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Jason Alba
At the core of effective communication is a thorough knowledge of who your audience is. In this course, Understanding Your Audience, you’ll learn how to define your audience in detail so you can address their wants and needs that are relevant to your intended communication outcomes. Next, you will discover how professional marketers think about audience and communication. Finally, you will explore the impact of filters that influence how we give and accept information. When you're finished with this course, you will have the skills and knowledge of developing an understanding of your audience needed to communicate anything, anytime...
Read more
At the core of effective communication is a thorough knowledge of who your audience is. In this course, Understanding Your Audience, you’ll learn how to define your audience in detail so you can address their wants and needs that are relevant to your intended communication outcomes. Next, you will discover how professional marketers think about audience and communication. Finally, you will explore the impact of filters that influence how we give and accept information. When you're finished with this course, you will have the skills and knowledge of developing an understanding of your audience needed to communicate anything, anytime...
Read more
At the core of effective communication is a thorough knowledge of who your audience is. In this course, Understanding Your Audience, you’ll learn how to define your audience in detail so you can address their wants and needs that are relevant to your intended communication outcomes. Next, you will discover how professional marketers think about audience and communication. Finally, you will explore the impact of filters that influence how we give and accept information. When you're finished with this course, you will have the skills and knowledge of developing an understanding of your audience needed to communicate anything, anytime, anywhere.
Register for this course and see more details by visiting:
OpenCourser.com/course/rrtvbq/understanding
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores audience segmentation, which is standard in professional marketing
Taught by instructors who have experience in related fields
Develops skills needed to determine audience wants and needs
Suitable for beginners who need to grasp fundamental audience targeting concepts
Offers practical insights that can be applied immediately
May require additional learning for those seeking a comprehensive understanding of audience analysis
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Activities
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Understanding Your Audience.
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Career center
Learners who complete Understanding Your Audience will develop knowledge and skills
that may be useful to these careers:
User Experience Researcher
User Experience Researcher
User Experience Researchers are responsible for conducting user research. This course provides a foundation in understanding audience, which is essential for conducting effective user research that provides valuable insights into the wants and needs of users.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for developing and executing social media strategies. This course provides a foundation in understanding audience, which is essential for developing effective social media strategies that reach the target audience effectively.
Market Research Analyst
Market Research Analyst
Market Research Analysts are responsible for conducting market research. This course provides a foundation in understanding audience, which is essential for conducting effective market research that provides valuable insights into target audiences.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing brands. This course assists Brand Managers in understanding the wants and needs of their target audience, which can help lead to creating successful brands that resonate with consumers.
Communications Manager
Communications Manager
Communications Managers are responsible for developing and executing communications plans. This course provides a foundation in understanding audience, which is essential for developing effective communications plans that reach the target audience effectively.
Community Manager
Community Manager
Community Managers are responsible for building and managing online communities. This course provides a foundation in understanding audience, which is essential for building and managing online communities that are successful and meet the needs of members.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for developing and executing advertising campaigns. This course provides a foundation in understanding audience, which is essential for developing effective advertising campaigns that reach the target audience effectively.
Product Manager
Product Manager
Product Managers are responsible for developing and managing products. This course assists Product Managers in understanding the wants and needs of their target audience, which can help lead to creating successful products that meet the needs of consumers.
Information Architect
Information Architect
Information Architects are responsible for designing and organizing information. This course provides a foundation in understanding audience, which is essential for designing and organizing information in a way that meets the needs of users.
Technical Writer
Technical Writer
Technical Writers are responsible for writing technical documentation. This course aids Technical Writers in understanding the wants and needs of their target audience, which can help lead to creating effective technical documentation that meets the needs of readers.
Web Designer
Web Designer
Web Designers are responsible for designing and developing websites. This course provides a foundation in understanding audience, which is essential for designing and developing websites that are effective and meet the needs of users.
Marketing Manager
Marketing Manager
Marketing Managers need to understand their audience in order to create successful marketing campaigns. This course may assist Marketing Managers in developing a better understanding of their target audience and refining their ability to create marketing materials that reach these audiences effectively.
Content Strategist
Content Strategist
Content Strategists are responsible for developing and executing content strategies. This course provides a foundation in understanding audience, which is essential for developing effective content strategies that reach the target audience effectively.
Account Manager
Account Manager
An Account Manager builds and manages relationships with clients. This course assists Account Managers in understanding the wants and needs of clients, which can help lead to creating successful partnerships. It may also be helpful for Account Managers who wish to refine their ability to communicate effectively with clients in order to manage and grow relationships.
Public relations manager
Public relations manager
Public Relations Managers need to understand their audience in order to build and maintain relationships with the public. This course may assist Public Relations Managers in developing a better understanding of their target audience and refining their ability to create public relations campaigns that reach these audiences effectively.
For more career information including salaries, visit:
OpenCourser.com/course/rrtvbq/understanding
Reading list
We've selected one books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Understanding Your Audience.
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Explores the theoretical foundations of audience analysis and provides a critical examination of different approaches to understanding audiences. It valuable resource for researchers and scholars interested in audience analysis.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/rrtvbq/understanding
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Time
1 hours
Via
Pluralsight
Instructor
Jason Alba
Good to know
Explores audience segmentation, which is standard in professional marketing
Taught by instructors who have experience in related fields
Develops skills needed to determine audience wants and needs
Suitable for beginners who need to grasp fundamental audience targeting concepts
Offers practical insights that can be applied immediately
May require additional learning for those seeking a comprehensive understanding of audience analysis
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