

An Operations Manager oversees the day-to-day operations of a business. This course may be useful for Operations Managers as it provides a strong foundation in business concepts, including process improvement, supply chain management, and quality control. The course also covers the fundamentals of marketing and accounting, which can be helpful for Operations Managers who work in cross-functional teams.

See salaries and explore the career path for Operations Manager

Consultant

A Consultant provides advice and guidance to businesses and organizations on a variety of topics. This course may be useful for Consultants as it provides a strong foundation in business concepts, including business strategy, marketing, and finance. The course also covers the fundamentals of data analysis and communication, which can be helpful for Consultants who work with clients in a variety of industries.

See salaries and explore the career path for Consultant

Entrepreneur

An Entrepreneur starts and runs their own business. This course may be useful for Entrepreneurs as it provides a strong foundation in business concepts, including business strategy, marketing, and finance. The course also covers the fundamentals of data analysis and communication, which can be helpful for Entrepreneurs who work in a variety of industries.

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Business Development Manager

A Business Development Manager develops and executes strategies to grow a business. This course may be useful for Business Development Managers as it provides a strong foundation in business concepts, including business strategy, marketing, and sales. The course also covers the fundamentals of data analysis and communication, which can be helpful for Business Development Managers who work with clients in a variety of industries.

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Business Analyst

A Business Analyst analyzes business processes and systems to identify opportunities for improvement. This course may be useful for Business Analysts as it provides a strong foundation in business concepts, including business strategy, process improvement, and data analysis. The course also covers the fundamentals of marketing and accounting, which can be helpful for Business Analysts who work in cross-functional teams.

See salaries and explore the career path for Business Analyst

Human Resources Manager

A Human Resources Manager oversees the human resources department of a business. This course may be useful for Human Resources Managers as it provides a strong foundation in business concepts, including human resources management, employee relations, and compensation and benefits. The course also covers the fundamentals of marketing and accounting, which can be helpful for Human Resources Managers who work in cross-functional teams.

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Project Manager

A Project Manager plans and executes projects to achieve specific goals. This course may be useful for Project Managers as it provides a strong foundation in business concepts, including project management, risk management, and stakeholder management. The course also covers the fundamentals of marketing and accounting, which can be helpful for Project Managers who work in cross-functional teams.

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Account Manager

An Account Manager manages relationships with existing customers. This course may be useful for Account Managers as it provides a strong foundation in marketing concepts, including customer relationship management, sales techniques, and market research. The course also covers the fundamentals of business strategy and data analysis, which can be helpful for Account Managers who work in complex business environments.

See salaries and explore the career path for Account Manager

Marketing Manager

A Marketing Manager develops and executes marketing campaigns to promote products or services. This course may be useful for Marketing Managers as it provides a strong foundation in marketing concepts, including market research, consumer behavior, and marketing strategy. The course also covers the fundamentals of business strategy and data analysis, which can be helpful for Marketing Managers who work in complex business environments.

See salaries and explore the career path for Marketing Manager

Sales Manager

A Sales Manager leads and motivates a team of salespeople to achieve sales targets. This course may be useful for Sales Managers as it provides a strong foundation in marketing concepts, including sales techniques, customer relationship management, and market research. The course also covers the fundamentals of business strategy and data analysis, which can be helpful for Sales Managers who work in complex business environments.

See salaries and explore the career path for Sales Manager

Financial Analyst

A Financial Analyst analyzes financial data to make investment recommendations. This course may be useful for Financial Analysts as it provides a strong foundation in accounting and financial analysis techniques. The course also covers the fundamentals of business strategy and marketing, which can be helpful for Financial Analysts who work in the investment industry.

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Product Manager

A Product Manager develops and manages products to meet the needs of customers. This course may be useful for Product Managers as it provides a strong foundation in marketing concepts, including product development, market research, and customer segmentation. The course also covers the fundamentals of business strategy and data analysis, which can be helpful for Product Managers who work in complex business environments.

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Public relations manager

A Public Relations Manager manages the public relations of a business or organization. This course may be useful for Public Relations Managers as it provides a strong foundation in marketing concepts, including public relations, media relations, and crisis communications. The course also covers the fundamentals of business strategy and data analysis, which can be helpful for Public Relations Managers who work in complex business environments.

See salaries and explore the career path for Public relations manager

Data Analyst

A Data Analyst analyzes data to identify trends and patterns, and to communicate insights to stakeholders. This course may be useful for Data Analysts as it provides foundational knowledge in data analysis techniques and data visualization. The course also covers the fundamentals of business strategy and marketing, which can be helpful for Data Analysts who work in business settings.

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Concepts et langage organisationnels

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